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All Journal Jurnal Akuntansi Multiparadigma Kinerja: Jurnal Ekonomi dan Manajemen JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management Journal of Contemporary Accounting Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review International Journal Of Science, Technology & Management (IJSTM) Economics and Digital Business Review Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) International Journal of Social Science Bulletin of Community Engagement Jurnal Multidisiplin Madani (MUDIMA) East Asian Journal of Multidisciplinary Research (EAJMR) Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Business Management J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi Atestasi : Jurnal Ilmiah Akuntansi
Ramadhan, Muh Syahru
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Journal : Bulletin of Community Engagement

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Peran UMKM Kembang Goyang Terhadap Peningkatan Pendapatan Masyarakat Desa Rasabou Kecamatan Bolo Kabupaten Bima Taufik Hidayat; Muh. Syahru Ramadhan; Lilis Marlina
Bulletin of Community Engagement Vol. 5 No. 2 (2025): Bulletin of Community Engagement
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/bce.v5i2.1957

Abstract

This study aims to examine the role of the Kembang Goyang micro, small, and medium enterprise (MSME) in enhancing community income in Rasabou Village, Bolo District, Bima Regency. This MSME was selected due to its significant growth compared to similar businesses and its tangible contribution to job creation and economic empowerment, particularly for women. The research employed a qualitative case study approach, with data collected through in-depth interviews, observations, and documentation. The findings reveal that Kembang Goyang MSME plays a strategic role in increasing household income, generating employment opportunities, and strengthening family economic resilience. Several factors support its success, including independent capital, stable market demand, a flexible daily wage system, social-relation-based marketing strategies, and strong entrepreneurial motivation. Nevertheless, the enterprise faces challenges such as low-quality packaging, limited digitalization, restricted market access, and the absence of external support from government or development agencies. This research contributes to the literature on community-based MSMEs by highlighting how locally rooted enterprises can serve as catalysts for women’s empowerment, household economic resilience, and grassroots employment. The study also provides practical insights for policymakers and stakeholders to design synergistic support systems that enhance the sustainability and scalability of MSMEs leveraging local potential.
Co-Authors Alfionita, Feni Annisa Asmawati Awaliah, Jumratul Chairul Adhim Desti Andi Rahmadani Dodo Kurniawan, Dodo Dwi Rezky Amelya Fahrudin Fahrudin Fahrul Mauzu Fitri Fitri INDRA HERMAWAN Iskandar, Rizkiana Isnawati Isnawati Johan Arifin Lilis Marlina M. Ikhwan Mansyuri Mahmud Mahmud Mansyuri, M. Ikhwan Mauzu, Fahrul Mulyati Mulyati Mutmainah, Wildatun Nurul Hayat Nurul Hayat Purnami, Serli Dwi Rahmatul Laili Rahmatul Laili Ramadhan, Risca Ariska Rizky Ramadhan Rizky Ramadhan, Rizky Rostina Rubiyanti, Desi Samsudin Samsudin Samsudin Shoalihin Sri Kurniati, Sri Suharni Sumarni Sumarni Surian, Surian Taufik Hidayat Wulandari Wulandari Wulandari, Apriliyani Yeye Suhaety Zakariah, Ibrahim