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All Journal J-MAS (Jurnal Manajemen dan Sains) Budimas : Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Bisnis Kreatif CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Buana Pengabdian Optimal: Jurnal Ekonomi dan Manajemen Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Manajemen Dan Bisnis Ekonomi International Journal of Management Research and Economics Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Ilmiah Manajemen Surya Pasca Scientia Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat Jurnal Ilmiah Multidisiplin Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis International Journal of Economics and Management Research
Dini Yani
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Kualitas Produk dan Citra Merek Terhadap Minat Beli Sepeda Motor Honda pada Masyarakat Karawang di Tengah Isu Rangka ESAF Thoriq Baihaqi Al Syukri; Rieke Retnosary; Dini Yani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 9 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i9.8621

Abstract

The Indonesian automotive industry, particularly motorcycles, continue stogrowrapidly. However, qualityissues with the eSAF frame on several Honda motorcycle models have raised public concerns, affecting brand image and consumer purchaseintentions.This study aimsto analyze the impac tof productquality dan brand imageon consumer purchase intentions in Karawang, one of Honda's key markets, with a focus on the eSAF frame issue. A quantitative method was employed, with data collected through online Likert-scale-based questionnaires distributed to Karawang residents who have seenHonda promotions,areinterested in purchasing,orhave used Honda products. Using purposive sampling, the sample size was determined based on Structural Equation Modeling (SEM) recommendations. Data analysis was conducted using SEM-PLS to assess the relationships between product quality, brandimage, dan purchaseintentions. The findings are expected toprovide insights into the effect sof quality issue son consumer decisions dan offerstrategic recommendations formaintaining Honda’s positive brand image.
Does Digital Marketing Impact Student Enrollment At Universitas Buana Perjuangan Karawang? Muhammad Abi Dzar; Dini Yani; Rieke Retnosary
International Journal of Management Research and Economics Vol. 2 No. 2 (2024): May : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i2.1818

Abstract

This research aims to explore the impact of Instagram usage among management students who were enrolling at Universitas Buana Perjuangan Karawang in 2023. The study examines students' experiences and perceptions of the university's official Instagram account using a quantitative descriptive approach based on multiple linear regression analysis. The research reveals that management students of the 2023 intake highly prefer Universitas Buana Perjuangan Karawang over other universities. Additionally, the study shows the positive impact of Social Media Instagram and digital marketing strategies in influencing students' decision-making processes. The enrollment of management students at Universitas Buana Perjuangan Karawang for the 2023 intake increased impact by implementing Instagram as a marketing strategy.
SOSIALISASI BAURAN PEMASARAN PADA KOPERASI KONSUMEN YAYASAN PUSAKA RAUDHATUL IRFAN DESA KUTAWARGI KEC. RAWAMERTA KAB. KARAWANG Puji Isyanto; Dini Yani; Daeana Irawati
JURNAL BUANA PENGABDIAN Vol. 4 No. 1 (2022): JURNAL BUANA PENGABDIAN
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/jurnalbuanapengabdian.v4i1.2301

Abstract

mengetahui bauran pemasaran yang tepat bagi koperasi konsumen Yayasan Pusaka Raudhatul Irfan dalam menjalankan usahanya sehingga dapat berkembang dan berjalan secara maksimal yang pada akhirnyaa diharapkan dapat meningkatkan ekonomi dan kesejahteraan Yayasan Pusaka Raudhatul Irfan khususnya serta masyarakat sekitar pada umumnya. Metode pengabdian kepada masyarakat yang digunakan adalah ceramah dan diskusi. Materi mencakup teori tentang bagaimana menemukan peluang bisnis/usaha dan bauran pemasaran yang tepat dalam upaya meningkatkan pengelolaan koperasi konsumen pada yayasan Pusaka Raudhatul Irfan dengan sebaik mungkin. Sosialisasi dan Pendampingan tentang pengelolaan bauran pemasaran dari produk yang dihasilkan oleh yayasan Pusaka Raudhatul Irfan agar mampu berkembang dan dapat diberdayakan melalui koperasi konsumen pada yayasan tersebut. Peserta diberikan pemahaman terkait pentingnya membaca peluang bisnis/usaha, pemberdayaan koperasi, dan perancangan strategi bisnis yang tepat dengan harapan agar usaha koperasi pada yayasan tersebut bisa berkembang dengan baik. Hasil yang diperoleh dari kegiatan ini diharapkan dapat memberikan sumbangan bagi yayasan Pusaka Raudhatul Irfan melalui peningkatan usaha koperasi konsumen dengan menerapkan bauran pemasaran yang tepat. Kata kunci : Bauran Pemasaran, Koperasi. The organization of this community service activity aims to find out the right marketing mix for the Raudhatul Irfan Heritage Foundation consumer cooperative in running its business so that it can develop and run optimally which in the end is expected to improve the economy and welfare of the Raudhatul Irfan Heritage Foundation in particular and the surrounding community in general. The community service method used is lecture and discussion. The material includes theories on how to find business/business opportunities and the right marketing mix to improve the management of consumer cooperatives at the Pusaka Raudhatul Irfan foundation as well as possible. Socialization and Assistance on the management of the marketing mixof products produced by the Raudhatul Irfan Heritage foundation so that they can develop and can be empowered through consumer cooperatives at the foundation. Participants were given an understanding regarding the importance of reading business/business opportunities, empowering cooperatives, and designing appropriate business strategies in the hope that cooperative businesses at the foundation can develop well. The results obtained from this activity are expected to contribute to the Pusaka Raudhatul Irfan foundation through increasing the consumer cooperative business by implementing the right marketing mix.Keywords— Marketing mix, Cooperative
Analisis Peran Bumdes Desa Sukaluyu dalam Meningkatkan Penjualan Melalui UMKM di Desa Sukaluyu Raihan Haidar Azis; Rieke Retnosary; Dini Yani
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 4 No. 3 (2024): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v4i3.5821

Abstract

Village-Owned Enterprises (BUMDes) function optimally to increase the village economy, particularly by supporting Micro, Small, and Medium Enterprises (MSMEs). This lesson analyzes of BUMDes Sukaluyu in increasing MSME sales in Sukaluyu Village through financial support, marketing, and business assistance. Descriptive qualitative technique lessons on how to collect reports including interviews, observations, and document analysis. The findings indicate that BUMDes Sukaluyu provides interest-free capital assistance, conducts business training, and facilitates marketing through bazaars and the MSMEs Gallery. However, challenges such as limited capital, lack of digital marketing utilization, and competition from external products still persist. Therefore, enhancing funding sources, digital marketing training, and more effective marketing strategies are necessary for the sustainable growth of (MSMEs).
Branding Brand Image Strategy Study Through Digital Marketing Overview on MSMEs: Sanggabuana Coffee (KoSa) in Mekarbuana Village, Karawang Dini Yani; Muhammad Yusuf; Ery Rosmawati; Zenita Apriani
International Journal of Economics and Management Research Vol. 1 No. 3 (2022): December: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v1i3.59

Abstract

Karawang Regency which is famous for its Industrial City turns out to have a lot of natural potentials that are not known by the wider community, even the native people of Karawang. One of the villages in South Karawang actually has so much natural potential that is located at the foot of Mount Sanggabuana. To support the income level of the community. One of them is through the introduction ofdigital marketing, where one of the biggest obstacles at this time is that digital promotion has not been carried out properly and correctly by the community so it is necessary to socialize the introduction of digital promotion.SMEs engaged in the production of Sanggabuana Coffee are digitized so that they can help SMEs to improve product quality and help SMEs understand the importance of digital marketing so that later they can reach a wider market. It is not surprising that the digitization program for MSMEs in Mekarbuana Village, Kec. Tegalwaru Regency. Karawang received a good positive response from the local community because it really helped the community, especially MSME actors. It is hoped that MSME actors can understand digital marketing so that later the marketing reach will not only be limited to Mekarbuana village but will extend outside the region in order to boost the economy.  
Instagram social media development strategy for promotional facilities and local wisdom potential in ecotourism-based coffee villages in Mekarbuana Village Karawang Zenita Apriani; Ery Rosmawati; Dini Yani
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.61

Abstract

Utilization and use of social media, especially Instagram as something common thing _ used many people for share things in nature positive . Sangabuana Karawang coffee village is one of the areas that save beauty nature , so therefore as aim tourism , whose potential no only for visitors local , however can also be developed for traveler foreign . Adapan aim study this is for reviewing the development strategy for Coffee - Based Villages Ecotourism in Mekarbuana Village , Karawang. As well as reviewing the strategy matrix SWOT analysis ( Strength , Weakness, Opportunity and Threat). Then followed by local coffee village managers . 1) How how to copywriting 2) when perfect time _ in promotion on social media 3) how method make market. Method used that is approach characteristic persuasive educative with lectures , discussions . Expected results form understanding and skills startgi in use social media for promotion development of the Sangabuana coffee village .
Penerapan Strategi Digital Marketing dalam Meningkatkan Penjualan Tahu Susu Antapani Cabang Galuh Mas di Karawang Windy Aryani; Rieke Retnosary; Dini Yani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2629

Abstract

This research on the Antapani Milk Tofu business aims to analyze and provide an explanation of the use of digital marketing on the impact of increasing sales. This case study was designed using a qualitative descriptive approach. Based on the results of in-depth interviews with three employees and five consumers, it was found that. The use of digital marketing as a promotional tool can increase sales for the Antapani Milk Tofu business, Galuh Mas Karawang Branch, this proves that digital marketing on Instagram social media accounts as a promotional tool and e-commerce messaging platform has a positive impact on sales with a wider target market and responsive. Customers are greatly helped by the delivery application, making it easier for them to carry out other activities both at home and at work. Fatigue from activities also provides time efficiency for customers to place orders without having to come to an outlet or shop. The approach needs to be taken in an attractive manner to followers of the official Tahu Susu Antapani account to provide information on special activities or promotions.
Pengaruh Strategi Promosi Sosial Media Instagram Terhadap Kepuasan Konsumen di Barbershop Athena Adi Hardiyansah; Dini Yani; Rieke Retnosary
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4696

Abstract

This study aims to explore the impact of promotion strategies through Instagram social media on customer satisfaction at Athena Barbershop. Involving 342 customer respondents, data was collected through the distribution of questionnaires to assess perceptions of Instagram promotions and the level of satisfaction with the barbershop's services. This research employs a quantitative analysis, specifically simple regression analysis, with data processed using the Statistical Product and Service Solutions (SPSS) software version 27.0. The results of the study indicate that the promotion strategy using Instagram social media has a significant influence on customer satisfaction at Athena Barbershop.
Penerapan Pemasaran Digital pada UMKM D’kitchen untuk Meningkatkan Daya Saing di Era Digital Dini Yani; Dexi Triadinda
Solusi Bersama : Jurnal Pengabdian dan Kesejahteraan Masyarakat Vol. 2 No. 4 (2025): November:Solusi Bersama : Jurnal Pengabdian dan Kesejahteraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/solusibersama.v2i4.2360

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting the national economy but often face challenges in reaching broader markets in the digital era. This report focuses on the digital marketing strategies implemented by D'Kitchen, a culinary MSME that relies on social media and e-commerce platforms to enhance competitiveness. Actions taken include the implementation of various digital tools, such as Instagram, marketplaces, and e-payment systems, to measure their effectiveness in increasing visibility, market reach, and customer loyalty. The results of this report show that the application of digital marketing strategies successfully boosts consumer engagement and expands the market, although further optimization is still needed to sustain long-term growth. This report provides practical recommendations for MSMEs in leveraging digital technology to face increasingly competitive markets.
Co-Authors Aam Widiawati Ade Eka Puspitasari Adelia Pritasari Kusumawardani Adella Salsabila Adi Hardiyansah Atika Dwi Mabruroh Cherilya Alfara Natasya Daeana Irawati Dexi Triadinda Dhea Imroatul Fatihah Dwi Rahmadia Putri Elmira Deviani Ery Rosmawati Fajar Siddiq Febry Rizki Putra Henry Wirama Hoeriah Hoeriah Isyanto, H. Puji Lailatul Shalsabila Muhammad Abi Dzar MUHAMMAD YUSUF Pramana Purbayaksa Raihan Haidar azis Rieke Retnosary Rohma Septiawati Shandikha Arya Yudha Rahman Siti Nuroh Thoriq Baihaqi Al Syukri Uus MD Fadli Windy Aryani Yosepha, Sri Yanthy Zenita Apriani