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Strategi Pemasaran Digital Bakso Na-Naz: Mengubah Pemasaran Bakso Tradisional dengan Sentuhan Modern Melalui Media Sosial Muharman, Deri; Faturrahman, Muhammad Haris; Rusdi, Zainnur M; Roslina; Jimad, Habibullah; Yuningsih; Mardiana, Nova
Journal Social Science And Technology For Community Service Vol. 6 No. 1 (2025): Volume 6, Nomor 1, March 2025
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v6i1.100

Abstract

Bakso Na-Naz, yang didirikan pada 20 Mei 2020, merupakan UMKM yang berfokus pada produk bakso inovatif dan kreatif di pasar kuliner Indonesia. Dengan berbagai varian produk, termasuk bakso origina, bakso nanas, bakso lava, bakso mangkok, bakso selimut, bakso frozen, bakso mercon, dan keripik bakso, Bakso Na-Naz menawarkan variasi yang unik untuk menarik minat konsumen. Strategi pemasaran UMKM didasarkan pada pendekatan kualitas layanan dan inovasi produk, dengan tujuan meningkatkan pengalaman konsumen dan mendorong loyalitas. Selain itu, perusahaan terus berupaya memenuhi kebutuhan pasar yang dinamis melalui penawaran produk yang memenuhi standar rasa dan kualitas. Tujuan dari penelitian ini adalah memberikan edukasi kepada pemilik Bakso Na-Naz mengenai pentingnya pemanfaatan teknologi digital dalam strategi pemasaran, agar dapat terus bersaing dan berkembang dalam industri kuliner yang dinamis. Diharapkan, dengan penerapan digital marketing yang tepat, Bakso Na-Naz dapat memperbaiki dan meningkatkan pengalaman pelanggan, serta memaksimalkan potensi penjualan mereka.
Implementation of the Scaffolding Method in the Influence of Value-Based Learning Models on Students' Moral Attitudes at MI Al-Fattah Darussalam Yuliati; Yuliatyn; Yuningsih; Yusnawati; Abadi, Zaenal; Kamil, Yusuf
ETNOPEDAGOGI: Jurnal Pendidikan dan Kebudayaan Vol. 1 No. 4 (2024): OCTOBER 2024
Publisher : MANDAILING GLOBAL EDUKASIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62945/etnopedagogi.v1i4.551

Abstract

The formation of good morals in elementary madrasah students is one of the main goals in Islamic education. This study aims to analyze the effect of the implementation of the scaffolding method in a value-based learning model on students' good moral attitudes at MI Al Fattah Darussalam, Malang City. The scaffolding method is a learning strategy that provides gradual assistance to students until they are able to learn independently, while value-based learning focuses on instilling morals and character through meaningful learning experiences. This study uses a Classroom Action Research (CAR) approach with qualitative and quantitative methods. The subjects of the study were students of class [mention class] MI Al Fattah Darussalam. Data collection was carried out through observation, interviews, questionnaires, and documentation, then analyzed using qualitative descriptive techniques and simple statistics. The results of the study showed that the implementation of the scaffolding method in a value-based learning model significantly improved students' understanding and application of good moral attitudes. In the first cycle, students showed an increase in understanding of the concept of good morals, but there were still several obstacles in its application. After further intervention in the second cycle, there was a more significant increase in students' attitudes of discipline, honesty, responsibility, and empathy in everyday life. In addition, this method also increases students' active involvement in the learning process, both in class discussions and reflective activities. The conclusion of this study is that the scaffolding method in value-based learning can be an effective strategy in shaping students' character and improving their moral attitudes. The application of this method can help teachers guide students gradually until they can understand and apply moral values ​​in everyday life. This study is expected to be a reference for educators in developing more innovative and value-based learning strategies
Pengaruh Entrepreneurial Marketing dan Internet Marketing Pada UMKM Bawang Goreng Kabupaten Kuningan Terhadap Daya Saing Yuningsih; Muhandri, Tjahja; Munandar, Jono M
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.176

Abstract

This study aims to analyze the effect of internet marketing and entrepreneurial marketing on the competitive advantages of fried onion MSMEs in Kuningan Regency. The analytical method used is descriptive analysis and structural analysis with the PLS-SEM (Partial Square Least-Structural Equation Modeling) approach. The results of this study indicate that the characteristics of fried onion business actors are dominated by women as much as 67 percent, the age of the majority of business actors is in the productive age range of 30-40 years, and in general, they have a high school / vocational / MA education level and their initial job before starting a business is never or not working or housewives. The majority of business actors have the reason that the business they run follows in the footsteps of their parents/relatives and the majority of the businesses they run are 1-10 years old. SEM analysis indicates that internet marketing has a positive influence on entrepreneurial marketing and competitive advantages, as well as entrepreneurial marketing which has a positive influence on competitive advantages. Managerial implications that can be carried out by business actors are participating in skills development training using digital technology and actively using the internet to expand marketing reach. For the government by making skills development training using digital technology for marketing. Keywords: competitive advantages, entrepreneurial marketing, internet marketing, SEM PLS, SMEs
The Effect APE Maze On Fine Motor Children 4-6 Years Old In Kartini Kindergarten Curah Buntu Jember : Effect APE Maze On Fine Motor Children 4-6 Years Old In Kartini Kindergarten Curah Buntu Jember Putri Cindy Laura Faradila; Yuningsih
Fetus : Journal of Midwifery Vol. 4 No. 1 (2025): June
Publisher : LPPM Universitas dr. Soebandi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36858/fejom.v3i1.70

Abstract

Fine motor development children aged 0–6 years progresses rapidly. According to Ministry of Health (2020), 18% of Indonesian children experience fine motor disorders. This condition often leads to difficulties in concentration, low self-confidence, and a tendency to become dependent. An activity proven to support fine motor development is the use of a Maze Educational Play Tool (APE Maze). The pupose to analyze APE Maze effects on the fine motor development of children aged 4–6 years at Kartini Kindergarten, Curah Buntu Village, Jember. This study applied a pre-post test control group experimental. Sampling was conducted using a simple random technique. Out of 25 children, 24 were selected and divided into three groups: APE Maze Level 1, level 2, and a control group. Data were collected using the Denver Developmental Screening Test II (DDST II). The Kolmogorov–Smirnov test was used for normality, while the Wilcoxon and Mann–Whitney U tests were used bivariate analysis. Results the Kolmogorov–Smirnov test showed < 0,001, indicating non-normal data distribution. APE Maze Level 1 had a significant effect on fine motor skills of children aged 4-6 years with p value 0,008< a 0,05. As did APE Maze Level 2 with Asymp. Sig. (2-tailed) p value 0,01< a 0,05. The conclusion is APE Maze significantly influences fine motor development in children aged 4–6 years. Children with optimal fine motor skills are more likely to become independent and high-achieving individuals. Thus, APE Maze can be considered an effective strategy to enhance early childhood motor development.
Elaborasi Aspek Psikologis dalam Asuhan Kehamilan Zannah, Ai Nur; Yuningsih; Sari, Asri Iman
Journal Center of Research Publication in Midwifery and Nursing Vol 9 No 1 (2025): Journal Center of Research Publication in Midwifery and Nursing
Publisher : STIKES Bina Usada Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36474/caring.v9i1.513

Abstract

Latar belakang: Kehamilan merupakan periode yang membawa perubahan fisik dan psikologis pada wanita. Di Indonesia, 70% asuhan kehamilan masih berfokus pada aspek fisik, sedangkan aspek psikologis kurang mendapat perhatian. Sekitar 24,7% ibu hamil mengalami gangguan psikologis, seperti depresi, yang berpengaruh pada hasil kehamilan. Oleh karena itu, elaborasi aspek psikologis dalam Standar Operasional Prosedur (SOP) asuhan kehamilan penting guna mencapai asuhan holistik. Penelitian ini bertujuan mengelaborasi aspek psikologis dalam asuhan kehamilan. Metodologi: Penelitian didesain mixed method yang dimulai dengan focus group discussion (FGD) kemudian diikuti implementasi dan evaluasi efektivitas terhadap asuhan kehamilan. Subjek dalam penelitian ini terdiri dari sampel kualitatif yaitu pakar akademisi dan praktisi kebidanan serta psikologi kesehatan melibatkan 4 pakar. Sampel kuantitatif yaitu 10 ibu hamil primigravida trimester III yang dipilih secara accidental sampling. Analisis data kualitatif menggunakan analisis tematik sedangkan kuantitatif menggunakan McNemar test. Hasil: Pakar merekomendasikan integrasi skrining psikologis rutin menggunakan instrumen valid seperti Perinatal Anxiety Screening Scale (PASS). Skrining awal didapatkan kategori status psikologis: 20% sehat, 30% gangguan ringan, 30% gangguan sedang dan 20% gangguan berat. Implementasi dilakukan sesuai dengan tingkat kesehatan psikologis ibu hamil dari edukasi dengan teknik relaksasi, konseling sampai rujukan. Seminggu setelah implementasi didapatkan penurunan gangguan psikologis dengan 50% tidak gangguan, 30% gangguan ringan, 10% gangguan sedang, 10% gangguan berat. Hasil analisis McNemar p-value 0,000 < 0,05 membuktikan efek signifikan. Kesimpulan: Elaborasi aspek psikologis dalam asuhan kehamilan efektif meningkatkan kesehatan mental ibu hamil. Integrasi aspek psikologi perlu dijadikan standar dalam praktik pelayanan kebidanan guna mendukung kehamilan yang sehat dan holistik.