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All Journal JURNAL EKONOMI DAN BISNIS AIRLANGGA Jurnal Ilmiah Ekonomi Islam Oeconomicus Journal of Economics Nusantara Science and Technology Proceedings GUYUB: Journal of Community Engagement Management of Zakat and Waqf Journal (MAZAWA)) Ekosiana : Jurnal Ekonomi Syariah Jurnal IPTEK Bagi Masyarakat Journal of Economics Development Issues IJMA Sunan Ampel International Conference of Political and Social Sciences JCSRD
Utami, Hapsari Wiji
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Inovasi Pupuk Bokashi untuk Pemberdayaan UMKM Peternakan di Desa Ngrendeng Denata, Hesti Eka; Utami, Hapsari Wiji; Rahmawati, Sustania; Ma’ruf, Muhammad Muizzul; Faradhita, Amanta Tiara; Nuriza, Irrandy Andhana; Inayah, Khozinatul; Burhanuddin, Fahmi Septiano; Ekaputri, Dinti
Jurnal IPTEK Bagi Masyarakat Vol 5 No 2 (2025)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i2.1297

Abstract

Ngrendeng Village in Ngawi Regency, East Java, has great potential for goat farming, which produces a large amount of fecal waste. Without proper management, this waste can pollute the environment and pose health risks. The purpose of this study is to introduce a new method of converting goat waste into bokashi fertilizer, which serves as an environmentally friendly solution and a strategy to promote small and medium enterprises (SMEs) in the livestock sector. Using the Participatory Learning and Action (PLA) approach, 35 participants (farmers and SME actors) took part in a one-day training session on July 7, 2025. The training included hands-on practice, interactive discussions, and extension activities. During three weeks of fermentation, an average of 150 kilograms of bokashi was produced per batch. Participants’ knowledge scores increased by 42% (pre–post test, p < 0.05), and an estimated 30% reduction in monthly chemical fertilizer costs was achieved. The results indicate that the bokashi innovation not only improves waste management and soil fertility but also strengthens local economic independence through new business opportunities. Therefore, this innovation serves as a strategic step toward sustainable agriculture and the empowerment of SMEs based on local potential.
Kontribusi Komoditas Kopi dalam Meningkatkan Perekonomian di Desa Amadanom, Kecamatan Dampit, Kabupaten Malang Utami, Hapsari Wiji; Bayu, Handoko
OECONOMICUS Journal of Economics Vol. 7 No. 1 (2022): (December) edisi 13
Publisher : Program Studi Ilmu Ekonomi UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/oje.2022.7.1.60-74

Abstract

Penelitian ini bertujuan untuk menjawab pertanyaan terkait kontribusi komoditas kopi dalam meningkatkan perekonomian serta kesejahteraan masyarakat petani kopi di Desa Amadanom, kecamatan Dampit, Kabupaten Malang. Metode penelitian yang digunakan yaitu kualitatif deskriptif dengan menggunakan teknik pengumpulan data melalui tahap wawancara, observasi dan dokumentasi. Teknik pengumpulan pusposive sampling yang dilakukan kepada perangkat desa, petani kopi, pemilik usaha, karyawan, petani non kopi (tebu, pisang, singkong). Hasil penelitian menunjukkan bahwa komoditas kopi memberikan kontribusi yang tinggi terhadap perekonomian masyarakat yaitu sebesar 68%, artinya komoditas kopi layak untuk dikembangkan. Petani kopi memberikan perhatian lebih terkait kualitas produksi kopi dan pengemasan produk yang lebih baik,. Berdasarkan kondisi kesejahteraan masyarakat, sebanyak 52,5% rumah tangga dapat terpenuhi kebutuhan pokoknya atau terbilang keluarga sejahtera karena mampu memenuhi taraf ukur sejahtera dengan hanya mengandalkan komoditas kopi sebagai sumber pendapatan. Berdasarkan hasil penelitian diharapkan pemerintah desa maupun dinas pertanian dapat membantu masyarakat dengan memberikan pelatihan budidaya kopi atau pelatihan dalam memanfaatkan komoditas kopi dan membantu mempermudah masyarakat dalam menjual hasil panen kopi. Sehingga nantinya masyarakat di Desa Amadanom, Kecamatan Dampit, Kabupaten Malang akan mengalami peningkatan perekonomian.
TRANSFORMASI PEMASARAN PRODUK HALAL: STRATEGI DIGITAL BERBASIS PRINSIP EKONOMI ISLAM BAGI UMKM DI SIDOARJO Zujajatul 'Ilmi; Adinugroho, Mukhtar; Utami, Hapsari Wiji
Jurnal Ilmiah Ekonomi Islam Vol. 11 No. 05 (2025): JIEI : Vol. 11, No. 05, 2025
Publisher : ITB AAS INDONESIA Surakarta

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Abstract

This study aims to analyze the transformation of halal product marketing among Micro, Small, and Medium Enterprises (UMKM) in Sidoarjo Regency through the implementation of digital strategies based on Islamic economic principles. The background of this research lies in the rapid growth of the halal industry in Indonesia and the crucial role of UMKM in supporting local economic development. However, the adoption of sharia-compliant digital marketing still faces several obstacles, including limited digital literacy and a lack of understanding of Islamic principles in marketing practices. This research employs a qualitative descriptive approach with purposive sampling to determine informants, specifically halal UMKM actors who have utilized digital media for at least six months. Data were collected through in-depth interviews, participatory observation, and documentation of digital marketing activities. The data were analyzed using qualitative descriptive techniques, consisting of data reduction, data presentation, and conclusion drawing. The validity of the data was ensured through triangulation and the application of trustworthiness criteria. The findings reveal that most halal UMKM in Sidoarjo have used social media and marketplaces as their main promotional tools. The application of Islamic economic principles such as honesty, trustworthiness, and transparency has begun to be integrated, although not yet systematically structured within digital strategies. The main challenges include limited knowledge of sharia-based digital marketing, human resource constraints, and the lack of training and mentoring. Nevertheless, digital marketing has proven to increase sales, expand market reach, and strengthen the halal image of products. This study proposes a halal digital marketing strategy model emphasizing trading as an act of worship, product information transparency, Islamic content, halal payment systems, and consistent service.
Encouraging the Implementation of Digitalization Through Micro, Small and Medium-Sized Enterprises (MSME) In Indonesia Utami, Hapsari Wiji; Istiandari, Debby Nindya
Proceedings of Sunan Ampel International Conference of Political and Social Sciences Vol. 1 (2023): Proceedings of the SAICoPSS
Publisher : Faculty of Social and Political Sciences, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/saicopss.2023.1..118-130

Abstract

This study aims to determine and analyze the challenges and efforts to implement digitalization in micro, small and medium enterprises in Indonesia. This study uses qualitative descriptive analysis techniques, researchers collect information and secondary data from various sources and research results from previous journals related to the digitization of micro, small, and medium enterprises. From the results of the study, information was obtained that the challenge of micro, small and medium enterprises in implementing digitalization is to return to human resources who have low knowledge about digitalization, low skills, lack of experience, as well as the low interest of micro and small businesses to want to learn information and communication technology, besides that lack of access to supporting facilities and infrastructure is also an obstacle to the implementation of digitalization. Meanwhile, basically the Indonesian Government has taken quite a lot of steps to optimize the productivity of micro, small and medium enterprises in the midst of the rapid development of digital technology. Based on this, the author suggests that the Government of Indonesia more intensively optimize the equitable implementation of digitalization in micro, small and medium enterprises in Indonesia which is also followed by increasing digital literacy for micro, small and medium enterprises. In addition, the command can also support the acceleration of digitalization of micro, small and medium enterprises through the development of supporting facilities and infrastructure related to information and communication technology.
Co-Authors Afkar, Taudlikur Amilia Silfa Istiqhfariyah Asiatus Sholeha Bayu, Handoko Burhanuddin, Fahmi Septiano Debby Nindya Istiandari Denata, Hesti Eka Eka Prakarsa Mandyartha Ekaputri, Dinti Eko Susanto Eva Yulia Puspaningrum Faradhita, Amanta Tiara Handoko Bayu hanik, umi atia Hidayatinnisa, Nurul Inayah, Khozinatul Julianinggar Lusiana Isnaini Julianinggar Lusiana Isnaini Kafabih, Abdullah Maulana, Hendra Ma’ruf, Muhammad Muizzul Muhamad Faisal Bayu Ardi Muhammad Hamdan Luthfi Muhammad Muzakky Adirangga Novi Dwi Rachma Dani Nur Aini Octavia Nuriza, Irrandy Andhana Rahmawati, Sustania Ratnasari, indri Riska Ayu Setiawati, Riska Ayu Siti Umajah Masjkuri Taudlikur Afkar Titin Syaidah Umi Atia Hanik Yisti Vita Via Yudha K., Dhian Satria Yurinda Mutiarasari Zafira, Meyta Fiola Zujajatul ‘Ilmi