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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora) Distribusi Jurnal Bumigora Information Technology (BITe) REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Jurnal Abdimas Sangkabira ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Unram Journal of Community Service (UJCS) Jurnal Penelitian Pendidikan Indonesia
Suprayetno, Djoko
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT BERWIRAUSAHA (Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Mataram) Nururly, Santi; Suryatni, Mukmin; Ilhamudin, Ilhamudin; Suprayetno, Djoko
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol 4, No 2 (2018): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : LPPM Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v4i2.9

Abstract

Di era pembangunan ekonomi Indonesia saat ini berwirausaha merupakan lapangan pekerjaan yang menarik untuk dipilih oleh mahasiswa setelah mereka lulus. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi niat berwirausaha pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Mataram. Penelitian dengan menggunakan metode asosiatif. Model penelitian meliputi pengaruh dari faktor sifat kewirausahaan, keahlian kewirausahaan dan faktor kontekstual kewirausahaan terhadap niat berwirausaha. Penentuan besarnya sampling dengan rumus Slovin sebanyak 100 mahasiswa yang berasal dari mahasiswa Fakultas Ekonomi dan Bisnis Regular Pagi dan Sore. Responden dipilih dengan menggunakan teknik purposive sampling dengan kriteria sampling adalah mahasiswa yang telah mendapat mata kuliah kewirausahaan dan telah memiliki/menjalankan usaha. Alat analisis yang digunakan dengan menggunakan regresi berganda.  Hasil penelitian menunjukkan bahwa faktor sifat kewirausahaan, keahlian kewirausahaan dan faktor kontekstual mempengaruhi niat berwirausaha mahasisawa Fakultas Ekonomi dan Bisnis Universitas Mataram.Kata Kunci: Niat berwirausaha, sifat, keahlian, kontekstual
CONTRARIAN STRATEGY: EVIDENCE OF PRICE REVERSAL ON WINNER-LOSER PORTFOLIOS Kusmayadi, Iwan; Suprayetno, Djoko; Wardani, Laila; Abidin, Zainal; Ahyar, Muhammad; Sri Oktaryani, G. A.
Distribusi - Journal of Management and Business Vol. 12 No. 2 (2024): Distribusi, September 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v12i2.583

Abstract

This study aims to analyze the effectiveness of the contrarian strategy by demonstrating the existence of price reversal phenomena in winner-loser stock portfolios on the Indonesia Stock Exchange (IDX). This research differs from previous studies by comprehensively exploring the Indonesian stock market (IDX), which has characteristics distinct from developed countries. Thus, this research contributes new insights to the investment literature in emerging markets. The research approach is quantitative, utilizing monthly data in the form of stock closing prices from all companies listed on the IDX from January 2020 to June 2023, totaling 866 companies, with a selected sample of 670 companies. The hypothesis was tested using an independent sample t-test. The results show that the winner and loser stock portfolios experienced price reversal in the first month after the formation period. However, in the second and third months, the winner stock portfolio did not experience a price reversal but showed significant changes. Meanwhile, the loser stock portfolio experienced price reversals in the first, second, and third months after the formation period. Both portfolios exhibit significant differences in AAR and CAAR values, leading to the general conclusion that price reversal symmetry occurred. Such conditions present opportunities for investors or traders, serving as signals to make contrarian decisions buying loser stocks or selling winner stocks. This phenomenon also provides evidence of the winner-loser anomaly in the Indonesian capital market.
Determining a Digital Marketing Strategy Using a Combination of Analytical Network Process (ANP) and Profile Matching Dakwah, Muhammad Mujahid; Roodhi, Mohammad Najib; Suprayetno, Djoko; Kusmayadi, Iwan; Abdurrahman, Abdurrahman; Hammad, Rifqi
Jurnal Bumigora Information Technology (BITe) Vol 6 No 1 (2024)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/bite.v6i1.4125

Abstract

Background: Many MSMEs in the city of Matram are experiencing diculties in determining the digital marketing strategy to use. This is due to the many digital marketing strategies that can be used and the many factors that serve as criteria for selection.Objective: Develop a decision support system using a combination of ANP and profile-matching methods to assist MSMEs in determining the digital marketing strategy to be used.Methods: The method used in this research is a combination of ANP and Profile Matching Methods.Result: The combination of methods (ANP) and Profile Matching in determining digital marketing strategies has an accuracy of 83.33%.Conclusion: The combination of ANP and Profile Matching methods in determining digital marketing strategies has successfully recommended the best digital marketing strategy.
PELATIHAN PENYUSUNAN LAPORAN KEUANGAN DIGITAL DENGAN SIAPIK PADA PERAJIN TENUN DI PRINGGASELA Wardani, Laila; Kusmayadi, Iwan; Suprayetno, Djoko; Bagis, Abdul Azis; Ahyar, Muhammad
Jurnal Abdimas Sangkabira Vol. 5 No. 1 (2024): Jurnal Abdimas Sangkabira, Desember 2024
Publisher : Program Studi Diploma III Akuntansi Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdimassangkabira.v5i1.1273

Abstract

Isu strategis yang diangkat dalam kegiatan pengabdian kepada masyarakat (PkM) ini adalah manajemen keuangan digital. Fokus kegiatan ini untuk memberikan edukasi dalam meningkatkan literasi keuangan khususnya dalam penyusunan laporan keuangan secara digital melalui aplikasi SiApik. Khalayak sasarannya ditujukan bagi kaum perempuan yang masih aktif sebagai penenun di Desa Pringgasela Lombok Timur. Observasi di lapangan menyimpulkan bahwa para perempuan perajin tenun di Desa Pringgasela tidak melakukan pencatatan atau pembukuan sehingga tidak satu pun yang memiliki laporan keuangan sekalipun dalam bentuk yang sederhana maupun secara digital.  Kegiatan pelatihan dengan memperkenalkan aplikasi Si Apik dirasakan sebagai solusi yang sangat penting untuk meningkatkan life skills dalam tata kelola keuangan secara profesional dan praktis melalui sistem digital. Para perempuan perajin tenun Desa Pringgasela telah mengikuti sesi pelatihan dengan semangat dan antusias yang tinggi untuk mengaplikasikan secara langsung serta memiliki laporan keuangan digital yang mudah, aman dan terstandar.
MENINGKATKAN VISIBILITAS DAN DAYA TARIK WISATAWAN MELALUI DIGITAL MARKETING STRATEGY DI DESA WISATA KEBON AYU, KABUPATEN LOMBOK BARAT Kusmayadi, Iwan; Suprayetno, Djoko; Dakwah, Muhammad Mujahid; Handayani, Tuti; Negara, Iwan Kusuma
Jurnal Abdimas Sangkabira Vol. 5 No. 1 (2024): Jurnal Abdimas Sangkabira, Desember 2024
Publisher : Program Studi Diploma III Akuntansi Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdimassangkabira.v5i1.1302

Abstract

Pelatihan strategi pemasaran digital ini bertujuan untuk meningkatkan visibilitas dan daya tarik pengunjung ke desa wisata Kebon Ayu, Lombok Barat. Melalui metode pelatihan yang interaktif, seperti diskusi dan penyampaian konten materi yang relevan dengan kebutuhan peserta dengan berabagai isu terkini, pelaksanaan kegiatan pelatihan telah berjalan lancar sesuai harapan. Antusias yang tinggi dari peserta terlihat dari tingkat kehadiran dan partisipasi dalam diskusi menyiratkan keseriusan yang mendalam saat mengikuti pelatihan. Pelatihan ini telah memberikan kontribusi nyata dalam mengimplementasikan strategi pemasaran yang inovatif, melalui pemanfaatan platform media sosial untuk mewujudkan kesejahteraan ekonomi yang berkelanjutan.
The influence of agile leadership, motivation of entrepreneurial, and organizational culture on the Performance of Creative Economy MSMEs on Lombok Island Nururly, Santi; Burhanudin, Burhanudin; Suprayetno, Djoko; Sriningsih, Siti
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243155

Abstract

The Covid-19 pandemic has encouraged efforts to recover the national economy through the MSME sector, which is important for the economy. This sector, while vital, has also been negatively affected by the pandemic. In a difficult economic situation, special attention to MSMEs is important because internal and external factors affect business performance. In addition, adaptability (agility) and entrepreneurial motivation also have a significant role in facing this challenge. The purpose of this study is to determine the relationship between Agile leadership, motivation of entrepreneurial, and organizational culture on the performance of creative economy MSMEs on Lombok Island. The study used quantitative methods by taking respondents from entrepreneurs or owners of creative economy MSMEs, especially food and baverage (culinary). The output produced is the National Journal with ISSN and teaching materials that enrich entrepreneurship learning materials and human resources.
Community Empowerment Through Processing Waste into Fashion Products uses Heat Techniques Press to Increase Community Income in Senggigi Village, West Lombok District Dakwah, Muhammad Mujahid; Roodhi, Mohammad Najib; Suprayetno, Djoko; Kusmayadi, Iwan; Abdurrahman, Abdurrahman; Muhtarom, Zamroni Alpian; Girsang, Zefanya Andryan; Apriadi, Apriadi; Denik Tirtaningrum, I Dewa Ayu
REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Vol 6, No 1 (2025): Reka Elkomika
Publisher : Institut Teknologi Nasional, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26760/rekaelkomika.v6i1.22-29

Abstract

The aim of this service activity is to empower the community by processing waste into fashion products using heat press techniques to increase community income in Senggigi Village, West Lombok Regency. The problem faced by partners is related to the large amount of plastic waste which, if burned, can produce dangerous compounds, apart from that, plastic waste can also damage the sustainability and beauty of the Senggigi tourism area. The method used to overcome this problem is in the form of community service activities which will be carried out to process waste into Fashion products using the Heat Press Technique, which is a new breakthrough in handling waste which can also increase income for the local community. As a result of partner activities, they have the ability to overcome the problem of increasing waste volume by managing waste into fashion products using heat press techniques.
Student Entrepreneurship Coaching Using the Smart Entrepreneur Model (SEM) For Strengthening Entrepreneurial Character in The Digital Era Kusmayadi, Iwan; Bagis, Abdul Azis; Burhanuddin, Burhanuddin; Suprayetno, Djoko; Dakwah, Muhammad Mujahid; Wardani, Laila
Unram Journal of Community Service Vol. 6 No. 1 (2025): March
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i1.859

Abstract

Student Entrepreneurship Coaching Program with the Smart Entrepreneurial Model (SEM) is designed to strengthen students' entrepreneurial character through an integrated approach. The primary goal of this program is to develop students with an innovative, resilient, and adaptive entrepreneurial mindset, enabling them to respond to market changes and global economic challenges. The urgency of this program lies in the pressing need to create a young generation prepared to face economic disruptions, particularly in the digital era and during industrial transformation. Students, as future entrepreneurs, require a solid entrepreneurial character to take calculated risks, communicate effectively, and manage sustainable businesses. The stages of building entrepreneurial character through SEM include: Phase 1: Pre-test (Psychometric testing); Phase 2: Participant classification and SWOT analysis; Phase 3: Workshops; Phase 4: monitoring and mentoring. The coaching activities based on the Smart Entrepreneurial Model (SEM) have demonstrated a positive impact on shaping students' entrepreneurial character. This program successfully enhances students' growth mindset, communication skills, leadership abilities, and strategic analysis capabilities through a combination of training, business simulations, role-playing, and mentoring
PENGEMBANGAN UMKM MELALUI MANAJEMEN SUMBER DAYA MANUSIA BERBASIS E-COMMERCE PADA PENGERAJIN SENTRA TENUN PRINGGASELA Suprayetno, Djoko; Kusmayadi, Iwan; Nurmayanti, Siti; Mulyono, Lalu Edy Herman; Agustiani, Eka; Abidin, Zainal; Oktaryani, Gusti Ayu Sri
Jurnal Abdimas Sangkabira Vol. 5 No. 2 (2025): Jurnal Abdimas Sangkabira, Juni 2025
Publisher : Program Studi Diploma III Akuntansi Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdimassangkabira.v5i2.1599

Abstract

Pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas usaha mikro, kecil, dan menengah (UMKM) di Sentra Tenun Pringgasela, Lombok Timur, Nusa Tenggara Barat, melalui pengembangan manajemen sumber daya manusia berbasis e-commerce. Pelaku usaha di Sentra Tenun Pringgasela menghadapi berbagai tantangan, seperti minimnya pengetahuan tentang strategi pemasaran, kurangnya pemahaman terhadap penggunaan media sosial sebagai alat promosi, dan rendahnya kreativitas dalam pengembangan produk. Metode pelaksanaan pengabdian kepada masyarakat ini dilakukan  dengan memberikan pelatihan intensif kepada para pelaku usaha di Sentra Tenun Pringgasela melalui pendekatan partisipatif dan berbasis kebutuhan local yang mencakup pengenalan konsumen, branding logo, pemanfaatan teknologi informasi, manajemen rantai pasokan, serta pemasaran strategis berbasis media sosial. Hasil dari pengabdian ini menunjukkan peningkatan pemahaman pelaku usaha terhadap pentingnya strategi pemasaran yang terencana dan berbasis data, serta kemampuan dalam memanfaatkan media sosial untuk mengembangkan usaha pelaku usaha di Sentra Tenun Pringgasela. Dengan implementasi yang tepat, pelaku usaha di Sentra Tenun Pringgasela diharapkan mampu meningkatkan daya saing produk Tenun Pringgasela, memperluas pasar, dan mendukung keberlanjutan usaha tenun tradisional sebagai salah satu warisan budaya Indonesia.
Pengaruh Hygiene Factor dan Motivator Terhadap Kepuasan Kerja dan Kinerja Karyawan Pada Mitra Kerja PT. PLN (PERSERO) Unit Induk Pembangunan (UIP) Nusa Tenggara Suprayetno, Djoko; Kusmayadi, Iwan; Suryatni, Mukmin; Nururly, Santi; Nurmayanti, Siti
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.890

Abstract

This study aims to determine the influence of hygiene factors, motivators on job satisfaction and employee performance of PT. PLN (Persero) Nusa Tenggara Development Main Unit (UIP). The type of research used in this study is causal associative research, namely to determine the influence of hygiene factors, motivation factors on job satisfaction and performance of PT. PLN (Persero) UIP NUSRA. The data collection method used in this study is the Census Method, because the number of population in this location is 51 people so that all populations become research respondents. The analysis technique used is path analysis. The results obtained are hygiene factors, motivators have a significant effect on job satisfaction and hygiene factors, job satisfaction has a significant effect on employee performance, unless motivators do not have a significant effect on employee performance.
Co-Authors Abdurahman Abdurrahman Agustiani, Eka Ahyar, Muhammad Apriadi, Apriadi Bagis, Abdul Azis Burhanuddin Burhanuddin Burhanudin Burhanudin Denik Tirtaningrum, I Dewa Ayu Hammad, Rifqi Ilhamudin, Ilhamudin Iwan Kusuma Negara Kusmayadi, Iwan Muhammad Mujahid Dakwah Mukmin Suryatni, Mukmin mulyono, edy herman Nirmala Putri, Andi Nurmayanti, Siti Oktaryani, Gusti Ayu Sri Prima Astuti Handayani rodhi, mohammad najib Santi Nururly Siti Sriningsih Sri Oktaryani, G. A. Wardani, Laila Zainal Abidin Zamroni Alpian Muhtarom Zefanya Andryan Girsang