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Strategy Marketing Bureau Service Advertisingin Build Trust Customer (Studies Case Pt. Moncoleco (Kuncoro) Devi, Nurwulan Kusuma; Wibowo, Hadi Mulyo; Hidayat, Rahmat; Naser, Haspul
International Journal of Economics Studies Vol. 1 No. 2 (2024): International Journal of Economics Studies
Publisher : Raudhah Publisher

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Abstract

The research aiming to find out how companies run their business, identify strengths, weaknesses, opportunities and threats, and offered solutions. The importance of SWOT analysis, in an effort to overcome the problem of customer trust US a whole to identify the strengths, weaknesses, opportunities and threats faced by PT. Mondoleko Kuncoro. This research is qualitative with a case study approach with a descriptive design. Primary data in the form of interviews, observations, and documentation. The analysis technique uses source triangulation and SWOT analysis. The results showed that PT. Mondoleko Kuncoro runs a business that includes understanding customer needs, building service excellence, relationship marketing, personal selling and direct marketing, and pricing services. The IFAS score was 5.1, while the EFAS was 5.95. The mapping position is in a stable state, meaning that there is no change in its activity, while the SWOT quadrant places it in positions I and III. This shows PT. Mondoleko Kuncoro is still on the verge of weaknesses, but has the strength to take advantage of opportunities.
Integrity Of OKRS And KPIS In Corporate Performance Appraisal System In Jakarta Nurakhim, Bambang; Astuti, Indri; Slamet, Rokhmad; Naser, Haspul
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7146

Abstract

The use of Integrity Key Performance Indicators (KPIs), Objectives and Key Results (OKRs) is of paramount importance within the context of a performance appraisal system. Both were employed as a means of evaluating employee performance in relation to pre-established objectives. The objective: is to investigate and analyse the impact of OKRs and KPIs on employee rewards in performance appraisal, and to evaluate the importance of maintaining integrity in the performance appraisal system. The research method: employed was as follows: A mixed-methods approach was employed, with qualitative data collected through interviews and quantitative data collected by administering questionnaires to employees in various companies. A total of 112 participants from different institutions were included in the study. The findings of this study: to provide organisations with a roadmap for strengthening the integrity and impact of their performance management systems. The conclusion of this study: is that there are three key areas for improvement: aligning OKRs/KPIs to rewards, implementing transparent feedback loops, and equipping managers to cultivate a fair, motivating appraisal process that enhances employee satisfaction and organisational outcomes.
Retaining Top Talent (High Potential): Strategies To Reduce Employee Turnover In Companies In Jakarta Nervilia, Indi; Devi, Nurwulan Kusuma; Idaman, Syukrio; Naser, Haspul
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7189

Abstract

The issue of employee turnover poses a significant challenge for private organizations. However, by implementing effective strategies to improve organizational performance, productivity, and overall success, it is possible to retain employees with high potential. This study conducts an in-depth analysis of employee turnover, identifies contributing factors, recognizes patterns and trends, and provides practical and evidence-based recommendations to help private companies reduce employee turnover and improve their employee retention strategies. The researcher used Structural Equation Modelling (SEM) Smart PLS 4.0, to analyze data on the factors associated with employee turnover. The study's findings may have significant effects on organisational culture by generating more stable and engaged employees. The study suggests that organizational culture, job satisfaction, and retention significantly impact company turnover. This research underscores the importance of understanding and addressing employee turnover in private or state companies to enhance long-term sustainability and competitiveness.
Why Are Micromerchants Still Reluctant To Use Digital Payments? Case Study: South Jakarta Msmes Azhari, Munir; Damayanti, Wiwit; Feriandy, Feriandy; Naser, Haspul
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7190

Abstract

The adoption of digital payments by micromerchants in South Jakarta remains low. This study aims to investigate the reasons behind this reluctance, identify the factors that contribute to it, and suggest potential solutions. Qualitative research method was used. The research sample consisted of microentrepreneurs in the culinary, food and beverage, grocery, and home laundry sectors. Data were collected through interviews and observations in order to gain a more detailed understanding. The findings indicate that a significant proportion of small entrepreneurs remain reluctant to utilize digital payments because of a lack of comprehension regarding its utilization. This underscores the necessity for the provision of education and training to micro-merchants regarding the advantages and operational aspects of digital payments. This could potentially enhance the adoption of digital payments among micromerchants and facilitate more efficient business operations.
Strengthening Leadership Succession Through The Delegation Of Authority Strategy Model In Corporate Succession Planning In Jakarta Pratikno, Yuni; Madiistriyatno, Harries; Milisani, Meirna; Naser, Haspul; Hermawan, Eric
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.6795

Abstract

Determine how delegation of authority can help employees develop managerial skills. Research objectives: First, we examine the benefits of delegation of authority for leadership skill development; second, we examine the effectiveness of succession planning in preparing future leaders; and third, we investigate the role of delegation in facilitating organizational transitions integrated with succession planning. Methodology: SEM with Smart PLS 4.0. The sample consisted of 92 respondents, selected using the non-probability sampling method. Results: An effective succession-planning strategy involves delegating authority to stimulate talent development and facilitate the placement of qualified workers in significant positions. Conclusions and suggestions: HR professionals can use this matrix to put succession planning concepts into practice, especially where delegation of authority is involved, by integrating the nine-box matrix methodology. In addition, HiPo Mapping will assist in the recruitment, training and placement of skilled workers in key positions within the organisation.
Pengaruh Sosiodemografi dan Financial Literacy terhadap Keputusan Investasi Generasi Z Rahmah, Ellysia; Atmojo, Kunto; Naser, Haspul
Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Vol. 4 No. 3 (2025): Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya
Publisher : ELRISPESWIL - Lembaga Riset dan Pengembangan Sumberdaya Wilayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54371/jms.v4i3.1077

Abstract

Penelitian ini mengkaji pengaruh faktor sosiodemografi dan literasi keuangan terhadap keputusan investasi Generasi Z. Penelitian ini dilatarbelakangi oleh meningkatnya perilaku investasi impulsif yang dipengaruhi oleh rendahnya literasi keuangan serta pengaruh media sosial. Dengan pendekatan kuantitatif dan analisis regresi linier berganda, data diperoleh dari 152 responden melalui teknik probability sampling. Hasil penelitian menunjukkan bahwa sosiodemografi dan literasi keuangan secara bersama-sama berpengaruh signifikan terhadap keputusan investasi, namun hanya literasi keuangan yang memiliki pengaruh kuat secara individual. Temuan ini menegaskan bahwa literasi keuangan berperan lebih dominan dibandingkan karakteristik sosiodemografi dalam membentuk perilaku investasi yang rasional di kalangan Generasi Z, serta menekankan pentingnya edukasi keuangan yang terarah bagi generasi muda digital native.