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All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal Ilmiah Mahasiswa Fakultas Ilmu Sosial & Ilmu Politik JURNAL PENGABDIAN KEPADA MASYARAKAT ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Jurnal Ilmiah Wahana Pendidikan Jurnal Lazuardi Aptekmas : Jurnal Pengabdian Kepada Masyarakat Triwikrama: Jurnal Ilmu Sosial PENG: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi, Manajemen, Akuntansi Indonesia Economic Journal Annujum: Journal of Humaniora and Law Jurnal Ilmiah Literasi Indonesia
Siti Fatimah Zahra
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Journal : Indonesia Economic Journal

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Pengaruh Pengetahuan Lingkungan, Kesadaran Lingkungan, dan Penggunaan Media Sosial Terhadap Perilaku Konsumsi Berkelanjutan pada Generasi Z di DKI Jakarta Tasya Fadia; Dicky Iranto; Siti Fatimah Zahra
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/kbavxj35

Abstract

The global environmental crisis demands more responsible and sustainable consumption patterns, especially among younger generations such as Generation Z. This study aims to analyze the influence of environmental knowledge, environmental awareness, and social media use on sustainable consumption behavior among Generation Z in DKI Jakarta. This study employs a quantitative approach with a causal-associative design. The sampling technique uses purposive sampling with a sample size of 130 respondents. Data were collected through an online questionnaire using a 1–5 Likert scale and analyzed using multiple linear regression with the assistance of SPSS. The results indicate that all independent variables have a positive and significant influence on sustainable consumption behavior. These findings reinforce the Theory of Planned Behavior (Ajzen, 1991) and confirm that cognitive (knowledge), affective (awareness), and social-digital (social media) dimensions play a crucial role in shaping pro-environmental behavior.
The Influence of Discounts, Free Shipping, and Digital Advertising on Consumer Behavior in Online Shopping in East Jakarta Rania Ayu Hanifah; Suparno; Siti Fatimah Zahra
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/73p52q09

Abstract

This study explores how promotional strategies namely discounts, free shipping, and digital advertising affect impulsive online shopping behavior among residents of RW 06, Makasar Sub-district, East Jakarta. From a population of 3,558 individuals, a random sample of 360 respondents was surveyed using structured questionnaires. The data were analyzed through descriptive-associative techniques, classical assumption testing, and multiple linear regression. The findings show that all three promotional factors together significantly influence consumer behavior. When examined separately, each factor also has a positive and significant effect, with discounts exerting the strongest impact, followed by free shipping and digital advertising. These results indicate that while promotional strategies effectively encourage online purchases, they can also lead to impulsive and less rational buying decisions. The study underscores the importance of implementing balanced promotional approaches and raising consumer awareness to support more thoughtful and sustainable shopping practices.
Co-Authors -, Rahmanisa Aulia Safitri Aditya Pratama Amelia, Lienji Andi Syahputra Harahap Aniendhya Azzahra Puri Prananta Annisa Rahmah Indraswati Asti Puji Lestari Aula Afif Kurniawan Celly Amelia Putri Dahlia Tsalsalaila Della Afrilliani Sutaryo Delli Yuliana Rahmat Deni Fadis Zaelani Dicky Iranto Dimas Cahya Ramadhan Dolifah, Dewi Dwi Handarini Hani Siti Hasifa Hapipah Harna, Harna Harya Kuncara Wiralag Herlitah I Gusti Ketut Agung Ulupui Juan Carlos Karuniana Dianta Arfiando Sebayang Khoirunnisa Nabilatun Rofifah Mahabbah, Raudhotul Mira Asmirajanti Muh Asrul Irawan, Andi Rania Ayu Hanifah Saparuddin Mukhtar Sari Oktavia Depyanti Sihombing, Annisa Sri Indah Nikensari Sri Muliatik Suparno Syifa Nur Aqilah Tasya Fadia Venicia Eflin