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Journal : Jurnal The Messenger

Terpaan Pesan Iklan Anti Kekerasan Radio PRAMBORS dan Interaksi Peer Group terhadap Sikap Anti Kekerasan Remaja Fitrianti, Ayang
Jurnal The Messenger Vol. 9 No. 2 (2017): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v9i2.443

Abstract

Characteristic teen expressive, always curious and receptive to new values in this era of globalization should be directed and escorted on positive things like Prambors Radio which serve Ad Links anti Violence. Therefore, this study aims to determine the extent of Exposure to Violence Ad Links Prambors Radio and Peer Group of the Attitudes of Teen Violence. The method used in this research is quantitative method, explanatory paradigm of positivistic. The theory used in this study is the Social Learning Theory by Bandura and the theory of Hierarchy Effect Model. This study uses survey respondents were 116 respondents who are listeners Prambors Radio. Based on this research, it can be concluded that the inundation Ad Links Anti Violence positively related to Attitude Teen Violence. In addition the results also showed that interaction with the Peer Group also showed a significant positive correlation to the attitude of Teen Violence.
Personal Branding Cino Fajrin through Instagram Fitrianti, Ayang; Febriana, Kharisma Ayu; Ersyad, Firdaus Azwar
Jurnal The Messenger Vol. 12 No. 1 (2020): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v12i1.1641

Abstract

Instagram is one of the social media that can help an account owner build personal branding, including in the context of this research, namely Cino Fajrin as one of the local celebgram with a very strong Semarangan character, and become one that stands out among other celebgrams in this city. The owner of the @cinofajrin account itself is a celebgram with 115.000 followers. The method used in this research is a case study. For the results of the study found that the formation of personal branding on Instagram as a form of specialization, leadership, personality, distinguishing, becoming visible, unity, determination, and good name. Cino Fajrin looks consistent in building personal branding on his Instagram account, allowing him to increase his 'personal' value and selling power. His success in managing branding on his Instagram account, has also led him to the opportunity to work with various event organizers, brands and companies.