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All Journal Buana Ilmu Jurnal Manajemen dan Bisnis Kreatif Jurnal Buana Pengabdian Proceeding National Conference Business, Management, and Accounting (NCBMA) Journal Of Resource Management, Economics And Business (REMICS) Jurnal Manajemen dan Ekonomi Kreatif Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Economics and Management Research
Robby Fauji
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Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Analisis Social Media Marketing dan Sales Promotion Terhadap Minat Beli UMKM Sweet Ice Winanda Ayu Risma Maulida; Sihabudin; Robby Fauji
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.4173

Abstract

The development of technology and social media has accelerated rapidly, it is not wrong if this condition is an opportunity for business actors to use it as a marketing medium for their business products to reach more consumers. Sweet Ice Tempuran is an MSME in the culinary sector that implements social media platforms as an effort to attract and reach more consumers. This study intends to analyze the influence of social media marketing and sales promotion on purchasing interest. This study involved 96 consumers from MSME Sweet Ice. The data collection technique used was through the use of a questionnaire; and data analysis was carried out by applying hypothesis testing using multiple regression analysis with the help of SPSS 25.0. The results of this study show that partially, the variables social media marketing (X1) and sales promotion (X2) have a positive and significant influence on purchase interest (Y). And simultaneously the variables social media marketing (X1) and sales promotion (X2) have a significant effect on purchase interest (Y) by 52.6%, while other results are influenced by other variables.
Perhitungan Harga Pokok Produksi Serta Harga Pokok Penjualan Terhadap Laba Penjualan: Studi Kasus pada UMKM Cilok Wonogiri Ernawati, Ernawati; Sihabudin; Robby Fauji
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4780

Abstract

This research aims to determine the effect of production costs and cost of goods sold on profits generated by MSMEs in Cilok Wonogiri. The elements that form production costs are production costs, including: raw material costs, direct and indirect labor costs, general production costs and inventory of goods in process, including: inventory of goods in process and inventory of goods. ongoing. Meanwhile, the cost of goods sold factor includes total production costs and finished product inventory (initial finished product inventory and final finished product inventory). These factors will influence the selling price of the product. Primary and secondary data are the types of data used in research. Primary data was taken from direct observation of subjects to obtain accurate data along with the results of company interviews. Secondary data was collected through company records regarding data relating to production costs and cost of goods sold which will affect the profits obtained from sales of Wonogiri cilok. Researchers examine production costs using company calculations and production cost data for 2022. The analysis technique used by the author is a quantitative descriptive analysis method. Quantitative descriptive analysis is used to explain the calculation of production costs according to the full cost method, then this information is used as a basis for determining product selling prices to determine MSME profits.
Analisis Profitabilitas dan Likuiditas dalam Menilai Kinerja Keuangan PT Wilmar Cahaya Indonesia, TBK Tahun 2019-2023 Nadia Gustia Fitri; Sihabudin; Robby Fauji
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4828

Abstract

This study aims to determine the performance of companies listed on the Indonesia Stock Exchange (IDX) from 2019 to 2023 using Profitability and Liquidity financial ratio analysis. The type of research used is Descriptive Quantitative data used in the form of numbers or qualitative data arranged in the form of numbers. Data and Information are obtained from the Indonesia Stock Exchange. Based on the Liquidity ratio, it has increased every year so that the company is categorized as being in good condition, while based on Profitability, it shows a decline so that it can be said that the company is in poor condition
Analisis Laporan Keuangan dalam Menilai Kinerja Keuangan pada PT. Tempo Scan Pacific TBK Pipih Ridayanti; Sihabudin; Robby Fauji
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4829

Abstract

The financial overall performance of an organisation is an outline of the sports that have been achieved to acquire commercial enterprise goals at a selected time. It also serves as a reference cloth for finding out the extent to which the organisation has achieved its fulfilment goals so that it will preserve its balance. you can examine the financial reports of the enterprise to learn about its monetary overall performance. A dating analysis of the objects within the economic reviews, also known as financial report evaluation, is important for the reviews to be meaningful for fascinated events. utilising liquidity ratios (contemporary ratio, brief ratio, and cash ratio) and profitability ratios (net income margin, gross profit margin, return on belongings, and return on equity), the reason of this look at is to observe PT Tempo Scan Pacific Tbk's financial performance from 2019 to 2023. the general liquidity ratio indicates that the agency is in precise health, regardless of fluctuations between 2019 and 2023. The decline within the profitability ratio indicates that the commercial enterprise is in negative condition.
Pengaruh Kepercayaan, Kemudahan Platform, dan Akuntabilitas Perusahaan terhadap Minat Masyarakat Menggunakan Fintech Crowdfunding Kitabisa di Karawang Siti Nuraeni Meida Yanti; Sihabudin Sihabudin; Robby Fauji
Jurnal Manajemen dan Ekonomi Kreatif Vol. 4 No. 2 (2026): April: Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v4i2.692

Abstract

This study discusses the influence of trust, platform ease of use, and business accountability on public interest in the Kitabisa.com fintech crowdfunding platform in Karawang. Using a quantitative approach with a survey method, this study involved 112 participants, analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with the aid of SmartPLS 4.0. The results indicate that all three variables trust, ease of use, and accountability have a significant impact on user interest. Among these variables, accountability proved to be the most dominant factor in influencing user interest. The model used in this study explained 53.0% of the variation in user interest, reflected in the R-square value of 0.530. These findings emphasize that transparency, trust, and ease of service are key components in encouraging public participation and use of the fintech crowdfunding platform. Therefore, to increase user interest, it is essential for platform providers to focus on improving accountability and ease of access, as well as building trust with users through better transparency in platform management and oversight.
Co-Authors Asep Jamaludin Citra Savitri Darryl Ammanulloh Sesandi Didit Supriyadi Dwi Epty Hidayaty Elvina Dwitianti Ernawati Ernawati Fahmi Zain Flora Patricia Anggela Ibnu Hiban Farras July Yuliawati Karismawati, Dwi Yunita Laras Ratu Khalida Livia Saputri Maulidia, Sarah Maya Komala Nadia Gustia Fitri Neni Sumarni Nurrisma Rahayu Oktavia, Dewi Pipih Ridayanti Salma Benisha Amanda Sihabuddin Sihabudin sihabudin sihabudin Silvia Indriyani Siti Nuraeni Meida Yanti Syifa Pramudita Faddila Ummul Azizah Uus Mohammad Darul Fadli Via Selfiana Winanda Ayu Risma Maulida Winda Apriani Yudi Firmansyah Yulianti Sartika Yuniar Maulidya