Article Per Year (5 Year)
p-Index From 2021 - 2026
2.663
P-Index
This Author published in this journals
All Journal LISANIA Jurnal Ilmu dan Pendidikan Bahasa Arab Solidaritas Ijaz Arabi Journal of Arabic Learning Pedagogik Journal of Islamic Elementary School Jurnal Basicedu JUPE : Jurnal Pendidikan Mandala Jurnal Mandala Pharmacon Indonesia AL-AF'IDAH: Jurnal Pendidikan Bahasa Arab dan Pengajarannya ATHLA: Journal of Arabic Teaching, Linguistic, And Literature Jurnal Basicedu Al Iidara Balad : Jurnal Administrasi Negara ATHLA: Journal of Arabic Teaching, Linguistic, And Literature EL-HAYAH
Hafidah, Hafidah
Unknown Affiliation
Religion Education Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Social Sciences

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Solidaritas

 1 
PERAN MARKETING PUBLIC RELATIONSDALAM MEMPERTAHANKAN LOYALITAS PELANGGAN SERVICEMOTOR DI AHASS KINOKI MOTORINDO SRAGEN Hafidah, Hafidah
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In facing business competition, companiesnot only need to increase sales, but also must retain existing customers by maintaining good relationships with them. Rapid development, especially in the motorcyclerepair industry, adds challenges and threats for businesses to compete and survive. This research examines the role of Marketing Public Relations at Ahass Kinoki Motorindo Sragen in maintaining customer loyalty. The main focus of this research is: How is the role of Marketing Public Relations in maintaining customer loyalty at Ahass Kinoki Motorindo Sragen? This research is presented with a qualitative descriptive approach, using data collection methods through interviews, observation, and documentation, and following a purposive samplingprocedure.Dataanalysiswas conductedinthree stages: datareduction, data presentation, and conclusion verification. The results showed that some of the Marketing Public Relations roles applied in maintaining customer loyalty at Ahass Kinoki Motorindo Sragen include problem analysis, planning, action, and evaluation. In addition, additional strategies such as pull strategy and pass strategy are used. However, there are obstacles faced in implementing these roles and strategies, both from internal and external factors of the company.
Co-Authors Achmad Ja’far Sodik Aji, Nur Utomo Bayu Askha, Milati Asyiraf, Dara Hidayah, Lutfi Husaini, M. Ika Purwidyaningrum Imam Makruf Keswara, Yane Dila Khasanah, Amriah Nurul Muhammad Nanang Qosim Muhammad Nur Kholis Nashihah, Dina Chulwatun Rafika, Wahyu Nur Rohmatun Lukluk Isnaini, Rohmatun Lukluk Shiddiq, Jamaluddin Siti Raudah