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All Journal KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE ETTISAL Journal of Communication Journal of Social Studies (JSS) GANESHA: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Sains dan Teknologi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Jurnal Pengabdian Masyarakat Bangsa Wissen: Jurnal Ilmu Sosial dan Humaniora Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Indreswari, Esfandani Peni
Universitas Sahid Surakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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PEMANFAATAN TEKNOLOGI AUTOMATIC SPEECH RECOGNITION DALAM MENCIPTAKAN PEMBELAJARAN INKLUSIF: IMPLEMENTASI, EFEKTIFITAS DAN TANTANGAN Hasbullah Azis; Esfandani Peni Indreswari; Rahmat Wisudawanto
GANESHA: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): Januari 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tunas Pembangunan Surakarta (UTP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/ganesha.v5i1.4171

Abstract

Inclusive education is an educational system that provides learning opportunities for all individuals, regardless of physical or mental abilities. Research has shown that deaf students face several challenges in the educational process, including insufficient support in accessing education, a lack of diverse learning methods, difficulties in social adaptation, and instructional procedures not tailored to their needs. This Community Service Activity (PKM) aims to identify the learning challenges faced by deaf students at Sahid University Surakarta and to evaluate the effectiveness of using the speech-to-text feature in Zoom Meetings as an alternative tool in the teaching and learning process. By conducting interviews and learning simulations using Automatic Speech Recognition (ASR) technology with three deaf students of varying levels, this PKM activity found that ASR technology greatly assists deaf students in understanding lectures. However, the technology has limitations, such as its inability to translate intonation into appropriate punctuation, leading to dense, difficult-to-read text. As a result, a key challenge moving forward is for educators to learn how to adjust their intonation when delivering lectures to deaf students using ASR technology.
Optimalisasi Komunikasi Berbasis Komunitas untuk Meningkatkan Partisipasi Persit Kopassus dalam Program Bank Sampah Rizqi Akmaliah; Esfandani Peni Indreswari
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 2 No. 2 (2025): Mei : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v2i2.1402

Abstract

Community-based waste management in military housing areas, particularly within the environment of Markas Komando Pasukan Khusus (Makopassus), still faces several challenges. This service initiative aims to enhance the participation of the Army Wives Association (Persit) members of Kopassus in the Waste Bank program through the optimization of communication strategies. The method employed is Participatory Action Research (PAR), which actively involves the community in all stages of the activity, from problem identification to evaluation. Activities were carried out through outreach, technical training, online and offline communication campaigns, and participatory evaluations. The results show significant changes, including the formation of a Waste Bank working group, improved household waste sorting behavior, the emergence of local leaders from among Persit members, and the growth of collective awareness toward circular economy-based waste management. These findings confirm that communication strategies tailored to the audience's characteristics and based on community-centered approaches can effectively drive social change within military environments. This program holds the potential for replication in similar communities to support sustainable development through community empowerment.
Upgrade Keterampilan Jurnalisme Digital : Pelatihan Penulisan Jurnalistik Digital kepada Siswa MTs Negeri 1 Surakarta dan Pemanfaatan Google Trends Indreswari, Esfandani Peni; Damayanti, Aprilia Alfina; Safitri, Alya Kurnia; Wiryawan, Hari; Pratiwi , Dyah Retno
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 4 (2025): Juni
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i4.2388

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan kepada anggota ekstrakurikuler jurnalistik sebagai citizen journalist di MTs Negeri 1 Surakarta dalam menghadapi tantangan jurnalistik di era digital. Dengan tema “Upgrade Keterampilan Jurnalistik Digital”, kegiatan ini dilaksanakan selama dua hari dengan metode diskusi dan praktek. Pertemuan pertama difokuskan pada pemaparan materi dasar jurnalistik, termasuk teknik penulisan berita, nilai berita, dan pemanfaatan software seperti Google Trends. Pertemuan kedua melibatkan praktik pembuatan berita dan evaluasi karya jurnalistik siswa. Hasil dari kegiatan ini menunjukkan bahwa siswa mampu memahami dan menerapkan teknik penulisan yang baik, serta berhasil mempublikasikan artikel di portal berita online. Meskipun terdapat kendala dalam hal kehadiran dan jumlah karya yang dipublikasikan, umpan balik dari peserta menunjukkan peningkatan pengetahuan dan keterampilan jurnalistik. Kegiatan ini diharapkan dapat mendorong siswa untuk lebih aktif dalam mengeksplorasi topik dan memperluas publikasi karya mereka di masa mendatang.
Strategi Marketing Public Relations Gedung Wayang Orang Sriwedari dalam Membangun Brand Awareness Melalui Media Sosial Fauzi Nanda Saputra; Rahmat Wisudawanto; Esfandani Peni Indreswari
WISSEN : Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 3 (2025): Agustus : WISSEN : Jurnal Ilmu Sosial dan Humaniora
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/wissen.v3i3.1072

Abstract

Wayang Orang Sriwedari is a traditional Javanese theater performance that adapts the stories in the puppet show which has been established since 1911. The existence of the Sriwedari Wayang Orang Building cannot be separated from the role of a public relations in creating a Marketing Public Relations Strategy. The results of the research conducted show that the public relations of the Sriwedari Wayang Orang Building uses a three-way strategy analysis consisting of pull strategy, push strategy, and pass strategy. In these three strategies, the pull strategy is the most done, which is 7 ways. While in the push strategy there are 4 ways and the pass strategy is 4 ways.The type of research used is descriptive qualitative. The data sources in this study are primary data and secondary data. The data collection techniques used are interviews, documentation, and observation. Researchers distributed questioners to find out the level of brand awareness as an achievement of the three strategies that have been carried out. Data analysis is obtained in the field with stages, namely data reduction, data presentation, and conclusion drawing. Of the three strategies that have been carried out by public relations of the Sriwedari Wayang Orang Building, the main problem is that the level of brand awareness is still at the level of unaware of the brand with the achievement of a pull strategy of 74%, push strategy 90%, and pass strategy 80%In order for the uploads made by Sriwedari Wayang Orang Building to be understood, an explanation is needed so that it can be fully understood by the reader.
Strategi Komunikasi Humas Polres Karanganyar Dalam Kampanye Anti Hoaks Pilkada 2024 Melalui Instagram Destika Wahyu Pratiwi; Esfandani Peni Indreswari; Rahmat Wisudawanto
Federalisme: Jurnal Kajian Hukum dan Ilmu Komunikasi Vol. 2 No. 3 (2025): Agustus : Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/federalisme.v2i3.1076

Abstract

This study discusses the communication strategy implemented by the Karanganyar Police Public Relations Department in delivering an anti-hoax campaign during the 2024 Regional Head Election (Pilkada) through the Instagram platform. The background of this study departs from the phenomenon of the rampant spread of false information ahead of the election, which has the potential to trigger disinformation, polarization, and disrupt social order and stability. Hoaxes during political periods can erode public trust in state institutions, so strategic efforts are needed to address this through effective public communication. The purpose of this study is to analyze the effectiveness of the digital communication strategy used by the Karanganyar Police Public Relations Department in increasing public literacy, encouraging public participation, and maintaining the quality and stability of information circulating in the digital space. This study uses a descriptive qualitative method with data collection techniques through in-depth interviews with Public Relations personnel, direct observation of campaign activities on Instagram, and documentation of published content. The strategy analysis refers to the Cutlip, Center, and Broom model which includes four stages: fact-collecting, planning, implementing communication actions, and evaluation. The results show that the use of Instagram was chosen because of its ability to reach a young audience, the flexibility of content formats, and opportunities for two-way interaction. The campaign content was dominated by educational materials presented visually through infographics, digital posters, and short videos, ensuring the anti-hoax message was clearly and persuasively conveyed and easily shared by users. Evaluations showed an increase in public engagement, including comments, content sharing, and participation in online discussions, as well as a significant decrease in the number of hoax reports circulating in the Karanganyar region during the campaign period. This study recommends optimizing the use of Instagram features such as live broadcasts, reels, and interactions through polls or quizzes, along with increasing the creativity of the Public Relations team to further enhance the effectiveness of digital public communication in the future.
Penerapan Strategi Integrated Marketing Communication Adhiwangsa Hotel and Convention Solo pada Event So Kiss Me 2024 Traberaldi Rafa Otniel; Rahmat Wisudawanto; Esfandani Peni Indreswari
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 3 (2025): Agustus : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i3.584

Abstract

In addition to personal selling, Adhiwangsa Hotel and Convention Solo also utilized other IMC tools such as direct marketing, public relations, and digital marketing to maximize the effectiveness of their promotional efforts for the "So Kiss Me 2024" event. The hotel leveraged its existing customer database to send personalized invitations and promotions through WhatsApp, which proved to be an effective channel for engaging with customers directly. Social media platforms were also used to create awareness and drive attendance, with consistent messaging across all channels to maintain a unified brand voice. Furthermore, the hotel emphasized the importance of building strong relationships with its customers by maintaining regular communication. This strategy helped foster trust and loyalty, as customers felt valued and personally attended to. The event was promoted not only through traditional marketing tools but also through word-of-mouth, leveraging employees' personal networks to spread the message. The study also highlights the role of digital marketing tools in enhancing the reach of the hotel's communication efforts. By utilizing platforms like Instagram, Facebook, and WhatsApp, Adhiwangsa Hotel was able to reach a broader audience, particularly among younger consumers who are more active on social media. These platforms allowed for real-time updates, engagement, and interaction with potential customers, making the event more dynamic and accessible. Overall, the success of the "So Kiss Me" event can be attributed to the hotel's effective use of integrated marketing communications, where personal selling played a significant role in delivering a more personalized and direct message to potential customers. This case study illustrates the importance of adopting a multi-channel communication strategy to effectively engage target audiences and achieve marketing objectives.
Strategi Komunikasi Humas Polres Karanganyar dalam Kampanye Anti-Hoaks Pilkada 2024 Melalui Instagram Destika Wahyu Pratiwi; Esfandani Peni Indreswari; Rahmat Wisudawanto
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 4 (2025): Agustus: Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i4.1162

Abstract

This study examines the communication strategy employed by the Public Relations Division of Karanganyar Police in delivering an anti-hoax campaign during the 2024 regional election stages through Instagram. The background of this research lies in the widespread dissemination of misinformation leading up to elections, which can disrupt social order. The purpose of this study is to analyze the effectiveness of digital communication strategies in increasing public literacy and maintaining the stability of public information. This research uses a descriptive qualitative approach with data collection techniques including interviews, observations, and documentation. The results show that the communication strategy was implemented systematically through the four stages of the Cutlip, Center, and Broom model: fact-finding, planning, action and communication, and evaluation. Instagram was chosen for its ability to reach a younger audience and enable two-way interactions. Educational content presented in visual formats such as infographics and posters proved effective in delivering anti-hoax messages clearly and persuasively. The evaluation showed increased public engagement and a decline in the spread of hoaxes. This study suggests optimizing Instagram features and enhancing the creativity of the PR team to improve the effectiveness of future digital public communication.
Co-Authors Andrik Purwasito Anissa Yuni Muktiarsih Damayanti, Aprilia Alfina Destika Wahyu Pratiwi Fauzi Nanda Saputra Hari Wiryawan, Hari Hasbullah Azis Malik Fajar Sidik Mutia Salsabila Nabila Rizky Grhadhika Nur ‘Aini Purwaningsih Pratiwi , Dyah Retno Rahmat Wisudawanto Rizqi Akmaliah Safitri, Alya Kurnia Satyawan, Agung Sigit Andrianto Syerli Alifa Rahmadani Traberaldi Rafa Otniel Viona Sebastian Nolani