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PENGARUH PREFERENSI KONSUMEN TERHADAP KEPUTUSAN MEMILIH JASA TRANSPORTASI KERETA API CUT MEUTIA DI STASIUN COT SEURANI, KRUENG MANE KECAMATAN MUARA BATU KABUPATEN ACEH UTARA Khalisa, Usnul; Siregar, Widyana Verawaty; Bachri, Naufal; Biby, Sapna
Journal for Management Student (JFMS) Vol. 3 No. 4 (2023): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v3i4.6757

Abstract

This study examined the influence of consumer preferences on the decision to choose the Cut Meutia rail transportation service at Cot Seurani station, Krueng Mane, Muara Batu subdistrict, North Aceh Regency. This study used primary data obtained by distributing questionnaires to 185 respondents selected using purposive sampling. The data analysis method used was the factorial test analysis method and the multiple linear regression analysis methods with the help of SPSS. The results of partial test for factor 1 showed that security, word of mouth, brand image, and lifestyle positively and significantly influenced the decision to use Cut Meutia Railway transportation services, and factor 2 showed that price and service quality positively and significantly influenced the decision to choose the Cut Meutia Railway transportation service. Factor 1 and factor 2 simultaneously had a positive and significant effect on the decision to use Cut Meutia Railway transportation services at Cot Seurani station, Krueng Mane, Muara Batu subdistrict, North Aceh Regency.
PENGARUH SIKAP, NORMA SUBYEKTIF DAN KONTROL PERILAKU TERHADAP NIAT BELI KUOTA INTERNET DI KOTA LHOKSEUMAWE Zahrati, Zahrati; Siregar, Widyana Verawaty; Razif, Razif
Journal for Management Student (JFMS) Vol. 2 No. 1 (2022): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v2i1.6758

Abstract

This study aims to analyze the effect of attitudes, subjective norms, and behavioral control on internet quota purchase intentions from various providers. The object of this research is the people of Lhokseumawe City who use more than twice the sampling method, namely the Purposive Sampling Technique with a sample of 100 respondents. The results showed that the attitude variable had no significant effect on the purchase intention of internet quota, while the subjective norm variable had a significant effect on the purchase intention of internet quota, behavioral control had a significant effect on the purchase intention of internet quota in the city of Lhokseumawe.
Edukasi Pemanfaatan Digital Marketing bagi Pelaku Industri Siregar, Widyana Verawaty; Hasibuan, Arnawan; Muhammad Sayuti; Cindenia Puspasari
Mejuajua: Jurnal Pengabdian pada Masyarakat Vol. 3 No. 2 (2023): Desember 2023
Publisher : Yayasan Penelitian dan Inovasi Sumatera (YPIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52622/mejuajuajabdimas.v3i2.100

Abstract

Digital marketing merupakan salah satu alat dari strategi pemasaran yang cukup fenomenal di indonesia. Dalam era digital, konsumen cenderung mencari informasi, membandingkan produk, dan melakukan pembelian secara online. Mereka menggunakan internet dan media sosial sebagai sumber utama untuk mencari produk atau layanan yang mereka butuhkan. Pada pemberdayaan UMKM di Aceh dinilai bahwa pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) masih minim promosi dan inovasi. Padahal dari segi kualitas, hal ini juga tidak kalah bagus dengan produk lainnya. Tetapi memang promosi yang kurang serta kemasan yang tidak menarik atau monoton, kurangnya promosi serta terbatasnya kemampuan membuat kemasan produk yang menarik, membuat produk-produk unggulan belum mampu banyak bersaing. Kegiatan pengabdian ini dilakukan berbentuk interaksi langsung antara tim pengabdian dengan UMKM. Kegiatan ini dilakukan secara bertahap pertama membuat pembelajaran atau sosialisasi, kemudian tim membentuk model berdasarkan informasi dari kegiatan awal dengan melihat kelebihan dan kekurangannya. Harapan akhir dari kegiatan ini adalah Program pengabdian ini akan memberikan bagi UMKM untuk menciptakan inovasi baru serta memberikan pemahaman bahwa digital marketing penting di masa sekarang Pengabdian kepada masyarakat ini pada akhirnya akan menghasilkan luaran yang akan menjadi berita secara online dan juga akan dipublikasikan pada jurnal pengabdian berbasis ojs serta surat perjanjian kerjasama dengan instansi terkait
Pembelajaran Penulisan Ilmiah Mahasiswa Psikologi Universitas Islam Ar-Raniry Banda Aceh Hasibuan, Fairuz Raihanah; Hasibuan, Arnawan; Siregar, Widyana Verawaty; AS, Nasruddin; Kamal, Ahmad Maulana; Roid, Fahrian
Mejuajua: Jurnal Pengabdian pada Masyarakat Vol. 4 No. 1 (2024): Agustus 2024
Publisher : Yayasan Penelitian dan Inovasi Sumatera (YPIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52622/mejuajuajabdimas.v4i1.142

Abstract

Menulis karya ilmiah merupakan suatu hal yang wajib dimiliki oleh seorang mahasiswa. Salah satu syarat untuk memperoleh gelar magister adalah mahasiswa menulis karya ilmiah teoretis dan artikel ilmiah yang dipublikasikan di kampus atau di jurnal eksternal. Faktor penyebab ketidakmampuan mahasiswa dalam menulis makalah akademik adalah kurangnya pengalaman dalam menulis makalah akademik serta kurang percaya diri dalam menulis opini. Kurangnya pengetahuan mahasiswa dalam menulis makalah akademik disebut dengan kurangnya pengetahuan dan kurangnya pengetahuan. dalam menulis esai yang efektif dan penulisan yang efisien. Oleh karena itu diadakan pembelajaran penulisan ilmiah bagi mahasiswa psikologi Universitas Islam Ar-Raniry Banda Aceh, agar pengetahuan mahasiswa dalam menulis ilmiah bertambah baik dari segi gagasan, langkah-langkah, pengumpulan data dan penjelasan, serta penulisan artikel ilmiah.
Rainy and dry seasons impact on electricity demand in Indonesia Hasibuan, Arnawan; Nrartha, I Made Ari; Fithra, Herman; Desky, Muhammad Aulia; Isa, Muzamir; Siregar, Widyana Verawaty; Nurdin, Nurdin; Kurniawan, Robi
SINERGI Vol 28, No 3 (2024)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/sinergi.2024.3.011

Abstract

Electricity consumption has become an integral part of daily life and is pivotal in supporting various aspects of human life. North Aceh Regency, a tropical region in Indonesia, experiences significant seasonal fluctuations between the rainy and dry seasons. This research aims to investigate and analyze the impact of these seasonal differences on electricity consumption patterns by consumers in the region using the IBM SPSS statistical method. Monthly electricity consumption data from consumers in North Aceh Regency over a specific period were collected and analyzed using IBM SPSS software. Descriptive statistical analysis, hypothesis testing, and regression models were employed to identify significant differences in electricity consumption between the rainy and dry seasons and to understand the factors influencing consumption patterns. The results of the analysis indicate a significant difference in electricity consumption between the rainy and dry seasons in North Aceh Regency. The dry season shows an increase in electricity consumption, possibly related to factors such as the use of air conditioning and additional lighting.
Pengembangan Kompetensi Dosen Dalam Penyusunan Proposal Penelitian Dan Pengabdian Kepada Masyarakat Di Politeknik Aceh Hasibuan, Arnawan; Siregar, Widyana Verawaty; Daud, Muhammad; Hilmi, Hilmi; Ichsan, Ichsan; Ardian, Ardian; Sari, Dewi Maya
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 7, No 3 (2024): Juli 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i3.3264

Abstract

Research and community service (P2M) are crucial elements that higher education institutions can undertake to address the challenges and problems faced by society. According to the administrative system in higher education institutions, before initiating a P2M program, a series of processes, including the creation of a proper and correct proposal, are required. This proposal will then be submitted to the LPPM (Institute for Research and Community Service) as the coordinator of P2M activities. The quality of the P2M proposal significantly influences the implementation of these activities. Therefore, the quality and quantity of P2M proposal creation can be improved through training. This article will discuss the training conducted with the main objective of enhancing the ability of lecturers to prepare research and community service proposals within the Aceh Polytechnic environment. The training aims to ensure that lecturers can create proposals that meet administrative standards, thereby obtaining approval and support from the LPPM of Aceh Polytechnic. By improving the lecturers' ability to prepare proper and correct proposals, the quality and quantity of research and community service at Aceh Polytechnic will significantly increase.                   Keywords: P2M; three pillars of higher education; LPPM; research proposal  Abstrak: Penelitian dan pengabdian kepada masyarakat (P2M) adalah elemen krusial yang dapat dilakukan perguruan tinggi untuk mengatasi tantangan dan masalah yang dihadapi oleh masyarakat. Berdasarkan sistem administrasi di perguruan tinggi, sebelum dapat memulai program P2M ini maka diperlukan serangkaian proses termasuk pembuatan proposal yang baik dan benar yang nantinya akan diserahkan kepada pihak LPPM selaku koordinator kegiatan P2M. Pembuatan proposal P2M yang berkualitas akan sangat berpengaruh terhadap terlaksananya kegiatan P2M ini, terkait hal tersebut kualitas dan kuantitas pembuatan proposal P2M dapat ditingkatkan dengan dilakukannya pelatihan. Artikel ini akan membahas pelatihan yang dilakukan dengan tujuan utama meningkatkan kemampuan dosen dalam menyusun proposal penelitian dan pengabdian kepada masyarakat di lingkungan Politeknik Aceh. Pelatihan ini bertujuan memastikan dosen mampu membuat proposal yang memenuhi standar administrasi, sehingga bisa mendapatkan persetujuan dan dukungan dari LPPM Politeknik Aceh. Dengan meningkatnya kemampuan dosen dalam menyusun proposal yang baik dan benar maka juga akan meningkatkan kualitas dan kuantitas penelitian serta pengabdian kepada masyarakat di Politeknik Aceh akan mengalami peningkatan yang signifikan. Kata kunci: P2M; tri dharma perguruan tinggi; LPPM; proposal penelitian
Factors Influencing Purchase Interest in LOCKNLOCK Products Nazar, Muhammad; Siregar, Widyana Verawaty; Bachri, Naufal; Heriyana
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol. 25 No. 2 (2024): Oktober
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/emabis.v25i2.1420

Abstract

This study analyzes the factors that affect the buying interest in LocknLock products, especially from the perspective of consumer value who care about the environment and attitudes towards products. This study uses a quantitative method with a purposive sampling technique. The sample consisted of 120 respondents who were consumers in Lhokseumawe City who had never bought or used environmentally friendly products. The sample was selected to represent potential consumers for eco-friendly products, such as LocknLock products. The findings showed that the variables of attitude on products had a positive and significant effect on buying interest, while the variables of altruism, innovation, environmentally friendly consumer values, and perception of communication behavior did not have a significant effect on bell interest. These results underscore the importance of increasing certain factors to increase buying interest. The study provides a new perspective with a focus on consumers in Lhokseumawe, which is different from previous research in Germany. In addition, this study shows that attitudes towards products have a more significant influence than other factors such as altruism, innovation, environmentally friendly consumer values, and perception of communication behaviors that were previously considered important in many studies. This research provides practical benefits for companies by helping them understand the importance of increasing consumers' positive attitudes towards eco-friendly products to encourage buying interest. This research also helps companies in designing more effective communication strategies to increase buying interest.
Audits for the Use and Strategic Of Energy Efficiency on the Campus Bukit Indah of Malikussaleh University Hasibuan, Arnawan; Siregar, Widyana Verawaty; Ezwarsyah, Ezwarsyah; Kurniawan, Robi
Andalasian International Journal of Applied Science, Engineering and Technology Vol. 1 No. 02 (2021): November 2021
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/aijaset.v1i02.16

Abstract

This study aims to determine the right strategy for energy efficiency that can be applied in the campus area. This study uses quantitative methods in a dominant position, while qualitative methods are less dominant. The method of analysis for this study uses Contextual Interaction Theory (CIT) with the characteristics of the implementer and the target group consisting of motives, cognition, and strengths. These variables will be the main points for formulating a basic strategy on energy use at the Faculty of Engineering, Bukit Indah campus, Malikussaleh University. Contextual issues are also external factors that influence and become a consideration in determining the level of energy efficiency efforts on campus. Regarding to CIT measurements which have been analyzed, the score of motives from implementer is -0.33, cognitions +0.50, and power +62. Then, overall for target group get positive score which consist of motives +0.75, cognitions +0.54, and power +0.44. The result of type interaction between two actors point out number 10 which is about obstructive. Apart from that, three contextual issues will also be analyzed that affect the characteristics of actors, namely the specific context, the structural context and the broader context. Strategic planning to pursue energy efficiency at the Faculty of Engineering, Bukit Indah Campus, Malikussaleh University consists of increasing motivation with energy-saving campaigns and awarding prizes. Then, improve cognition with energy audits and socialization of energy efficiency. Finally, increasing strength through the implementation of sustainable policies and programs.
Economic Calculations of Electricity Using AC System on Residential Load Daud, Muhammad; Hasibuan, Arnawan; Siregar, Widyana Verawaty; Setiawan, Adi
Andalasian International Journal of Applied Science, Engineering and Technology Vol. 2 No. 3 (2022): November 2022
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/aijaset.v2i03.56

Abstract

The research in this final project discusses the economic calculation of electrical energy consumption in a 220 VAC system at a residential load on a type 54 house. The simulation of the AC system is carried out with ETAP 12.6 software. Simulation is done by making installations with residential loads with cables that have a length according to the distance to the loads. From the ETAP simulation, it can be seen the current and line resistance values on the report manager display so that the losses and efficiency of the two systems can also be known. Based on the results of simulations and calculations, the total value of the losses that occur in the 220 VAC system is so small that it looks like 0 watts, this happens because the simulation results are shown in kWatt in the ETAP.
Optimizing renewable energy potential in island areas based on analytical hierarchy process Hasibuan, Arnawan; Sayuti, Muhammad; Siregar, Widyana Verawaty; Hidayatullah, Ferdy; Daud, Muhammad; Azmi, Azmi; Azman, Azman; Almunadiansyah, Rizky; Roid, Fahrian
International Journal of Advances in Applied Sciences Vol 14, No 1: March 2025
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijaas.v14.i1.pp218-226

Abstract

The decreasing availability of fossil fuels and their contribution to environmental degradation and emissions of harmful gases has encouraged a shift to renewable energy sources. This change aims to produce electricity without using fossil fuels. Banyak Islands, a new tourist destination in Aceh Singkil, Indonesia, is experiencing an increase in visitors, increasing electricity demand currently supplied by diesel power plants. Therefore, this research aims to examine the possibilities of wind and solar power plants and assess their energy output. The four factors used to determine the potential of renewable energy are technology, economics, environment, and social politics, with 13 sub-criteria. Analytical hierarchy process techniques prioritize potential alternative energy sources such as wind and solar power facilities. Research findings show that environmental criteria have a higher value (0.3455) than financial criteria (0.2861), next is technological criteria (0.1734), then socio-political criteria (0.1603). Based on the results of the requirements and sub-requirements, wind power generation is the most effective and efficient alternative energy used in the Banyak Islands region (0.549), followed by solar power generation (0.451). This data shows that the area is prone to medium to high wind speeds, specifically in geographic locations facing the Indian Ocean which is located offshore.