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Aulia, Anisa Nurina
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FAKTOR-FAKTOR YANG MEMENGARUHI KEPUASAN DAN LOYALITAS KONSUMEN E-COMMERCE UNTUK PRODUK MAKANAN DAN MINUMAN Muliasari, Risa Martha; Aulia, Anisa Nurina; Rizkina, Fitriana Dina; Nadiroh, Siti
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 32 No 1 (2024): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jkb.v32i1.768

Abstract

Indonesia has the potential for a strong national economic base because the number of MSMEs, especially micro businesses, is very large and the labor absorption capacity is very large. One way to increase the capacity of micro and small businesses so they can upgrade to medium-sized businesses is to support and assist with online sales. This research aims to determine the factors that influence e-commerce consumer satisfaction and loyalty to food and beverage products. The research location is in Jember with the consideration that the district government program is in line with this research, namely strengthening the economy. Sampling technique with purposive sampling method. Respondent criteria are e-commerce users who have purchased food and beverage products in e-commerce. Data analysis used Spearman Rank Correlation. The research results show that the factors of intention to use, price, packaging safety, promotion and actual use are positively and significantly related to consumer satisfaction and loyalty to food and beverage products in e-commerce. The factor with the strongest relationship is actual use. The actual usage factor is reflected by the intensity with which consumers browse food and beverage products available on e-commerce applications very often. The suggestion from the results of this research is that marketing food and beverage products through e-commerce applications needs to display attractive visual or audio-visual content designs.
Analysis of quality characteristics and feasibility study of dish soap form the fruit peel extract Wardhana, Danu Indra; Aulia, Anisa Nurina; Setiawan, Andika Putra; Nalawati, Ara Nugrahayu; Syafia, Fina; Rosa, Firlana
AGROMIX Vol 15 No 2 (2024)
Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v15i2.4703

Abstract

Introduction: Fruit peel is one of the natural ingredients that has not been optimally utilized and can be used as a raw material for making dish soap because it has antibiotic, antiseptic, and antibacterial content. This study aims to make dish soap using dragon fruit peel extract, papaya fruit, and banana fruit as natural ingredients and determine the quality characteristics of dish soap and business feasibility analysis. Methods: This research was conducted in two stages. The first stage selected the best fruit skin dish soap based on the quality characteristics and organoleptic tests on the product. The second stage then analyzed the business feasibility of the best fruit peel extract dish soap product. Results: The quality characteristics of dragon fruit peel, banana, and papaya skin extract dish soap with pH test parameters, FFA content, and free alkali content are in accordance with SNI standards, but the viscosity test shows that it is not suitable and has a value below SNI, and the results of the organoleptic test show that dragon fruit peel extract dish soap is preferred by panelists compared to banana and papaya skin extract soap with an average value of 4.3 color parameters; aroma 3.5; texture 3.6; and overall 4.1. Conclusion: Dragon fruit peel extract dish soap has the best organoleptic test value compared to banana and papaya peel dish soap. The results of the feasibility study analysis of the dragon fruit peel extract dish soap business have a BEP Unit value of 31, BEP Rupiah of IDR.462,185, ROI of 81.64%, and R / C of 1.82 where this business is considered feasible if developed.
Pelatihan Pengolahan dan Digital Marketing Produk Vertikultur Hidroponik untuk Meningkatkan Perekonomian Masyarakat Kelurahan Kebonagung Aulia, Anisa Nurina; Nalawati, Ara Nugrahayu; Arum, Laras Sekar; Aprilia, Sugesti Dwi; Julia, Mega Saniya
SINAR SANG SURYA Vol 6, No 2 (2022): Agustus 2022
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v6i2.2194

Abstract

ABSTRAK  Kelurahan Kebonagung merupakan salah satu kawasan di tengah kota Jember dengan kondisi pemukiman padat penduduk dan tingkat pendidikan warga yang masih rendah, sehingga memengaruhi taraf perekonomian warga Kelurahan Kebonagung yang masih rendah dengan rata-rata pendapatan warga sebesar Rp. 1.000.000,-. Berdasarkan fakta tersebut, dilakukan pendampingan terkait pemanfaatan lahan yang sempit agar menjadi lahan budidaya tanaman hortikultura yang dapat memenuhi kebutuhan rumah tangga dan dapat dikembangkan menjadi produk komersil berupa produk sayuran hidroponik. Program pengembangan lanjutan diperlukan dengan tujuan memberikan ilai tambah produk serta peningkatan pendapatan dari mitra (ibu-ibu PKK RW 06 Kelurahan Kebonagung) melalui beberapa pelatihan, yaitu pelatihan pengolahan dan digital marketing produk hidroponik yang dihasilkan. Kegiatan ini diawali dengan pelatihan pengolahan produk hidroponik bertujuan untuk meningkatkan nilai dari produk hidroponik yang telah dihasilkan, sosialisasi penetapan brand produk bertujuan supaya produk yang dihasilkan mudah dikenal masyarakat lebih luas, dapat menjadi produk khas atau ikon Kelurahan Kebonagung, serta sosialisasi pembuatan digital marketing dibutuhkan untuk memanfaatkan percepatan penggunaan teknologi oleh calon konsumen. Hasil dari kegiatan ini berupa produk vertikultur hidroponik dengan merk “Amerta Hydrofarm” yang dikemas menarik dan akun media sosial untuk penjualan secara online. Kata kunci: brand, digital marketing, hidroponik, pengolahanABSTRACT Abstract. Kebonagung Village is one of the areas in the middle of the city of Jember with residential conditions and the level of education of residents is still low so the economic level of the residents of Kebonagung Village is still low with an average income of Rp. 1,000,000,-. Based on these facts, assistance was carried out regarding the use of narrow land so that it became a horticultural plant cultivation area that could meet household needs and could be developed into commercial products in the form of hydroponic vegetable products. Further development programs are needed so that the goal of increasing product added value and increasing income from partners (PKK RW.06 Kelurahan Kebonagung) can be achieved, namely digital processing and marketing of hydroponic products produced. This activity began with training on hydroponic product processing aimed at increasing the value of the hydroponic products that have been produced, socialization of branding aims to make the product easily known to the wider community and can be recognized by the typical products or icons of Kebonagung Village, and socialization of making digital marketing needed to take advantage of the use of technology by potential consumers. The results of this activity are hydroponic verticulture products "Amerta Hydrofarm" which are ready to be sold with attractive packaging and social media for online sales. Keywords: brand, digital marketing, hydroponic, processed
Analysis of consumer behavior factors on willingness to buy chicken meat with halal labels at traditional markets in Jember area Rizkina, Fitriana Dina; Aulia, Anisa Nurina; Muliasari, Risa Martha; Takenouchi, Naruhito
Jurnal Agrotek Ummat Vol 9, No 3 (2022): July
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jau.v9i3.8774

Abstract

Chicken meat is one of the most popular staple foods, but the halal aspect is the main requirement. In traditional markets, chicken is sold without a halal label. This research aimed to analyze the consumer behavior factors on willingness to buy halal chicken meat at traditional markets in Jember Region. This study hypothesizes that consumer behavior factors affect the behavior of willingness to buy chicken meat with a halal label in traditional markets. This study uses survey data from distributing questionnaires to 110 respondents. Multivariate statistical methods do the hypothesis testing technique with SEM Model. The data processing results show that behavioral control and religious commitment variables significantly influence behavior toward buying chicken meat with the halal label. Suggestions based on research results: first, raising awareness about consuming halal-labeled chicken meat is necessary to increase a person's knowledge. Second, it is required to increase the role of the community and the government, both internally and externally, in educating a person's behavior toward consuming chicken meat labeled halal.
PELATIHAN PENERAPAN CARA PRODUKSI PANGAN OLAHAN YANG BAIK (CPPOB) DAN SISTEM JAMINAN PRODUK HALAL BAGI SISWA SMKN 8 JEMBER Aulia, Anisa Nurina; Wardhana, Danu Indra; Mananda, Afan Bagus; Asrori, Muchammad Imam
ADIMAS Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): Maret 2025
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/adi.v9i1.9077

Abstract

Sistem jaminan penanganan produk pangan dan sertifikasi halal telah diterima sebagai standar kualitas dan kepercayaan yang diaplikasikan pada proses produksi suatu produk. Sistem jaminan halal mencakup produk makanan, minuman, kosmetik, farmasi dan medis. Bagi konsumen muslim, membeli produk yang bersertifikat halal dapat menjamin kesehatan, kebersihan dan higienisitas, dimana konsep tersebut paralel dengan keinginan untuk memenuhi kesadaran hidup sehat. SMKN 8 Jember mempunyai jurusan Agribisnis Tanaman yang nantinya akan menghasilkan produk olahan pangan sebagai produk unggulan. Untuk meningkatkan upaya peningkatan mutu dan kualitas produk, dibutuhkan pengetahuan Cara Produksi Pangan Olahan yang Baik (CPPOB) dan sertifikasi halal pada produk tersebut. Standardisasi sertifikasi halal harus ditinjau dari hulu hingga hilir. Suatu produk siap saji diolah dengan cara yang halal bisa menjadi tidak halal apabila terlacak menggunakan bahan baku yang tidak memiliki sertifikasi halal dari Badan Penyelenggara Jaminan Produk Halal (BPJPH). Sehingga diperlukan sosialisasi dan edukasi yang lebih intensif untuk meningkatkan pengetahuan bagi siswa siswi SMKN 8 Jember untuk melakukan sertifikasi halal. Program pengabdian ini akan melakukan sosialisasi sesuai dengan UU no.33 tahun 2014 tentang Jaminan Produk Halal dan ketentuan teknis penerapannya. Selanjutnya dilakukan pelatihan pengelolaan dan persiapan sistem jaminan halal dalam produk olahan sekolah. Program ini akan diikuti dengan kegiatan sosialisasi proses sertifikasi halal dan beberapa peserta akan mendapatkan pendampingan untuk melakukan persiapan proses sistem jaminan halal produk maupun jenis usahanya. Dengan sertifikasi halal yang terbangun di lingkungan SMKN 8 Jemberdiharapkan dapat menjadi embrio bagi terbentuknya Pangan Halal di kawasan Sekolah.
Co-Authors Afan Bagus Mananda Aida, Siti Nur Anggi Rahmadhanisa, Novita Aprilia, Sugesti Dwi Ara Nugrahayu Nalawati Arum, Laras Sekar Asrori, Muchammad Imam Bagus Mananda, Afan Brahmantiyo, Ibrahim Nadhif Dwi Anggraini Famidayana, Lilis Firmansyah, Brian Arel Henik Prayuginingsih Henik Prayuningsih Ilmi, Maftuh Bahrul Julia, Mega Saniya Maulana, Dikdo Ainun Mediana Muchtar, Anggi Muchta, Anggi Mediana Muliasari, Risa Martha Nadiroh, Siti Nasya, Imelita Nur Chasanah Nurdiana, Fefi Oktarina Oktarina Oktarina Prakoso, Gray Aji Pramesti, Shafa Jane Prasetyo, Agus Subhan Priyandana, Dhiaz Ari Putra Setiawan, Andika Putra, Rino Dwi Falestiya Rahmah, Jemima Almira Ramadhani, Achmad Rizkina, Fitriana Dina Rosa, Firlana Saputra, Andrean Setiawan, Andika Putra Shaffani, Yuninda Salva Sinadha, Fenty Rosa Syafia, Fina Syamsul Hadi Takenouchi, Naruhito Wardatus Sholihah Wardhana, Danu Indra