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All Journal BAHAS Jurnal Hubungan Internasional Mandala: Jurnal Ilmu Hubungan Internasional Andalas Journal of International Studies Anterior Jurnal Jurnal PIR : Power in International Relations Resolusi: Jurnal Sosial Politik Papua Journal Of Diplomacy And International Relations Hasanuddin Journal of Strategic and International Studies Journal of Islamic World and Politics Panggung Kebaikan : Jurnal Pengabdian Sosial
Sinambela, Stivani Ismawira
Universitas Potensi Utama
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Journal : Anterior Jurnal

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Diplomasi Olahraga dalam Asian Games 2018 sebagai Instrumen Nation Branding dan Penguatan Middle Power Indonesia di Asia: Sports Diplomacy in the 2018 Asian Games as an Instrument for Nation Branding and Strengthening Indonesia's Middle Power in Asia Harid, Yarham; Sinambela, Stivani Ismawira
Anterior Jurnal Vol. 25 No. 1 (2026): Anterior Jurnal
Publisher : ​Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/anterior.v25i1.11103

Abstract

In the modern era, sports are no longer merely understood as a competitive arena, but also as a strategic diplomatic tool to strengthen international relations and promote culture. Indonesia used the 2018 Asian Games in Jakarta and Palembang to emphasize the role of sports diplomacy as part of its soft power, public diplomacy, and middle-power diplomacy strategies. This research analyzes Indonesia's sports diplomacy to strengthen nation branding and its position as a middle power in Asia, and to affirm cultural identity through the 2018 Asian Games. The methodology used is a descriptive, qualitative, desk study approach, which allows for in-depth analysis of academic literature, official reports, and other relevant secondary sources. The research findings show that the 2018 Asian Games successfully enhanced Indonesia's positive image, introduced its cultural richness through performing arts and traditional sports, and strengthened its position as a middle power in Asia. Thus, the 2018 Asian Games confirmed that sports can serve as an essential instrument in enhancing Indonesia's cultural diplomacy and international relations, while also strengthening its position on the global stage. However, sports diplomacy has limitations, as its influence tends to be temporary if not supported by a sustainable foreign policy strategy.
Co-Authors Abdelaziz, Zineb Abdullah, Husain Achmad Nurmandi Al-Fadhat, Faris Ali Muhammad Ardiyanti, Dwi Dwi Ardiyanti Fani Budi Kartika Fitri Yani Fitria, Nur Rahma Harid, Yarham Karlina Hulu Laode Muhamad Fathun Laode Muhammad Fathun, Laode Luh Putu Ratna Sundari Lumumba, Patrice M. Hafizh Nabiyyin Maemonah, Maemonah Muhammad Ihsan Muhsin Lambok Ilvira Mulyadi Mulyadi Neni Gusti Endang Farasi Nur Lela Nurfatimah Hanum Siregar Nurlaela, Della Putriana Septi Nauli Rafika Arsyad Rahmalia, Alfiyah Nur Rika Fitri Ilvira Sugeng Riyanto T. Thyrhaya Zein Takdir Ali Mukti, Takdir Ali Tonna Balya Tulus Warsito, Tulus