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Analisis Dampak Keberadaan Perguruan Tinggi Terhadap Perekonomian Dan UKM: Pendekatan Kuantitatif Rini Anggriani; Juliana Palit; Baiq Candra Herawati; Ridha Nurul Hayati; Elyakim Nova Supriyedi Patty
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5932

Abstract

Penelitian ini bertujuan untuk mengkaji dampak keberadaan perguruan tinggi terhadap perekonomian dan perkembangan Usaha Kecil Menengah (UKM) di sekitarnya. Penelitian ini menggunakan metode kuantitatif dengan angket sebagai alat pengumpulan data untuk menilai manfaat ekonomi yang dirasakan oleh para pedagang di sekitar kampus Universitas Bumigora. Hasil penelitian menunjukkan bahwa sebagian besar pedagang mengaku mendapat manfaat signifikan berupa peningkatan omset dan keberlangsungan usaha berkat keberadaan mahasiswa dan dosen. Temuan ini menunjukkan bahwa perguruan tinggi berperan penting dalam mendukung perekonomian lokal, terutama sektor UKM. Penelitian ini memberikan kebaruan dalam menggambarkan peran perguruan tinggi dalam konteks perekonomian mikro di daerah kampus.
Greenwashing and green brand equity: The moderating role of brand credibility Herawati, Baiq Candra
Journal of Management and Business Insight Vol. 2 No. 2 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jombi.v2i2.1307

Abstract

Purpose-Changes in consumer interest patterns from conventional products to environmentally friendly products concern companies. Environmental issues are a concern for consumers and companies as evidence of increasing awareness of the environmental impact of a product. With the presence of environmentally friendly products, it is hoped that it can be one of the factors that preserve the environment while winning market competition. Based on this, this study seeks to analyze the effect of greenwashing on green brand equity while moderating brand credibility. Design/Methodology/Approach-This study analyzes the green brand equity of motorized vehicles in Indonesia. Sampling in this study used a purposive sampling technique, where respondents in certain areas were selected based on specific criteria, and 150 respondents were obtained. The data collection method uses a questionnaire distributed online. Then, the analytical tool used is Smart PLS with a bootstrapping process. Findings-The results prove that greenwashing has no positive effect on green brand equity, while brand credibility is proven to have a positive impact on green brand equity. Brand credibility has been proven to moderate (weaken) the relationship between greenwashing and green brand equity. Research limitations/implications-The limitation of this research is that the number of respondents still needs to be increased. In addition, respondents do not represent every motorcycle user in other regions of Indonesia. Therefore, the results of this study cannot yet describe the picture of motorized vehicle users in Indonesia when making purchasing decisions. The object of research is also still classified as specific, namely consumers of motorized vehicles, not using motor vehicles in general. Originality/value-This research is still very minimal conducted by previous researchers who used the object of motorized vehicle users in Indonesia. Generally, previous studies used different objects in certain regions.
Assessing the Economic Impact of Community Based Mangrove Ecotourism on Coastal Livelihoods in East Lombok Herawati, Baiq Candra; Soraya, Siti
Target : Jurnal Manajemen Bisnis Vol. 7 No. 1 (2025): Target : Jurnal Manajemen Bisnis
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v7i1.5228

Abstract

The concept of community-based ecotourism places local communities as the main actors in sus-tainable coastal resource management. This study aims to evaluate the economic impact of community- based mangrove ecotourism development on the welfare of coastal communities in Poton Bako Hamlet, East Lombok Regency, Indonesia. This study was motivated by implementing a community empower- ment program integrated with mangrove conservation activities and educational ecotourism development in 2024-2025. The research method used was a mixed-methods approach, with data collection through structured interviews with local stakeholders, analysis of Bale Mangrove Pokdarwis’ financial reports, and participatory observation of community-based tourism activities. The results of the study showed a significant increase in village income, with an accumulation of IDR 647.38 million until April 2025. Most of the income was allocated for social activities, environmental conservation, and the construction of public facilities. In addition, this program encourages the growth of new economic activities, creates job opportunities for young people, and encourages diversification of community livelihoods that previously depended on the traditional fisheries and agriculture sectors. The practical implications of this research indicate that community-based ecotourism, when supported by strong local institutions and participa- tory governance, has the potential to be a sustainable economic driver in remote coastal areas.
Mengabdi Bersama GenBI dalam Mengembangkan Desa Wisata yang Inovatif, Berwirausaha dan Mandiri Baiq Candra Herawati; Suhendra, Erwin
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 3 No. 4 (2025): Jurnal Ilmiah Pengabdian dan Inovasi (Juni)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v3i4.583

Abstract

This community engagement initiative by GenBI Universitas Bumigora focused on empowering Kebon Ayu Village, West Lombok, as an innovative and self-reliant tourism destination. Despite its rich cultural and natural assets, the village faced challenges such as limited digital literacy, underdeveloped entrepreneurship, and low community participation in tourism development. Utilizing the Asset-Based Community Development (ABCD) approach, the program emphasized leveraging existing local strengths through participatory methods. Activities included English language training for children, digital marketing workshops for local entrepreneurs, QRIS digital payment education, and community clean-up campaigns. These interventions led to increased community involvement, the emergence of local leaders, and enhanced digital and entrepreneurial skills among residents. The outcomes align with empowerment theory, highlighting that access to resources, skills, and supportive social structures enables communities to achieve collective goals. This case underscores the effectiveness of participatory, asset-based strategies in fostering sustainable rural tourism development and community empowerment.
Edukasi Pendidikan Etika Pancasila dan Taat Hukum SMAN 1 Batulayar Lombok Barat Rahmatyar, Ana; Efendi, Saparudin; Khairunnisa; Afikah, Nur; Herawati, Baiq Candra
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 6 No. 1 (2025): ADMA: Jurnal Pengabdian dan Pemberdayaan Mayarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v6i1.5115

Abstract

Berbagai macam tindak pidana yang terjadi dapat disebabkan karena masyarakat maupun aparat penegak hukum hanya fokus ketika tindak pidana itu timbul, jarang sekali yang fokus kepada upaya pencegahan salah satunya melalui sosialisasi. Salah satu faktor penyebab terjadinya perbuatan yang menyimpang di masyarakat adalah hilang nya karakter yang berbasis moral pancasila, sehingga ringan melakukan tindak pidana. Metode pengabdian dilakukan dengan cara meberikan sosialisasi dan penilaian terhadap tingkat pemahaman.Hasil pengabdian menunjukan setelah dilakukan sosialisasi siswa menjadi lebih peka terhadap segala jenis kejahatan yang terjadi di sekitarnya karena sudah dapat membedakan aktivitas mana saja yang melanggar hukum dan bertentangan dengan moral Pancasila, dari sosialisasi ini siswa dapat membedakan perbuatan yang termaksud kedalam perilaku asusila yang selama ini mareka pikir hanya sebatan berhubungan badan/persetubuhan saja. Melalui sosialisasi ini diharapkan siswa lebih hati hati dalam berinteraksi antar msyarakat agar tidak menjadi korban maupun tanpa disadari menjadi pelaku dalam tindakan abnormal.
SMOTE Variants and Random Forest Method: A Comprehensive Approach to Breast Cancer Classification Baiq Candra Herawati; Hairani Hairani; Juvinal Ximenes Guterres
International Journal of Engineering Continuity Vol. 3 No. 1 (2024): ijec
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijec.v3i1.147

Abstract

This research focused on using machine learning methods for breast cancer diagnosis, considering that breast cancer is the scariest disease for women because it can cause mortality. Not only that, but there is also an increase in breast cancer death rates in women yearly.  Early prediction is the right solution to increase life expectancy and reduce mortality rates caused by breast cancer. However, breast cancer data has a problem, namely that the data is imbalanced, which harms the performance of the machine learning method itself. In the data, breast cancer had a Benign class (357 instances) more than the Malignant class (212 instances). Therefore, this study aimed to solve the problem of imbalanced data using the Smote variants and Random Forest approaches in breast cancer classification. The results of this study showed that the Smote approach with Random Forest had the best performance compared to Borderline Smote and Random Forest in the case of breast cancer data classification, where Smote with Random Forest produced an accuracy of 97.3%, sensitivity of 96.9%, and specificity of 97.8%. In comparison, Borderline Smote with Random Forest produced an accuracy of 96.4%, sensitivity of 95.6%, and specificity of 96.9%. The results of this study can contribute to predicting breast cancer using the proposed method, because it has been proven to have high accuracy.
PENGARUH EKONOMI DAN KEKERASAN DALAM RUMAH TANGGA TERHADAP PENINGKATAN PERKARA PERCERAIAN Herawati, Baiq Candra; Setyawan, Ari; Soraya, Siti; Hidjah, Khasnur; Wardhana, Helna
Juremi: Jurnal Riset Ekonomi Vol. 3 No. 5: Maret 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v3i5.7374

Abstract

Divorce is a break in the relationship or marriage bond caused by several factors such as the economy and domestic violence. The author is interested in conducting this research because he wants to know how much the economy and domestic violence affect the increase in divorce cases in Mataram City. This research method uses quantitative methods with data collection techniques, namely secondary data from the Mataram City Statistics Center Agency. Classical assumption tests and hypothesis tests were carried out. The data analysis method was carried out using multiple linear regression statistical tests. Based on the data analysis that has been carried out, it is known that the economy and domestic violence simultaneously and partially do not affect the increase in divorce.
Economic Growth Modelling in West Nusa Tenggara Using Bayesian Spatial Model Approach Soraya, Siti; Herawati, Baiq Candra; Negara, Habib Ratu Perwira
JTAM (Jurnal Teori dan Aplikasi Matematika) Vol 5, No 1 (2021): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jtam.v5i1.3357

Abstract

Economic growth is a measure of the welfare of the people in an area. Economic movement is characterized by the number of goods and services produced. The high amount of goods produced and the services used are of course strongly influenced by the amount of available capital, the labor involved, and the level of technology used. The measuring instrument or a reflection of economic growth is the Gross Regional Domestic Product (GRDP). The purpose of this study is to model economic growth in NTB in 2018. In this study, GRDP modeling was carried out using the Bayesian Spatial approach. Based on the results of testing the spatial dependency and spatial heterogeneity, it shows that there is a spatial dependence on the GRDP of districts / cities in NTB Province.. From the analysis conducted, it was found that  was positive and insignificant at the 10% level. The parameter estimation results show that the number of workers, the value of capital and the number of workers weighed are variables that have a significant effect on the model. Thus the GRDP of an area in West Nusa Tenggara is influenced by the number of workers, the value of capital and the total labor weight and the GRDP of other surrounding areas.