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All Journal IQTISHADIA Laa Maisyir Jurnal Ekonomi Islam Jurnal Ekonomi dan Bisnis Islam Al-Mashrafiyah : Jurnal Ekonomi, Keuangan, dan Perbankan Syariah Dinamis : Journal of Islamic Management and Bussiness Shirkah: Journal of Economics and Business Iqtishoduna: Jurnal Ekonomi Islam International Journal of Zakat (IJAZ) Jurnal Ilmu Perbankan dan Keuangan Syariah Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Airlangga Journal of Innovation Management Jurnal Ilmu Ekonomi dan Bisnis Islam Jurnal Ar-Ribh Journal of Management and Digital Business The International Journal of Financial Systems An-Nisbah: Jurnal Ekonomi Syariah INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Study of Scientific and Behavioral Management (SSBM) Al-Infaq : Jurnal Ekonomi Islam
Rusanti, Ega
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences

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Do Islamic Attributes, Scepticism, Halal Awareness, and Attitude Affect the Purchase Intention of Halal Food Products in Tana Toraja, Indonesia? Sukran; Syaifullah; Rusanti, Ega
Dinamis : Journal of Islamic Management and Bussiness Vol. 8 No. 2 (2025): Oktober : Journal of Islamic Management and Business
Publisher : Institut Agama Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/dinamis.v8i2.8622

Abstract

This study explores the factors influencing purchase intention for halal products in Tana Toraja, focusing on Islamic attributes, scepticism, and halal awareness. The Partial Least Squares Structural Equation Modelling (PLS-SEM) analysis method was used to test the relationship between variables. The results show that Islamic attributes contribute positively to consumer scepticism, while scepticism does not significantly affect purchase intention. Halal awareness, on the other hand, has a favorable impact on customer attitudes, which in turn influences halal product purchasing intentions. Consumer attitudes were also shown to be an important mediator in the link between halal awareness and purchase intent. The consequence is that raising consumer knowledge and comprehension of halal goods will reinforce positive consumer attitudes, boost halal food purchase intentions, and promote the expansion of the halal business in Tana Toraja, Indonesia.
Co-Authors Abdul jalil Abdurrahman Mansyur Ahmed, Ishfaq Anindya, Annisa Sasri Atiya, Nikmatul Elzaanin, Amina A.A Faridatunnisa , Faridatunnisa Hasbullah, Nornajihah Nadia Iftitah, Iftitah Isman, Ainul Fatha Kamil, Muhammad Ahsan Maulidiyah, Dewi Rahmawati Muhammad Ridwan Mursidah, Rifqah Nashrullah, Nashrullah Noval Noval Nurfitriani Nurfitriani, Nurfitriani Nuriatullah Nuriatullah Nuriatullah Nursyamsu Nursyamsu Nurul Islamiyah Octaviany, Mega Rusgianto, Sulstiya Saiful Anwar Sekar Sari, Novi Siti Zulaikha Sofyan, Syaakir Sofyan, Syarifuddin Sofyan, Syathir Solly Aryza Sri Herianingrum Sukran Syaifullah Syarifuddin Syarifuddin Tika Widiastuti Yuningsih M., A. Alfira Yusril