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Yuningsih
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Strategi Pemasaran Digital Bakso Na-Naz: Mengubah Pemasaran Bakso Tradisional dengan Sentuhan Modern Melalui Media Sosial Muharman, Deri; Faturrahman, Muhammad Haris; Rusdi, Zainnur M; Roslina; Jimad, Habibullah; Yuningsih; Mardiana, Nova
Journal Social Science And Technology For Community Service Vol. 6 No. 1 (2025): Volume 6, Nomor 1, March 2025
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v6i1.100

Abstract

Bakso Na-Naz, yang didirikan pada 20 Mei 2020, merupakan UMKM yang berfokus pada produk bakso inovatif dan kreatif di pasar kuliner Indonesia. Dengan berbagai varian produk, termasuk bakso origina, bakso nanas, bakso lava, bakso mangkok, bakso selimut, bakso frozen, bakso mercon, dan keripik bakso, Bakso Na-Naz menawarkan variasi yang unik untuk menarik minat konsumen. Strategi pemasaran UMKM didasarkan pada pendekatan kualitas layanan dan inovasi produk, dengan tujuan meningkatkan pengalaman konsumen dan mendorong loyalitas. Selain itu, perusahaan terus berupaya memenuhi kebutuhan pasar yang dinamis melalui penawaran produk yang memenuhi standar rasa dan kualitas. Tujuan dari penelitian ini adalah memberikan edukasi kepada pemilik Bakso Na-Naz mengenai pentingnya pemanfaatan teknologi digital dalam strategi pemasaran, agar dapat terus bersaing dan berkembang dalam industri kuliner yang dinamis. Diharapkan, dengan penerapan digital marketing yang tepat, Bakso Na-Naz dapat memperbaiki dan meningkatkan pengalaman pelanggan, serta memaksimalkan potensi penjualan mereka.
Implementation of the Scaffolding Method in the Influence of Value-Based Learning Models on Students' Moral Attitudes at MI Al-Fattah Darussalam Yuliati; Yuliatyn; Yuningsih; Yusnawati; Abadi, Zaenal; Kamil, Yusuf
ETNOPEDAGOGI: Jurnal Pendidikan dan Kebudayaan Vol. 1 No. 4 (2024): OCTOBER 2024
Publisher : MANDAILING GLOBAL EDUKASIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62945/etnopedagogi.v1i4.551

Abstract

The formation of good morals in elementary madrasah students is one of the main goals in Islamic education. This study aims to analyze the effect of the implementation of the scaffolding method in a value-based learning model on students' good moral attitudes at MI Al Fattah Darussalam, Malang City. The scaffolding method is a learning strategy that provides gradual assistance to students until they are able to learn independently, while value-based learning focuses on instilling morals and character through meaningful learning experiences. This study uses a Classroom Action Research (CAR) approach with qualitative and quantitative methods. The subjects of the study were students of class [mention class] MI Al Fattah Darussalam. Data collection was carried out through observation, interviews, questionnaires, and documentation, then analyzed using qualitative descriptive techniques and simple statistics. The results of the study showed that the implementation of the scaffolding method in a value-based learning model significantly improved students' understanding and application of good moral attitudes. In the first cycle, students showed an increase in understanding of the concept of good morals, but there were still several obstacles in its application. After further intervention in the second cycle, there was a more significant increase in students' attitudes of discipline, honesty, responsibility, and empathy in everyday life. In addition, this method also increases students' active involvement in the learning process, both in class discussions and reflective activities. The conclusion of this study is that the scaffolding method in value-based learning can be an effective strategy in shaping students' character and improving their moral attitudes. The application of this method can help teachers guide students gradually until they can understand and apply moral values ​​in everyday life. This study is expected to be a reference for educators in developing more innovative and value-based learning strategies
Pengaruh Entrepreneurial Marketing dan Internet Marketing Pada UMKM Bawang Goreng Kabupaten Kuningan Terhadap Daya Saing Yuningsih; Muhandri, Tjahja; Munandar, Jono M
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.176

Abstract

This study aims to analyze the effect of internet marketing and entrepreneurial marketing on the competitive advantages of fried onion MSMEs in Kuningan Regency. The analytical method used is descriptive analysis and structural analysis with the PLS-SEM (Partial Square Least-Structural Equation Modeling) approach. The results of this study indicate that the characteristics of fried onion business actors are dominated by women as much as 67 percent, the age of the majority of business actors is in the productive age range of 30-40 years, and in general, they have a high school / vocational / MA education level and their initial job before starting a business is never or not working or housewives. The majority of business actors have the reason that the business they run follows in the footsteps of their parents/relatives and the majority of the businesses they run are 1-10 years old. SEM analysis indicates that internet marketing has a positive influence on entrepreneurial marketing and competitive advantages, as well as entrepreneurial marketing which has a positive influence on competitive advantages. Managerial implications that can be carried out by business actors are participating in skills development training using digital technology and actively using the internet to expand marketing reach. For the government by making skills development training using digital technology for marketing. Keywords: competitive advantages, entrepreneurial marketing, internet marketing, SEM PLS, SMEs
Co-Authors Abadi, Zaenal Adhari anggraeni, Ernawati Faqih Udin dan Jono M. Munandar Meivita Amelia Faturrahman, Muhammad Haris Handayani, Yuni Jimad, Habibullah Kamil, Yusuf Laila Karimatu Zalika Maya Sari, Fera Muharman, Deri Nanda Vestinaliyou Nova Mardiana, Nova Puspita Sari, Melati Riesta Martha Melisa RIRIN HANDAYANI Ririn Handayani Roslina Siti Masitoh Syamsiar, Syamsiar Tjahja Muhandri Wulandari, Ratna Indah Yuliatyn Yusnawati Zainnur M. Rusdi