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All Journal PRofesi Humas JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT IKRA-ITH ABDIMAS Journal of Education, Humaniora and Social Sciences (JEHSS) MEDIALOG: Jurnal Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Bakti Masyarakat Indonesia Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Populika Jurnal Visi Pengabdian Kepada Masyarakat Komunika: Jurnal Ilmu Komunikasi Jurnal Ekonomi Scriptura: Jurnal Ilmiah Komunikasi Jurnal Pengabdian Mandiri International Journal Administration, Business & Organization Mediator: Jurnal Komunikasi Pancasila International Journal of Applied Social Science ABDIKOM Asian Journal of Management, Entrepreneurship and Social Science Society
Yani Hendrayani
Universitas Pembangunan Veteran Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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EFEKTIVITAS SOCIAL MEDIA INSTAGRAM #PASARSENENUKM TERHADAP PENINGKATAN PROMOSI UKM DI INDONESIA Wardhani, Alysha Tri; Uljanatunnisa, Uljanatunnisa; Hendrayani, Yani
POPULIKA Vol. 8 No. 1 (2020): Populika
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/populika.v8i1.133

Abstract

#PasarsenenUKM Service is a service on Instagram social media that made public relations Ministry of SME and RI. The purpose this research is to know how much Social Media effectiveness Instagram #pasarsenenUKM to increase promotion of SMES in Indonesia. The theory used is The Hierarchy of Effects Concept, this theory explains the steps that consumers take to make decisions. The method used is quantitative with this type of an expreslanative research. The chosen population is an Instagram followers @KemenkopUKM as much as 186,000 people, using Yamane formula and then obtained the sample number of 100 respondents. This research uses questionnaire deployment techniques to get data. Based on the calculation  the test results T obtained t count 11.921 > T table 1.661, it can be concluded that Ho rejected and Ha accepted meaning that Social Media effectiveness the Instagram #pasarsenenUKM has significant influence on the improvement of SME promotion in Indonesia.
Model Kemitraan CSR untuk Pengembangan UMKM yang Berkelanjutan: Studi Kasus Program Kemitraan pada PT Jasa Marga (Persero) Tbk: CSR Partnership Model for Sustainable MSMEs Development: A Case Study of the Partnership Program at PT Jasa Marga (Persero) Tbk Yani Hendrayani; Siti Maryam; Uljanatunnisa Uljanatunnisa
Society Vol 8 No 1 (2020): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v8i1.134

Abstract

This research aims to examine Corporate Social Responsibility (CSR) Partnership Program to find an optimal and sustainable partnership model between State-owned Enterprises (SOEs) and Micro Small and Medium Enterprises (MSMEs) to advance the people's economic sector. This research was qualitative research with a case study approach. Data collection techniques used in this research were in-depth interviews, observation, and literature studies. In-depth interviews were conducted with 3 informants chosen as representatives of PT Jasa Marga (Persero) Tbk and 6 informants were taken as participants in Focus Group Discussions representing MSMEs fostered partners in the Jagorawi - Cikampek Toll network area. Informants were selected using a purposive sampling technique. The results showed that the CSR partnership model between SOEs and MSMEs is based on mutual respect, transparency, good communication and trust, mutual benefit to those involved, and has a consistent commitment from both parties.
CSR di Era Pandemi Berbasis Nilai-Nilai Bela Negara: Analisis Konten pada Situs Website Resmi Lima Badan Usaha Milik Negara: CSR in the Pandemic Era Based Values State-Defense: Content Analysis on the Official Website of Five State-Owned Enterprises Yani Hendrayani; Uljanatunnisa Uljanatunnisa
Society Vol 9 No 1 (2021): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v9i1.260

Abstract

The urgency of the COVID-19 pandemic in Indonesia continues to increase. Companies in Indonesia are now focusing on CSR programs to assist the government in accelerating the handling of COVID-19. This study aims to examine the form of social support by implementing CSR on the official website pages of 5 State-Owned Enterprises. The type of research used in this research is qualitative using a qualitative content analysis approach. Sampling used non-probability sampling method. The technique used was purposive sampling by taking samples of news content and various CSR activities on the website pages of 5 State-Owned Enterprises. The data analysis technique uses data coding using a deductive approach. The value analysis of CSR activities is implemented and implementing CSR based on the value state of defense. Otherwise, three CSR pillars, namely People, Profit, and Planet, are implemented in various CSR activities covering education, health, environment, infrastructure, community empowerment, disaster management, and special assistance to affected communities. The Result of the seven categories, the three most frequently encountered are community economic empowerment support through Micro, Small, and Medium Enterprises (MSMEs) and health support and educational support.
PENGUATAN KAPASITAS MASYARAKAT MELALUI PENDEKATAN COMMUNITY BASED TOURISM PADA DESTINASI WISATA SITU BOLANG KABTUPATEN INDRAMAYU Yani Hendrayani; Uljanatunnnisa Uljanatunnnisa; Priyono Sadjijo; Rainer Fansiskus Nockas; Ilyas Naufal Zuhdi
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 4 (2024): Agustus
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i4.25356

Abstract

Abstrak: Desa Jatisura dinilai memenuhi syarat memiliki potensi pariwisata dari segi sumber daya alam, sosial, dan budaya. Namun, pengembangannya menghadapi tantangan seperti rendahnya SDM, manajemen destinasi yang belum optimal, konflik kepentingan, dan hegemoni kekuasaan. Memaksimalkan keterlibatan dan Partisipasi masyarakat sangat menentukan kesuksesan melalui pengembangan Community Base Tourism. Kegiatan pengabdian ini bertujuan untuk meningkatkan kompetensi masyarakat desa dalam pengelolaan desa wisata serta meningkatkan kefahaman tentang Community Based Tourism. Metode yang digunakan adalah (a) FGD internal; (b) workshop dengan narasumber dari desa wisata percontohan untuk mengungkap hal-hal yang menarik yang akan dikembangkan di desa Jatisura; dan (c) Bencmarking ke Desa Wisata yang berprestasi tingkat dunia, yaitu Desa Nglanggeran. Terdapat tiga tahap yang dilaksanakan yaitu persiapan, pelaksanaan dan evaluasi. Tahap terakhir yaitu evaluasi yang mencakup pretest-posttest dan survey kepuasan yang berfungsi sebagai alat ukur ketercapaian kegiatan. Soal prestest dan posttest terdiri dari 10 soal pilihan ganda yang disebarkan melalui google form.Peserta pengabdian terdiri dari kelompok Masyarakat sadar wisata, pemerinta Dinas Pariwisata Indramayu serta representasi pemerintah desa, berjumlah 17 orang. Tingkat ketercapaian kegiatan didasarkan pada peningkatan nilai pretest-posttest dan angket kepuasan peserta. Hasil kegiatan diperoleh bahwa setelah penyelenggaraan workshop; (1) kefahaman tentang pengelolaan desa wisata melalui pendekatan community based turism meningkat sebesar (81%), selanjutnya; dan (2) kefahaman tentang partisipasi masyarakat dalam menciptakan hubungan yang erat antara pariwisata, masyarakat, lokal, dan pemerintah dalam meningkatkan kesejahteraan masyarakat (70%).Abstract: Jatisura Village, Indramayu, has great tourism potential in terms of natural, social, and cultural resources. However, its development faces challenges such as low human resources, suboptimal destination management, conflicts of interest, and hegemony of power. The Community Based Tourism approach that involves community participation is expected to overcome these problems to realize successful and sustainable tourism. This service activity aims to improve the competence of village communities in managing tourist villages and increase understanding of community-based tourism. The methods used are (a) internal FGDs; (b) workshops with resource persons from pilot tourism villages to reveal interesting things that will be developed in Jatisura village; and (c) Bencmarking to Tourism Villages that have achieved world-class achievements, namely Nglanggeran Village. There are three stages involved, namely preparation, implementation, and evaluation. The last stage is evaluation, which includes a pretest-posttest and satisfaction survey that serves as a measuring tool for the achievement of the activity. The pretest and posttest questions consisted of 10 multiple choice questions distributed via google form. The service participants consisted of the Tourism Awareness Society group, the Indramayu Tourism Office government and village government representatives totaling 17 people. The level of achievement of the activity is based on the increase in pretest-posttest scores and participant satisfaction questionnaires. The results of the activity obtained that after organizing the workshop (1) Understanding of tourism village management through a community-based tourism approach increased by (80%), then; and (2) Understanding of community participation in creating a close relationship between tourism, community, local, and government in improving community welfare (70%). 
Semiotika Toleransi: Analisis Budaya dalam Dimensi Visual Film Pendek “Wei” Sukmono, Ilham; Amalia, Winda; Ananda, Asri Dwi; Hendrayani, Yani
Scriptura Vol. 14 No. 2 (2024): DECEMBER 2024
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.14.2.151-162

Abstract

Film adalah tayangan gambar dan suara yang dapat menyampaikan makna pentingnya menghormati dan memahami perbedaan. Penelitian ini bertujuan untuk menganalisis simbolisme visual dalam film WEI yang digunakan sutradara untuk menyampaikan pesan tentang perbedaan agama dan konflik keluarga dalam bingkai budaya Tionghoa di Indonesia. Penelitian ini menggunakan metode kualitatif dengan pendekatan analisis konten serta teori semiotika Charles Sanders Peirce yang mencakup tanda, objek, dan interpretan. Penelitian menemukan bahwa simbol budaya, seperti rumah makan Bak Kut Teh yang berarti sup iga babi, kalender sobek, dan tempat ibadah Kelenteng, mencerminkan budaya etnis Tionghoa. Adegan pemeran utama sedang bersembahyang menunjukkan konflik agama dalam keluarga. Simbol opor ayam menjadi lambang makanan pemersatu yang menggambarkan pentingnya toleransi antar umat beragama di Indonesia. Hasil dari penelitian menunjukkan bahwa simbol-simbol tersebut menyampaikan pesan untuk menghormati dan menciptakan harmoni dalam perbedaan agama di Indonesia.
Peningkatan Literasi Digital melalui Sosialisasi dan Edukasi Internet Sehat untuk Mencegah Cyberbullying dan Penyalahgunaan Internet di SMKN 1 Cikedung Indramayu Bayu; Mulyantini, Sri; Irawatie, Aniek; Hendrayani, Yani; Uljanatunnisa
Jurnal Pengabdian kepada Masyarakat Bidang Ilmu Komputer Vol 3 No 1 (2024): Jurnal Pengabdian Kepada Masyarakat Bidang Ilmu Komputer (ABDIKOM)
Publisher : Fakultas Ilmu Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52958/abdikom.v3i1.9200

Abstract

PkM dilaksanan pada bulan Agustus tahun 2022, kegiatan ini bertujuan untuk mengevaluasi penggunaan internet di kalangan pegurus serta anggota dari OSIS di SMKN 1 Cikedung Indramayu, dengan fokus pada literasi digital dan perilaku online, termasuk risiko cyberbullying dan penyalahgunaan internet. Metode yang digunakan adalah survei kuesioner yang melibatkan siswa dari berbagai jurusan dan tingkatan kelas. Data yang diperoleh dianalisis untuk memahami frekuensi penggunaan internet, tujuan penggunaan, serta tingkat keterlibatan siswa di media sosial. Hasil kegiatan menunjukkan bahwa siswa secara rutin menggunakan internet untuk komunikasi, hiburan, dan literasi digital. Namun, terdapat kesenjangan dalam literasi digital, di mana sebagian siswa terlibat dalam perilaku berisiko, seperti mengakses konten tidak pantas dan berbagi akses akun pribadi. Temuan ini menegaskan perlunya program edukasi Internet Sehat di sekolah, yang dapat meningkatkan kesadaran siswa tentang etika digital dan pentingnya menjaga privasi. Edukasi berkelanjutan dan kebijakan penggunaan internet yang jelas diperlukan untuk memastikan bahwa internet digunakan secara aman, etis, dan mendukung pembelajaran. Implementasi program ini diharapkan dapat menciptakan lingkungan digital yang lebih aman dan produktif di SMKN 1 Cikedung Indramayu
Marketing public relations strategy of coffee shop business during COVID-19 pandemic Hendrayani, Yani; Alkautsar, Muhammad Sulthan; Manihuruk, Hermina
PRofesi Humas Vol 7, No 1 (2022): August 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i1.37492

Abstract

 In recent years, public interest in coffee shops has become a trend in Indonesia. However, in the Covid-19 pandemic era, there have been many changes in shopping patterns from offline to online, forcing coffee shops to adapt to new normal conditions and prepare MPR strategies following the conditions during the Covid-19 pandemic. Sallo Coffee is a coffee shop located in Jakarta. Maintaining relationships with customers for the long term is part of the job of Public Relations (PR). In this study, the author wants to know Sallo Coffee’s Public Relations marketing strategy in maintaining customer loyalty during the pandemic. What is the challenge of implementing a PR marketing strategy during the pandemic to maintain customer loyalty? The paradigm used in this study is constructivism, in which researchers research public relations to reconstruct the existing reality. The approach used is a qualitative approach with descriptive research through interviews, observations, and documentation. The results of this study are that the current PR concept cannot be implemented with PR marketing strategies during the pandemic become limited under government regulations. Instagram social media is one of the media to promote Sallo Coffee products and provide product information to maintain relationships with customers or customer relations. The Internet is critical because the pandemic situation does not allow for as much physical contact as one would expect. With promotions on Instagram and social media, it can also be effective in maintaining customer loyalty during the pandemic. 
Strengthening Local Values in Shadow Puppet Messages at Padepokan Sehat Medika, Kebumen Mukti, Anjar; Hendrayani, Yani; Irawati, Aniek
Mediator: Jurnal Komunikasi Vol. 17 No. 2 (2024): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v17i2.2754

Abstract

Shadow puppet shows, as part of traditional culture, do not only function as entertainment with aesthetic value. The Shadow puppet show is a traditional communication medium containing implied and explicit messages. The messages in the shadow puppet show are generally about the values of life used for moral growth in society. This study aimed to discover the messages in the shadow puppet show at Padepokn Sehat Medika, Kebumen Regency. The researcher tried to examine the message's meaning from one of the stories in the shadow puppet show at Padepokan Sehat Medika, Kebumen Regency, namely Wahyu Tejaningrat, focusing on the meaning contained in the story. The research paradigm used is constructivism, with qualitative methods and content analysis approaches. The theory used is Paul Ricoeur's Hermeneutics model, a theory regarding the rules of interpreting specific texts, signs, or symbols with the essence of meaning. The researcher found that the story has a profound message about leadership and the role of society in government that can educate and make people aware of the current conditions in society.
Komunikasi Corporate Social Responsibility dalam Pilar Kesehatan di Metro TV (Studi pada Program CSR Operasi Katarak Gratis) Hendrayani, Yani; Monalisa , Sherly Maria
KOMUNIKA Vol. 12 No. 1 (2025): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v12i1.16215

Abstract

Corporate social responsibility requires companies to communicate with their stakeholders. Therefore, corporate social responsibility (CSR) communication is as important as CSR programs. This research aims to find out whether Metro TV conducts corporate social responsibility (CSR) communication and how corporate social responsibility (CSR) communication on the health pillar of the free cataract surgery program. This research uses descriptive qualitative method. Referring to stakeholder theory and the concept of corporate social responsibility (CSR). Data were collected through in-depth interviews with two key informants, namely the CSR & Community Relations Manager and the staff of Metro TV. Informants consisted of Perdami public relations staff as well as two participants of the free cataract surgery program. The results showed that Metro TV communicates corporate social responsibility (CSR) in the health pillar of the free cataract surgery program through various publications containing CSR messages of Metro TV's initiatives and commitments related to the free cataract surgery program channeled in various media such as press releases, Metro TV platforms, news media, and social media. Metro TV's corporate social responsibility (CSR) communication in the health pillar of the free cataract surgery program uses CSR communication strategies classified by Morshing and Schultz, namely stakeholder theory consisting of stakeholder information strategies, stakeholder response strategies, and stakeholder engagement strategies.
KOMPONEN KEPARIWISATAAN DAN PENGEMBANGAN COMMUNITY BASED TOURISM DI WISATA SITUBOLANG DESA JATISURA Hendrayani, Yani; Uljanatunnisa, Uljanatunnisa; Kusuma, Alfia; Putri Gumilang, Natassja
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 2 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i2.542-553

Abstract

Pariwisata menjadi salah satu sektor utama penunjang dalam pembangunan nasional. Desa Jatisura menjadi salah satu desa berpotensi wisata di Kabupaten Indramayu. Pengelolaan wisata di Jatisura menerapkan pendekatan berbasis masyarakat (community based tourism) untuk mengembangkan destinasi yang ada di sana. Berdasarkan kondisi ini, penelitian dilakukan untuk mengkaji bagaimana komponen kepariwisataan dan konsep community based tourism (CBT) diterapkan di Desa Jatisura. Tujuan PKM ini adalah untuk mengidentifikasi komponen kepariwisataan dan melihat penerapan konsep CBT di Desa Jatisura. Selanjutnya pengabdian masyarakat ini digunakan untuk mendeskripsikan kondisi ekonomi desa, partisipasi masyarakat yang memungkinkan adanya kolaborasi dan penciptaan modal sosial untuk menilai tingkat partisipasi masyarakat terkait pariwisata, dan mewujudkan tindakan lebih lanjut yang diperlukan untuk pengembangan Community Base Tourism pada destinasi Desa wisata Situ Bolang, Jatisura Indramayu. Metode yang digunakan adalah    kegiatan  Fokus Grup Diskusi (FGD) bersama kelompok masyarakat, kelompok pemuda dan  representasi pemerintah desa, yang dilakukan bersama tim survey untuk mengungkap  hal-hal yang menarik untuk dikembangkan. Selanjutnya Workshop dengan menghadirkan praktisi pengelola desa dari Desa Nglanggeran Yogjakarta. Hasil PKM  menunjukkan bahwa atraksi utama adalah Agro Eduwisata Situ Bolang, dengan simbolis taman bunga, kolam renang anak, dan berbagai jenis tumbuhan. Akses menuju desa wisata ini cukup baik meski belum tersedia transportasi umum. Berbagai fasilitas pendukung juga disediakan untuk kenyamanan wisatawan. Dalam pengelolaan pariwisata, masyarakat lokal menjadi aktor utama, dengan peran yang terwadahi dalam forum musyawarah desa Jatisura dan tugas yang disesuaikan dengan keahlian masing-masing. Saat ini, terdapat tiga kelompok masyarakat yang dikoordinasikan oleh Pokdarwis Desa Jatisura sebagai penggerak utama kegiatan wisata di desa tersebut.
Co-Authors Achmad Alfi Adittya Budiman Agung Bayu Fernando Alkautsar, Muhammad Sulthan Amalia, Winda Ananda, Asri Dwi Aniek Irawati Aniek Irawati Aniek Irawati Annisa Nur Rizka Sukanto Aristika Widi Rahayu Asep Kamaluddin Nashir Aura Aditra Aryshinta Bayu Bayu Handono Charisma Dina Wulandari Dairatul Ma’arif Diajeng Maharani Drina Intyaswati Drina Intyaswati Fitria Ayuningtyas Gabriel Gifson Hasugian Hananto, Bayu Hermina Simanihuruk Hidayat Ilyas Naufal Zuhdi Indrabudi, Bintang Ramasalsa Intan Putri Cahyani Irawati, Aniek Irawatie, Aniek Irpan Ripa’i Sutowo Jenni Ferlina Muslim Junita Hutabarat Kusuma, Alfia Kusumajanti, Kusumajanti Lusia Handayani Maharani, Diajeng Mahdalena, Vina Marselin Diana Monalisa , Sherly Maria Mufti Wita Kusuma Mukti, Anjar Mulyantini, Sri Napoleon Sinaga Priyono Sadjijo Putri Gumilang, Natassja Rainer Fansiskus Nockas Restu Pambudi Rosmawarni, Neni Sadjijo, Priyono Samodro, Dewanto Shofiyah, Nada Sinaga, Saidun Siti Maryam Siti Maryam SITI MARYAM Sri Fatimah Sri Mulyantini Sri Mulyantini Sukmono, Ilham Tsabdany Tzarauliarany Anagusti Uljanatunissa Uljanatunissa Uljanatunnisa Uljanatunnisa Uljanatunnisa Uljanatunnisa Uljanatunnisa Uljanatunnisa, Uljanatunnisa Uljanatunnnisa Uljanatunnnisa Vina Mahdalena Wardhani, Alysha Tri Yani Tandyana