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All Journal PRofesi Humas JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT IKRA-ITH ABDIMAS Journal of Education, Humaniora and Social Sciences (JEHSS) MEDIALOG: Jurnal Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Bakti Masyarakat Indonesia Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Populika Jurnal Visi Pengabdian Kepada Masyarakat Komunika: Jurnal Ilmu Komunikasi Jurnal Ekonomi Scriptura: Jurnal Ilmiah Komunikasi Jurnal Pengabdian Mandiri International Journal Administration, Business & Organization Mediator: Jurnal Komunikasi Pancasila International Journal of Applied Social Science ABDIKOM Asian Journal of Management, Entrepreneurship and Social Science Society
Yani Hendrayani
Universitas Pembangunan Veteran Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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PENGEMBANGAN DESAWISATA JATISURA INDRAMAYU MELALUI PEMBERDAYAAN KELOMPOK PENGEMBANG PARIWISATA (KOMPEPAR) DALAM MEWUJUDKAN PEMBANGUNAN WILAYAH BERKELANJUTAN Yani Hendrayani; Uljanatunnisa Uljanatunnisa; Aniek Irawati; Sri Mulyantini; Bayu Handono
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 3 (2023): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i3.1171-1181

Abstract

Berdasarkan catatan Kemenparekraf pasca pandemic 2022, Desa wisata dinilai  merupakan  aset kepariwisataan yang terus mengalami kenaikan kunjungan  sebesar 30% di saat sector pariwisata lainnya mengalami kontraksi. Desa Jatisuram, Indramayu termasuk salah satu desa dengan potensi yang besar untuk mendukung bidang pariwisata dari berbabagi sumber, baik sumber daya alam, sosial dan budaya. Namun demikian, masih terdapat beberapa permasalahan  dalam proses pembangunan, seperti kurangnya sumber daya manusia, belum optimalnya pengelolaan destinasi, konflik kepentingan dan hegemoni kekuasaan. Ini adalah faktor-faktor yang membuat pariwisata yang sukses dan berkelanjutan menjadi sulit untuk terwujud. Tujuan PKM PPDM ini adalah untuk mendorong optimalisasi peran Kelompok Pengembangan Pariwisata (Kompepar) dengan lewat kolaborasi pemangku kepentingan multi pihak. Metode yang dipakai ialah metode kerjabakti bersamasama dengan masyarakat, pengelola dan tim pengabdi dalam penguatan tata kelola melalui pemantapan struktur, organisasi, staffing, penetapan visi dan misi Desa Wisata Jatisura dan sosialisasi/promosi Desa Wisata Jatisura terhadap khalayak serta PEMDA sekitar, dilanjutkan membuat master plan dan mengimplementasikan publikasi desa wisata.
LITERATURE STUDY OF ADVERTISING ETHICS ON NISSAN MARCH CAR MARKETING AGAINST THE ETHICAL THEORY OF PRODUCTION AND CONSUMER MARKETING Napoleon Sinaga; Jenni Ferlina Muslim; Mufti Wita Kusuma; Achmad Alfi; Junita Hutabarat; Yani Hendrayani
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Business ethics can broadly be interpreted as provisions regulated by law, even higher standards than the minimum standards of legal provisions, because in business activities we often find gray areas that are not regulated by legal provisions. Ethical behavior in running a business is something essential for the survival of the business itself, because unethical behavior will be harmful, especially when viewed from a long-term perspective. A good business is not only profit-oriented, but a good bus is profitable and has good value morally. The application of business ethics aimed not only at producers but also consumers who use it has been regulated and protected with various laws andregulations to maintain fairness and comfort in transactions. Appliedly, business ethics also highlights the moral aspects of human behavior and regulations that have a profession in business and management. Thus, business ethics can be seen as an attempt to formulate and apply ethical principles in economic relations between people.
PENGEMBANGAN DESA WISATA JATISURA KABUPATEN INDRAMAYU MELALUI PELATIHAN PRODUKSI KONTEN SINGKAT DI MEDIA SOSIAL Uljanatunnisa; Yani Hendrayani; Drina Intyaswati
Jurnal Visi Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2023): Jurnal Visi Pengabdian Kepada Masyarakat : Edisi Agustus 2023
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/pengabdian.v4i2.1352

Abstract

Program pengabdian kepada masyarakat Universitas Pembangunan Nasional Veteran Jakarta memiliki tujuan untuk pemberdayaan pemuda desa melalui kegiatan pelatihan produksi konten singkat atau mikroblog di media sosial Instagram dan Tiktok di Desa Wisata Jatisura. Kegiatan didasarkan pada tingginya potensi wisata desa namun belum didukung dengan ketersediaan sumber daya manusia. Oleh sebab itu, Tim PKM melakukan berbagai kegiatan seperti materi dan praktek melalui beberapa metode. Metode pertama adalah tahap persiapan, metode kedua tahap implementasi dan metode tahap monitoring dan evaluasi. Berdasarkan metode tersebut, tahap pertama kordinasi dengan berbagai pihak terkait pelaksanaan kegiatan serta menganalisis hasil pretest bahwa seluruh peserta belum memahami membuat konten singkat atau mikroblog, sehingga pada metode ke dua Tim PKM memfokuskan beberapa materi seperti urgensi media sosial sebagai saluran utama dalam komunikasi wisata, desain mikroblog bagi pemula. Selanjutnya pelatihan membuat konten singkat dan desain menggunakan Aplikasi Canva. Adapun hasil evaluasi dan Monitoring, Tim PKM memetakan minat peserta yang terdiri dari sebagain besar memiliki minat fotografi, sedangkan lainnya memiliki minat dalam penyusunan konten.
PEMBERDAYAAN AKTOR PEMUDA DESA DALAM STRATEGI KOMUNIKASI DIGITAL PADA DESA TERBAIK DUNIA Yani Hendrayani; Sri Fatimah; Intan Putri Cahyani; Siti Maryam
JMM (Jurnal Masyarakat Mandiri) Vol 7, No 5 (2023): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v7i5.17485

Abstract

Abstrak: Desa Nglanggeran, yang berlokasi di Kapanewon Patuk, Gunungkidul, DIY, berhasil memenangkan gelar Desa Wisata Terbaik Dunia tahun 2021. Mengingat potensi dan pencapaian luar biasa yang dimiliki oleh Desa Nglanggeran, menjalankan proses pergantian generasi dalam pengelolaan desa wisata berperan sebagai perihal yang sangatlah berarti. Kemampuan para pemuda desa tersebut sangat urgent dibekali kemampuan pengelolaan Marketing Information System (MkIS). Tujuan pengabdian adalah untuk memberdayakan pemuda desa dalam memanfaatkan teknologi digital guna meningkatkan kesadaran akan optimalisasi Sistem Informasi Pemasaraan. Terdapat 10 orang pemuda desa nglanggeran yang terpilih sebagai mitra dalam pelaksanaan kegiatan ini sebagai aktor pemuda yang akan mengelola Marketing Information System (MkIS) Pemasaran pariwisata. Metode pelaksanaan pengabdian tersebut melibatkan teknologi berbasis Marketing Information System. Selanjutnya, pendekatan yang berfokus pada proses sosialisasi, pelatihan, pendampingan digunakan sebagai alat untuk mengalirkan pengetahuan dan pendidikan kepada masyarakat guna meningkatkan pemberdayaan mereka. Adapun hasil pengabdian hasil pre-test menujukan sebagian besar pemuda desa memiliki kefahaman awal untuk mengelola website dan media digital yaitu 10 % yang memiliki kefahaman baik dan sisanya 30 persen yang cukup memahami dan 60% kurang memahami. Adapun hasil post-test menunjukan adanya kenaikan yang signifikan yaitu menjadi 70 % menjadi lebih baik. Demikian juga terhadap kefahaman pada keterampilan conten creator,Editing foto dan Cerita Bergambar di Media Sosial awalnya hanya 30 % menjadi 50 %.. Hasil kegiatan pengabdian telah memberikan edukasi dan memberikan stimulus kepada pemuda desa sebagai aktor pariwisata keberlanjutan untuk berperan aktif dalam mengelola website, aplikasi android, serta media sosial seperti Twitter, Facebook dan Instagram sebagai media pemasaran pariwisata oleh Desa Nglanggeran.Abstract: Nglanggeran Village, located in Kapanewon Patuk, Gunungkidul, DIY, won the title of World's Best Tourist Village in 2021. Considering the extraordinary potential and achievements of Nglanggeran Village, carrying out a generational change process in managing a tourist village plays a very significant role. The village youth's abilities must be equipped with Marketing Information System (MIS) management skills. The service aims to empower village youth to utilize digital technology to increase awareness of optimizing Marketing Information Systems. Ten young people from Nglanggeran village were selected as partners in implementing this activity as youth actors who will manage the Tourism Marketing Information System (MIS). The method of implementing this service involves Marketing Information System-based technology. Furthermore, an approach that focuses on socialization, training, and mentoring is used as a tool to channel knowledge and education to the community to increase their empowerment. As for the service results, the pre-test results show that most village youth have an initial understanding of managing websites and digital media, namely 10% who have a good understanding, the remaining 30% who understand pretty well and 60% who do not understand. The post-test results showed a significant increase, namely 70% better. Likewise, understanding content creator skills, photo editing and illustrated stories on social media was initially only 30% to 50%. The results of service activities have provided education to village youth as sustainable tourism actors to play an active role in managing websites and applications. Android and social media are tourism marketing media by Nglanggeran Village. 
Dampak Etika Siber Jejaring Sosial Pada Pembentukan Karakter Pada Generasi Z Restu Pambudi; Adittya Budiman; Aristika Widi Rahayu; Annisa Nur Rizka Sukanto; Yani Hendrayani
JURNAL SYNTAX IMPERATIF : Jurnal Ilmu Sosial dan Pendidikan Vol. 4 No. 3 (2023): Jurnal Syntax Imperatif: Jurnal Ilmu Sosial dan Pendidikan
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-imperatif.v4i3.262

Abstract

Peningkatan penggunaan internet di Indonesia berdampak besar dalam berbagai aspek kehidupan. Adopsi teknologi internet yang cepat dan meluas di masyarakat Indonesia menjadi faktor utama peningkatan ini. Faktor-faktor seperti perluasan jaringan, aksesibilitas perangkat digital, dan kesadaran akan manfaat internet juga berkontribusi. Dalam ekonomi, internet membuka peluang perdagangan elektronik dan pemasaran online, serta memperluas pangsa pasar. Di bidang pendidikan, internet memberikan akses tak terbatas ke sumber daya pendidikan dan mendukung pembelajaran jarak jauh. Pertumbuhan pengguna internet yang pesat juga menghadirkan tantangan etika. Keamanan data pribadi, privasi, dan penyebaran konten negatif menjadi isu penting. Perlindungan data pribadi dan pembangunan kebijakan yang efektif diperlukan. Konten negatif seperti hoaks, ujaran kebencian, dan cyberbullying juga menjadi perhatian serius. Pendekatan holistik dengan partisipasi semua pihak terkait diperlukan untuk menangani isu-isu ini. Dalam konteks generasi Z, media sosial berperan penting dalam membentuk karakter. Namun, konten yang diposting dapat mempengaruhi sikap dan perilaku mereka. Penting untuk mempertimbangkan etika siber agar generasi Z memahami privasi, keadilan, dan tanggung jawab digital. Mereka juga perlu memahami dampak tindakan online dan berpikir kritis tentang informasi di media sosial. Generasi Z perlu diajarkan untuk membedakan informasi yang sahih, menghindari konten merugikan, dan membangun komunitas online yang aman dan etis. Etika siber melindungi mereka dari risiko dan bahaya di dunia digital. Secara keseluruhan, penggunaan internet dan media sosial sangat berpengaruh bagi generasi Z di Indonesia. Etika siber harus diperhatikan untuk membangun pemahaman tentang privasi, keadilan, dan tanggung jawab digital. Kolaborasi antara pemerintah, perusahaan, dan masyarakat penting untuk mengatasi tantangan etika ini dan memastikan penggunaan internet generasi Z yang bijak dan bertanggung jawab.
Elaboration Model for Sustainable Development Education in CSR and Community Development Courses Yani Hendrayani
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 04 (2023): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

As stated in SDGs 4.7, education for sustainable development functions to educate the younger generation as future leaders and agents of change. This research aims to identify student motivation towards CSR and Community Development lecture messages on sustainable development issues. Communication plays a role in the process of achieving lecture goals. This research uses the Elaboration Likelihood Model theory to determine changes in student attitudes regarding the message of sustainable development education. The research uses a quantitative approach by observing through surveys and using non-probability sampling, namely judgment sampling on active students in CSR and Community Development courses at UPN Veteran Jakarta, namely 241 students. Determining the sample size used the Cochran formula and obtained 51 respondents. The results of this research using the Elaboration Likelihood Model theory show that lecture messages have not significantly influenced student attitudes. Following the research results, to strengthen students' motivation and abilities, they can use exciting communication strategies that generate emotional liking for lecture messages about sustainable development issues in CSR and Community Development courses. Lecturers must also carry out Project Learning methods so that students are immersed in the field to awaken the emotional side of students regarding sustainable development issues.
Implementation of the Value of Regional Unity through Effective Communication to the Young Generation in Improving the National Resilience of the Republic of Indonesia Hendrayani, Yani
Pancasila International Journal of Applied Social Science Том 1 № 02 (2023): Pancasila International Journal of Applied Social Science
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/pancasila.v2i01.332

Abstract

The young generation as the backbone of the nation must realize the various challenges and threats to the nation and then unite and work together to maintain the safety of the nation and state. This should be realized by various parties in Indonesia. It should be taken into consideration to maximize the role of the youth as the generation that will carry the safety of this nation.In the process of conveying knowledge ideas and messages of national insight, the right approach technique is needed. In the communication strategy, the content of the message certainly determines the effectiveness of communication. With this, it is very important to be able to communicate effectively through a communication design that is seriously engineered as a panacea for the young generation's mentality of love for their homeland. In addition, many factors influence the communication process to be successful, so that conveying national insight becomes more interesting both verbally and non-verbally. Among other things, by involving language that is easily understood by the younger generation through facial expressions and vocalizations that arouse enthusiasm to listen to the messages conveyed, which are complemented by forms of games, symbols, photos and films. Seeing the lessons that can be learned from other nations that movies are very effective for spreading nationalism. can initiate patriotic themes that are in accordance with the development of the current era. Cooperation with producers and creative workers can be considered to develop ideas that are of interest to the Indonesian audience.
PEMETAAN PEMBANGUNAN BERKELANJUTAN DI INDONESIA MELALUI PENDIDIKAN UNTUK PEMBANGUNAN BERKELANJUTAN hendrayani, Yani
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 6 No 3 (2023): September
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v6i3.6484

Abstract

Universities struggle with interdisciplinary education for sustainable development. SDG 4.7 promotes sustainable development education to develop leaders. Sustainable development includes economic prosperity, equitable resource distribution, energy use, health and environmental awareness, and global environmental issues like climate change, biodiversity loss, poverty, etc. Permata Sari students' CSR and community development are assessed. Local SDG 2030 implementation maps diverse development issues. There are 33 Indonesian university students participate in Permata Sari online student exchange. Concept mapping enhances learning, thinking, and action. Fieldwork requires observation and data collection. Adult learning theory and content/situation analysis are used. Experiential learning is mandatory for students. Students observe local development issues and use problem-solving theory to solve them. student-environment interaction. Students' observations, interviews, and other data promote campus sustainability. Indonesian province concept maps summarize the findings. This course encourages sustainability. Sustainable development education on Indonesian campuses uses issue mapping to develop the concept map.
LITERASI SENI DAN BUDAYA PADA ANAK MELALUI MINI WORKSHOP UNTUK MENINGKATKAN PEMAHAMAN KESENIAN TRADISIONAL Charisma Dina Wulandari; Tsabdany Tzarauliarany Anagusti; Aura Aditra Aryshinta; Marselin Diana; Yani Tandyana; Yani Hendrayani
Qardhul Hasan: Media Pengabdian kepada Masyarakat Vol. 10 No. 1 (2024): APRIL
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/qh.v10i1.9340

Abstract

The presence of art and culture provides opportunities for children to develop creativity and multicultural cultural awareness. Therefore, it is essential to provide skills and cultural education to children to acquire understanding and insights into artistic and cultural literacy from an early age. However, the reality is that 48% of children in RPTRA Bahari have limited access to knowledge about arts and cultural literacy. Therefore, it is important to build awareness of this literacy tradition through activities such as exposing materials on arts and culture literacy, conducting a mini workshop on ondel-ondel dance, and engaging in meronce activities. The purpose of the material exposition activity, mainly related to culture and art literacy, is to enhance the interest and knowledge of children in RPTRA Bahari regarding culture and art. The methods employed in these activities include preparation, implementation, program evaluation, and reporting. The results of these activities demonstrate the children's interest in arts and culture in RPTRA Bahari, as well as an increased fascination among children in acquiring knowledge about cultural and artistic literacy after participating in the mini-workshop on arts and cultural literacy.
Komitmen Penyuluhan Pertanian Pada Tanaman Padi Organik di Dinas Pertanian Kabupaten Bandung (Studi Kasus di Kabupaten Ciparay) Hidayat; Tita Meirina Djuwita; Yani Hendrayani
International Journal Administration, Business & Organization Vol 1 No 2 (2020): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (108.078 KB) | DOI: 10.61242/ijabo.20.33

Abstract

The commitment of agricultural extension to organic rice crops (oryza sativa) in Ciparay sub-district still has not contributed to the development /progress of organic rice farmers. This research is intended to know and analyze information about the situation and conditions about the effect of agricultural extension commitment on organic rice crops (oryza sativa) in the Agriculture Services Bandung Regency. This research method used a qualitative approach with descriptive analysis methods because they wanted to clearly describe and interpret the data or symptoms obtained during the research. The data collection techniques in this research used observations, interviews, library studies and other data sources that support the research. The results showed that the commitment of agricultural extension to organic rice crops (oryza sativa) in Agriculture Services Bandung Regency is quite high despite some constraints, this is due to factors that have not been optimal to effectiveness, both in terms of ability to adjust, job satisfaction and resource achievement. The success of organic rice farming can be seen from the high commitment aspect of the implementation of organic cultivation counseling in rice fields, namely: continuous commitment, understanding, feeling and obeying the regulations of the implementation of counseling programs, communication and implementation precisely on targets and objectives as corrective action materials in order to minimize the irregularities that will occur in future extension programs.
Co-Authors Achmad Alfi Adittya Budiman Agung Bayu Fernando Alkautsar, Muhammad Sulthan Amalia, Winda Ananda, Asri Dwi Aniek Irawati Aniek Irawati Aniek Irawati Annisa Nur Rizka Sukanto Aristika Widi Rahayu Asep Kamaluddin Nashir Aura Aditra Aryshinta Bayu Bayu Handono Charisma Dina Wulandari Dairatul Ma’arif Diajeng Maharani Drina Intyaswati Drina Intyaswati Fitria Ayuningtyas Gabriel Gifson Hasugian Hananto, Bayu Hermina Simanihuruk Hidayat Ilyas Naufal Zuhdi Indrabudi, Bintang Ramasalsa Intan Putri Cahyani Irawati, Aniek Irawatie, Aniek Irpan Ripa’i Sutowo Jenni Ferlina Muslim Junita Hutabarat Kusuma, Alfia Kusumajanti, Kusumajanti Lusia Handayani Maharani, Diajeng Mahdalena, Vina Marselin Diana Monalisa , Sherly Maria Mufti Wita Kusuma Mukti, Anjar Mulyantini, Sri Napoleon Sinaga Priyono Sadjijo Putri Gumilang, Natassja Rainer Fansiskus Nockas Restu Pambudi Rosmawarni, Neni Sadjijo, Priyono Samodro, Dewanto Shofiyah, Nada Sinaga, Saidun Siti Maryam Siti Maryam SITI MARYAM Sri Fatimah Sri Mulyantini Sri Mulyantini Sukmono, Ilham Tsabdany Tzarauliarany Anagusti Uljanatunissa Uljanatunissa Uljanatunnisa Uljanatunnisa Uljanatunnisa Uljanatunnisa Uljanatunnisa Uljanatunnisa, Uljanatunnisa Uljanatunnnisa Uljanatunnnisa Vina Mahdalena Wardhani, Alysha Tri Yani Tandyana