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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Daya Saing : Jurnal Ilmu Manajemen Diklat Review : Jurnal manajemen pendidikan dan pelatihan JIIP (Jurnal Ilmiah Ilmu Pendidikan) Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat International Journal of Science and Environment Innovative: Journal Of Social Science Research
Martina, Elti
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Pacu Sampan as a Cultural Tourism Attraction: A Study on Tourism Development Potential at The Taman Bunga Impian Okura Pekanbaru Ibrahim, Mariaty; Martina, Elti; Etika, Etika; Asyifa, Nurul; Prambudi, Yogi; Zacky Faluti, M.
International Journal of Science and Environment (IJSE) Vol. 5 No. 4 (2025): November 2025
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i4.305

Abstract

The research was conducted at one of Pekanbaru’s tourist attractions, Taman Bunga Impian Okura, which served as the study location and research object for tourism development. Tourism development plays a crucial role today in preventing visitor fatigue caused by repetitive offerings. Therefore, destination managers must actively explore development opportunities to encourage repeat visits and create renewed tourist experiences. Pacu Jalur, a water-based traditional rowing festival held in Kuansing Regency, is one example of a cultural tourism attraction featured on the international tourism calendar. Inspired by Pacu Jalur’s success in utilizing cultural uniqueness, Taman Bunga Impian Okura also promotes pacu sampan culture as a potential tourism attraction. In addition to functioning as a recreational paddle sport, this activity supports natural and man-made educational tourism as well as sports tourism. Taman Bunga Impian Okura features a diverse collection of ornamental flowers, numerous handmade creative products, and performances showcasing local arts, culture, and culinary traditions. Its development has contributed to economic revitalization and generated new employment opportunities for the surrounding community. Continuous innovation and diversification of attractions have helped position Taman Bunga Impian Okura as a floral tourism destination in Pekanbaru. Strategically located along the banks of the Siak River, the site offers environmental, cultural, and recreational potential capable of enhancing the visitor experience. Research findings suggest that Taman Bunga Impian Okura, with its riverfront location, is being developed as a sports-based tourism destination to strengthen visitor engagement and increase tourist interest.
ANALISIS DAYA TARIK WISATA DI DEPATI VII COFFEE KOTA SUNGAI PENUH Dini, Diva Permata; Martina, Elti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research is motivated by the lack of scientific research on the elements that form the tourist attraction of Depati VII Coffee as a popular tourist attraction in Sungai Penuh City. In addition, there are still aspects of tourism that need to be arranged and developed to suit the concept of cultural and educational tourism that is carried out. This study aims to analyze the tourist attractions of Depati VII Coffee based on the experiences and perceptions of visitors, as well as identify the factors that contribute most to the attraction of the destination. The research uses a qualitative approach with a descriptive method. Data was collected through in-depth interviews, field observations, and documentation, then analyzed through the process of reduction, data presentation, and conclusion drawn. The results of the study show that the attractiveness of Depati VII Coffee is formed from a combination of tourist activities, natural beauty, distinctive products, regional aesthetics, and supporting facilities. Social activities, recreation, and education are the dominant attractions that provide a complete experience for visitors. Natural beauty such as a beautiful atmosphere, cool air, and expanse of coffee gardens also strengthen the comfort of tourists. Local coffee products are a distinctive identity that distinguishes Depati VII Coffee from other destinations, while adequate facilities support the smooth running of tourism activities even though there are still shortcomings such as limited shelters and internet networks. Overall, Depati VII Coffee has a comprehensive appeal that reflects a combination of natural elements, education, culture, and visitor experience. Strengthening aspects of cultural identity and education is needed so that this destination can develop more optimally. Keywords: Tourist Attractions, Natural Tourism, Visitor Perception, Depati VII Coffee, Sungai Penuh City
PROMOSI MEDIA SOSIAL DI OBJEK WISATA DEPATI VII COFFEE KOTA SUNGAI PENUH PROVINSI JAMBI Nurza, Della Normareta; Martina, Elti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research is motivated by the lack of optimal use of social media by most tourist attractions in Sungai Penuh City. Depati VII Coffee is the most active and consistent tourist attraction that utilizes social media, especially Instagram, compared to other natural attractions in the region. This study aims to find out how Depati VII Coffee's social media promotion is implemented and how visitors respond to this strategy. The research method used is a quantitative approach with simple random sampling techniques, using a Likert scale closed questionnaire to visitors. The data were analyzed descriptively with the help of the IBM SPSS Statistics 27 application. The results of the study show that the promotion strategy through Instagram has been effective. The context variable obtained a mean value of 4.15 which indicates that the promotional message is considered interesting and relevant. The communication variable recorded the highest value of 4.17, indicating responsive and informative communication. The collaboration variable received a value of 3.86, describing a collaboration that is quite good but can still be improved, while the connection with a value of 3.92 shows the loyalty and attachment of followers to the Depati VII Coffee account. Keywords: Social media Promotion, Instagram, 4C Social media Marketing, Depati VII Coffee, Tourism
Socialization of Product Innovation and Financial Literacy for Malay Culinary Businesses among the Community of Kampung Bandar, Senapelan District, Pekanbaru City Ibrahim, Mariaty; Etika, Etika; Nurita, Riau; Sulistyani, Andri; Martina, Elti
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 4 (2025): December
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/cg0tkt73

Abstract

Kontribusi UMKM dalam lingkup perekonomian nasional bergerak signifikan terhadap Produk Domestik Bruto (PDB) sekitar lebih dari 60% atau sekitar Rp8.573 Triliun setiap tahunnya. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan sosialisasi tentang inovasi produk dan literasi keuangan bagi pelaku UMKM Kampung Bandar kawasan heritage Kota Pekanbaru Provinsi Riau. Sebagian besar UMKM di wilayah ini menjual produk unggulan daerah terutama cita rasa Melayu. Permasalahan yang muncul yakni persaingan usaha di sekitar kawasan Kampung Bandar pada bidang FnB yang didominasi dengan aneka kuliner kekinian. Selain itu, observasi tim pengabdian menemukan bahwa sebagian besar pelaku usaha masih menggunakan cara-cara non konvensional dalam mencatat laporan keuangan. Kondisi ini terkadang menyebabkan pembukuan laba-rugi tidak dapat dilakukan dengan rapi. Metode yang digunakan dalam kegiatan ini meliputi sosialisasi, pelatihan, dan pendampingan yang difokuskan pada dua aspek utama, yaitu pengembangan inovasi produk kuliner (rasa, kemasan, dan branding) dan penguatan literasi keuangan dasar. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta dalam mengembangkan produk yang lebih menarik serta pengelolaan keuangan usaha yang lebih terstruktur. Inovasi produk dan literasi keuangan terbukti menjadi kombinasi yang efektif dalam meningkatkan daya saing produk serta mendorong minat beli konsumen terhadap kuliner khas Melayu. Ke depan, diperlukan intervensi dalam bentuk pendampingan berkelanjutan dari instansi terkait untuk memastikan bahwa UMKM di Kampung Bandar adaptif dari segi inovasi maupun pencatatan keuangan. Hal ini dikarenakan inovasi yang berorientasi pada perkembangan zaman dan metode pencatatan keuangan yang terstruktur merupakan kebutuhan dasar untuk mendorong UMKM maju. Socialization of Product Innovation and Financial Literacy for Malay Culinary Businesses among the Community of Kampung Bandar, Senapelan District, Pekanbaru City  Abstract The contribution of MSMEs in the national economy has a significant impact on the Gross Domestic Product (GDP) of more than 60% or around IDR 8,573 trillion annually. This community service activity aims to provide information about product innovation and financial literacy for MSME actors in Kampung Bandar, a heritage area in Pekanbaru City, Riau Province. Most SMEs in this area sell regional specialty products, particularly those with Malay flavors. The issue that arises is business competition in the Kampung Bandar area in the F&B sector, which is dominated by various modern culinary offerings. Additionally, the outreach team's observations revealed that most business operators still use non-conventional methods in recording financial statements. This situation sometimes results in profit and loss accounting that is not properly organized. The methods used in this activity include socialization, training, and mentoring focused on two main aspects: culinary product innovation (flavor, packaging, and branding) and strengthening basic financial literacy. The results of the activities showed an increase in participants' knowledge and skills in developing more attractive products and more structured business financial management. Product innovation and financial literacy proved to be an effective combination in increasing product competitiveness and encouraging consumer interest in purchasing Malay culinary products. Going forward, intervention in the form of ongoing assistance from relevant agencies is needed to ensure that MSMEs in Kampung Bandar are adaptive in terms of innovation and financial record-keeping. This is because innovation that is oriented towards the times and structured financial record-keeping methods are basic requirements for encouraging MSMEs to progress.
Co-Authors ,, Supiyan Afriza, Kamisah Agustiani, Aulia Andri Sulistyani Asyifa, Nurul Budi Kurniawan Dini, Diva Permata Etika, Etika Febdarina, Sri Larashati, Shahira Mariaty Ibrahim Nurita, Riau Nurza, Della Normareta Prambudi, Yogi RISNA YANTI, RISNA Sefrona Syaiful, Sefrona Tambunan, Jordan Matthew Zacky Faluti, M.