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All Journal Buana Ilmu Jurnal Manajemen dan Bisnis Kreatif Jurnal Buana Pengabdian Proceeding National Conference Business, Management, and Accounting (NCBMA) International Journal of Management, Economic, Business and Accounting Journal Of Resource Management, Economics And Business (REMICS) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Economics and Management Research
Robby Fauji
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Analisis Komparatif Kualitas Produk Kopi Gunung Sanggabuana Loji Karawang Robby Fauji; Sihabudin; Yudi Firmansyah
Jurnal Manajemen dan Bisnis Kreatif Vol 8 No 2 (2023): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v8i2.5322

Abstract

A B S T R A C TThe area to the south of Karawang, to be precise in Mekarbuana Village, Tegalwaru District, is a protected area used as a tourist area. The main object is the natural tourism of Mount Sanggabuana with an altitude of 1,074 mdpl.. One of the potentials in Mekarbuana Village is the potential for coffee farming, for available rice fields covering an area of 1.71 km², plantations covering an area of 6.01 km² with forest covering an area of 1.2 km² and ponds or ponds covering an area of 0.02 km². The data analysis method used is quantitative research and uses a quantitative descriptive research method design: a comparative study. The sample used in this study were 98 respondents who were consumers in Karawang Regency who had bought "Hideung Coffee" and "Sanggabuana Coffee". This research uses analysis of paired sample test which is a statistical test used to test the average difference between two paired or interrelated variables. Based on the results of the Paired Sample T-Test conducted on the quality of Hideung Coffee and KoSa Coffee, a p-value of 0.605 was obtained which was greater than the specified significance level (usually 0.05). This shows that thereis no significant difference between the average quality of Hideung Coffee and KoSa Coffee. We can maintain the null hypothesis which states that there is no significant difference between the two coffee productsA B S T R A KKawasan di sebelah selatan karawang tepatnya di Desa Mekarbuana Kecamatan Tegalwaru merupakan Kawasan Lindung yang dimanfaatkan menjadi kawasan wisata. objek utama yaitu wisata alam gunung sanggabuana dengan ketinggian 1.074 Mdpl. Salah satu potensi di Desa Mekarbuana yaitu potensi Pertaniankopi, untuk luas sawah yang tersedia seluas 1,71Km², perkebunan 6,01 Km² dengan hutan 1,2 Km² dan kolam empang atau tambak seluas 0,02 Km². Metode analisis data yang digunakan adalah penelitian kuantitatif dan menggunakan metode penelitian deskriptif kuantitatif desain: studi komparatif. Sampel yang digunakan pada penelitian ini sebanyak 98 responden yang merupakan konsumen di Kabupaten Karawang yang pernah melakukan pembelian “ Kopi Hideung” dan “Kopi Sanggabuana”. Penelitian ini menggunakan analisis Uji paired sample merupakan uji statistik yang digunakan untuk menguji perbedaan rata-rata dua variabel yang berpasangan (paired) atau saling terkait..Berdasarkan hasil Uji Paired Sample T-Test yang dilakukan pada kualitas produkKopi Hideung dan Kopi KoSa, nilai p-value yang diperoleh adalah 0.605 yang lebih besar dari tingkat signifikansi yang ditentukan (biasanya 0,05). Ini menunjukkan bahwa tidak ada perbedaan signifikan antara rata-rata kualitasproduk Kopi Hideung dan Kopi KoSa. Kita dapat mempertahankan hipotesis nol yang menyatakan bahwa tidak ada perbedaan signifikan antara kedua produk kopi tersebut
Analisis Komparatif Kualitas Pelayanan pada Minimarket Indomaret dan Alfamaret di Wilayah Perumnas Karawang Robby Fauji; Sihabudin; Yulianti Sartika
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4778

Abstract

The world of marketing in the current era has changed rapidly, moving from traditional concepts to modern ones. Therefore, business people and businesses should be able to adapt to the dynamics of market developments and be able to produce innovative ideas that can attract consumer attention to their products. Population growth rates also influence the actions companies must take. The size of the community's needs is also influenced by the ever-increasing population growth rate, such as Alfamart and Indomaret Perumnas Karawang. This study aims to find out the comparison of the determination of the five research variables related to service qualifications between Alfamart and Indomaret perumnas Karawan by applying a type of comparative research and involving 100 respondents who shop at Alfamart and Indomaret perumnas Karawang. By applying quantitative research techniques, namely collecting data through the use of questionnaires and then displaying it in descriptive statistics. The findings of this study indicate that there are important variations among five service quality factors: tangibles, empathy, responsiveness, assurance, and reliability.
THE EFFECT OF PRICE AND PRODUCT QUALITY ON CONSUMER SATISFACTION IN THE CHANG3.ID THRIFTSHOP BUSINESS Fahmi Zain; Sihabudin; Robby Fauji
Journal Of Resource Management, Economics And Business Vol. 4 No. 1 (2025): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/remics.v4i1.138

Abstract

Purpose: The aim of this research is to determine the effect of price and product quality on consumer satisfaction Research Methodology: This research uses a quantitative approach. Data processing was done using SPSS, and the analysis techniques include path analysis and descriptive analysis. Results: The research results show that price and product quality have a positive influence on Chang3.id consumer satisfaction. Limitations: The study only focuses on one thriftshop, Chang3.id, in Karawang area. Contribution: This study can be useful for thriftshop businesses to understand the importance of pricing and product quality in achieving consumer satisfaction.
IMPLEMENTATION OF INFORMATION TECHNOLOGY AND REGIONAL FINANCIAL MANAGEMENT TO IMPROVE THE QUALITY OF REGIONAL FINANCIAL STATEMENTS IN KARAWANG REGENCY Via Selfiana; Sihabudin; Robby Fauji
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the implementation of information technology and regional financial management in improving the quality of regional financial statements in Karawang Regency. The research used a qualitative method with data collection techniques including interviews, documentation, and observation. The results show that the application of integrated financial information systems such as SIPD and SIMDA has improved the efficiency, transparency, and accountability of financial management. The success of implementation is influenced by leadership support, infrastructure readiness, and the competency of human resources. Challenges include inconsistent data integration and technical constraints. The research highlights the importance of synergizing technology and financial governance to produce reliable, timely, and standard-compliant financial reports.
PENGEMBANGAN KETERAMPILAN PELAKU UMKM DI DESA SIRNABAYA MELALUI PELATIHAN OPTIMASI WHATSAPP BUSINESS Flora Patricia Anggela; Robby Fauji
JURNAL BUANA PENGABDIAN Vol. 7 No. 2 (2025): JURNAL BUANA PENGABDIAN
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/yhd0ww36

Abstract

Penyelenggaraan kegiatan PkM ini bertujuan untuk mengembangkan keterampilan pelaku Usaha Mikro Kecil dan Menengah (UMKM) di Desa Sirnabaya Kecamatan Telukjambe Timur Kabupaten Karawang melalui pelatihan optimasi WhatsApp Business. Metode PkM yang digunakan adalah pelatihan yang diikuti oleh pelaku UMKM Desa Sirnabaya Kecamatan Telukjambe Kabupaten Karawang sebanyak 22 orang, serta peserta lainnya yang terdiri dari dosen dan mahasiswa pendamping. Sebagian besar peserta merasa sangat puas mengikuti pelatihan tersebut, hal ini ditunjukkan dari hasil evaluasi pelatihan yang menyatakan bahwa 90% peserta menyatakan materi pelatihan relevan dan bermanfaat bagi pengembangan bisnis UMKM mereka., 85% peserta merasa narasumber menyampaikan materi dengan jelas dan interaktif, serta 80% peserta puas dengan fasilitas pelatihan (ruang, perlengkapan, dan konsumsi). Sebanyak 77,3% peserta dapat menyelesaikan tugas secara langsung yang diberikan oleh fasilitator, sisanya sebesar 22,7% dapat menyelesaikan tugas dengan tempo 2 hari. 
ANALISIS PENGEMBANGAN UMKM DALAM MENINGKATKAN PRODUKSI DAN PENDAPATAN MASYARAKAT BERBASIS DIGITAL DI DESA TIRTASARI Yudi Firmansyah; Sihabudin; Asep Jamaludin; Robby Fauji
JURNAL BUANA PENGABDIAN Vol. 4 No. 2 (2022): JURNAL BUANA PENGABDIAN
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/jurnalbuanapengabdian.v4i2.3402

Abstract

Desa Tirtasari merupakan desa yang terletak di kecamatan Tirtamulya kabupaten Karawang. Tirtasari berada di daerah yang cukup berkembang dibandingkan desa-desa lain yang ada dan juga Desa Tirtasari memiliki beberapa macam UMKM yang sedang dikembangkan oleh kelompokibu-ibu PKK adapun untuk meningkatkan pertumbuhan ekonomi masyarakat yaitu dengan pengembangan berbasis digital bagi UMKM yang ada, pengembangan UMKM kelompok usahaIbu-Ibu PKK mendapatkan inovasi dalam mengembangan usaha dengan memanfaatkan sistemdigital yaitu mereka beradaptasi dengan teknologi pada pemasaran dan selalu kreatif dalampengembangan usahanya. Di era digital memperluas area pemasaran pada UMKM sangat mudah dilakukan dengan adanya banyak tempat untuk memasarkan produk secara digital.Kata Kunci: UMKM, Tirtasasri, Digitalisasi
The Influence of Financial Literacy, Ease of Use, and Risk Perception on the Intention to Use E-Wallet (LinkAja): A Case Study of the Telukjambe Timur Community Nurrisma Rahayu; Sihabudin Sihabudin; Robby Fauji
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.558

Abstract

This study aims to analyze the influence of financial literacy, ease of use, and risk perception on public interest in using the LinkAja e-wallet service in Telukjambe Timur District, Karawang Regency. A quantitative approach with a descriptive-verificative method was employed to assess the relationships among the variables. Primary data were collected through structured questionnaires distributed to 100 respondents selected through purposive sampling techniques. The selection criteria focused on individuals who have at least heard of or used LinkAja, ensuring the relevance of their responses to the research objectives. Data were analyzed using multiple linear regression with the support of SPSS version 26 software. The findings reveal that, simultaneously, the three independent variables—financial literacy, ease of use, and risk perception—significantly influence public interest in adopting LinkAja. However, on a partial basis, only ease of use and risk perception exert a statistically significant effect. In contrast, financial literacy does not show a meaningful impact. This implies that while having knowledge about financial tools is beneficial, it is not the decisive factor in motivating individuals to use digital wallets like LinkAja. Ease of use proves to be a major determinant, as users tend to prefer platforms that are intuitive and user-friendly. Risk perception also plays a critical role, where lower perceived risks enhance user trust and willingness to engage in digital transactions. Based on these findings, it is recommended that LinkAja prioritize user experience improvements and continuously invest in robust cybersecurity measures to build user confidence and broaden adoption across demographic segments.
The Impact of Service Quality and Location on Consumer Purchase Decisions: A Case Study of Pecel Lele Wahyu Kalangsari, Rengasdengklok Aditiya; Sihabudin; Robby Fauji
International Journal of Management, Economic, Business and Accounting Vol. 4 No. 3 (2025): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v4i3.158

Abstract

Purpose of the study — The purpose of this study is to examine the impact of service quality and location on consumer purchasing decisions at Pecel Lele Wahyu Kalangsari, a small and medium-sized enterprise (SME) in Rengasdengklok. Given the increasing competition in the culinary industry, understanding the factors that influence customer behavior is essential for enhancing business performance and ensuring customer retention. Research method—A quantitative research approach was employed using a descriptive-verification design. Data were collected through a structured questionnaire distributed to 72 customers selected using simple random sampling. The questionnaire measured perceptions of service quality (using the SERVQUAL model), location accessibility, and consumer purchase decisions. Multiple regression analysis was conducted to analyze the relationships between service quality, location, and consumer purchasing decisions. Result— The study found that both service quality and location have a significant positive influence on consumer purchasing decisions. The service quality had the highest impact, with a beta coefficient of 0.482, followed by location, with a beta coefficient of 0.358. The combined effect of both variables explained approximately 52.4% of the variance in consumer purchasing decisions. This suggests that improvements in both areas could lead to increased customer satisfaction and repeat business. Conclusion— This study confirms that both service quality and location are critical factors in influencing consumer purchasing decisions at Pecel Lele Wahyu Kalangsari. Business owners should focus on improving service quality through employee training and customer interaction, while also considering the strategic location of their establishments to enhance accessibility and visibility. These findings provide valuable insights for SMEs in the culinary sector to optimize their strategies for improving customer engagement and boosting sales. Future research could explore the role of additional factors, such as pricing and marketing strategies, in shaping consumer behavior.
Analysis Of The Use Of The Sakti Application System In Managing Financial Reports At The National Narcotics Agency Of Karawang Regency Dian Mardiana; Sihabudin; Robby Fauji
International Journal of Management, Economic, Business and Accounting Vol. 4 No. 3 (2025): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v4i3.166

Abstract

Purpose of the study — This study aims to understand the implementation of the SAKTI application in financial management at the Karawang Narcotics Agency (BNN Karawang), particularly in improving the efficiency and effectiveness of financial reporting and administrative processes Research method—The research uses a qualitative descriptive approach. Data were collected through observation, interviews, literature study, and triangulation to ensure accuracy and credibility of the findings Result— The implementation of the SAKTI application at BNN Karawang began in early 2022. Although relatively new, the application has been effectively and optimally utilized. It simplifies financial administration tasks, allows multiple financial operations within a single platform, minimizes system errors or crashes during data processing, and successfully replaces the previous financial recording system. However, employees still require additional training and deeper understanding to maximize the application’s potential. Conclusion— The SAKTI application supports and enhances financial management at BNN Karawang without altering the fundamental roles and functions of financial recording. It streamlines operations and improves data accuracy, indicating a positive shift toward digitalized and integrated financial systems in government agencie.
Analisis Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Sule Tailor Karawang Ummul Azizah; Sihabudin; Robby Fauji
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2464

Abstract

This study aims to evaluate the impact of Product Quality and Service Quality on Customer Satisfaction at Sule Tailor. The evaluation of customer and production data over the last three months indicates a decline, triggering the need for more intensive investigation into the elements contributing to customer satisfaction. In this context, a more comprehensive understanding of marketing management, Product Quality, and Service Quality becomes the focus. This study adopts a descriptive verificative quantitative approach to verify the hypothesis concerning the impact of Product and Service Quality on Customer Satisfaction. The findings of this research show that both product and service quality and consumer satisfaction levels recorded Cronbach’s Alpha values exceeding industry standards, indicating that the measurement tool used has a high level of reliability. Initially, the data distribution was not normal; however, after adjusting for extreme values, the distribution became normal. There was no evidence of excessive correlation between the Product Quality and Service Quality variables. The multiple linear regression analysis results indicate that both Product and Service Quality significantly affect Customer Satisfaction. Based on the coefficient of determination, it can be explained that about 37.5% of the variation in Customer Satisfaction is caused by the Product Quality and Service variables. It was confirmed through testing using the F-test and T-test that there is a significant relationship between Product Quality and Service Quality.
Co-Authors Aditiya Asep Jamaludin Citra Savitri Darryl Ammanulloh Sesandi Dian Mardiana Didit Supriyadi Dwi Epty Hidayaty Elvina Dwitianti Ernawati Ernawati Fahmi Zain Flora Patricia Anggela Ibnu Hiban Farras July Yuliawati Karismawati, Dwi Yunita Laras Ratu Khalida Livia Saputri Maulidia, Sarah Maya Komala Nadia Gustia Fitri Neni Sumarni Nurrisma Rahayu Oktavia, Dewi Pipih Ridayanti Salma Benisha Amanda Sihabuddin Sihabudin sihabudin sihabudin Silvia Indriyani Syifa Pramudita Faddila Ummul Azizah Uus Mohammad Darul Fadli Via Selfiana Winanda Ayu Risma Maulida Winda Apriani Yudi Firmansyah Yulianti Sartika Yuniar Maulidya