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All Journal MIX : Jurnal Ilmiah Manajemen JURIKOM (Jurnal Riset Komputer) JINAV: Journal of Information and Visualization Journal of International Conference Proceedings The Eastasouth Management and Business Digital Innovation : International Journal Of Management Jurnal Administrasi Terapan
Sutiksno, Dian Utami
Politeknik Negeri Ambon
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences

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DESAIN LABEL DAN MEDIA PROMOSI BAGI DAYA TARIK UMKM PRODUK KERIPIK Angelica Lokollo; Dian Utami Sutiksno
Jurnal Administrasi Terapan Vol. 4 No. 1 (2025): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v4i1.3395

Abstract

This study aims to design packaging labels and apply promotions for social media-based marketing for chip products. MSMEs engaged in the culinary sector are chip product businesses located at Waipirit Port, Kairatu District, West Seram Regency. So far, in the sale of chip products, there are still several things that are considered lacking, especially those related to the product label for chips on the packaging and digital-based marketing.These chip products do not have labels and some already have labels but are not optimal and have not utilized digital media to promote their products such as; Facebook, WhatsApp, Instagram, etc. as a means to market their products, so that the sales process is only carried out directly at the place they are occupying as their place of sale. The design of product labels in this study was carried out using the VIEW analysis technique and the theory of product label design. Creating social media accounts as a marketing medium to introduce chip products to a wider market. The results of the new product label design when applied to chip products can improve the image of the product highlighted on the product packaging, look more attractive, can also be a dissector with similar products and have the opportunity to enter modern markets. With a combination of social media accounts, it can expand the product marketing area, promote products and facilitate communication between producers and consumers to increase attractiveness.
Co-Authors Angelica Lokollo Asthenu, Jean Rosalina Dady Mairuhu Dhanar Intan Surya Saputra Efori Buulolo Fentje Salhuteru GOMIES, STEVANUS JOHAN Imelda Talahatu Julius Buyang Kalay, Agusthinus Khoirul Umam Maharani Maharani, Maharani Marie C Tahalele Marie. C. Tahalele Maudy M Tanihatu Maudy M. Tanihatu Mesran Mesran Mesran, Mesran Naddynda PN Nahuway, Victorio Fernando Natalia Silalahi, Natalia Nelly Astuti Hasibuan Nurdiyanto, Heri Pattipeilohy, Victor Ringhard Ricardo M Simarmata Ricardo. M Simarmata Robbi Rahim Sagala, Gamrina Saptenno, Sammy Suginam Surya Darma Nasution Tanihatu, Maudy Marla Tiara Andini Titioka, Stenly Ronaldo Tjokro, cynthia imelda Tousalwa, Carla C. Varian Eva Sulastri Yuhandri Yuhandri, Yuhandri