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All Journal ETIKONOMI JIKA: Jurnal Ilmu Keuangan dan Perbankan Procuratio : Jurnal Ilmiah Manajemen SULTANIST: Jurnal Manajemen dan Keuangan Bilancia : Jurnal Ilmiah Akuntansi FINANCIAL : JURNAL AKUNTANSI PLAKAT : Jurnal Pelayanan Kepada Masyarakat Jurnal Ekonomi Perjuangan (JUMPER) Journal Of Human And Education (JAHE) Bansi (Jurnal Bisnis Manajemen Akuntansi) Jurnal Akuntansi Keuangan dan Bisnis Journal of Accounting Research, Organization and Economics (JAROE) Room of Civil Society Development Reflection: Education and Pedagogical Insights Interconnection: An Economic Perspective Horizon Room of Civil Social Development
Wati, Yenny
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Value Co-Creation and Digital Marketplace Strategy in Enhancing Commercialization Performance, An Educational Perspective from Fortified Goat Milk Entrepreneurship Prihastomo, Arih Dwi; Renaldo, Nicholas; Junaedi, Achmad Tavip; Panjaitan, Harry Patuan; Nyoto, Nyoto; Hutahuruk, Marice Br; Faruq, Umar; Prayetno, Muhammad Pringgo; Wati, Yenny; Fransisca, Luciana
Reflection: Education and Pedagogical Insights Vol. 3 No. 1 (2026): Reflection: Education and Pedagogical Insights
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/reflection.v3i1.151

Abstract

The rapid transformation of the digital economy has reshaped entrepreneurial practices, particularly within agribusiness sectors that increasingly rely on digital platforms to enhance market reach and competitiveness. This study examines the role of value co-creation and digital marketplace strategy in enhancing commercialization performance from an educational perspective within the context of fortified goat milk entrepreneurship. Using a quantitative explanatory design, data were collected from 156 participants involved in entrepreneurship learning programs integrated with real-world digital commercialization activities. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that value co-creation significantly influences digital marketplace strategy and commercialization performance. Digital marketplace strategy also significantly affects commercialization performance and partially mediates the relationship between value co-creation and commercialization performance. The model demonstrates substantial explanatory power, suggesting that collaborative engagement supported by structured digital systems enhances measurable business outcomes. From an educational perspective, the findings reveal that commercialization performance can function as a practical learning outcome within experiential entrepreneurship education. The study contributes to the literature by integrating service-dominant logic, digital marketing strategy, and entrepreneurship education into a unified framework. It highlights that digital value co-creation is not only a strategic driver of market performance but also a transformative pedagogical approach in technology-enabled agribusiness development.
Co-Authors Achmad Tavip Junaedi Ady Inrawan Ajeng Andriani Hapsari, Ajeng Andriani Amalia, Annisa Nur Amries Rusli Tanjung Andi Andi Anton Arief, Ilham Beatrice Chrisna Romaito Sirait Cecilia, Cecilia Chrisna Romaito Sirait, Beatrice Debi Eka Putri Dewanti, Shendy Fadrul, Fadrul Fransisca, Luciana Halim, Adi Gusman Harry Patuan Panjaitan Hutahuruk, Marice Br Julyanthry, Julyanthry Kesuma, Indrawati Mara Lanskyaris, Bruce Mimelientesa Irman Misbah, Sitti Rachmi Muhamad Risal Tawil Musa, Sulaiman Nicholas Renaldo Nyoto Nyoto, Nyoto Okalesa, Okalesa Prayetno, Muhammad Pringgo Prayogo, Imam Prihastomo, Arih Dwi Rahman, Sarli Ramli, Akhmad Riesna Apramilda Rita Anugerah Sari, Chitra Indah Siregar, Helly Aroza Sudarno Sudarno Suhardjo Suharti Suharti SUYONO Syahputri, Anggraini Teddy Haryadi Umar Faruq Vince Ratnawati Wisang Candra Bintari Yusrizal Yusrizal Yusrizal