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Journal : Aptisi Transactions on Management

How Theory of Planned Behavior And Perceived Risk Affect Online Shopping Behavior Bangun, Cicilia Sriliasta; Handra, Tessa
APTISI Transactions on Management (ATM) Vol 5 No 2 (2021): ATM (APTISI Transactions on Management: July)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v5i2.1594

Abstract

This study aims to analyze the affect of attitude, subjective norm, perceived behavioral control, and perceived risk on intention to shop online and its impact on online shopping behavior. The exogen variables on this study are attitude, subjective norm, perceived behavioral control, and perceived risk. While the endogen variables are intention to shop online and behavior to shop online. Data collection was carried out by distributing 100 questionnaires to users of e-commerce as respondents. By using SEM PLS, this result of this study showed that from 5 initial hypotheses were developed; only 2 hypotheses did not affect to shop online’s behavior; there were subjective norm to intention to shop online; and perceived risk to purchase intention
The Theory of Planned Behavior Influences Online Shopping Behavior Sutisna, Felix; Handra, Tessa
APTISI Transactions on Management (ATM) Vol 6 No 1 (2022): ATM (APTISI Transactions on Management: January)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v6i1.1691

Abstract

Nowdays many factors influence shopper interested in buying merchandise through e-business, such as promotions made by e-business companies, speed and less time, fast payment transactions and low cost, and marketing mix. Most shopper utilize e-business to shop for food products, electronics, logistic (such as gojek/grab/uber, travel) and others. The application of e-business can not be separated from the expertise and knowledge of the public in using the internet and computer systems. However, Indonesian people's awareness of e-business is still low, many people do not know how to utilize it. This is due to low internet infrastructure factors, poor telecommunication facilities. This is still a barrier to the interest of the people of Indonesia to testify online. In addition, shopper confidence and trust in the security of e-business can affect someone to shop online. In explaining the factors that impact on shopper conduct to utilize e-business utilized theory of planned behavior approach. The theory of Planned Behavior (TPB) has supported the prediction of many different conducts of people. TPB shows that determining conduct is one's purpose. This study aims to analyze the impact of perceived behavioral control, subjective norm, and attitude, on purpose to shop online and its impact on online shopping behavior. Exogenous variable research is perceived behavioral control, subjective norm, and attitude. The variables of endogenous research are intended to shop online and online shopping behavior. The research sample of 100 respondents was shopper who shopped in e-business X. Data collection method using questionnaires. Data analysis method using SEM PLS.
Evaluating the Mediating Role of HR Practices in Workplace Digitalization Using SmartPLS Handra, Tessa; Patricia Pasha, Lucy; Malika, Najalia
APTISI Transactions on Management (ATM) Vol 9 No 2 (2025): ATM (APTISI Transactions on Management: May)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i2.2411

Abstract

The rapid digitalization of workplaces has transformed organizational opera- tions, but the role of human resource (HR) practices in this process remains un- derexplored. Understanding how HR practices mediate the relationship between digitalization and organizational outcomes is crucial for maximizing the benefits of technological investments. This study aims to examine the mediating role of HR practices in workplace digitalization and its impact on organizational performance. Using a quantitative research design, data were collected through a structured survey of 300 HR professionals and managers across various in- dustries. Structural Equation Modeling (SEM) with SmartPLS was employed to analyze the relationships between workplace digitalization, HR practices, and organizational outcomes. The study tested hypotheses regarding the direct in- fluence of digitalization on HR practices and the mediating effect of HR in- terventions on organizational performance. Results indicate that workplace digitalization significantly and positively affects HR practices (path coefficient = 0.72, p < 0.001), and HR practices substantially mediate the relationship be- tween digitalization and organizational outcomes (indirect effect = 0.31). These findings highlight the critical role of HR strategies, such as targeted training and performance management, in leveraging digital transformation for improved or- ganizational effectiveness. The study concludes that aligning HR practices with digital initiatives is essential for realizing the full potential of workplace digitalization, contributing to both organizational success and broader Sustain- able Development Goals.