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All Journal Business UHO: Jurnal Administrasi Bisnis Journal of Business Management Education (JBME) AdBispreneur IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora Jurnal Ekonomi Integra SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Surya Abdimas YUME : Journal of Management Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi Jurnal Review Pendidikan dan Pengajaran (JRPP) JURAKUNMAN (JURNAL AKUNTANSI DAN MANAJEMEN) Jurnal Edueco Jurnal Mantik Economic Education and Entrepreneurship Journal Jurnal Sains dan Teknologi Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Khatulistiwa Jurnal Ecogen Jurnal Pengabdian kepada Masyarakat Nusantara Ilomata International Journal of Management ProBisnis : Jurnal Manajemen Jurnal Ilmiah Accusi E-Amal: Jurnal Pengabdian Kepada Masyarakat Manajemen : Jurnal Ekonomi Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Saragih, Liharman
Fakultas Ekonomi Universitas Simalungun
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Analisi Faktor - Faktor Yang Mempengaruhi Kinerja Karyawan Hotel Khas Parapat Selama Pandemic COVID-19 Handayani Pandiangan; Liharman Saragih; Djuli Sjafei Purba
Manajemen: Jurnal Ekonomi Vol. 3 No. 2 (2021): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/nj66wj02

Abstract

Penelitian ini dilakukan untuk menguji faktor-faktor yang mempengaruhi kinerja karyawan di hotel khas parapat. Teknik analisis yang digunakan adalah uji korelasi, uji hipotesis baik parsial maupun serempak (uji t dan F) dengan level signifikansi 5% dan data di uji secara uji validitas dan reabilitas. MSA sebuah Variabel kepemimpinan 0,862, budaya organisasi 0,841, motivasi kerja 0,866, kepuasan kerja 0,841, lingkungan kerja 0,839 dan disiplin kerja 0,826. Nilai MSA masing-masing variabel besarnya > 0,5 maka semua variabel dapat diproses lebih lanjut. Communalities, variabel Kepemimpinan besarnya 0,518. Hal ini berarti sekitar 51,8% varians dari variabel kepemimpinan dapat dijelaskan oleh faktor yang terbentuk. Variabel budaya organisasi besarnya 0,785 hal ini berarti 78,5% varian dari budaya organisasi. Variabel motivasi kerja besarnya 0,676 hal ini berarti 67,6% varian dari motivasi kerja. Variabel Kepuasan kerja 0,651 hal ini berarti 65,1% varian dari kepuasan kerja. Variabel lingkungan kerja 0,772 hal ini berarti 77,2% varian dari lingkungan kerja. Variabel disiplin kerja 0,685 hal ini berarti 68,5% varian dari disiplin kerja. Semakin kecil nilai Communalities berarti semakin lemah hubungannya dengan faktor yang terbentuk. faktor baru yang terbentuk adalah 11,35% sedangkan sisanya 88,65% dijelaskan oleh faktor lain yang tidak diteliti
PENGARUH REKRUTMEN DAN PENGALAMAN KERJA TERHADAP KINERJA PEGAWAI DENGAN PENEMPATAN KERJA SEBAGAI VARIABEL INTERVENING DI PERUMDA TIRTAULIKOTA PEMATANG SIANTAR Nessa Andhini; Tuahman Sipayung; Liharman Saragih; Elfina O P Damanik
Manajemen: Jurnal Ekonomi Vol. 6 No. 3 (2024): Manajemen : Jurnal Ekonomi Vol 6 No 3 November 2024
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/878bag87

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui hubungan antara rekrutmen (X1) dan kinerja karyawan (Y), pengalaman kerja (X2) dan kinerja karyawan (Y), penempatan (Z) dan hubungan pengalaman kerja (X2) dan kinerja karyawan (Y) dari Perumda Tirta Uli Kota Pematang Siantar. Metode pengambilan sampel digunakan. Data dikumpulkan dengan membagikan kuesioner kepada 72 orang yang berpartisipasi mengenai pengalaman kerja dan rekrutmen. Analisis Jalur (Path Analysis), juga dikenal sebagai model gabungan antara model regresi berganda dan model mediasi, digunakan untuk melakukan analisis data. Hasil penelitian menunjukkan bahwa 1) Hubungan rekrutmen (X1) dengan kinerja pegawai (Y) berpengaruh positif dan signifikan, 2) Hubungan pengalaman kerja (X2) dengan kinerja karyawan (Y) berpengaruh positif dan tidak signifikan; dan 3) Hubungan rekrutmen (X1) dengan penempatan kerja (Z) berpengaruh positif dan tidak signifikan 4) Hubungan Pengalaman Kerja (X2) dengan Penempatan Kerja (Z) berpengaruh positif dan tidak signifikan, dan 5) Hubungan Kinerja Pegawai (Y) dengan Penempatan Kerja (Z) berpengaruh positif dan tidak signifikan
Eco - Handloom Weaver: Retailers Perspective In New Product Development Hiou Simalungun Liharman Saragih; Yanti Jesika Nasution; Vina Depi Cintya Ginting; Carolin Agrifa Manik
Manajemen: Jurnal Ekonomi Vol. 6 No. 3 (2024): Manajemen : Jurnal Ekonomi Vol 6 No 3 November 2024
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/3cy59040

Abstract

The article aims to explore new product development, particularly in the Hiou industry in Simalungun, by involving various instruments that consist of new product development strategies, development processes, organizational relationships with new product development, and the evaluation of new product performance itself. The research results show that 57.14% of respondents agree that New Product Development is aimed at meeting the demands of traders, and the Objective of New Product Development is to meet the demands of traders, with 32.14% agreeing and 40% agreeing that new product development is carried out after obtaining approval from external parties
Strengthening Business Sustainability Through Financial Literacy Education: A Study on The Ulos Craftsmen Center In Nagori Rambung Merah, Simalungun Liharman Saragih; Wico Jontarudi Tarigan
Manajemen: Jurnal Ekonomi Vol. 7 No. 1 (2025): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/1gbbx694

Abstract

Providing education to improve financial literacy among MSME actors is one way to deepen their knowledge, which is believed to benefit their businesses, especially in terms of sustainability. This study was conducted at the Ulos Craftsmen Center in Malang using qualitative methods through interviews. Research findings indicate that not all entrepreneurs possess adequate financial literacy, especially in the context of investment. Nevertheless, the financial attitudes of business actors are considered quite good, but not in aspects such as budgeting, cash flow monitoring, and business protection planning. This condition is caused by an excessive focus on business operations, leaving them with insufficient time for those activities. The results of this research are expected to contribute to increasing entrepreneurs' awareness of the essence of financial literacy as a fundamental basis in company financial management to ensure their businesses continue to operate
ANALYSIS OF ULI BRAND BRANDING STRATEGY IN MAINTAINING THE POSITION OF THE MINERAL WATER MARKET IN PEMATANGSIANTAR Liharman Saragih; Vivi Anggraini Tan; Anggi Dwi Fanny; Dwi Nur Azmi; Seiman Krisman Tafonao
Jurnal Review Pendidikan dan Pengajaran Vol. 9 No. 2 (2026): Vol. 9 No. 2 Tahun 2026
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v9i2.59188

Abstract

This study aims to analyze the branding strategy implemented by ULI in maintaining its market position in the bottled drinking water industry in Pematangsiantar . The research uses a qualitative approach with a literature study method by collecting and analyzing various secondary data sources such as books, scientific journals, articles, and internet sources related to branding strategies and the bottled drinking water industry. The results of the study indicate that ULI's success in maintaining its market position is influenced by the implementation of strong, consistent, and sustainable branding strategies. ULI has succeeded in building strong brand positioning, high brand awareness, positive brand image, and consumer loyalty. In addition, other supporting factors such as consistent product quality, extensive distribution networks, competitive pricing, and the company's ability to adapt to market competition also contribute significantly to maintaining market share. The study concludes that the combination of effective branding strategies and supporting factors has become the main strength for ULI in maintaining its existence amid increasingly competitive market competition in the bottled drinking water industry in Pematangsiantar .
THE INFLUENCE OF BRAND, TASTE, AND PACKAGING ON CONSUMER LOYALTY TOWARD LE MINERALE PRODUCTS (A CASE STUDY OF STUDENTS AT THE FACULTY OF ECONOMICS, SIMALUNGUN UNIVERSITY) Liharman Saragih; Afrizal Habib Rojali; Heppy Clara Juwita Sinaga; Natanael Agustin Girsang; Fachriza D. Akmal; Nizwan Noufal Ariffuddin
Jurnal Review Pendidikan dan Pengajaran Vol. 9 No. 2 (2026): Vol. 9 No. 2 Tahun 2026
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v9i2.59189

Abstract

This study aims to analyze the influence of brand, taste, and packaging on consumer loyalty toward Le Minerale bottled drinking water, with a case study on students of the Faculty of Economics, Simalungun University in the 2025/2026 academic year. The research method used is quantitative with a survey approach. The research population consisted of all active students of the Faculty of Economics, Simalungun University who had consumed Le Minerale, with a sample of 96 respondents selected using a purposive sampling technique. Data were collected through questionnaires that had been tested for validity and reliability. Data analysis used multiple linear regression with the help of SPSS version 26 software. Results show that brand has a positive and significant effect on consumer loyalty (t = 4,217; p < 0,05), taste has a positive and significant effect on consumer loyalty (t = 3,854; p < 0,05), and packaging has a positive and significant effect on consumer loyalty (t = 3,129; p < 0,05). Simultaneously, all three variables significantly influence consumer loyalty (F = 38,742; p < 0,05) with a coefficient of determination (R²) of 0,556, meaning 55,6% of consumer loyalty variation can be explained by these three variables. These findings imply that companies need to maintain and strengthen brand equity, taste consistency, and packaging innovation to retain consumer loyalty, particularly among students.
THE EFFECT OF TASTE AND PACKAGING ON BRAND LOYALTY OF TRADITIONAL SNACKS, SAMBO LAUGHING BREAD Liharman Saragih; Adelya Husnul Khotimah; M.Farhan Abdus Sattar; Siti Azzahra Surin; Fingki Tria Bila
Jurnal Review Pendidikan dan Pengajaran Vol. 9 No. 2 (2026): Vol. 9 No. 2 Tahun 2026
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v9i2.59190

Abstract

This study aims to empirically examine the influence of taste and packaging on brand loyalty of Sambo Laughing Bread among students at the Faculty of Economics, Simalungun University. Sambo Laughing Bread is a superior local product facing competition from modern snacks on campus. The research method used was quantitative with a survey approach. The sample size was 30 respondents, drawn from active students of the Faculty of Economics through accidental sampling. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression.The partial results indicate that: Taste has a significant influence on brand loyalty, confirming that Sambo's crunchy texture and distinctive sesame flavor are the main reasons for consumers to make repeat purchases.Packaging has a positive but slightly lower influence than taste, indicating that although the product's protective function is good, design innovation is needed to enhance its visual appeal to the younger generation. Simultaneously, both variables significantly influence brand loyalty, with a coefficient of determination (R2) indicating the independent variable's contribution in explaining consumer loyalty. The results of this study recommend that Sambo Laughing Bread management maintain its authentic taste while modernizing its packaging to strengthen its brand identity in the academic market.
Enhance Eco-Handloom Product Performance: Entrepreneurial Orientation and Pro Competition Absorptive Capacity Liharman Saragih; Romindo M Pasaribu
Ilomata International Journal of Management Vol. 7 No. 3 (2026): July 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i3.2200

Abstract

In the Lake Toba region, a lot of weavers attempt to make eco-handloom items like ulos.  However, in order to compete, they must improve their ability to absorb in order to make eco-handloom. In this regard, we aimed to assess the Product Performance using partial least squares structural equation modeling (PLS-SEM) in 242 weavers on the coast of Lake Toba in Indonesia. The impact of Entrepreneurial Orientation on Product Performance, with Pro Competition Absorptive Capacity as a moderator investigated in this study.  According to the study's findings, eco-handloom weavers must have an entrepreneurial mindset in order to improve the performance of their products. The results shows that Entrepreneur Orientation effects on Product Performance is positive and significant. The moderating effects of Pro Competition Absorptive Capacity on the relationship between Entrepreneurial Orientation and Product Performance is positive and significant. Businesses that adopt an entrepreneurial attitude are more equipped to innovate, adapt, and prosper in cutthroat marketplaces.  According to the facts, integrating various viewpoints improves the weaver capacities and promotes long-term success.
Co-Authors Acai Sudirman Achichan Dani Grasella Natasya Achichan Dani Grasella Natasya Ade Prastiwi Adelya Husnul Khotimah Afrizal Habib Rojali Aggiat Sinurat Agung Yudha Permana Agung Yudha Permana Ambarita, Romika Anggi Dwi Fanny Anggiat Sinurat Anggiat Sinurat Anggreini, Annisa Fitri Arno Frayliado Saragih Ayu Nadila Carolin Agrifa Manik Christin Imelda Girsang Damanik, Darwin Damanik, Elfina O P Damanik, Elfina O.P. Damanik, Toga Hotdianto Damanik, Vani Oktasya Damayanti Safitri Damayanti Safitri Dasmaika Apriani Haloho Dermawan Perangin - angin Dian Darma Syahputra Saragi Dian Darma Syahputra Saragi Dian G Purba Tambak Dinda Maharani Dinda Maharani Djuli Sjafei Purba Djuli Syafei Purba Dwi Nanda Aryanti Dwi Nur Azmi elfina damanik elfina damanik Elfina O P Damanik Elfina O P Damanik Elfina O P Damanik Elfina Okto Posmaida Damanik Elsanna BR Purba Elvira Turnip Ermika Sari Panjaitan Ervina Sriwidayati Fachriza D. Akmal Farhan Afdillah Pulungan Farhan Afdillah Pulungan Fariaman Purba Fingki Tria Bila Fitri Ani Simbolon Giawa, Relahati Ginting, Fauziah Aftitah Girsang, Christin Imelda Girsang, Jefri Frans Boy Girsang, Rosita Manawari Gultom, Mael Vantri Gustin Muharani Hady Christian Purba Hafiz Azhar Haidir, Sharla Nasyawa Haloho , Dasmaika Apriani Handayani Pandiangan Handayani Pandiangan Harahap, Dwi Putri Aisyah Heppy Clara Juwita Sinaga Hermes, Christian Daniel Immanuelta Sitepu Johanes W P Purba Johanes W P Purba Johanes Wilfrid Pangihutan Purba Johanes Wilfrid Pangihutan Purba Johanes Wilfrid Pangihutan Purba Johanes. W.P. Purba Jontarudi Tarigan, Wico Juliansyah, Rizky Juwita Maya Purba Kristianto Kristianto Lamsinar Simatupang Lika Anivia Pasaribu M.Farhan Abdus Sattar Mael Vantri Gultom Mahaitin H Sinaga Maimunah Salimah Manurung Martina, Sri Miranda Saragih, Yulia Muhammad Hamdika Muhammad Kevin Jhody Saragih Munthe, Risma N Nabila Nurfadila Nainggolan, Raja Mangaratua Natanael Agustin Girsang Nessa Andhini Netty Vera Harianja Netty Vera Harianja Nizwan Noufal Ariffuddin Novi Anggraini Novi Anggraini Nur Ella Sari Purba Nur indah Saragih Nurfadila, Nabila Nurhasanah . nutri ciasi Okista, Rizky Oktavia, Retno Ayu Pandapotan Simatupang Parinduri, Taufik Pasaribu, Romindo Megawati Pawer Darasa Panjaitan Perangin - angin, Dermawan Pirma Simbolon Purba, Djuli Sjafei PURBA, ELIDAWATY Purba, Johanes W P PURBA, JOHANES WILFRID PANGIHUTAN Purba, Rizky Fadhila Putri Wahyuni Putri Wahyuni Rahayu, Elwi Sri Raja Mangaratua Nainggolan Relahati Giawa Relahati Giawa Resna Napitu Resna Napitu Reza Afriza Risma N Munthe Risma Nuraini Munthe Romika Ambarita Rosita Manawari Girsang Rosita Manawari Girsang Sakti, Bima Perdana Santri A Sijabat Santri Anriani Sijabat saragi, Dian Darma Syahputra Saragih, Arno Frayliado Saragih, Muhammad Kevin Jhody Saragih, Yoan Hendrawan Junpridan Seiman Krisman Tafonao Sihite, Toga Sijabat, Santri A SIMBOLON, PIRMA Sinaga, Jantri Hotdi Sinaga, Mahaitin H Sinta Egianinta Br Sitepu Sinurat, Anggiat Sipayung, Tuahman Siregar, Sonia Arnsiah Sitepu, Immanuelta Siti Azzahra Surin Siti Rohani Siti Rohani Siti Rohani Sitinjak, Maria Cosmas Salsa Sri Martina Sri Martina Sri Martina Suhelpi Suhelpi Susan Pransiska Susan Pransiska Tambak, Dian G Purba Tarigan, Wico J Taufik Parinduri Theresia Febriana Tampubolon Titania Dwi Ramadani Titania Dwi Ramadani Toga Hotdianto Damanik Toga Sihite Tri Mutiara Sakinah Tri Mutiara Sakinah Tri Mutiara Sakinah Trivena Oktaviani Koyong Tuahman Sipayung Tuahman Sipayung Tuahman Sipayung Tuahman Sipayung Turnip, Chintya Eris tutik susanti V. Purba, Maya Anggreani Vani Oktasya Damanik Vera Harianja, Netty Vina Depi Cintya Ginting Vitryani Tarigan Vivi Anggraini Tan Wico Jontarudi Tarigan Wirda Yuliani Yanti Jesika Nasution Yeni Ariesa Yesni Riana Damanik Yoan Hendrawan Junpridan Saragih Yoan Hendrawan Saragih Yopandi, Trizki Yuni Lestari Br Sitepu