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All Journal JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Agrotropika Pedagogia: Jurnal Ilmiah Pendidikan Dasar Indonesia International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Abdimas Sangkabira IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat AgriMu LOGIC : Jurnal Ilmu Komputer dan Pendidikan JAMBIS : Jurnal Administrasi Bisnis Jurnal Ekonomi, Manajemen, Akuntansi Himpunan: Jurnal Ilmiah Mahasiswa Pendidikan Matematika Jurnal Keilmuan Teknologi Informasi dan Ilmu Manajemen
Safitri, Annisa
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Pengembangan Media Pembelajaran Kotak Kartu Misterius (KOKAMI) Berbasis Discovery Learning pada Mata Pelajaran Bahasa Indonesia Kelas V Sekolah Dasar Safitri, Annisa; Wicaksono, Andri; Zain, M. Yanuardi
Pedagogia: Jurnal Ilmiah Pendidikan Dasar Indonesia Vol. 7 No. 1 (2025): Pedagogia
Publisher : Program Studi PGSD, Jurusan Ilmu Pendidikan, STKIP PGRI Bandar Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52217/pedagogia.v7i1.1780

Abstract

This research is motivated by the lack of interesting and varied learning media in Indonesian language learning. This study aims to develop Kokami (Mysterious Card Box) learning media based on discovery learning in Indonesian language subjects for grade V students of SD Negeri 1 Tanjung Sari. The research method used is R&D with the ADDIE development model consisting of five stages of analysis, planning, development, implementation, and evaluation. Based on the results of the study, media validation was 95%, material expert validation was 88.4%, language expert validation was 88.4% so that the results of the average validation were included in the "Very Eligible" category. Student responses through small group trials obtained an average value of 89% and large group trials obtained an average value of 92% so that they were included in the "Very Good" category, Educator Responses obtained a value of 95% in the "Very Good" category. Thus, it can be concluded that the development of Kokami learning media in Indonesian language learning has met the eligibility category to be used as a learning medium.
Pengaruh Kepercayaan dan Kemudahan Penggunaan Terhadap Keputusan Penggunaan Aplikasi OVO (Survei Pada Generasi Z di Jakarta Pusat) Safitri, Annisa; Firmansyah, Ade
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 2: April 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i2.3983

Abstract

This study aims to determine and analyze the influence of Trust and Ease of Use on the Usage Decision of the OVO application. This research is a quantitative study. The research sample consisted of 100 respondents, selected using Purposive Sampling. Data collection technique employed a questionnaire that had been tested for validity and reliability. The data analysis used multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results of this study indicate that based on the t- test, both Trust and Ease of Use variables have a significant partial effect. Simultaneously, both Trust and Ease of Use variables have a positive and significant effect on the Usage Decision of the OVO application (a survey among Generation Z in Central Jakarta).
Pengaruh Brand Image dan Harga Terhadap Keputusan Pembelian Produk L'oréal Melalui Platform E-commerce Shopee Safitri, Annisa; Marginingsih, Ratnawaty; Rohaeni Yulianti, Wiwit
Jurnal Keilmuan Teknologi Informasi dan Ilmu Manajemen (Justifi) Vol 5 No 2 (2025): JURNAL JUSTIFI
Publisher : Jurnal Keilmuan Teknologi Informasi dan Ilmu Manajemen (Justifi)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan e-commerce telah mengubah pola perilaku konsumen dalam melakukan pembelian produk, termasuk produk kecantikan seperti L’Oréal. Hubungan L’Oréal dengan Israel kembali menjadi sorotan dan menimbulkan kontroversi pada tahun 2024. Pandangan konsumen terhadap citra merek L’Oréal juga turut dipengaruhi oleh isu ini, khususnya di Asia dan negara-negara dengan sentimen antikonflik yang kuat. Dalam situasi tersebut, brand image dan harga menjadi dua faktor penting yang dapat memengaruhi keputusan pembelian. Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan harga terhadap keputusan pembelian produk L’Oréal melalui platform e-commerce Shopee. Penelitian ini menggunakan pendekatan kuantitatif dengan jumlah responden sebanyak 102 orang yang pernah membeli produk L’Oréal melalui Shopee. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan SPSS 21. Hasil penelitian mengindikasikan bahwa brand image berpengaruh positif sebesar 4,85% namun tidak signifikan terhadap keputusan pembelian, sementara harga berpengaruh positif sebesar 63,36% dan signifikan. Secara simultan, brand image dan harga berpengaruh signifikan sebesar 68,21% terhadap keputusan pembelian.
Co-Authors Abdul Mukti Soma Ade Firmansyah Alfina, Deisya Andri Wicaksono, Andri Andriyani, Varadinda Aulya, Iis Azzahro, Firdhausa Balkis, Andira Putri Budi Rustandi Kartawinata Damayanti, Sheilla Fauzul, M. Hasriadi Mat Akin Hasriani Hasriani, Hasriani Jafar, Eka Sufartianinsih Key, Maria Yolanda Anel Stefani Muhammad Nurdin Muthezar, Byrlian Nurabiah, Nurabiah Permana, Dewa Made Aditya Ratnawaty Marginingsih Reni Fatmasari Syafruddin, Reni Fatmasari Rizki, Irma Elvira Rohaeni Yulianti, Wiwit Rukma, Gita Apriliali Rusdi Evizal Saesel, Ahmad Muzanni Mahirsan Saputra, Febrian Aidil Susanti Susanti Syahyono, Syahyono Syamsiar, Syamsiar Zain, M. Yanuardi