Article Per Year (5 Year)
p-Index From 2020 - 2025
2.884
P-Index
This Author published in this journals
All Journal J-MAS (Jurnal Manajemen dan Sains) Budimas : Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Bisnis Kreatif CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Buana Pengabdian Optimal: Jurnal Ekonomi dan Manajemen Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Manajemen Dan Bisnis Ekonomi International Journal of Management Research and Economics Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Ilmiah Manajemen Surya Pasca Scientia Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Multidisiplin
Dini Yani
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
Pengaruh Kualitas Produk dan Citra Merek Terhadap Minat Beli Sepeda Motor Honda pada Masyarakat Karawang di Tengah Isu Rangka ESAF Thoriq Baihaqi Al Syukri; Rieke Retnosary; Dini Yani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 9 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i9.8621

Abstract

The Indonesian automotive industry, particularly motorcycles, continue stogrowrapidly. However, qualityissues with the eSAF frame on several Honda motorcycle models have raised public concerns, affecting brand image and consumer purchaseintentions.This study aimsto analyze the impac tof productquality dan brand imageon consumer purchase intentions in Karawang, one of Honda's key markets, with a focus on the eSAF frame issue. A quantitative method was employed, with data collected through online Likert-scale-based questionnaires distributed to Karawang residents who have seenHonda promotions,areinterested in purchasing,orhave used Honda products. Using purposive sampling, the sample size was determined based on Structural Equation Modeling (SEM) recommendations. Data analysis was conducted using SEM-PLS to assess the relationships between product quality, brandimage, dan purchaseintentions. The findings are expected toprovide insights into the effect sof quality issue son consumer decisions dan offerstrategic recommendations formaintaining Honda’s positive brand image.
Does Digital Marketing Impact Student Enrollment At Universitas Buana Perjuangan Karawang? Muhammad Abi Dzar; Dini Yani; Rieke Retnosary
International Journal of Management Research and Economics Vol. 2 No. 2 (2024): May : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i2.1818

Abstract

This research aims to explore the impact of Instagram usage among management students who were enrolling at Universitas Buana Perjuangan Karawang in 2023. The study examines students' experiences and perceptions of the university's official Instagram account using a quantitative descriptive approach based on multiple linear regression analysis. The research reveals that management students of the 2023 intake highly prefer Universitas Buana Perjuangan Karawang over other universities. Additionally, the study shows the positive impact of Social Media Instagram and digital marketing strategies in influencing students' decision-making processes. The enrollment of management students at Universitas Buana Perjuangan Karawang for the 2023 intake increased impact by implementing Instagram as a marketing strategy.
Co-Authors Aam Widiawati Ade Eka Puspitasari Adelia Pritasari Kusumawardani Adella Salsabila Atika Dwi Mabruroh Cherilya Alfara Natasya Daeana Irawati Dexi Triadinda Dhea Imroatul Fatihah Dwi Rahmadia Putri Elmira Deviani Ery Rosmawati Fajar Siddiq Febry Rizki Putra Henry Wirama Hoeriah Hoeriah Isyanto, H. Puji Lailatul Shalsabila Muhammad Abi Dzar Pramana Purbayaksa Rieke Retnosary Rohma Septiawati Shandikha Arya Yudha Rahman Siti Nuroh Thoriq Baihaqi Al Syukri Uus MD Fadli Yosepha, Sri Yanthy Zenita Apriani