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All Journal Menara Ilmu Journal of Enterprise and Development (JED) Jurnal Sosial Humaniora dan Pendidikan (JUSHPEN) Cakrawala: Jurnal Pengabdian Masyarakat Global Amkop Management Accounting Review (AMAR) Journal of Business Management and Economic Development Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Miftah PENG: Jurnal Ekonomi dan Manajemen
Fikriando, Eko
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Menara Ilmu

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PENGARUH STORE ATMOSPHERE, CONSUMER INNOVATIVENESS, DAN BRAND IMAGE TERHADAP CONSUMER REPURCHASE INTENTION PADA MCDONALD’S AHMAD YANI PADANG Fikriando, Eko; Syafrizal, Syafrizal
Menara Ilmu Vol 14, No 2 (2020): VOL. XIV NO. 2 APRIL 2020
Publisher : LPPM Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/mi.v14i2.1880

Abstract

This research was conducted to study the factors that influence the influence of brand image store atmosphere and consumer innovation on consumer repurchase intentions on Ahmad Yani McDonald's. The independent variables in this study are store atmosphere, brand image, and consumer innovation, while consumer repurchase intentions are used as the dependent variable. The sampling technique was done by purposive sampling so that 170 respondents were obtained as research samples. The data analysis technique used in this study is multiple linear regression, where the results obtained are store atmosphere, brand image and consumer innovation have a significant influence and positive value. Keywords :hedging, instrument derivatives, financial distress, liquidity ratio, size
Co-Authors Ainil Mardiah Aulia Fikrina Barkhia Yunas Desmawati Roza Edo Andrefson Hanafi Malik Lestari, Destia Ayu Muhamad ilham Nova Suryani Ortega, Donal Oza syafriani Ramadhi RAMADHI RAMADHI Ramadhi, Ramadhi Relifra Relifra, Relifra Ronvy, Al Shaffaat Syafrizal Syafrizal Yogi Fernandes