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Strategi Peningkatan Pemasaran Melalui Media Sosial Terhadap UMKM di Desa Kintelan (Studi Kasus UMKM di Desa Kintelan Kelurahan Puri Kabupaten Mojokerto) Zakiyah Zulfa Rahmah; Yusriyah Rahmah; Chamdan Purnama; Dinda Fatmah; Mirhamida Rahmah
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 4, No 1 (2022): BUDIMAS : VOL. 04 NO. 01, 2022
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v4i1.3081

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) diharapkan dapat memanfaatkan media sosial sebagai sarana pemasaran online untuk memperoleh ruang lingkup pemasaran yang lebih luas. Saat ini media sosial sudah sangat mudah diakses dan sangat digemari oleh siapapun diseluruh dunia, oleh sebab itu para pebisnis UMKM dianjurkan untuk menggunakan media sosial sebagai sarana untuk berbagi informasi tentang produk yang ditawarkan kepada konsumen secara online. Penelitian ini bertujuan untuk membantu dan meyakinkan para pebisnis UMKM di Desa Kintelan tentang betapa bermanfaatnya media sosial sebagai sarana untuk meningkatkan ruang lingkup pemasaran mereka. Dengan adanya penelitian mengenai strategi peningkatan pemasaran melalui media sosial, dapat diketahui seberapa besar pengaruh dan manfaat media sosial terhadap pengembangan pemasaran UMKM di Desa Kintelan Kabupaten Mojokerto Jawa Timur.
Innovative Behavior And Organizational Commitment To Mediate The Influence Of Organizational Culture On Job Performance Mirhamida Rahmah; Dinda Fatmah; Lukman Hakim; Syaiful Hasani; Yusriyah Rahmah; Zakiyah Zulfa Rahmah
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 22, No 1 (2022): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v22i1.44927

Abstract

In this era of uncertainty and environmental change accompanied by an increasingly fierce level of competition, it is very necessary for human resources who have innovative behavior so that an organization can survive. Organizational progress will also be achieved if human resources have good performance. The reason for this study was to clarify the job of innovative behavior and organizational commitment to intercede the impact of organizational culture on job performance. Populace of this study are graphic design employee of Offset Printing Companies (OPC) in East Java. The sample utilized upwards of 160 individuals with the cluster sampling technique. The analytical procedure used is Path Analysis using the SmartPLS version 3. The aftereffects of this study are relied upon to assist future exploration in focusing on the elements that with canning influence the exhibition of visual computerization representatives. The consequences of this study are likewise expected to add new information that will enhance the hypothesis of human asset the board and organizational behavior theory, especially those related to the job performance of employees of OPC.Di era ketidakpastian dan perubahan lingkungan yang disertai dengan tingkat persaingan yang semakin ketat, sangat diperlukan sumber daya manusia yang memiliki perilaku inovatif agar suatu organisasi dapat bertahan. Kemajuan organisasi juga akan tercapai jika sumber daya manusia memiliki kinerja yang baik. Penelitian ini bertujuan untuk mengetahui  pekerjaan perilaku inovatif dan komitmen organisasi dapat memediasi pengaruh budaya organisasi terhadap kinerja karyawan. Populasi dalam penelitian ini adalah karyawan desain grafis Percetakan Offset di Jawa Timur. Sampel yang digunakan sebanyak 160 orang dengan teknik cluster sampling. Prosedur analisis yang digunakan adalah analisis jalur menggunakan SmartPLS versi 3. Penelitian ini diharapkan dapat menambah informasi baru yang akan memperkuat hipotesis perilaku inovatif dan komitmen organisasi dalam memediasi pengaruh budaya organisasi terhadap kinerja karyawan, terutama yang berkaitan dengan kinerja karyawan OPC
PENGARUH PENDIDIKAN DAN PELATIHAN TERHADAP KINERJA KARYAWAN Mirhamida Rahmah; Lukman Hakim; Dinda Fatmah; Chamdan Purnama; Syaiful Hasani; Yusriyah Rahmah; Zakiyah Zulfa Rahmah
Jurnal Education and Development Vol 11 No 2 (2023): Vol.11 No.2.2023
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.858 KB) | DOI: 10.37081/ed.v11i2.4326

Abstract

Perusahaan yang maju umumnya berkembang dari perusahaan yang menganggap HRD sebagai alat bagi pekerja, kini berubah menjadi penghargaan bagi sumber daya manusia yang kompeten. Tren saat ini adalah pekerja yang memiliki pengetahuan baru sesuai dengan dinamika perubahan yang sedang berlangsung. Modal manusia yang mengacu pada pengetahuan, pendidikan, pelatihan, keahlian, keahlian tenaga kerja perusahaan sangat penting, dibandingkan dengan masa lalu. Tujuan dari penelitian ini adalah untuk mengetahui apakah pendidikan dan pelatihan berpengaruh terhadap kinerja karyawan pada CV. Percetakan Fajar. Dalam penelitian ini jumlah sampel adalah 65 orang. Teknik sampel yang digunakan adalah teknik sampel jenuh. Dengan menggunakan teknik analisis regresi linier berganda dengan menggunakan software SPSS versi 25. Hasil yang diperoleh dalam penelitian ini membuktikan bahwa terdapat pengaruh positif yang signifikan antara pendidikan terhadap kinerja karyawan, artinya semakin tinggi faktor pendidikan maka kinerja karyawan semakin tinggi. Pelatihan berpengaruh positif signifikan terhadap kinerja karyawan. Artinya pelatihan yang tinggi akan berpengaruh terhadap kinerja karyawan
Evaluasi Tingkat Keamanan Informasi pada Dinas Komunikasi dan Informatika Kabupaten Mojokerto dengan Menggunakan Indeks KAMI Yusriyah Rahmah; Widhy Hayuhardhika Nugraha Putra; Admaja Dwi Herlambang
Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer Vol 4 No 3 (2020): Maret 2020
Publisher : Fakultas Ilmu Komputer (FILKOM), Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (427.166 KB)

Abstract

Dinas Komunikasi dan Informatika Kabupaten Mojokerto is a government agency that implements the development of information technology, but in the case of monitoring illegal access rights no record or documentation has been made. It is only handled when there has been a breakdown in the system, they have to pay concern about the safety of government information. In this research we try to measure information security management at Dinas Komunikasi dan Informatika Kabupaten Mojokerto using KAMI Index version 3.1 according to the standard of ISO / IEC 27001:2013. The evaluation result of information security completeness level is 109 and maturity level of each area of information security at the level I to level I +. It shows that information security at Dinas Komunikasi dan Informatika Kabupaten Mojokerto need to be improved. There are thirteen recommendations in the areas of information security governance, eight recommendations on the area of information security risk management, fifteen recommendations on areas of information security management framework, twenty four recommendations on the asset management area information, and the fourteen recommendations in the area of technology and information security. One of the recommendations for improvements by create organizational policies and procedures regarding information security using ITIL framework version 4 IT asset management practices.
The Intervening of Customer Satisfaction can Improve on Customer Loyalty Chamdan Purnama; Dinda Fatmah; Mirhamida Rahmah; Syaiful Hasani; Yusriyah Rahmah; Zakiyah Zulfa Rahmah
West Science Journal Economic and Entrepreneurship Vol. 1 No. 10 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i10.483

Abstract

This study aims to examine and analyze the effect of product differentiation on customer satisfaction, to test and analyze the effect of product differentiation on customer loyalty, to test and analyze the effect of customer satisfaction on customer loyalty and to test and analyze the indirect effect of product differentiation on customers loyalty through customer satisfaction at Balekambang Mojokerto District, East Java. The sample in this study is 110 tourists sampling used in this study is to use the accidental sampling method. Data was collected using a questionnaire that has been tested for validity and reliability. Data analysis used in this study is linear regression analysis with SPSS for Windows version 24. Based on the results of regression analysis, it was found that first product differentiation has a significant positive effect on customer satisfaction. Second, product differentiation has a direct positive effect on customer loyalty. Third, customer satisfaction has a significant positive effect on customer loyalty. Fourth, product differentiation indirectly has a significant positive effect on customer loyalty through customer satisfaction.
User Requirements Analysis of Digital-Based Solutions for Supporting Disabilities using User Journey Map (Case Study of PSLD Brawijaya University) Rahmah, Yusriyah; Aknuranda, Ismiarta; Ratnawati, Dian Eka
Journal of Information Technology and Computer Science Vol. 7 No. 2: August 2022
Publisher : Faculty of Computer Science (FILKOM) Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25126/jitecs.72436

Abstract

Disability is any condition of the body or mind that makes it more difficult for the person with the condition to do certain activities and interact with the world around them. Persons with disabilities need assistance in various fields related to their limitations to improve their quality of life. Either area that needs to be optimized to fulfill the rights of persons with disabilities is inclusive education. Brawijaya University supports inclusive education by establishing an organizational institution called Pusat Studi dan Layanan Disabilitas Universitas Brawijaya (PSLD UB). PSLD UB provides peer tutoring services by involving non-disabled students (volunteers) to assist students with disabilities during academic activities. So far, the process of implementing peer tutoring has often encountered problems due to schedule changes or other unexpected activities, causing schedule mismatches between volunteers and students with disabilities. To fulfill disability rights, it’s necessary to have a digital solution in peer tutoring activities, while to design the solution it’s necessary to analyze the right user requirements. Therefore, the purpose of this research is to analyze user requirements to optimize user experience, so that developers can use it to develop peer tutoring systems. This study applies a User Journey Map to analyze user requirements to know the description of the user's steps in achieving the goal. The selection of respondents was based on purposive sampling technique with the criteria of respondents who had carried out the peer tutoring process. From the results of this study, it was found three main features that suit user requirements are automatic replacement, emergency requests, and list of available volunteers.
Optimizing User Satisfaction: Exploring The Impact Of Website Quality On Low Vision Disabled Students' Satisfaction Through User Experience As A Mediating Variable Rahmah, Yusriyah; Aknuranda, Ismiarta; Ratnawati, Dian Eka
MSJ : Majority Science Journal Vol. 2 No. 2 (2024): MSJ-May
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v2i2.137

Abstract

This research investigates the correlation between service quality, user experience, and user satisfaction in website design for students with low vision disabilities undergoing final assignment guidance at Brawijaya University. Using a quantitative approach via questionnaires, data was collected from students and relevant academics at the Disability Service Center. Analysis revealed a positive and significant relationship between service quality and user experience, with service quality also impacting user satisfaction. Moreover, user experience partially mediated the relationship between service quality and user satisfaction. This study contributes to understanding the dynamics of website design for this demographic, emphasizing the pivotal role of user experience in enhancing satisfaction, particularly among individuals with disabilities. Organizations, especially Disability Service Centers, can utilize these findings to enhance website accessibility and academic support. However, limitations include sample size constraints and the singular institutional focus, suggesting avenues for future research to broaden the scope and depth of understanding through qualitative methods.
Enhancing loyalty in Islamic hospitals: Exploring customer experience as mediating variables Purnama, Chamdan; Rahmah, Mirhamida; Fatmah, Dinda; Hasani, Syaiful; Rahmah, Yusriyah; Rahmah, Zakiyah Zulfa; Mulyono, Sugeng; Anam, Chairul
Review of Islamic Social Finance and Entrepreneurship Volume 3 Issue 2, 2024
Publisher : Center for Islamic Economics and Development Studies [P3EI]

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/RISFE.vol3.iss2.art2

Abstract

Purpose – This study investigates the impact of service quality and corporate image on customer experience and loyalty within health institutions.Methodology – Utilizing a correlation research design, data were collected from 80 hospital patients using a purposive sampling technique. Data were analyzed using regression analysis in SPSS version 25.Findings – The findings reveal that Service quality and corporate image significantly enhance customer experience. Moreover, while service quality directly influences loyalty, the impact of corporate image on loyalty is mediated by customer experience.Implications – The study suggests Hospitals should focus on improving service efficiency, communication, and patient satisfaction in order to strengthen patient loyalty. Additionally, cultivating a positive corporate image through patient interactions can further enhance the customer experience, leading to increased loyalty. Originality – This study introduces a novel conceptual model that integrates customer experience as a mediating variable to explain loyalty dynamics in health institutions. This study's contributions are particularly relevant for hospital management, although the relatively small sample size may limit the broader applicability of the results.
Moderating effect of work experience on motivation and performance at Islamic hospital Purnama, Chamdan; Rahmah, Mirhamida; Fatmah, Dinda; Putri, Karina Ananda; Hasani, Syaiful; Rahmah, Yusriyah; Rahmah, Zakiyah Zulfa
Asian Journal of Islamic Management (AJIM) VOLUME 6 ISSUE 2, 2024
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol6.iss2.art1

Abstract

Purpose – This study examined the moderating effect of work experience on the relationship between work motivation and employee performance at an Islamic hospital in East Java. It explores how varying levels of experience influence the impact of motivation on performance, providing insights into improving workforce effectiveness.Methodology – An explanatory design was used with a sample of 150 Islamic hospital employees selected using proportional sampling. Data were collected through structured questionnaires using a five-point Likert scale. Multiple and interaction regression analyses were performed using IBM SPSS Statistics version 25 to assess the relationships between work motivation, work experience, and employee performance as well as the moderating role of experience.Findings – The results show a significant positive relationship between work motivation and employee performance, with motivated employees consistently achieving higher performance levels. Work experience significantly moderated this relationship, amplifying the positive effect of motivation on performance. Employees with more experience experienced greater performance improvements when motivated, highlighting the critical role of experience.Implications – These findings provide practical insights for hospital management, suggesting that motivational strategies should consider different levels of experience. Customized training programs, experience-based development, and rewards aligned with work experience can enhance motivation and performance, and improve retention and organizational outcomes.Originality – This study contributes to the existing literature by providing empirical evidence of the moderating effect of work experience on the motivation-performance relationship in the healthcare sector, offering practical recommendations for experience-based employee management development strategies. Motivation strategies to optimize employee performance and enhance organizational outcomes.
Enhancing competitiveness of Muslim clothing SMEs through entrepreneurial orientation and product innovation Fatmah, Dinda; Rahmah, Mirhamida; Aslikhah, Nurul; Soe, Htet Paing; Rahmah, Yusriyah
Asian Journal of Islamic Management (AJIM) VOLUME 6 ISSUE 2, 2024
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol6.iss2.art3

Abstract

Purpose – This study aims to explore the relationships between entrepreneurial orientation (EO), market orientation, product innovation, and competitive advantage within Muslim clothing SMEs. This study provides insights into how these factors interact and contribute to the overall success of these enterprises.Methodology – This quantitative study explores the relationships between entrepreneurial orientation, market orientation, product innovation, and competitive advantage in the Muslim clothing industry. Using a proportional sample of 103 employees from Muslim clothing SMEs in East Java, data were collected through a five-point Likert-scale questionnaire and analyzed via multiple regression to assess direct and mediating effects.Findings – The key findings reveal that entrepreneurial orientation positively impacts product innovation, indicating that entrepreneurial companies are more innovative. Additionally, EO significantly influences market orientation, making firms more responsive to their market needs. EO enhances competitive advantage, whereas market orientation negatively impacts it, suggesting that excessive focus on the market may hinder differentiation. Conversely, product innovation positively affects a firm’s competitive advantage. The study finds that market orientation does not mediate the relationship between EO and competitive advantage, whereas product innovation does.Implications – These findings provide practical insights for SMEs in the Muslim clothing industry. Companies should cultivate entrepreneurial orientation to boost innovation and competitive advantage, balancing market orientation to avoid stifling differentiation. Originality – This study contributes to the literature by investigating the intricate relationships between EO, market orientation, product innovation, and competitive advantage in Muslim Clothing SMEs, emphasizing the mediating role of product innovation.