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All Journal International Journal of Evaluation and Research in Education (IJERE) Indigenous: Jurnal Ilmiah Psikologi WIDYA LAKSANA Jurnal Pena Indonesia JASL - Journal of Applied Studies in Language Sewagati
Savitri, Eka Dian
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Arts Humanities Education Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : JASL - Journal of Applied Studies in Language

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Tourism language accommodation of Ubud-Bali: the virtual landscape linguistics (VLL) through google street view Savitri, Eka Dian; Nuswantara, Kartika; Ratu, Aurelius
Journal of Applied Studies in Language Vol. 6 No. 2 (2022): Dec. 2022
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasl.v6i2.610

Abstract

This study reveals how Virtual Landscape Linguistics (VLL) in Ubud-Bali can describe the community’s attitude when facing the global tourism industry. Data in shop signboards, information boards, and building names were collected using documentation techniques through the Google Street View application (update 2019–2021) along Raya Ubud Street, Bali, Indonesia. The selected data represents the categories of language variation and monolingual-multilingual signs. The findings show that English is used in most commercial signage, both monolingual and multilingual outdoor signs. On the other hand, the local language is seen on monolingual and multilingual outdoor signs in traditional restaurants, information boards, and vernacular building names. Through the display of English signage, tourists worldwide can see that Ubud has provided complete accommodation needs for foreign tourists. In addition, tourists can also see that the use of local languages ​​such as Indonesian and Balinese on commercial signage and vernacular buildings shows the authentic value and culture of the local community as a tourist attraction. This study shows that VLL in the context of tourism has two functions. First, VLL helps travelers plan and organize their vacations better. Second, VLL allows stakeholders to promote their tourist areas virtually without neglecting their natural appearance.
Co-Authors Arlianti, Irma Buliali, Joko Lianto Choirul Mahfud Harseno, Ahmad Rieskha Jingga, Azharine Purwa Juniastuti, Susi Kartika Nuswantara Marsudi Marsudi Ni Gusti Made Rai, Ni Gusti Ni Gusti Made Rai, Ni Gusti Made Ni Wayan Suarmini, Ni Wayan Niken Prasetyawati, Niken Prasetyo, Banu Rahadiantino, Lienggar Rahmawati, Deti Ratna Rintaningrum, Ratna Ratu, Aurelius Saifulloh, Mohamad Setyaningsih, Yuni siti zahrok, siti Umi Trisyanti, Umi