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All Journal Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan Jurnal Riset Bisnis dan Investasi Gema Wiralodra Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) JOURNAL OF INFORMATION SYSTEM MANAGEMENT (JOISM) Oikonomia: Jurnal Manajemen Archive: Jurnal Pengabdian Kepada Masyarakat Applied Business and Administration Journal (ABAJ)
Sayuti, Abdul Malik
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Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Public Health Social Sciences Other

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Journal : Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen)

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THE INFLUENCE OF PRICE VALUE AND KNOWLEDGE TRANSMISSION ON INTENTION TO ADOPT ROOFTOP PV SYSTEMS IN RESIDENTIAL Herdianti, Putri Yasmin; Sayuti, Abdul Malik
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 2 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i2.7322

Abstract

PURPOSE - The energy transition is a key priority in achieving Indonesia’s net zero emission target, with rooftop photovoltaic (PV) systems promoted as a solution. However, adoption in residential areas, especially in Bandung Raya, remains low. This study investigates the influence of price value and knowledge transmission on intention to adopt rooftop photovoltaic (PV) systems in residential of Bandung Raya.METHODOLOGY - . A quantitative approach was employed, with data gathered through an online survey Google Form, resulting in 253 valid responses.FINDING - The findings indicate that both price value and knowledge transmission have a significant combined influence on adoption intention, with a determination coefficient (R²) of 0.648. These insights are expected to support the development of public policies and marketing strategies by energy sector stakeholders, particularly by emphasizing educational outreach and affordable pricing options to promote greater household adoption of rooftop PV systems.
Co-Authors Aldiyansah Chaniago, Harmon Fira, Endah Bellamia Gaffar, Mohammad Rizal Hardiyanto, Nugroho Harmon Herdianti, Putri Yasmin Juniarti, Cahaya Lisyafa, Okta Bella Yuan Mamun Sutisna Maulinda, Mia Muzdalifah, Dhea Putri, Yuliarni Rafdinal, Wahyu Safitri, Denanda Agnes Septyandi, Chandra Budhi Setyoningrum, Ari Ani Dyah Sharnuke Asrilsyak Sumyati, Susi Tangguh Dwi Pramono YAYAN FIRMANSYAH, YAYAN