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All Journal Jurnal Komunikasi Psikologika : Jurnal Pemikiran dan Penelitian Psikologi Psikis : Jurnal Psikologi Islami JIP (Jurnal Intervensi Psikologi) Gadjah Mada Journal of Psychology Journal of Psychological Science and Profession Motiva: Jurnal Psikologi Psikostudia : Jurnal Psikologi PLAKAT : Jurnal Pelayanan Kepada Masyarakat Community Empowerment Warta Pendidikan : Jurnal Pendidikan dan Budaya Personifikasi: Jurnal Ilmu Psikologi Jurnal Psikologi Universitas Gadjah Mada Gadjah Mada Journal of Professional Psychology (GamaJPP) Buletin Psikologi Millah: Journal of Religious Studies Unisia JIP (Jurnal Intervensi Psikologi)
Faraz
Program Studi Psikologi Profesi (S2) Universitas Islam Indonesia, Yogyakarta
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Neuroscience Public Health Social Sciences Other

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Employer Branding and E-recruitment Against Interest in Applying for Generation Z Jobs Geofanny, Ravika; Faraz, Faraz
Psikostudia : Jurnal Psikologi Vol 12, No 1 (2023): Volume 12, Issue 1, Maret 2023
Publisher : Program Studi Psikologi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/psikostudia.v12i1.9922

Abstract

This study aims to determine how employer branding and e-recruitment influence the intention to apply for a job of Z Generation. This research is a quantitative study with 203 Z Generation As the Samples. This study uses three kinds of scales, including employer branding scale, Acceptance model of e-recruitment scale to measure how Z Generation’s Intention toward using e-recruitment, and an Intention towards company scale to measure how much Intention that Z Generation  had to Apply for a job. The data analysis technique used in this research is multiple linear. The results of this study indicate that there is an influence of employer branding to the interest in applying for jobs of Z generation (t = 0.000 < 0.05). There is an influence from e-recruitment to the interest in applying for jobs of Z generation  (t = 0.007  < 0.05). There is an effect of employer branding and e-recruitment on the interest in applying for generation Z jobs F count 40,520 with a significance value of 0.000 <0.05 (α = 5%). Based on the results, companies can use employer branding and e-recruitment as strategies to  attract the interest of Z Generation in applying for jobs. This is also a solution to overcome the tendency of many generations Z who refuse to work in a company.Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh employer branding dan e-rekrutmen terhadap minat melamar pekerjaan Generasi Z. Penelitian ini merupakan penelitian kuantitatif dengan Sampel 203 orang generasi Z. Penelitian ini menggunakan tiga jenis skala, yaitu skala employer branding, Skala model penerimaan e-recruitment untuk mengukur bagaimana minat Generasi Z dalam menggunakan e-recruitment, dan skala minat terhadap perusahaan untuk mengukur seberapa besar minat Generasi Z untuk melamar pekerjaan. Teknik analisis data yang digunakan dalam penelitian ini adalah regresi linier berganda. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh employer branding terhadap minat melamar pekerjaan generasi Z (t=0,000 < 0,05). Terdapat pengaruh e-recruitment terhadap minat melamar pekerjaan generasi Z (t=0.007 < 0,05). Terdapat pengaruh employer branding dan e-rekrutmen terhadap minat melamar pekerjaan generasi Z dengan F hitung sebesar 40.520 dengan nilai signifikansi 0,000 < 0,05 (α=5%). Berdasarkan hal tersebut, perusahaan dapat menggunakan employer branding dan e-recruitment sebagai strategi menarik minat melamar pekerjaan Generasi Z.  Hal ini  sekaligus menjadi solusi mengatasi kecenderungan banyaknya Generasi Z yang menolak bekerja di sebuah perusahaan.
Co-Authors Anggi Arifudin Setiadi Asip F Hadipranata Asip F Hadipranata, Asip F Bengke, Kamelia Derbi Dewi Tri Resky Yanti Dian Dwi Anisa Diana, Raden Rachmy Dwiansari Ramadhani Dyah, Desita Etseem, Magda Bhinnety Faturochman Faturochman Fuad Nashori Geofanny, Ravika Hasbi Aswar Hesa Chikita Putrie Huda Nur Aziz Khairunnisa, Nadea Zulfa Khoerunnisa, Elfrida Luvithie Fesya Ilvonda Magda Bhinnety Etseem Mar'atus Sholikhah Maulina, Rizki Muhliansyah Muhliansyah Muhliansyah Muhliansyah Musa, Muwaga Muwaga, Musa Nastiyar, Firdaus Algim Nurjannah Nurjannah Qurotul Uyun Rabbani, Muhammad Dhia Rafid Rahma Kusuma Fitri Rizki Maulina Salsabila Arum Pratiwi Sus Budiharto Syarifah Na’imi Anisa Tri Himawan Sutanto Willi Ashadi Yanti, Dewi Tri Resky Zunea Farizka Azyza Harro Uasni