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Journal : Economic: Journal Economic and Business

The Influence of Product Quality on Purchase Interest of Mie Gacoan Pancing among Management Students at Medan State University Panjaitan, Rona A. P.; Lubis, Muthiah Balqis; Jannah, Raihanatul; Fazira, Laila Erra; Siregar, Zulkarnain; Khaira, Imamul
Economic: Journal Economic and Business Vol. 3 No. 2 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i2.615

Abstract

Business competition in the current era is increasingly fierce in the food business sector, companies are constantly required to survive and continue to excel in the competition. Purchase interest is one of the factors that influences a company to gain profits and survive. The object of this research is Mie Gacoan Pancing (Medan). Mie Gacoan is a spicy noodle restaurant that is popular and widely known among the public today, especially among young people. This research aims to analyze product quality on purchasing interest among Mie Gacoan consumers. This is because the noodles produced have a distinctive and spicy taste so that young people are interested in trying and consuming them. The method used in this research is a quantitative descriptive method with primary data types. In this study, the population that the researchers used was UNIMED students. Meanwhile, the sample used in this research was 30 UNIMED students who had consumed Gacoan Noodles and were willing to fill out the questionnaire provided by the researchers. The technique for taking data analysis uses the questionnaire method and then the results are processed using the SPSS application program. The results of this research state that product quality influences consumers' buying interest in Mie Gacoan Pancing (Medan).
The Influence of Investment Decisions and Interest Rates on Economic Growth Ardini, Sarah Fadhila; Juliyaman, Peter; Rani, Dinda Annisa; Fazira, Laila Erra; Jannah, Raihanatul
Economic: Journal Economic and Business Vol. 3 No. 1 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i1.632

Abstract

This research aims to analyze the influence of investment decisions and interest rates on economic growth in Indonesia. The method used is a quantitative method with multiple linear regression analysis. The data used is secondary data from the Central Statistics Agency (BPS) and Bank Indonesia (BI) for the 2010-2020 period. The research row that investment decisions and interest rates simultaneously do not have a significant effect on economic growth. Partially, investment decisions also have no significant effect, while interest rates have a significant negative effect on economic growth.