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Sari, Laynita
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DETERMINATION OF CONSUMER LOYALTY THROUGH CUSTOMER SATISFACTION Septiano, Renil; Sari, Laynita
Dinasti International Journal of Economics, Finance & Accounting Vol. 1 No. 5 (2020): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v1i5.622

Abstract

Customer satisfaction causes customers to be loyal so that the company can maintain a sustainable competitive advantage. This study aims to determine the impact of brand image, price perception, perceived value on consumer loyalty through customer satisfaction at Rayhan Toko Muslim in the city of Padang. The research method used is associative, with descriptive and verification data disclosure. The population is the consumer of Rayhan Toko Muslim in the city of Padang. Data collection through a survey of 203 respondents. The analysis technique used is path analysis. The results showed that: brand image, perceived price, perceived value, and customer satisfaction had a significant effect on consumer loyalty. All of them have an influence in a positive direction, except for the price perception variable. The management of Rayhan Toko Muslim, pay attention to things that can increase customer loyalty, so that business continuity can be maintained.
Digital Financial Transformation and Operational Efficiency in Batik MSMEs Laynita Sari
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 11 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) , 2025
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of digital technology has driven significant changes in the operational management of Micro, Small and Medium Enterprises (MSMEs) in Indonesia. In the context of the batik industry, digital transformation is a strategic step to improve cost efficiency and maintain competitiveness in the creative economy era. This study aims to analyze the digital transformation process and its impact on operational efficiency in Batik MSMEs in Cirebon. The research approach used is descriptive qualitative with a case study method. Data were collected through in-depth interviews, field observations, and documentation of five batik MSME players in the Trusmi area. The results showed that digital transformation was carried out through three main aspects: marketing digitalization, financial digitalization, and production digitalization. The implementation of digital technology is proven to reduce operational costs by 25-35%, accelerate cash flow, and increase the transparency of financial records. However, barriers are still encountered in digital literacy, organizational culture resistance, and infrastructure limitations. This research confirms that the success of MSMEs' digital transformation depends not only on technology, but also on the readiness of human resources and support related to the digital business ecosystem.
Literasi Keuangan Dan Toleransi Risiko Terhadap Keputusan Investasi Anggota Galeri Investasi Bursa Efek Indonesia Fakultas Ekonomi Dan Bisnis Universitas Negeri Padang Alrahmanto; Laynita Sari; Dewi Zulvia
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 2 (2025): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i2.2364

Abstract

The objective of this study is to determine whether financial literacy and risk tolerance influence investment decisions at the Investment Gallery of the Indonesia Stock Exchange, Faculty of Economics and Business, Universitas Negeri Padang. This research employs a quantitative approach, with the study's subjects being members of GIBEI FEB UNP from the 2021–2023 cohorts, totaling 38 individuals. Data were collected through questionnaires distributed to GIBEI FEB UNP members. Data processing was conducted using SPSS version 26. The results of this study indicate that financial literacy has a positive and significant effect on investment decisions, whereas risk tolerance does not affect investment decisions.
Keputusan Investasi dan Profitabilitas terhadap Harga Saham pada Perusahaan Sektor Property dan Real Estate yang Terdaftar di Bursa Efek Indonesia Tahun 2021–2024 Laynita Sari; Mitra Prakusia Saogo
ARZUSIN Vol 6 No 2 (2026): APRIL
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i2.9240

Abstract

The high volatility of stock prices in the property and real estate sector poses challenges for investors in predicting price movements and assessing firms’ fundamental performance. This study aims to analyze the effect of investment decisions and profitability on stock prices of property and real estate companies listed on the Indonesia Stock Exchange (Bursa Efek Indonesia, BEI) during the 2021–2024 period. A quantitative approach was employed with purposive sampling of 21 companies, resulting in 84 observational data points. Secondary data were collected from the official BEI website and analyzed using panel data regression with the aid of EViews 12 software. The results show that investment decisions do not have a significant effect on stock prices, whereas profitability has a positive and significant effect on stock prices. These findings indicate that investors are more responsive to firms’ earnings performance than to investment decisions as reflected in financial statements. The study concludes that improving profitability is a key factor in strengthening stock prices in the property and real estate sector and recommends that companies place greater emphasis on operational efficiency and profit management to enhance their investment appeal in the capital market.
The Influence of Financial Literacy and Financial Inclusion on the Performance of MSMEs in the Culinary Sector in West District Mike Kusuma Dewi; Dinda Nurazizah; Laynita Sari; Gina Septiana; Lisa Amelia
JURNAL COMPUTECH & BISNIS Vol. 20 No. 1 (2026): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v20i1.08

Abstract

This study examines the partial impacts of financial literacy and financial inclusion on the performance of culinary micro, small, and medium enterprises in the West Padang District. A quantitative research methodology was employed, with data collected through standardized questionnaires. The population comprised 1,922 culinary MSMEs in West Padang District, from which a sample of 95 respondents was selected using the Yamane formula. The data were analyzed via multiple linear regression in SPSS version 26. The statistics demonstrate that financial literacy substantially affects MSME performance, while financial inclusion does not. The results demonstrate that improving financial literacy among MSME participants is crucial for improved business performance, especially profitability. The study emphasizes the importance of improving financial literacy to enable more effective financial decision-making and encourage optimal use of financial services.
Determinants of Organizational Commitment: The Roles of Employee Empowerment, Self Efficacy, and Perceived Organizational Support in Public Institutions Rita Prianti; Laynita Sari; Renil Septiano; Afriyeni Afriyeni; Elvi Susanti; Indah Rusita; Oga Gandradika Oktavora
Journal of International Conference Proceedings Vol 8, No 7 (2025): 2025 Bali ICPM Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i7.4438

Abstract

Organizational commitment is crucial to enhancing the performance of employees and the efficiency of the institutions of the public sector. Nevertheless, the issues of low engagement, lack of participation, and motivation remain problematic to many government organizations. These concerns underscore the need to explore psychological and structural aspects that determine the development of attachment by employees towards their place of work. This paper explores how employee empowerment, self  efficacy and perceived organizational support affect organizational commitment in a local government organization. The quantitative method was employed to collect data on 78 employees via a structured questionnaire and to analyze it with the help of the multiple linear regression. The findings indicate that organizational commitment is significantly enhanced with the empowerment of employees and self  efficacy, whereas organizational support positively though not very strong. The three variables combined can account 66.7% of organizational commitment variance. The results highlight the necessity to tighten the participatory working conditions, build trust in the employees to use their skills, and develop better support systems within organizations. Such implication give recommendations to leaders in the public sector who want to ensure that they have a more committed, motivated, and resilient workforce
The Effect of Working Capital and Accounts Receivable Turnover on the Profitability of Retail MSMEs Della Aria Ningsih; Laynita Sari
Research in Accounting Journal (RAJ) Vol. 7 No. 2 (2026): RAJ (Research in Accounting Journal)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/75d62946

Abstract

This study aims to analyze the impact of working capital and accounts receivable turnover on the profitability of retail Micro, Small, and Medium Enterprises (MSMEs) in the North Padang District. This research was conducted because the management of working capital and accounts receivable constitutes a crucial factor influencing the financial performance and business sustainability of MSMEs. The study population consisted of all 1,369 retail MSME units in the North Padang District; a sample of 94 respondents was selected using the Yamane formula and convenience sampling. Primary data obtained directly from respondents were used for the analysis. Data analysis involved validity and reliability tests, classical assumption tests, multiple linear regression analysis, the coefficient of determination test, the F-test, and the t-test. The results indicate that working capital has a positive and significant partial effect on MSME profitability. Similarly, accounts receivable turnover has a positive and significant effect on MSME profitability. These findings suggest that more efficient working capital management and faster accounts receivable turnover enhance the ability of MSMEs to generate profit. The study's findings are expected to serve as a reference for MSME owners in improving the effectiveness of financial management to support sustainable business performance.
The Mediating Role of Satisfaction in the Impact of Complaint Handling and Service Quality on Loyalty of Independent BPJS Health Participants Desi Oktarina; Renil Septiano; Laynita Sari; Marwan Marwan; Lusiana Lusiana
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 5 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i5.4990

Abstract

This study aims to examine the influence of complaint handling and service quality on the loyalty of independent BPJS Health participants, with participant satisfaction acting as a mediating variable. A quantitative approach was employed using the SEM-PLS method, involving 251 respondents in Sijunjung Regency. The findings reveal that both complaint handling and service quality positively affect participant satisfaction. However, complaint handling has a negative impact on loyalty, indicating that negative experiences continue to influence participants even after their complaints are addressed. Meanwhile, satisfaction significantly mediates the relationship between service quality and participant loyalty.
THE EFFECT OF TRANSFORMATIONAL LEADERSHIP, SOCIAL COMPETENCE, AND WORK DISCIPLINE ON PUBLIC SERVICE PERFORMANCE As Ari; Laynita Sari
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 6 No. 1 (2026): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v6i1.457

Abstract

The purpose of this study was to determine the influence of transformational leadership, social competence, and work discipline on public service performance by the Keliling Danau Sub-district Head, Kerinci Regency. Based on the type of data, this study is quantitative. The data collection method used was a questionnaire, which was conducted by distributing a list of statements to respondents. The results of this study indicate that, both partially and simultaneously, the variables of transformational leadership, social competence, and work discipline have a positive and significant influence on public service performance by the Keliling Danau Sub-district Head, Kerinci Regency. The contribution of the variables of transformational leadership, social competence, and work discipline to performance is 77.9%.
THE IMPACT OF BUDGET EFFICIENCY, ACCOUNTABILITY, AND FINANCIAL TRANSPARENCY ON THE EFFECTIVENESS OF PUBLIC ACTIVITY IMPLEMENTATION: EVIDENCE FROM THE KELILING DANAU DISTRICT OFFICE, KERINCI REGENCY Novita Nova; Laynita Sari
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 6 No. 1 (2026): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v6i1.458

Abstract

This study aims to analyze the effect of budget efficiency, accountability, and financial transparency on the effectiveness of activity implementation at the Keliling Danau District Office, Kerinci Regency. This research employs a quantitative approach using survey methods through questionnaires distributed to respondents. The results indicate that partially, budget efficiency and accountability do not have a significant effect on the effectiveness of activity implementation, while financial transparency has a positive and significant effect. Simultaneously, budget efficiency, accountability, and financial transparency significantly influence the effectiveness of activity implementation, with a contribution of 93.9%. These findings highlight that financial transparency plays a dominant role in improving the effectiveness of public sector activities.
Co-Authors Afriyeni, Afriyeni Alrahmanto Amelia Wulandari Aminullah Assagaf Ananda, Febryandhie Anaya Ismawati Putri Anne Putri Aries Tanno As Ari Budi Pramadian Cut Dwi Gita Subakti Della Aria Ningsih Desfita Anggriana Desi Oktarina Dewi Zulfia Dewi, Mike Kusuma Dinda Nurazizah Elfiswandi, Elfiswandi Elly Octaviani, Annisa Elvi Susanti Enjelita Adesti Firmansyah, Indra Fitriani Fuji Rahayu Ningtia Gina Septiana Hasto Joko Nur Utomo Herlina, Zelvi Fitria Hesti Yulisa Fitri Hidayat, Teguh Hilda Mary Ice Sastriawati Indah Rusita Irdha Yusra Julianti, Rina Lasari, Mailona Lesmi Handayani Lisa Amelia Liwaul Liwaul Lusiana Lusiana Lusiana M, Marwan Maizul Rahmizal Marbun, Innocencia Martha, Lidya Marwan Marwan Marwan Marwan Meirina, Elsa Midania, Zakia Mitra Prakusia Saogo Nandan Limakrisna Novita Nova Nugraha Arifin, Febri Nurfazira, Nurfazira Oga Gandradika Oktavora Oktarina, Desi Pramadian, Budi Rahmadani, Aprila Rahmizal, Maizul Rahwayu, Dola Rio Nardo Rita Prianti Rivandi, Muhammad Sarjon Defit Septiano, Renil Shadam, Fadel Vageno Simanungkalit, Syahriati Simaremare, Triberti Siti Aminah suryawan, ryan firdiansyah Sutiyana Fachruddin Umar, Detani Willy Oscar Maheltra Winda Winda Wini Esparesya Zakia Midania Zefriyeni, Zefriyeni Zefriyenni , Zefriyenni Zefriyenni Zefriyenni, Zefriyenni Zelsy Tamia Zulfia, Dewi Zulvia, Dewi