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PENGARUH CONTENT MARKETING DAN INFLUENCER TERHADAP MINAT BELI KONSUMEN PT. MAKMUR DEKORINDO LESTARI MEDAN Afrina, Afrina; Margery, Errie; Seri, Seri
KUKIMA : Kumpulan Karya Ilmiah Manajemen Volume 3 Nomor 2 Oktober 2024
Publisher : LPPM Universitas Katolik Santo Thomas Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/kukima.v3i2.4222

Abstract

This research was conducted on consumers at PT. Makmur Dekorindo Lestari Medan. The purpose of this research is to determine and analyze the influence of Content Marketing and Influencers on Consumer Purchase Interest. The population and sample in this study amounted to 45 people. The sampling technique used was saturated. The data collection technique is by distributing questionnaires and interviews. Data analysis uses multiple linear regression analysis. The conclusion in the research is that simultaneously Content Marketing and Influencers have a positive and significant effect on PT Consumer Buying Interest. Makmur Dekorindo Lestari Medan. Partially, Content Marketing influences PT Consumer Buying Interest. Makmur Dekorindo Lestari Medan. Partially, Influencers have no influence on PT Consumer Buying Interest. Makmur Dekorindo Lestari Medan. The magnitude of the coefficient of determination can be seen from the Adjusted R Square value of 0.188 or 18.8% and the remaining 81.2% is influenced by other factors outside the research model such as sales promotion, personal selling, service quality, advertise, influencer credibility, WOM, live streaming, etc.
Designing an information system for recapitulating goods received transactions Ulia, Radiyatul; Setyawan, Didin; Afrina, Afrina
Journal of Computer-based Instructional Media Vol. 2 No. 1 (2024): Regular Issue
Publisher : Researcher and Lecturer Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58712/jcim.v2i1.126

Abstract

This research aims to design and implement an information system to recapitulate goods receipt and delivery transactions. Previously, this process used Microsoft Excel, which required manual data copying, took a long time, and required daily, weekly, and monthly printing and reporting. In addition, the application used was not stored in a database and was not integrated with the network, making data processing inefficient. In order to overcome this problem, the research developed a database programming-based information system with the waterfall method for the design stage. System modelling is done with the Unified Modeling Language (UML). This research produces a needs analysis, system design using UML, and nine tables supporting the system. Testing is done with black box testing and direct trials by users involved in data management, showing satisfactory results. Implementing the system using PHP programming and MySQL database resulted in a web-based application that accelerates the recapitulation process, stores data in the database, and is integrated with the network. This application is proven to speed up data processing. The application needs to be improved with more complex technology and compatible with various smartphones for further development. In addition, the app needs a dashboard feature to display the number of daily monthly deliveries, as well as the income of each officer. Increasing the number of human resources capable of maintaining the system is also important to ensure its sustainability and efficiency.  
Design of a web-based information system for domestic sea transportation services for limited liability company goods Putra, Diki Pratama; Devega, Army Trilidia; Afrina, Afrina
Journal of Computer-based Instructional Media Vol. 2 No. 1 (2024): Regular Issue
Publisher : Researcher and Lecturer Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58712/jcim.v2i1.128

Abstract

This research aims to design and implement a web-based information system for domestic sea transportation services of goods owned by a Limited Liability Company. Currently, the Limited Liability Company faces challenges in administrating goods due to the time-consuming recording process and using Excel applications that are prone to manual errors, accompanied by inaccuracies due to the absence of an integrated database system. The information system developed uses the waterfall approach for system design and the Unified Modeling Language (UML) for modelling, resulting in a requirements analysis, UML-based system design, and eight database tables that support system functionality. The use of PHP programming and MySQL database in the system implementation resulted in a web application that allows PT NSE to manage administration in a timely and accurately, with reports stored in the database. To enhance the executive dashboard of the domestic sea transportation service information system for goods, revamping the display for more visual and informative data presentation is essential. Additionally, integrating an Excel export feature will facilitate further data processing by relevant parties. Adequate resources must be allocated to maintain and manage the system effectively, ensuring seamless and sustainable operation. By implementing this information system, the Limited Liability Company is expected to boost administrative efficiency and accuracy, thereby solidifying its position in Indonesia's logistics service industry.
Pengaruh Status Ekonomi Keluarga Terhadap Keputusan Karir Siswa di SMP N 3 Lubuk Sikaping Afrina, Afrina; Syam, Hidayani; Wati, Salmi; Pasila Putra, Dodi
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilatarbelakangi oleh adanya beberapa orang siswa tidak mampu menentukan arah karirnya, karena keadaan ekonomi keluarganya rendah. Beberapa orang siswa mengalami kesulitan dalam menentukan keputusan karir antara SMA atau SMK. Orang tua kurang memahami bakat, minat serta potensi yang dimiliki anaknya. Penelitian ini bertujuan untuk mengetahui pengaruh status ekonomi keluarga terhadap keputusan karir siswa di SMP N 3 Lubuk Sikaping. Penelitian ini adalah penelitian regresi dengan pendekatan kuantitatif. Populasi pada penelitian ini adalah 98 siswa dan sampel adalah siswa kelas VIII yaitu 98 siswa SMP N 3 Lubuk Sikaping dengan mengunakan total sampling. Data dikumpulkan menggunakan angket memakai skala likert dan teknik analisis data menggunakan SPSS 26. Hasil penelitian menujukkan uji regresi linear sederhana yaitu Ῠ = 102,681 + 6,83X. Artinya jika status ekonomi keluarga (X), maka nilai konstanta keputusan karir adalah 102,681 dan setiap kenaikan 1% status ekonomi keluarga, maka keputusan karir akan meningkat 6,83. Berdasarkan hasil korelasi di lapangan dapat diketahui r hitung 0,670 > r tabel 0,1986 serta df = N–2, 98-2 = 96 dan juga F hitung > dari F tabel (78,282 > 3,94), jadi Ha diterima dan Ho ditolak dan dalam korelasi “kuat” yang terletak antara 0,60-0,799. Hail uji determinasi 44,9% dan 55,1 % dipengaruhi oleh faktor lain. Jadi terdapat pengaruh status ekonomi keluarga terhadap keputusan karir siswa di SMP N 3 Lubuk Sikaping.
The Role of Natural CQDs as Nicotine Detoxification Agents in Oral Mucosa. A Conceptual Putri, Citra Feriana; Nasution, Abdillah Imron; Afrina, Afrina; Gani, Basri A
Journal of Syiah Kuala Dentistry Society Vol 9, No 2 (2024): December 2024
Publisher : Dentistry Faculty

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jds.v9i2.43968

Abstract

Nicotine, a major component in tobacco products, has adverse effects on the oral mucosa, including an increased risk of oral cancer and periodontal disease. Natural Carbon Quantum Dots (CQDs), carbon nanoparticles less than 10 nm in size, offer potential as nicotine detoxifying agents on the oral mucosa. The unique properties of CQDs, such as large surface area, surface functionalization ability, high biocompatibility, and antioxidant activity, allow them to bind to nicotine, reduce oxidative stress, and modulate inflammatory responses. Thus, CQDs can prevent nicotine attachment to the oral mucosa and reduce tissue damage. However, more research is needed to confirm the effectiveness and safety of natural CQDs in clinical applications as nicotine detoxification agents.
Effectiveness of Mangrove Leaf Extract (Rhizophora apiculata) in Preventing Vibrio alginolyticus Infection in White Snapper (Lates calcarifer) Afrina, Afrina; Putra, Agus; Febri, Suri Purnama; Nazlia, Suraiya; Suri Purnama Febri
Jurnal Media Akuakultur Indonesia Vol 5 No 3 (2025): Indonesian Journal of Aquaculture Medium
Publisher : Program Studi Budidaya Perairan Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/56mway73

Abstract

White snapper (Lates calcarifer) is a marine fish that has important economic value and contains high nutritional value as a consumption fish. In the white snapper cultivation system, the emergence of disease outbreaks is one of the main threats. One of the diseases that often occurs in white snapper cultivation is bacterial disease. The type of bacteria that causes serious disease and threatens the economy and sustainability of white snapper production is Vibrio alginolyticus.This study aims to analyze the effectiveness of soaking mangrove leaf extract (Rhizophora apiculata) in white snapper to prevent Vibrio alginolyticus and to determine the appropriate dose of mangrove leaf oil extract to prevent Vibrio alginolyticus bacterial disease.The research method used is a Completely Randomized Design (CRD) with 4 treatments and 3 replications. The treatments were: P1 = 0 ml mangrove extract/L, P2 = 0.5 ml mangrove extract/L, P3 = 1.5 ml mangrove extract/L and P4 = 2.5 ml mangrove extract/L Results: The best healing time was found in P4 with a duration of 23 hours and the best survival was also found in P4 with a percentage of 96.67%, while the lowest survival was found in P1 at 56.67%. The range of water parameters during the study were temperature in the range of 28oC-29oC, pH 8, DO 4-5 mg/L water, salinity 31 ppt, ammonia 0.4, nitrate <0.01 and nitrite <0.1. The conclusion of this study is that soaking in standard oil leaf extract is effective in preventing Vibrio alginolyticus bacteria in white snapper.
Hubungan Kecepatan dan Kelincahan Dengan Hasil Pukulan Netting Dalam Kegiatan Pengembangan Diri Bulutangkis Siswa SMA Negeri 1 Tembilahan Afrina, Afrina; Hamzah, Hamzah; Andriansyah, Andriansyah
Integrated Sport Journal (ISJ) Vol. 3 No. 3 (2025): Integrated Sport Journal (ISJ)
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/isj.v3i3.1483

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan kecepatan dan kelincahan dengan hasil pukulan netting dalam kegiatan pengembangan diri bulutangkis siswa SMA Negeri 1 Tembilahan. Jenis penelitian ini adalah penelitian kuantitatif dengan metode Korelasional. Sampel dalam penelitian ini menggunakan teknik sampling jenuh yang berjumlah 15 orang siswa. Instrumen yang digunakan dalam penelitian ini yaitu lari sprint 60 meter, lari bolak balik (shuttle run) dan tes keterampilan pukulan netting backhand dan backhand bulutangkis. Berdasarkan analisa data yang dilakukan diperoleh kesimpulan. Bahwa pada taraf signifikan 0,05 maha hasil dalam penelitian ini menunjukan bahwa, Terdapat hubungan kecepatan dengan hasil pukulan netting bulutangkis terdapat = 0,517 lebih besar dari 0,514 dengan kategori cukup kuat. Terdapat hubungan yang signifikanterlihat pada 2,180, > 2,131. sehingga Ho diterima dan Ha ditolak. Selanjutnya pada hubungan kelincahan dengan hasil pukulan netting bulutangkis terdapat = 0,534 lebih besar dari 0,514 dengan kategori cukup kuat. Kemudian pengujian signifikan didapat hasil 2,284 > 2,131 sehingga Ho diterima dan Ha ditolak. Kemudian untuk hubungan kecepatan dan kelincahan dengan hasil pukulan netting bulutangkis sebesar = 0,708 lebih besar dari pada = 0,514 dengan kategori kuat. Dilanjutkan melakukan uji F untuk melihat signifikan data dimana hasil = 6,04 lebih besar dari = 3,88. Maka data tersebut signifikan. Sehingga Ho ditolak dan Ha diterima