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All Journal Jurnal Riset Pendidikan Ekonomi SEIKO : Journal of Management & Business Inovasi: Jurnal Ilmiah Ilmu Manajemen Dinasti International Journal of Education Management and Social Science Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Peduli Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian Kepada Masyarakat Patikala Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Al-Khidmah Jurnal Pengabdian Masyarakat International Journal of Economics (IJEC) Business and Investment Review Jurnal Pengabdian Masyarakat Berkarya IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah As-Syirkah: Islamic Economic & Financial Journal Balance: Jurnal Ekonomi
Dermawan, Rizky
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Social Sciences Transportation Other

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Membangun Kesadaran Publik Terhadap Trading Berjangka Melalui Program Edukasi Interaktif “Bincang Trading 2025” Puteri Haiza Nurisnadiah; Dermawan, Rizky
Jurnal Pengabdian Kepada Masyarakat Patikala Vol. 5 No. 1 (2025): Jurnal PkM PATIKALA
Publisher : Education and Talent Development Center of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/patikala.v5i1.3422

Abstract

The development of technology and digitalization has driven increased public interest in various investment instruments, including futures trading. However, the low level of financial literacy and misinformation on social media pose serious challenges in forming a complete and responsible understanding of this instrument. In response to this issue, the interactive education program “Bincang Trading 2025” was held as an effort to increase public awareness and understanding of the fundamental aspects, risks, and practices of futures trading directly. This article uses a qualitative descriptive approach with a case study of the implementation of “Bincang Trading 2025” program in Surabaya. This program proves that a collaborative, contextual, and experience-based educational approach can be an effective strategy to increase public financial literacy in facing the complexities of the world of futures trading. Keywords: financial literacy, futures trading, interactive education, simulation, public
The Effect of the Riize Brand Ambassador and Brand Image on Purchase Decision of Richeese Nabati Products on Gen Z in Surabaya Putri, Dinda Audelia Sabina; Dermawan, Rizky
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7405

Abstract

This study aims to assess the effect of the RIIZE brand ambassador and brand image on the purchase decision of Richeese Nabati products among Gen Z in Surabaya City. The employed research methodology is quantitative. The sample method utilized was non-probability sampling with purposive sampling. The population in this research is consumers of Richeese Nabati products who are included in the Gen Z category in Surabaya City and with a sample of 108 respondents. Data gathering methods encompass basic data obtained through surveys on a Likert scale, as well as secondary data through literature studies from relevant sources. The data analysis method uses the SmartPLS application with the PLS based SEM method. The results showed that the RIIZE brand ambassador and brand image had a positive and significant effect on the purchase decision of Richeese Nabati products on Gen Z in Surabaya City.
The Influence of Brand Awareness, Electronic Word of Mouth, and Brand Trust on Brand Preference for Richeese Factory Among Gen Z in Surabaya Amelia, Siska; Dermawan, Rizky
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The fast-food industry continues to experience rapid growth, especially with changes in consumption patterns among Gen Z that prioritize convenience and practicality. Richeese Factory, as a local brand, faces challenges in enhancing consumer preferences amidst intense competition. This research aims to examine the influence of Brand Awareness, Electronic Word of Mouth, and Brand Trust on Brand Preference for Richeese Factory among Gen Z in Surabaya City. The research method used is quantitative with a sample of 98 Gen Z respondents aged 17-27 who have purchased or consumed Richeese Factory at least once. The sampling technique employed is purposive sampling, and the data are analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results show that Brand Awareness, Electronic Word of Mouth, and Brand Trust have a positive and significant effect on Brand Preference. This finding highlights the importance of marketing strategies that focus on increasing Brand Awareness, managing Electronic Word of Mouth, and maintaining Brand Trust. This research also contributes to the understanding of marketing in the fast-food industry and opens opportunities for further research with other variables and expanding the geographical scope.
The Innovation–Loyalty Nexus: Unpacking the Role of Perceived Quality in the Automotive Industry Nabila; Dermawan, Rizky; Azhar, Ratih Mukti
Business and Investment Review Vol. 3 No. 6 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.217

Abstract

This study investigates the effect of brand innovativeness on brand loyalty, with perceived quality as a mediating variable, in the context of Hyundai car consumers in West Java. Motivated by the highly competitive Indonesian automotive market where innovation is a key driver of customer retention, the research applies a quantitative design with purposive sampling of 120 respondents. Data were collected through an online survey and analyzed using Structural Equation Modeling with Partial Least Squares (SmartPLS). The results demonstrate that brand innovativeness significantly enhances both perceived quality and brand loyalty, while perceived quality exerts a positive effect on loyalty and mediates the relationship between innovativeness and loyalty. These findings underscore the strategic importance of continuous innovation complemented by improvements in after-sales service quality to reinforce Hyundai’s market position in an increasingly competitive environment.
The Influence of Brand Experience, Perceived Value, and Brand Trust on Brand Loyalty of Glad2Glow Products among Gen Z in Surabaya Susanti, Hany; Dermawan, Rizky
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1: Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.7536

Abstract

The skincare industry in Indonesia has experienced rapid growth, making skincare a routine necessity for modern society. Amidst increasing competition and reputational risks, companies must understand the factors influencing brand loyalty, particularly among the Gen Z segment, known for being critical and selective. This study aims to examine the influence of brand experience, perceived value, and brand trust on brand loyalty toward Glad2Glow products among Gen Z consumers in Surabaya. This study employs a quantitative research approach. This study utilized a sample of 112 respondents selected using non-probability method and purposive sampling technique, with criteria including respondents aged 17–27 years, residing in Surabaya, and and have purchased and used Glad2Glow skincare products at least twice. The data were then analyzed using the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS) with SmartPLS software, including validity, reliability, and hypothesis testing. The results indicate that Brand Experience, Perceived Value, and Brand Trust have a positive and significant influence on Brand Loyalty Glad2Glow product among Generation Z in Surabaya.
The Influence of Content Marketing, Perceived Quality, and Brand Trust on Repurchase Intention of Pixy Cosmetic Products in Surabaya Setianti, Ikko Ukumi Puteri; Dermawan, Rizky
East Asian Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i10.11548

Abstract

The cosmetic industry is a leading industry among the three national priority industries in Indonesia. One of the local brands that has survived in market competition until now is Pixy Cosmetic. This study examines the influence of Content Marketing, Perceived Quality, and Brand Trust on Repurchase Intention towards Pixy Cosmetic products in Surabaya. This study uses a quantitative approach and a Likert scale to measure variables. This research uses non-probability sampling with purposive sampling technique to determine the sample, using 91 respondents. Analysis technique that used in this study is SmartPLS to analyze data. The results show that Content Marketing, Perceived Quality, and Brand Trust have a positive and significant influence on Repurchase Intention towards Pixy Cosmetic products in Surabaya.
Peran Logo Dalam Membangun Branding Pada UMKM "Hera Frozen Food" Medokan Ayu Surabaya Leony Puspitasari, Cindy; Dermawan, Rizky; Cordelia Izaak, Wilma
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i1.2562

Abstract

Dalam dunia industri, khususnya pada UMKM sangat penting untuk melakukan branding agar usaha yang dijalankan bisa tetap eksis di pasaran. Branding merupakan suatu kegiatan yang dilakukan untuk membangun citra tentang merek yang positif di benak konsumen. Branding dapat dilakukan melalui berbagai cara, salah satunya yaitu branding melalui logo. Akan tetapi, branding melalui logo masih belum diterapkan pada UMKM “Hera Frozen Food”  di Medokan Ayu Surabaya. Terdapat beberapa kendala yang dialami oleh UMKM “Hera Frozen Food”, yaitu masih terbatasnya pengetahuan pemilik UMKM akan pentingnya membangun branding melalui logo bagi kemajuan usahanya. Berdasarkan hal tersebut, dapat ditemukan solusi untuk UMKM “Hera Frozen Food”, salah satunya dengan melakukan sosialisasi tentang pentingnya branding dan pendampingan. Kegiatan sosialisasi branding dan pendampingan pada pelaku UMKM di Medokan Ayu, khususnya UMKM “Hera Frozen Food” dilakukan pada bulan November - Desember 2023. Tujuannya untuk memberikan pemahaman mengenai perkembangan digital dan pentingnya melakukan branding melalui logo. Melalui kegiatan ini, dapat membantu pelaku UMKM dalam meningkatkan pengetahuan dan keterampilan mereka untuk mengembangkan usahanya.
Penggunaan Banner untuk Peningkatan Kesadaran Merek Pada UMKM Bakoel Kue Medokan Ayu Kota Surabaya Varian Timothy, Yerrica Betrin; Dermawan, Rizky
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 2 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i2.2601

Abstract

Penggunaan Banner untuk Peningkatan Kesadaran Merek Pada UMKM Bakoel Kue Mama Zahra di Medokan Ayu Kota Surabaya. Kegiatan ini memiliki tujuan yaitu untuk mengetahui efektivitas penggunaan banner dalam meningkatkan kesadaran merek pada UMKM Bakoel Kue Mama Zahra di Medokan Ayu Kota Surabaya. Metode yang digunakan dengan teknik pengumpulan data melalui wawancara dan observasi. Dengan melalui tahap mendatangi lokasi UMKM, mewawancarai perihal kebutuhan yang akan di dampingi lalu proses pembuatan dan menyerahkan hasil capaian. Hasil dari pembahasan ini bahwa penggunaan banner dapat meningkatkan kesadaran merek pada UMKM Bakoel Kue Mama Zahra di Medokan Ayu Kota Surabaya dan juga memiliki manfaat penting yaitu dapat meningkatkan penjualan produk, dapat menarik minat pelanggan dan memperluas penjualan.
Peran Poster dan Label Dalam Meningkatkan Citra Merek Penyetan Bu Hera di Medokan Ayu Mutiara Asa, Anastasya Puspa; Dermawan, Rizky
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i1.2602

Abstract

Sebuah kegiatan bisnis khususnya Usaha Mikro Kecil dan Menengah (UMKM), branding merupakan hal yang sangat penting pada era teknologi yang serba digital saat ini, dimana setiap individu perlu meningkatkan daya saing melalui keunikan dan keterampilan yang dimiliki. Maka dalam hal ini, pelaku UMKM di Medokan Ayu, Kota Surabaya Jawa untuk mengembangkan usahanya dapat melalui branding. Brand (merek) adalah sebuah nama, tanda, istilah yang bertujuan untuk membedakan produk dari yang lainnya. Branding adalah sebuah proses pembentukan identitas merek atau produk yang bertujuan meningkatkan kesadaran dan citra merek. Dalam proses branding, identitas merek atau produk dikembangkan melalui media visual seperti adanya elemen-elemen dalam media tersebut dan memberi pesan kepada konsumen. Pelaku UMKM di Medokan Ayu mempunyai masalah dalam mengembangkan usahanya. Salah satu masalah yang dihadapi adalah belum paham pentingnya branding untuk usahanya, solusi untuk memecahkan kendala tersebut yaitu kegiatan ini diawali mengadakan sosialisasi branding dan dilanjutkan dengan pendampingan terhadap UMKM Penyetan Bu Hera. Dapat disimpulkan bahwa manfaat dari kegiatan ini yaitu dapat memberi pengetahuan terhadap UMKM serta dapat membentuk identitas merek yang kuat, meningkatkan kepercayaan konsumen, membedakan dari pesaing dan meningkatkan merek usahanya.
Pendampingan Pembuatan Nomor Induk Berusaha (NIB) Toko R&M guna Meningkatkan Daya Saing Usaha Handoko, Jetendra Adli; Dermawan, Rizky
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 1 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/229wtc88

Abstract

Pendampingan Pembuatan  Nomor Induk Berusaha (NIB) Toko R&M guna Meningkatkan Daya Saing Usaha. Penguatan usaha mikro, kecil dan menengah (UMKM) menjadi fokus utama dalam upaya meningkatkan perekonomian nasional. Salah satu alat yang menunjang legitimasi dan daya saing UMKM adalah Nomor Induk Berusaha (NIB). NIB memberikan status hukum kepada pelaku ekonomi, sehingga memfasilitasi akses terhadap modal, jaringan kerja sama, dan program dukungan pemerintah. Jurnal ini memaparkan proses dukungan penyusunan NIB  Toko Kelontong R&M, sebuah UMKM  ritel. Metode dukungan yang digunakan antara lain pelatihan administratif, bimbingan teknis, dan pendampingan pendaftaran NIB melalui sistem Online Single Submission (OSS). Hasil dari program pendampingan ini menunjukkan bahwa toko R&M mengalami peningkatan akses terhadap layanan perbankan dan peningkatan peluang kolaborasi bisnis. Selain itu, NIB juga membantu memperkuat kepercayaan konsumen terhadap  R&M Stores sebagai perusahaan yang sah dan dapat dipercaya. Oleh karena itu, mendukung penciptaan NIB terbukti menjadi langkah strategis untu meningkatkan daya saing UMKM di pasar yang semakin kompetitif.
Co-Authors Aditiansa, Jovan Fitrianto Ardhana, Satria Ardiansyah, Feri Arifinda, Della Aulia Riskha Asyhari, Muhammad Daffa Banis , Achniatuzzahra Cordelia Izaak, Wilma Dahlan, Ahsan Dlonni Darmawan, Adhicandra Dieva, Diknastiya Putri Handoko, Jetendra Adli Hermawan, Tomy Huzaema, Maharani Izaak, Wilma Cordelia Kusmawati, Deasy Fitria Leony Puspitasari, Cindy Maghfiratul Layli, Rani Mamlu'ah, Nailatul Mansur, Muhammad Yogi Zifari Mutiara Asa, Anastasya Puspa Nabila Nurkholish Majid Nurul Hasanah Oktavian, Rizal Boy Prasetyo Pambudhi, Kukuh Puteri Haiza Nurisnadiah Putri, Dinda Audelia Sabina Rahmawati, Eka Putri Rahmawati, Fauziah Putri Indi Ratih Mukti Azhar Rohmah, Nila Fatihatur Samudro, Firmansyah Putra Sari, Adinda Nila Puspita Setianti, Ikko Ukumi Puteri Siska Amelia, Siska Siwi, Aurizka Fadia Soleha, Rizky Bayu Susanti, Hany Syahputra, Denny Syakban, Medi Hendika Varian Timothy, Yerrica Betrin Wahyuaqil, Dias Widargo, Sherlina Aliefianti Zawawi Zawawi, Zawawi Zulfansyah, Mohammad Kahfi