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All Journal JURNAL EKONOMI DAN BISNIS AIRLANGGA Jurnal Ilmiah Ekonomi Islam PARETO : Jurnal Ekonomi dan Kebijakan Publik Oeconomicus Journal of Economics Nusantara Science and Technology Proceedings GUYUB: Journal of Community Engagement Management of Zakat and Waqf Journal (MAZAWA)) Ekosiana : Jurnal Ekonomi Syariah Jurnal IPTEK Bagi Masyarakat Journal of Economics Development Issues Journal of Economics IJMA Sunan Ampel International Conference of Political and Social Sciences Jurnal Ekonomi, Manajemen, Akuntansi JCSRD
Utami, Hapsari Wiji
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Encouraging the Implementation of Digitalization Through Micro, Small and Medium-Sized Enterprises (MSME) In Indonesia Utami, Hapsari Wiji; Istiandari, Debby Nindya
Proceedings of Sunan Ampel International Conference of Political and Social Sciences Vol. 1 (2023): Proceedings of the SAICoPSS
Publisher : Faculty of Social and Political Sciences, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/saicopss.2023.1..118-130

Abstract

This study aims to determine and analyze the challenges and efforts to implement digitalization in micro, small and medium enterprises in Indonesia. This study uses qualitative descriptive analysis techniques, researchers collect information and secondary data from various sources and research results from previous journals related to the digitization of micro, small, and medium enterprises. From the results of the study, information was obtained that the challenge of micro, small and medium enterprises in implementing digitalization is to return to human resources who have low knowledge about digitalization, low skills, lack of experience, as well as the low interest of micro and small businesses to want to learn information and communication technology, besides that lack of access to supporting facilities and infrastructure is also an obstacle to the implementation of digitalization. Meanwhile, basically the Indonesian Government has taken quite a lot of steps to optimize the productivity of micro, small and medium enterprises in the midst of the rapid development of digital technology. Based on this, the author suggests that the Government of Indonesia more intensively optimize the equitable implementation of digitalization in micro, small and medium enterprises in Indonesia which is also followed by increasing digital literacy for micro, small and medium enterprises. In addition, the command can also support the acceleration of digitalization of micro, small and medium enterprises through the development of supporting facilities and infrastructure related to information and communication technology.
IMPLEMENTASI KEBIJAKAN PROGRAM MAKAN BERGIZI GRATIS DALAM MENINGKATKAN KESEJAHTERAAN MASYARAKAT MISKIN Putri, Chafiyah; Aisyah, Chafiyah Putri; Utami, Hapsari Wiji
PARETO : Jurnal Ekonomi dan Kebijakan Publik Vol. 8 No. 2 (2025): PARETO
Publisher : Fakultas Ekonomi Universitas Prof. Dr. Hazairin, SH. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/qcy98r21

Abstract

Penelitian Kebijakan makanan bergizi gratis merupakan salah satu inovasi kebijakan sosial yang mulai digalakkan di Indonesia sebagai respons terhadap tingginya angka kemiskinan dan masalah gizi yang masih membayangi sebagian besar masyarakat. Program ini hadir untuk memastikan akses pangan bergizi bagi kelompok rentan seperti anak sekolah, ibu hamil, ibu menyusui, serta balita, dengan tujuan utama memperkuat ketahanan gizi sekaligus mendorong peningkatan kesejahteraan. Penelitian ini bertujuan untuk mengkaji implementasi kebijakan program makan bergizi gratis dengan menggunakan metode kualitatif deskriptif berbasis data sekunder. Data yang dianalisis mencakup dokumen resmi pemerintah, laporan kebijakan, publikasi lembaga independen, survei opini publik, serta hasil penelitian terdahulu. Hasil analisis menunjukkan bahwa program ini memiliki dampak positif dalam meringankan beban ekonomi rumah tangga miskin, meningkatkan akses gizi anak-anak, dan memperkuat upaya penanggulangan stunting, serta mendukung kualitas pendidikan melalui peningkatan konsentrasi belajar siswa. Namun, program juga menghadapi berbagai tantangan, antara lain keterbatasan variasi menu, distribusi yang belum merata, kualitas makanan, potensi korupsi, hingga kasus keracunan massal yang menurunkan kepercayaan masyarakat, serta tata kelola yang memerlukan evaluasi berkelanjutan. Oleh karena itu, keberhasilan program ini sangat bergantung pada tata kelola, pengawasan, dan keterlibatan aktor lokal. Studi ini menegaskan bahwa kebijakan makanan bergizi gratis tidak hanya berperan sebagai intervensi kesehatan, tetapi juga strategi sosial untuk memperkuat kesejahteraan masyarakat miskin.
TRANSFORMASI PEMASARAN PRODUK HALAL: STRATEGI DIGITAL BERBASIS PRINSIP EKONOMI ISLAM BAGI UMKM DI SIDOARJO Zujajatul 'Ilmi; Adinugroho, Mukhtar; Utami, Hapsari Wiji
Jurnal Ilmiah Ekonomi Islam Vol. 11 No. 05 (2025): JIEI : Vol. 11, No. 05, 2025
Publisher : ITB AAS INDONESIA Surakarta

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Abstract

This study aims to analyze the transformation of halal product marketing among Micro, Small, and Medium Enterprises (UMKM) in Sidoarjo Regency through the implementation of digital strategies based on Islamic economic principles. The background of this research lies in the rapid growth of the halal industry in Indonesia and the crucial role of UMKM in supporting local economic development. However, the adoption of sharia-compliant digital marketing still faces several obstacles, including limited digital literacy and a lack of understanding of Islamic principles in marketing practices. This research employs a qualitative descriptive approach with purposive sampling to determine informants, specifically halal UMKM actors who have utilized digital media for at least six months. Data were collected through in-depth interviews, participatory observation, and documentation of digital marketing activities. The data were analyzed using qualitative descriptive techniques, consisting of data reduction, data presentation, and conclusion drawing. The validity of the data was ensured through triangulation and the application of trustworthiness criteria. The findings reveal that most halal UMKM in Sidoarjo have used social media and marketplaces as their main promotional tools. The application of Islamic economic principles such as honesty, trustworthiness, and transparency has begun to be integrated, although not yet systematically structured within digital strategies. The main challenges include limited knowledge of sharia-based digital marketing, human resource constraints, and the lack of training and mentoring. Nevertheless, digital marketing has proven to increase sales, expand market reach, and strengthen the halal image of products. This study proposes a halal digital marketing strategy model emphasizing trading as an act of worship, product information transparency, Islamic content, halal payment systems, and consistent service.
Inovasi Pupuk Bokashi untuk Pemberdayaan UMKM Peternakan di Desa Ngrendeng Denata, Hesti Eka; Utami, Hapsari Wiji; Rahmawati, Sustania; Ma’ruf, Muhammad Muizzul; Faradhita, Amanta Tiara; Nuriza, Irrandy Andhana; Inayah, Khozinatul; Burhanuddin, Fahmi Septiano; Ekaputri, Dinti
Jurnal IPTEK Bagi Masyarakat Vol 5 No 2 (2025)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i2.1297

Abstract

Ngrendeng Village in Ngawi Regency, East Java, has great potential for goat farming, which produces a large amount of fecal waste. Without proper management, this waste can pollute the environment and pose health risks. The purpose of this study is to introduce a new method of converting goat waste into bokashi fertilizer, which serves as an environmentally friendly solution and a strategy to promote small and medium enterprises (SMEs) in the livestock sector. Using the Participatory Learning and Action (PLA) approach, 35 participants (farmers and SME actors) took part in a one-day training session on July 7, 2025. The training included hands-on practice, interactive discussions, and extension activities. During three weeks of fermentation, an average of 150 kilograms of bokashi was produced per batch. Participants’ knowledge scores increased by 42% (pre–post test, p < 0.05), and an estimated 30% reduction in monthly chemical fertilizer costs was achieved. The results indicate that the bokashi innovation not only improves waste management and soil fertility but also strengthens local economic independence through new business opportunities. Therefore, this innovation serves as a strategic step toward sustainable agriculture and the empowerment of SMEs based on local potential.
Pengaruh Tingkat Pengangguran Terbuka Dan Pendidikan Terhadap Kemiskinan Di Provinsi Jawa Timur Tahun 2019-2024 Rizky Nur Aulia; Hapsari Wiji Utami
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 3: Maret 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i3.13271

Abstract

Permasalahan kemiskinan masih menjadi isu penting dalam pembangunan ekonomi di Indonesia, terutama di Provinsi Jawa Timur yang memiliki tingkat kemiskinan tertinggi di Pulau Jawa. Penelitian ini bertujuan untuk menganalisis pengaruh tingkat pengangguran terbuka dan pendidikan terhadap kemiskinan di Kabupaten/ Kota Provinsi Jawa Timur selama periode 2019-2024. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis regresi data panel dan memanfaatkan data sekunder yang diperoleh dari Badan Pusat Statistik (BPS). Hasil dari penelitian ini menunjukkan bahwa secara parsial variabel tingkat pengangguran terbuka berpengaruh positif signifikan terhadap kemiskinan, sementara variabel pendidikan berpengaruh negatif dan signifikan terhadap kemiskinan. Sedangkan secara simultan, kedua variabel independen memiliki pengaruh signifikan terhadap kemiskinan.
Digitalization of Local Enterprises: Empowering Sewing Groups through a Modern Management System Riska Ayu Setiawati; Hapsari Wiji Utami; Nurul Hidayatinnisa
GUYUB: Journal of Community Engagement Vol 6, No 3 (2025): September
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v6i3.11387

Abstract

This community engagement program was initiated to address the managerial limitations, low competitiveness, and dependence on conventional practices experienced by the Izzalia sewing group in Maibit Village, Tuban. The group was selected as the object of service because it represents one of the largest local sewing businesses with high potential but was hindered by limited knowledge in marketing, financial management, and supply chain organization. These conditions created an urgent need for systematic interventions to enhance their sustainability and competitiveness. The program introduced a technology-based business management system to facilitate concrete transitions: from manual bookkeeping to digital accounting applications, and from offline promotion to online marketing platforms. The main objective was to strengthen the group’s capacity and economic independence through structured training and mentoring in modern marketing, financial management, and supply chain operations.Using the Participatory Action Research (PAR) approach, the program was implemented through stages of assessment, program design, implementation, monitoring, and evaluation. Evaluation with the CIPP model (Context, Input, Process, Product) demonstrated effectiveness in the first three aspects, while refinement is still required in the product dimension, particularly the development of a raw material database. Overall, the training not only increased participants’ knowledge but also accelerated their adoption of digital accounting systems and e-commerce platforms. This transition significantly improved efficiency, expanded market reach, and reflected the group’s readiness to sustain technology-based practices.
Pengaruh Harga Komoditas Padi terhadap Daya Beli Petani Jawa Timur 2020-2024: Pendekatan VECM nabila rizqitamodi; Chindy Saktias Pratiwi; Hapsari Wiji Utami
Jurnal Ekonomika : INDEPENDEN Vol 6 No 2 (2026): Agustus 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/independent.v6i2.74187

Abstract

This study aims to analyze the effect of grain prices at the farm level, milling, and rice pricesat the consumer level on the purchasing power of farmers in East Java, which is representedby the farmer exchange rate (NTP). The Data used is secondary data for the period 2020-2024 from BPS East Java and Disperindag East Java. The analysis was conducted usingVector Error Correction Model (VECM) to see the short and long term relationship. Theresults showed that the price of grain at the farm level and the price of rice at the consumerlevel is more influential on purchasing power than the price at the milling level. Grain priceincreases have a positive and significant effect on NTP both in the short and long term.Conversely, rising consumer rice prices negatively affect purchasing power. Meanwhile, theprice of grain in the mill does not have a significant effect, indicating the added value at thatpoint is not fully enjoyed by farmers. This study suggests the need for price protection at thefarm level and the strengthening of fair supply chains in order to maintain purchasing powerand improve the welfare of farmers in a sustainable manner
Co-Authors Afkar, Taudlikur Aisyah, Chafiyah Putri Amilia Silfa Istiqhfariyah Asiatus Sholeha Bayu, Handoko Burhanuddin, Fahmi Septiano Chindy Saktias Pratiwi Debby Nindya Istiandari Denata, Hesti Eka Eka Prakarsa Mandyartha Ekaputri, Dinti Eko Susanto Eva Yulia Puspaningrum Faradhita, Amanta Tiara Handoko Bayu hanik, umi atia Inayah, Khozinatul Julianinggar Lusiana Isnaini Julianinggar Lusiana Isnaini Kafabih, Abdullah Maulana, Hendra Ma’ruf, Muhammad Muizzul Muhamad Faisal Bayu Ardi Muhammad Hamdan Luthfi Muhammad Muzakky Adirangga nabila rizqitamodi Novi Dwi Rachma Dani Nur Aini Octavia Nuriza, Irrandy Andhana Nurul Hidayatinnisa Putri, Chafiyah Rahmawati, Sustania Ratnasari, indri Riska Ayu Setiawati, Riska Ayu Rizky Nur Aulia Siti Umajah Masjkuri Taudlikur Afkar Titin Syaidah Umi Atia Hanik Yisti Vita Via Yudha K., Dhian Satria Yurinda Mutiarasari Zafira, Meyta Fiola Zujajatul 'Ilmi