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Sinurat, Mangasi
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Journal : Economic Development Progress

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The Effect Of Product Uniqueness And External Environmental Analysis On Competitive Advantage Sinurat, Mangasi
Economic Development Progress Vol. 4 No. 1 (2025): Economic Development Progress Edisi Juni 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v4i1.229

Abstract

Product uniqueness and external environmental analysis, towards competitive advantage in the context of strategic management. Product uniqueness is the basis for maintaining the company's competitiveness and relevance in a competitive market. External environmental analysis helps companies understand market dynamics and adjust their competitive strategies effectively. The research method applied uses information sources from e-books and e-journals that can be accessed for free, by applying qualitative descriptive analysis. The results of this study provide valuable insights for practitioners and researchers in developing comprehensive strategies to achieve and maintain competitive advantage in the dynamics of an ever-evolving business environment.
Co-Authors Ahmad, Shabir Andika Andika Arisandi, Septian Arneta, Yaumi Arfah Noor Bobby Hartanto Cahyadi, Lukieto Cahyadi, Willy Cai Cen, Cia Cittaro, Michael Collyn, Daniel Damanik, Sri Winda Hardiyanti Dian Purnamasari Erlina Erlina Fahreza, Abdi Gultom, Richad Harahap, Hastuti Handayani Hardianti, Mira Heikal, Mohd. Hidayat Hidayat Hutauruk, Rapat Piter Sony Ida Ayu Putu Sri Widnyani Irada Sinta isfenti sadalia JAYANTI, SUCI ETRI Jufridar, Jufridar Khofifah Khofifah Kurnia, Ferry Agam Lubis, Mhd Ridho Akbar Lumban Tobing, Maria Magdalena Manullang , Nova Sari Murni Daulay Nasution, Roni Nasution, Umar Hamdan Natasha, Nabilla Ngatemin, Ngatemin Novianti, Sri Suci Nursaimatussadiya, Nursaimatussadiya Omar, Khatijah Prayogi, Bagus Purba, Rakhmawati R, Riinawati Rahmat Darmawan, Rahmat Rambe, Jerni Duma Sari Rayhan, Mohammad Hafidz Rico Nur Ilham Rusmewahni, Rusmewahni Saputra, Jumadil Saragih, Dara Mustika Saragih, Maulana Majied Sumatrani Sari , Dea Novita Sari, Lira Mustika Sari, Rani Puspita Siahaan, Rumiris Sinaga, Eka Mayastika Siregar, Aisyah Syahputra, Ari Tambunan, Daniel Ortega Victor Victor Zahra, Anita Zalukhu, Rika Surianto Zulhamdi, Mhd