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All Journal Jurnal Ekonomi : Journal of Economic Proceeding SENDI_U Journal of Business and Behavioural Entrepreneurship International Journal of Community Service Learning JURNAL LENTERA BISNIS Journal of Business and Audit Information System (JBASE) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Abdimas Prakasa Dakara Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Innovative: Journal Of Social Science Research Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora Jurnal Riset Manajemen Prosiding Seminar Nasional Unimus Sasambo: Jurnal Abdimas (Journal of Community Service) JCRIM (Journal of Current Research In Multidisciplinary)
Setiyati, Ritta
Universitas Esa Unggul
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Pengaruh Service Quality dan Customer Perceived Value terhadap Customer Satisfaction Dimediasi oleh Trust Miftahul Jannah Al Kutubi; Ritta Setiyati
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i1.2978

Abstract

Customer satisfaction plays an important role in marketing strategies that can be implemented by the banking industry by providing the best facilities for its customers to be able to provide value and experience of the services provided so that trust increases. The aim of this research was to measure more specifically service quality and customer perceived value towards trust in customers using the Livin Mandiri application. This type of research is quantitative with a purposive sampling technique distributed through questionnaires to 100 male and female Livin Mandiri mobile banking user respondents aged 20 - 55 years and domiciled in West Jakarta. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this research show that the variables Service Quality, Customer Perception Value, Customer Satisfaction and Trust are proven to have a positive effect and the service quality variable has the greatest influence on trust. Then the biggest indirect influence is trust with service quality and customer satisfaction. This research contributes to the banking industry in maintaining and increasing customer satisfaction by looking at several factors in consumer complaints in an optimal and measurable manner. For further research, researchers suggest expanding the research area and looking for objects in other fields.
Pengaruh Customer Review dan Celebrity Endorser terhadap Purchase Intention Dimediasi oleh Trust Dhea Oktaviani; Ritta Setiyati
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i1.2979

Abstract

Celebrity endorsers play an important role in marketing strategies that can be implemented by Make Over companies by providing accurate and interesting information for their consumers to be able to provide trust, satisfaction so that consumers make continuous purchases of the product. The purpose of this study was to determine the greatest influence on purchase intention. The population of this study is users of Make Over beauty products in Jakarta. This study uses a purposive sampling technique with the criteria of female social media users aged 17-25 years (Generation Z), following the official Make Over social media account, intending to or having purchased Make Over products, and residing in Jakarta which was distributed through a questionnaire to 100 generation z respondents. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. This study shows that the variables of customer review, celebrity endorser, purchase intention and trust can be proven to have a positive influence and the trust variable has the greatest direct influence on purchase intention. Then the trust variable has the greatest indirect influence on customer reviews and purchase intention. This study contributes to Make Over companies in maintaining and increasing purchase intention, which can be seen from several consumer trust factors formed from customer reviews and celebrity endorsers optimally and measurably. For further research, researchers suggest expanding the research area and looking for objects in other fields.
Pengaruh Electronic Word Of Mouth (E-WOM) dan Social Media Marketing Activities terhadap Purchase Intention Dimediasi Brand Image Nunung Sari; Ritta Setiyati
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i1.2981

Abstract

Social media marketing activities an important role in marketing strategies that can be implemented by e-commerce companies by providing the best service for consumers to improve the company's brand image and increase consumer purchase intention. The purpose of this study was to measure more specifically Social media marketing activities on brand image and purchase intention. This type of research is quantitative with a purposive sampling technique distributed through a questionnaire to 100 respondents who use the Tiktok Shop application, male and female, aged 18-55 years and intend to or have purchased skincare products through the Tiktok Shop application and are in the DKI Jakarta area. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this study tested with the results that all affect. This study contributes to e-commerce companies for skincare products on Tiktok Shop in maintaining and increasing purchase intention, which can be seen from several factors, namely always having new innovations in every feature presented and presenting information that is appropriate and needed by consumers. Then e- commerce companies also need to listen to consumer criticism that can be constructive.
Peningkatan Penguatan Pendidikan Karakter Siswa Melalui Pemberdayaan Kompetensi Sosial dan Kepribadian Guru Syofyan, Harlinda; Susanto, Ratnawati; Setiyati, Ritta; Vebryanti, Vebryanti; Ramadhanti, Dita; Mentari, Indah; Ratih, Ratih; Dwiyanti, Karina; Oktavia, Heni; Tesaniloka, Melinda
International Journal of Community Service Learning Vol. 4 No. 4 (2020): November 2020
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (340.26 KB) | DOI: 10.23887/ijcsl.v4i4.29840

Abstract

Pendidikan karakter diselenggarakan untuk mengarahkan institusi Pendidikan dalam pencapaian pembentukan karakter dan akhlak mulia siswa secara terpadu, utuh, dan seimbang dan tergambar dalam perilaku sehari-hari. Guru sebagai sosok yang selalu diteladani segala tindakan dan tingkah lakunya oleh siswanya mesti selalu menjaga sikap, memberikan hal-hal yang baik kepada semua siswanya. PKM penguatan Pendidikan karakter siswa ini diadakan di SDN Grogol 05 Pagi, yang bertujuan untuk memberikan penyegaran kepada guru-guru dalam kompetensi sosial dan kepribadannya untuk dapat diarahkan dalam penguatan karakter siswanya. Hal ini diungkapkan dari hasil wawancara dengan kepala sekolah mitra, untuk memberikan penyegaran kembali kepada guru-guru untuk lebih menonjolkan kompetensi kepribadian dan sosial . Hasil supervisi dan dari pengamatan kepala sekolah ini menjadi acuan dan permintaan kepada tim PKM untuk diberikan pelatihan dan penyegaran agar, kompetensi menjadi lebih baik dan dapat ditularkan ke siswanya melalui keteladanan. PKM ini dilakukan dengan kegiatan sosialisasi, pelatihan, implementasi dalam pembelajaran dan pengukuran melalui observasi dan penyebaran kuesioner. Hasil PKM menunjukkan adanya peningkatan kompetensi sisial *% dan kepribadian guru 7%, dan pada penguatan butir karakter dari  siswa juga terjadi peningkatan
Pengaruh Human Resource Development Terhadap Turnover Intention Melalui Peran Mediasi Employee Engagement Septiani, Hani; Setiyati, Ritta
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 9 (2025): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v15i9.5210

Abstract

Tujuan dari penelitian ini adalah untuk menguji hubungan antara HRD dan employee engagement yang berkaitan dengan niat keluar di kalangan karyawan bank-bank BUMN di Jakarta. Tingginya tingkat niat karyawan untuk keluar menjadi pendorong penelitian ini, yang berusaha memahami peran HRD dan employee engagement dalam fenomena ini. Dengan 130 partisipan yang memiliki pengalaman kerja minimal satu tahun, penelitian kuantitatif ini menggunakan metode analisis SEM-PLS. Pengembangan sumber daya manusia (HRD) berpengaruh positif terhadap employee engagement, yang pada gilirannya mengurangi turnover intention (ETI). Lebih lanjut, keterlibatan karyawan terbukti memediasi hubungan antara HRD dan turnover intention, dan HRD pada gilirannya berpengaruh negatif terhadap turnover intention. Untuk memperluas cakupan penelitian dan memasukkan variabel lain, seperti kebahagiaan kerja atau budaya organisasi, penelitian ini merekomendasikan untuk melibatkan bank swasta atau sektor industri lainnya. Untuk meningkatkan keterlibatan karyawan dan mengurangi intensi turnover, manajemen HRD yang baik sangat penting, sesuai dengan implikasi manajerial.
Pelatihan Akuntansi Sederhana pada UMK Binaan Kimia Farma dan Peningkatan Brand Image pada UMK Wilayah Tangerang Selatan Rilla Gantino; Ritta Setiyati; Ari Anggarani WPT
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 4 No. 1: February 2022
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v4i1.598

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kemampuan Usaha Mikro Kecil dalam melakukan pencatatan transaksi untuk membuat laporan keuangan. Memberikan pemahaman tentang pentingnya logo, merek dan meningkatkan citra merek serta pentingnya mengenali konsumen sasaran agar penjualan meningkat. Kegiatan dimulai bulan Agustus sampai November 2021 dilakukan secara online dengan jumlah peserta pelatihan akuntansi sebanyak 30 pelaku usaha dan 25 pelaku usaha untuk pelatihan strategi pemasaran, logo brand dan peningkatan brand image. Metode pelaksanaan dengan pemaparan materi, praktek  dan diskusi serta coaching khusus untuk kegiatan pelatihan akuntansi. Objek Usaha Mikro Kecil  difasilitasi oleh Sinergy Artha Pinasthika dan Tripa Maju Bersama. Hasil Kegiatan 1) Pelatihan berjalan dengan lancar, 2) Beberapa pelaku usaha telah mempraktekkan pencatatan transaksi satu bulan dan membuat neraca awal, neraca periode  transaksi yang dipilih serta laporan laba rugi untuk periode transaksi yang dipilih, demikian pula pelaku usaha yang mengikuti pelatihan strategi pemasaran, logo, merek dan peningkatan citra merek atau brand image. Untuk kegiatan abdimas kedepan sebaiknya dilakukan melibatkan banyak pelaku usaha dan  per bidang usaha sehingga lebih fokus dan pelaku usaha bisa saling berkolaborasi. Simple Accounting Training for Kimia Farma's Small Micro Businesses and Brand Image Improvement for UMK in South Tangerang Region This community service activity aims to improve the ability of Micro Small businesses in recording transactions to make financial reports. Provide an understanding of the importance of logos, brands and improve the brand image as well as the importance of recognizing consumers in order to increase sales. Activities starting from August to November 2021 are carried out online with the number of accounting training participants as many as 30 entrepreneurs and 25 entrepreneurs for training on marketing strategies, brand logos, and brand image enhancement. Implementation method with a material presentation, practice, and discussion as well as special coaching for accounting training activities. The UMK object was facilitated by Sinergy Artha Pinasthika and Tripa Maju Bersama. The training went well. Some entrepreneurs have practiced recording transactions for one month and making initial balance sheets, balance sheets for the selected transaction period, and profit and loss statements for the selected transaction period, as well as entrepreneurs who have attended training on marketing strategies, logos, brands, and brand image enhancement. For future service activities, it should be carried out involving many business actors and per business sector so that they are more focused and entrepreneurs can collaborate with each other.  
Praktek Manajemen Persediaan dan Laporan Keuangan Level 2 pada UKM Binaan Perum Peruri Rilla Gantino; Ritta Setiyati
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 6 No. 2 (2024): Mei
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v6i2.1841

Abstract

Pelatihan manajemen persediaan dan laporan keuangan level 2 bertujuan agar pelaku usaha UKM mampu merencanakan pembelian bahan /pembelian persediaan barang/perlengkapan supaya efisien dan efektif serta menghasilkan laporan keuangan yang benar.  Persediaan perlu direncanakan dan dikendalikan karena persediaan yang terlalu banyak akan membutuhkan biaya simpan dan akan mempengaruhi besaran utang serta cashflow perusahaan. Selain pengelolaan persediaan, perusahaan juga memerlukan laporan keuangan.  Perum Peruri memberikan kesempatan kepada pelaku UKM melalui pelatihan dan praktek pelaporan keuangan. Pelaksanaan pelatihan pelaporan keuangan level 2 diperuntukkan untuk peserta yang sudah melaksanakan pelatihan pelaporan keuangan sebelumnya. Perum Peruri juga menambahkan materi manajemen persediaan pada kegiatan ini. Adapun jumlah peserta yang mengikuti pelatihan manajemen persediaan 20 peserta dan 15 peserta untuk  pelaporan keuangan.  Pelatihan ini  dikoordinir oleh PT. Sinergy Artha Pinasthika. Metode pelaksanaan kegiatan melalui  presentasi materi oleh fasilitator kemudian peserta wajib mengerjakan tugas berupa menghitung besaran pembelian yang ekonomis untuk setiap kali melakukan pembelian.   Melalui pelatihan manajemen persediaan, 15 pelaku UKM  berhasil menghitung EOQ untuk persediaan dari kegiatan usahanya sedangkan 5 lainnya masih perlu perbaikan. Selanjutnya 7 Peserta  pelatihan pelaporan keuangan telah berhasil membuat neraca dan laba rugi dari kegiatan usahanya, sisanya masih perlu dilakukan pembinaan lebih lanjut. Berdasarkan hasil tersebut, perlu kiranya kegiatan seperti ini terus dilakukan untuk pelaku UKM  binaan lainnya. Inventory Management Practices and Level 2 Financial Reports in UKM under the guidance of Perum Peruri Inventory management and financial reporting level 2 training aims to enable SME entrepreneurs to plan the purchase of materials/ goods so that they are efficient and effective and generate correct financial reports. Inventory planning will reduce storage costs and the amount of debt as well as the company's cash flow. Apart from inventory management, companies also need financial reports. Level 2 financial reporting training is intended for participants who have carried out previous financial reporting training. Perum Peruri provides training and financial reporting practices and  added inventory management material to this activity. The number of inventory management training participants was 20 participants and 15 participants for financial reporting. This training is coordinated by PT. Synergy Artha Pinasthika. The activity is carried out through a presentation of material by the facilitator, then participants are required to complete the task of calculating the economical purchase amount. Through inventory management training, 15 SMEs succeeded in calculating EOQ for inventory from their business activities, while 5 others still needed improvement. Furthermore, 7 financial reporting training participants have succeeded in making balance sheets and profit and loss from their business activities, the rest still need further training. Based on these results, it is necessary that activities like this continue to be carried out for other assisted UKM  
Factors Affecting Brand Love and its Implications for Marketing Strategy: A Systematic Literature Review Ritta Setiyati; Rina Anindita; Unggul Kustiawan
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 1 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.1.08

Abstract

This research examines the concept of brand love, which is increasingly important in modern marketing strategies. The concept of brand love is defined as a strong emotional connection between consumers and brands. Brand love has a significant influence on consumer behavior, including brand loyalty, purchase intention, and positive communication such as word of mouth (WoM). Through a systematic literature review, this research identifies various factors that influence brand love, such as brand personality, brand fit, consumer experience, as well as brand loyalty and brand trust. The SLR process began with formulating research questions using the PICo method, followed by identification, screening, and eligibility of articles indexed in the Scopus database from 2014 to 2024. By applying the PRISMA approach, 40 articles were obtained that were suitable for review. The methodology used is systematic literature review (SLR) with SEM analysis as the dominant method. The results showed that brand love can increase customer retention and positive communication from consumers. In addition, factors such as social media marketing, brand personality fit, and corporate social responsibility can also influence brand love. Further research is needed to understand the factors that influence brand love and how brands can utilize them for more effective marketing strategies. The findings provide valuable insights for academics and practitioners in understanding the dynamics of the relationship between consumers and brands, and the implications for more effective marketing strategies. As such, brand love is not only a valuable asset for brands, but also serves as a key driver in creating mutually beneficial long-term relationships between brands and consumers. Keywords: brand love, brand loyalty, word of mouth, Brand Personality, Consumer Experience
Factors That Influence Purchase Interest in Shopee Live Using the Technology Acceptance Model Approach Lombu, Pinus Hardin; Setiyati, Ritta
Journal of Current Research In Multidisciplinary Vol. 3 No. 1 (2025): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sales through live streaming on the Shopee Live platform have been rapidly growing. Shopee Live provides shopping convenience where consumers can interact directly with sellers. This study aims to identify and analyze the influence of user interface, trust, perceived ease of use, and perceived usefulness on consumers’ purchase intention on Shopee Live. The analytical method used in this study is multiple linear regression using statistical software. The population in this study consists of Shopee users in the Tangerang City area who have watched and made purchases on Shopee Live. The selection of respondents was carried out using a non-probability sampling method with a total of 150 respondents. Based on the analysis results, it is shown that the variables of User Interface, Trust, Perceived Ease of Use, and Perceived Usefulness simultaneously have a positive and significant effect on purchase decisions on Shopee Live. Partially, the user interface does not have an effect on purchase intention on Shopee Live. Trust, Perceived Ease of Use, and Perceived Usefulness have a positive and significant influence on purchase intention on Shopee Live. Furthermore, the analysis results indicate that trust is the most influential variable.
Faktor yang Mempengaruhi Niat Pembelian Kembali Konsumen Generasi Z pada Makanan Cepat Saji di Jakarta Barat Deni Prasetiyo; Ritta Setiyati
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 4 No. 4 (2025): Oktober: Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v4i4.5232

Abstract

This study aims to analyze the factors that affect the purchase intention of Generation Z consumers towards fast food products in the West Jakarta area. The main focus of this study is on brand variables, food quality, service quality, and price. The research method used was quantitative with a survey approach, involving 200 respondents who were selected purposively. Data collection was carried out through questionnaire distribution, and data analysis using SPSS software version 27, including pretest test, multiple linear regression test, F test (simultaneous), and t test (partial) with a significance level of 5% (α = 0.05). The results showed that the four independent variables had a positive influence both simultaneously and partially on buyback intentions. These findings reinforce the existing literature on the importance of brand image, product quality, service, and price in shaping consumer decisions, especially in the Generation Z segment who have selective and responsive characteristics to quality and value. This research provides practical implications for fast food business actors to improve consumer experience-based marketing strategies to maintain loyalty and encourage sustainable repurchases.
Co-Authors ., Ernawat ., Ernawat Adikara, Fransiskus Agus Satriawan Annis Syahzuni, Barlia Ari Anggarani Winadi Prasetyoning Tyas Ari Anggarani WPT Aryanti, Dessy Deni Prasetiyo Desy Prastyani Dhea Oktaviani Dwiyanti, Karina Eka Bertuah Ernawati Ernawati Fitri Nuraeni Harlinda Syofyan HENI OKTAVIA Heriyanti Indah Mentari, Indah Lombu, Pinus Hardin Miftahul Jannah Al Kutubi Nabila Fajriah Bilqis Nazruddin Safaat H Nizirwan Anwar Novera Kristiani Novera Kristiani Maharani Nunung Sari Nurhayani R. A. Nurlinda Ramadhanti, Dita ratih ratih Rendi Satria RILLA GANTINO Rina Anindita Safiani A. Faaroek Santosa, Lestanto Pudji Septiani, Hani Suryari Purnama Susanto, Ratnawati Tesaniloka, Melinda Unggul Kustiawan Vebryanti, Vebryanti