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All Journal Journal of Humanities and Social Studies Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Minfo Polgan (JMP) Formosa Journal of Applied Sciences (FJAS) Indonesian Journal of Contemporary Multidisciplinary Research Journal of Contemporary Administration and Management (ADMAN) Technology and Society Perspectives (TACIT) Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Technopreneurship and Educational Development Review (TENDER)
Sulaeman, Moh. Muklis
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Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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Sustainable Digital Marketing Strategy for Long-Term Growth of MSMEs Risdwiyanto, Andriya; Sulaeman, Moh. Muklis; Rachman, Andy
ADMAN: Journal of Contemporary Administration and Management Vol 1 No 3 (2023): December 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v1i3.70

Abstract

In recent years, the advancement of digital technology has brought fundamental changes in consumer behavior regarding information seeking, product comparison, and purchasing. Small and Medium Enterprises (MSMEs) need to adapt to these trends to remain competitive and thrive. This research aims to examine sustainable digital marketing strategies for the long-term growth of MSMEs. The approach involves a qualitative analysis of literature, intending to obtain a comprehensive understanding of the subject from 2018 to 2023. The study's findings indicate that, in the face of increasingly fierce competition in the digital era, MSMEs must adopt sustainable digital marketing strategies to ensure the long-term growth of their businesses. Market and audience understanding, continuity in branding, SEO optimization, social media utilization, content marketing, data analysis, email marketing, and investment in learning and innovation are key elements in achieving these goals.
Knowledge Management as a Strategic Pillar in Organisational Adaptation to the Dynamics of Business Environment Change Sulaeman, Moh. Muklis; Suhartono, Edy; Wibowo, Sandi Nasrudin
ADMAN: Journal of Contemporary Administration and Management Vol 1 No 3 (2023): December 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v1i3.82

Abstract

The current business environment is characterized by rapid and unpredictable changes. Globalization, information technology, regulatory changes, and other economic factors can have a significant impact on organizations. Therefore, organizations need to be able to adapt quickly and effectively to remain competitive in this dynamic market. The purpose of this research is to provide a deeper understanding of the role of knowledge management in assisting organizations in adapting to changes in the business environment. This study employs a qualitative methodology utilizing literature analysis, indicating an exploration and elucidation of information and content derived from diverse documents and texts to form the foundation for analysis. The study results indicate that in the era of globalization and technological advancement, knowledge management is crucial for organizational adaptation to changes in the business environment. This involves the collection, storage, and distribution of knowledge throughout the organization, playing a central role in identifying business trends and supporting internal collaboration. Knowledge management is also essential in understanding customer needs and industry trends, enabling the development of relevant products. Collaboration with business partners through knowledge exchange can strengthen partnerships. To strategically integrate knowledge management, organizations need to build a culture of learning and knowledge sharing, with policies and investments in information technology as key factors for the success of this strategy.
Marketing Innovation Based on Social Media to Drive MSME Growth during Ramadan: A Consumer Perspective Review Damayanti, Dhita Dhora; Wahyudi, Agus; Siregar, Nelia Fariani; Sulaeman, Moh. Muklis
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.157

Abstract

The month of Ramadan often becomes a period where consumer consumption patterns and shopping behaviors undergo significant changes. The development of technology and the widespread penetration of the internet have transformed the marketing landscape, especially during Ramadan. This study aims to provide an analytical review of marketing innovation based on social media to drive MSME growth during Ramadan, examined from the consumer perspective. The research methodology used in this study is a literature review with a qualitative approach and descriptive analysis. This research is based on data obtained from Google Scholar spanning the years 2016-2024. The study results indicate that in the continually evolving digital era, marketing innovation based on social media has become a key driver in expanding reach and enhancing the growth of Micro, Small, and Medium Enterprises (MSMEs), particularly during crucial periods such as Ramadan. The implementation of social media-based marketing strategies has opened new opportunities for MSMEs to directly interact with their potential consumers, increase awareness of the products and services they offer, and build deeper relationships with consumers. Collaboration with influencers, the use of content tailored to Ramadan themes, and understanding consumer perspectives through market research are key factors in marketing success during Ramadan. Furthermore, considering social and religious values in marketing strategies can strengthen brand image and differentiate MSMEs in the increasingly competitive market.
Product Development Strategy Based on Local Wisdom to Strengthen the Identity of SMEs during Ramadan Titin; Safa'atillah, Nurus; Sulaeman, Moh. Muklis; Cahyono, Puguh
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.158

Abstract

Ramadan is a crucial period for SMEs. During this month, consumer demand for Ramadan-specific products significantly increases. The objective of this research is to develop concrete strategies that can assist SMEs in leveraging local wisdom to produce products that reinforce their identity and enhance competitiveness in the market, particularly during Ramadan. This research method involves a literature review with a qualitative approach, focusing on descriptive analysis. Data for this study were extracted from scholarly articles published between 2001 and 2024, accessible through Google Scholar. The study findings indicate that product development strategies based on local wisdom to strengthen the identity of SMEs during Ramadan demonstrate significant value in supporting SME growth and preserving local cultural heritage. By harnessing the uniqueness of Ramadan culture and traditions, SMEs can create products that not only meet market needs but also reinforce local identity. A holistic approach involving deep understanding of cultural values, careful market analysis, cross-sector collaboration, and continuous evaluation are key to the success of this strategy.
The Role of Constructive Conflict Management in Fostering Team Collaboration and Innovation: A Perspective of Transformational Leadership Badriyah, Nurul; Sulaeman, Moh. Muklis; Wibowo, Sandi Nasrudin; Anggapratama, Reza
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.159

Abstract

In rapidly changing business environments, team collaboration has become key to organizational success. Teams that can work effectively together have the potential to create innovative solutions and perform at high levels. The aim of this research is to investigate the relationship between constructive conflict management, team collaboration, and innovation, considering the influence of transformational leadership as a mediating factor. The methodology of this research is a literature review with a qualitative approach, employing descriptive analysis. Data for this study were obtained through searching articles on Google Scholar from 2006 to 2024. The findings of the study indicate that descriptive analysis regarding the role of constructive conflict management in fostering team collaboration and innovation, viewed from the perspective of transformational leadership, highlights the importance of a holistic approach in managing workplace conflicts. Constructive conflict management, involving a deep understanding of differences, identification of conflict sources, and facilitation of open discussions, plays a central role in building a work environment supportive of creativity and innovation. On the other hand, transformational leadership leads to the formation of an organizational culture that promotes individual growth and productive team collaboration.
BUILDING THE COMPETITIVENESS OF MICRO ENTERPRISES IN THE DIGITAL ECONOMY ERA THROUGH ENTREPRENEURSHIP EDUCATION, DIGITAL LITERACY, AND GOVERNMENT SUPPORT AS DRIVERS OF INNOVATION AND COMMUNITY WELFARE Titin, Titin; Sulaeman, Moh. Muklis; Yustiyawan, Rachman Halim
Technopreneurship and Educational Development Review (TENDER) Vol 2 No 3 (2025): October 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tender.v2i3.298

Abstract

This study aims to comprehensively examine how entrepreneurship education, digital literacy, and government support contribute to building the competitiveness of micro enterprises in the digital economy era, as well as how these three elements collectively foster innovation and community welfare. The study employs a literature review method with a descriptive qualitative approach, collecting data from various academic sources such as Google Scholar and credible websites covering the period 1985–2025. Out of 50 initially identified articles, 39 were selected through a rigorous screening process based on thematic relevance, source credibility, and contextual suitability. The findings indicate that entrepreneurship education plays a vital role in shaping innovative mindsets and adaptive capabilities among micro-entrepreneurs, while digital literacy enhances their technological competence in facing the dynamics of digital-based markets. Government support—through policies, training programs, and the provision of digital infrastructure—acts as a catalyst that accelerates the transformation of micro enterprises toward a knowledge-based economy.
Enhancing Managerial Skills for MSME Practitioners Through Community-Based Education Programs Suhartono, Edy; Adianita, Happy; Handayati, Ratna; Nurcholidah, Lilik; Sulaeman, Moh. Muklis
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 2 (2024): May 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i2.171

Abstract

MSMEs play a crucial role in driving the economy, both locally and nationally. Many MSMEs face challenges in managing their businesses, especially in terms of management. This research aims to examine strategies for enhancing managerial skills for MSME practitioners through community-based education programs. This research methodology employs a qualitative approach with a focus on community engagement, combined with a literature review. Descriptive analysis is used to analyze data obtained from 27 selected articles taken from Google Scholar within the range of 2008-2024. The study findings indicate that in an era of globalization fraught with challenges, the development of managerial skills becomes paramount for Micro, Small, and Medium Enterprises (MSMEs) practitioners. Despite their vital role in a country's economy, MSMEs often encounter difficulties in effectively managing their businesses due to insufficient knowledge and managerial skills. In this context, strategies for enhancing managerial skills through community-based education programs offer relevant and affordable solutions.
The Influence of Product Quality, Promotion and Service Quality on Consumer Satisfaction at Warung Apung Rahmawati Lamongan Widyawati, Suci; Yaskun, Moh.; Sulaeman, Moh. Muklis; Ridho , Rivatul
Formosa Journal of Applied Sciences Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i7.8825

Abstract

In the millennial era, businesses in the culinary sector are growing rapidly, as a result encouraging tight competition in similar businesses. One of them is a simple roadside restaurant to a fast food restaurant outlet both locally and abroad (franchise), as a result, restaurant business owners must understand and understand the factors to support the marketing of these products (culinary). The purpose of this writing is to determine the influence of service quality, promotions and product quality on consumer satisfaction in the culinary industry in Lamongan. This writing uses a quantitative writing design using a survey method which involves distributing questionnaires to a sample of 99 informants. Data collection was carried out through random sampling, and SPSS version 22 was used for analysis. The findings of this paper show that three variables—service quality (X3), product quality (X1), and promotion quality (X2)—have a statistically significant and positive impact on consumer satisfaction (Y).
OPTIMIZING EMPLOYEE RECRUITMENT PROCESS IN THE EDUCATION BUSINESS THROUGH CHATGPT IMPLEMENTATION Sulaeman, Moh. Muklis; Nurcholidah, Lilik; Handayati, Ratna; Wibowo, Sandi Nasrudin
Technopreneurship and Educational Development Review (TENDER) Vol 1 No 1 (2024): February 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tender.v1i1.147

Abstract

Educational businesses, such as schools, colleges, and training institutions, have an increasing need to recruit quality employees who have the potential to fill various positions, ranging from teaching staff to administrative personnel. An efficient and effective recruitment process is crucial to ensure that educational institutions can maintain their quality standards and meet the educational needs of the community effectively. This research aims to explore how ChatGPT can be optimized to enhance the employee recruitment process in the education business. The study adopts a qualitative literature review approach, utilizing data from Google Scholar spanning from 2016 to 2023. This approach involves an in-depth analysis of various articles, journals, and related scholarly works published during this period. The study findings indicate that optimizing the employee recruitment process in the education business through ChatGPT implementation offers significant potential to enhance efficiency, effectiveness, and overall user experience. By leveraging artificial intelligence to provide quick responses, conduct initial interviews, and offer personalized experiences to applicants, ChatGPT can be a valuable tool for recruitment teams in selecting the most suitable candidates for available positions.
DISRUPTIVE TECHNOLOGY: FOUNDATIONS OF HUMAN RESOURCE TRANSFORMATION AND ITS IMPACT ON TECHNOPRENEURSHIP PRACTICES Sulaeman, Moh. Muklis; Wibowo, Sandi Nasrudin
Technopreneurship and Educational Development Review (TENDER) Vol 1 No 1 (2024): February 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tender.v1i1.150

Abstract

The background of this research is based on the significant phenomenon in the current digital era where technology has become a major driver of change in various aspects of life, including the business world and entrepreneurship. Disruptive technology, defined as technology that disrupts existing business models, has fundamentally changed the business landscape. The aim of this research is to examine how disruptive technology affects the transformation of human resources and its impact on technopreneurship practices. This research method involves a qualitative literature review using data sources from Google Scholar spanning from 2019 to 2023. The results of the study indicate that in the rapidly evolving technological era, the presence of disruptive technology has become a major driver in the transformation of human resources and technopreneurship practices. Disruptive technology fundamentally alters the way we work, interact, and create value in society. This transformation includes changes in workforce needs and how entrepreneurs leverage innovation to create value.
Co-Authors Abid Muhtarom, Abid Abidin, Khoirul Adianita, Happy Agus Wahyudi Ahmad Junaidi Alista, Mery Nur Alvianto, Victor Andriya Risdwiyanto Andy Rachman Bakri Cahyono, Puguh Damayanti, Dhita Dhora Febrian A., Bimbie Hamzah, Muhammad Imron Handayati, Ratna Indira Shofia Maulida Lazuardi, Yanuar Maulida, Indira Shofia Nelia Fariani Siregar Nizar, Muhammad Rifqi Alfian Nurcholidah, Lilik Nurul Badriyah Parwati, Anjelina Sindy Pinatih, Ririn Prembayun, Sekar Dewi Priambodo, Wisnu Rachman Halim Yustiyawan Reza Anggapratama Rivatul Ridho Elvierayani Ruswaji, Ruswaji Safa'atillah, Nurus Safa’atillah, Nurus Santoso, Moh. Heru Budi Saputra, M. Sholla Alfatih SHOLIHAH, ZUMROTUS Suci Widyawati Suhartono, Edy Suherlan Suherlan, Suherlan Suprapto, Hery Titin Titin Titin Tusriyanto Wahyul, Eka Fais Wahyuli, Eka Fais Wibowo, Sandi Nasrudin Yaskun, Moh.