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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Ekonomi dan Bisnis JURNAL ILMIAH MAKSITEK JURNAL ILMIAH SIMANTEK JURNAL ILMIAH KOHESI Jurnal Ilmu Manajemen & Ekonomika Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Eastasouth Journal of Effective Community Services Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Pengabdian Ibnu Sina Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora Riwayat: Educational Journal of History and Humanities Pusat Publikasi Ilmu Manajemen IIJSE Jurnal Pengabdian Kepada Masyarakat Teknologi Informasi dan Komunikasi Journal of Management and Business Analytics
SILAEN, KARINA
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Journal : JURNAL ILMIAH SIMANTEK

 1 
PENGARUH BIAYA PROMOSI DAN BIAYA DISTRIBUSI TERHADAP LABA USAHA PT. INDOFOOD SUKSES MAKMUR TBK MONTARIS SILAEN; KARINA SILAEN
JURNAL ILMIAH SIMANTEK Vol 5 No 1 (2021): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

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Abstract

This study aims to find out (1) Whether there is an influence between promotional costs on operating profit, (2) Whetherthere is an influence between distribution costs on operating profit, (3) Whether there is an influence between promotionalcosts and distribution costs on operating profit at PT. Indofood Sukses Makmur Tbk in 2014 - 2020. Bound variables areoperating profit and free variables are promotional fees and distribution costs. This research uses the data collection methodrequired purposive sampling method then data analysis technique using linear regression of quantitative data in the form ofcorporate financial statements that have been audited by public accountants have been presented on the internet from theperiod of fiscal year 2014 to fiscal year 2020. Then in the analysis with multiple linear regressions. The results showed (1)there was a partial significant influence between promotional costs to PT's operating profit. Indofood Sukses Makmur Tbk,(2) has no partial impact between distribution costs to PT's operating profit. Indofood Sukses Makmur Tbk, (3) there is asignificant simultaneous influence of promotional costs and distribution costs on PT's operating profit. Indofood SuksesMakmur Tbk.
Co-Authors Adiwima Zebua AJI PRABOWO Albertus Daeli Amril Amril Arisman Parhusip Desyana Putri Eddy Bachtiar, Lasman Edward Alezandro Lbn. Raja Fiannisa, Muharani Gogor Christmass Setyawan HAFIDZA RAHMANA Lasman Eddy Bachtiar Lilis Dariyanti Maduwu Lumbanraja, Dhea Rebeca M.Budi Rifai Maduwu, Lilis Dariyanti Maria Ayustina Doke Ria MELVA SITANGGANG Montaris Silaen Montaris Silaen Nadeak, Putry H PARHUSIP, ARISMAN Prabowo, Aji Putra Raja Tunggal Hasugian Putri, Desyana Ribka Apriani Hutauruk Saputra Adiwijaya Silaen, Montaris Sinaga, Febriani Br. Sinaga, Gideon Sitanggang, HD. Melva Stpl, Desi Rahel Togu Harlen Lbn. Raja Yovita Yovita Zebua, Adiwima