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All Journal Jurnal ELTIKOM : Jurnal Teknik Elektro, Teknologi Informasi dan Komputer Jurnal Informatika Universitas Pamulang PeTeKa IKRA-ITH ABDIMAS Jurnal Sistem Informasi Kaputama (JSIK) Jurnal Tekinkom (Teknik Informasi dan Komputer) REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer JUKI : Jurnal Komputer dan Informatika Journal of Artificial Intelligence and Engineering Applications (JAIEA) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Penelitian Sistem Informasi Bridge: Jurnal Publikasi Sistem Informasi dan Telekomunikasi Modem : Jurnal Informatika dan Sains Teknologi Repeater: Publikasi Teknik Informatika dan Jaringan Mars: Jurnal Teknik Mesin, Industri, Elektro dan Ilmu Komputer Saturnus: Jurnal Teknologi dan Sistem Informasi
Pakpahan, Victor Maruli
Universitas Mahkota Tricom Unggul
Aerospace Engineering Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Social Sciences Other

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CRYPTOCURRENCY AND DIGITAL MARKETING: LINKING FINANCIAL INNOVATION TO BUSINESS PERFORMANCE Jovanka Arnelita; Glen Bagasta Simanjuntak; Dompak Pasaribu; Victor Maruli Pakpahan
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 6 No. 1 (2024): 7th IHERT (2024): IHERT (2024) FIRST ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v6i1.431

Abstract

The development of financial technology, especially cryptocurrency and blockchain, has had a significant impact on various sectors, including digital marketing. The integration of cryptocurrency into digital marketing strategies provides new opportunities to improve marketing effectiveness and efficiency, build transparency, and strengthen relationships between companies and consumers. This study aims to explore how cryptocurrency and blockchain technology can be optimized in digital marketing to support business performance. The results show that blockchain technology enables more secure data management, transparent transaction management, and token-based loyalty programs that are attractive to consumers. In addition, the use of cryptocurrency in transactions can speed up the payment process, increase customer engagement, and strengthen brand loyalty. However, there are challenges in terms of regulation, consumer adoption of technology, and the need for specialized expertise in blockchain technology. This study provides an important overview of the potential and challenges of cryptocurrency integration in digital marketing and business performance, as well as providing practical advice for companies in implementing this technology.
Co-Authors ACHMAD FAUZI Ade Rahayu Artika Suri Ayangda Danianty Miranda Br. Bangun Darjat Saripurna Debora Tambunan Dewi Rafiah Pakpahan Doris Yolanda Saragih Elsida Aritonang Farida Gultom Fauzi, Achmad Frans Gideon Sinuhaji Glen Bagasta Simanjuntak Grestin Ekalina Turnip Hendra Jonathan Sibarani Hesty Vitara Jen Peng Huang Jovanka Arnelita Jubelando O Tambunan Marto Sihombing Mhd Arif Permata Muammar Khadapi Muhammad Yunus Nezha Febriyan Nova Erawati Sidabalok Novi Yunanda Putri Ramanda, Dika Rusmin Saragih, Rusmin Salim Efendi Sanjaya Pinem Saut Matedius Situmorang Saut Matedius Situmorang Sibarani, Hendra Jonathan Sinuhaji, Frans Gidion Sitorus, Dompak Sri Dewi Novita Tony Blayer Simangunsong Viktor Edison Hutagaol Widya Natasya Yani Maulita