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All Journal JSHP (Jurnal Sosial Humaniora dan Pendidikan) Jurnal Abdi Masyarakat Indonesia Jurnal Abdimas Terapan Journal of Applied Community Engagement (JACE) Jurnal Abdimas Terapan
Rustika, Ranti
Jurusan Pariwisata, Politeknik Negeri Balikpapan, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Immunology & microbiology Public Health Social Sciences Other

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Strategi Menangani Tamu Check in saat Kamar Penuh: Studi Kasus Salahsatu Hotel di Kota Balikpapan Rustika, Ranti; Gafur, Abdul
JSHP : Jurnal Sosial Humaniora dan Pendidikan Vol 8, No 1 (2024): JSHP (Jurnal Sosial Humaniora dan Pendidikan)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Negeri Balikpapan.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32487/jshp.v8i1.1776

Abstract

The XYZ Balikpapan is one of the esteemed hotels in Balikpapan that is widely chosen by the community as a place for accommodation or events on certain occasions. Consequently, numerous room reservations are made, leading to full occupancy. Therefore, the XYZ Balikpapan Hotel requires a strategy for handling guest check-ins during peak occupancy. This research aims to explore the strategies employed by the XYZ Balikpapan Hotel in managing guest check-ins and the challenges encountered during peak occupancy. The research methodology employed in this study is descriptive qualitative research, utilizing data collection techniques such as observation, interviews, and documentation. In this research, there are stages of analysis, starting from data reduction, data presentation, and conclusions The findings of this study reveal several challenges faced by hotel guests during the check-in process at the XYZ Balikpapan Hotel. These challenges include guests waiting for rooms to be ready for occupancy due to frequent full occupancy, inadequate human resources for room cleaning, and sudden guest requests upon check-in. The XYZ Balikpapan Hotel addresses these challenges by implementing various strategies, including organizing exhibitions for micro, small, and medium-sized enterprises (UMKM), optimizing the kid's corner, fostering good cooperation between receptionists and housekeeping staff, providing welcome drinks and snacks, conducting courtesy calls, assigning room numbers in the system, preparing registration card forms, and providing room keys. It is expected that these strategies will effectively
Strategi Promosi melalui Analisis SWOT pada Glamping (Glamour Camping) Dinsy LSB (Lamaru Sunrise Beach ) di Lamaru Ranti Rustika; Abdul Ghofur; Lisnawaty Simatupang
JSHP : Jurnal Sosial Humaniora dan Pendidikan Vol. 9 No. 1 (2025)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Negeri Balikpapan.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32487/jshp.v9i1.2187

Abstract

Glamping (Glamour Camping) at Dinsy LSB (Lamaru Sunrise Beach) in Lamaru offers a camping experience that surpasses standard comfort levels by providing amenities akin to typical lodging, thereby allowing tourists to camp comfortably. However, in Balikpapan, glamping has become a highly popular tourist attraction and accommodation, with many entrepreneurs competing to establish their own glamping sites. This poses a threat if Dinsy glamping fails to implement an effective promotional strategy. This study aims to optimize the promotional strategy using SWOT analysis, employing a qualitative research method that includes observation, interviews, and surveys to obtain primary and secondary data. In the SWOT analysis, IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) are determined, and the results are then incorporated into a SWOT diagram. Subsequently, a SWOT Matrix is developed to produce several strategic alternatives. The final step is to determine the most effective strategy through the quadrants resulting from the IFAS and EFAS analysis. The results of the promotional strategy analysis using SWOT indicate that it falls within quadrant 1, or the SWOT matrix is situated in the SO (Strengths and Opportunities) strategy. The SO strategy for Dinsy glamping involves promotional efforts that have not been fully optimized, necessitating the optimal utilization of existing strengths and the exploitation of opportunities.
Co-Authors Abdul Gafur Abdul Ghofur Abdul Ghofur Chardina Dianovita Farida Farida Febby Rio Pratama Syarif Henry - Winnarko Henry Winnarko Henry Winnarko Ishak - Nurdin Ishak Nurdin Kartika, Desak Made Ristia Lisnawaty Simatupang Nugroho, Tri Retno Nur Vita Opu, Nur Vita Praseptia Gardiarini RR. Ella Evrita Hestiandari Simatupang, Lisnawaty Syamsiar, Syamsiar Syarif, Febby Rio Pratama Tri Retno Nugroho Tuatul Mahfud Tuatul Mahfud Winnarko, Henry Yogiana - Mulyani Yogiana Mulyani