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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah PREMISE LAW JURNAL Jurnal Media Wahana Ekonomika Monex: Journal of Accounting Research Jurnal Manajemen Bisnis Krisnadwipayana Jurnal Perilaku dan Strategi Bisnis Teknosains : Jurnal Sains,Teknologi dan Informatika Jurnal Ilmiah Wahana Pendidikan Edukasi: Journal of Educational Research Jurnal Riset dan Pengabdian Masyarakat Jurnal Kolaboratif Sains Al-Buhuts (e-journal) Indonesian Journal of Business Analytics (IJBA) Edukasia: Jurnal Pendidikan dan Pembelajaran Jurnal Indonesia Sosial Sains JURNAL PENDIDIKAN DAN KEGURUAN Manajemen Kreatif Jurnal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Ahmad Maulana
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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

 1 
Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Kosmetik Maybelline pada Mahasiswi Fakultas Ekonomi Universitas Sriwijaya Palembang Adristi Lingga Savitri, Shafira; Ahmad Maulana; Aslamia Rosa
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.1088

Abstract

This study aims to determined the influence of brand image and product quality on the purchasing decisions for Maybelline cosmetics on female students of the Faculty of Economics at Sriwijaya University in Palembang. This study is a quantitative research and data obtained through a questionnaire. The sample in this study amounted to 100 respondents using purposive sampling method. The analysis technique used in this study is multiple linear regression analysis, t-test, and F-test. The results of this study indicate that both brand image and product quality simultaneous have a positive and significant effect on purchasing decisions. Partially, brand image has a positive effect on purchasing decisions, but nonsignificant. Whereas product quality has a positive and significant effect on purchasing decisions.
Pengaruh Kepercayaan dan Kemudahan terhadap Keputusan Pembelian Menggunakan Metode Pembayaran Shopeepay di Kota Palembang Ummi Rani Syafitri; Ahmad Maulana; Aslamia Rosa
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.1090

Abstract

E-commerce is an online channel that can be reached by a person through computer services and is used by business people in carrying out their business activities, e-commerce can also be used by consumers to obtain information using the help of smart phones by providing information services to consumers in making choices. In the development of the era, humans will always follow developments, such as in electronic money such as Shoopepay which is used in various transactions. This research discusses the people of Palembang city in using e-wallet shoopepay as seen from the convenience and trust in purchasing decisions, with the primary method or by observation or questionnaire distribution interviews of 100 respondents where the results will be collected then analyzed using multiple linear regression analysis techniques. The results of this study showed that as many as 15 question indicators were declared valid. Besides that, the variables of trust and convenience have a significant influence on purchasing decisions in a positive direction, this means that the people of Palembang city will increase purchases based on the convenience and trust provided by the application/electronic wallet, the Shoopepay e-wallet.
Pengaruh Citra Merek dan Kepercayaan Merek Terhadap Loyalitas Pelanggan Smartphone Samsung: Studi pada Mahasiswa Fakultas Ekonomi Universitas Sriwijaya Riovaldo Indrajaya Liga; Ahmad Maulana
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.2149

Abstract

The scientific goal of this study aims to understand how brand image and brand trust simultaneously and partially influence customer loyalty. This study collected primary data by administering questionnaires to a sample size of 100 respondents. The sampling technique used is purposive sampling technique. The analytical approach applied includes the F-test, T-test, multiple linear regression, and R-squared test. This research provides conclusions brand image and brand trust simultaneously exert a notable influence on customer loyalty. Partially, brand image and brand trust affsect customer loyalty. Multiple linear regression analysis gives the conclusions of brand image variables as the dominant variable influencing customer loyalty.
Co-Authors Adristi Lingga Savitri, Shafira Ahriyati Ahriyati Ajeng Trilatri Sukmawati Andre Yubentro Andrian Fatur Rohman Andrian Fatur Rohman Apria Rina Ridara Asep Taryana Aslamia Rosa Asyrof Kholil Ayu Liring Bethari Bella Frista Devi Krisnawati Dimas Rizki Saputra Edo Daeng Widiantika Egi Liyana Budi Pratama Fatimah Zahara Febby Agustian Ferdi Juniadi Saputra Hajar Adhayanti Hari Santoso Hendra Zulfikar Husnul Arifah Intan Karnia Sari Iqbal Muttaqin Jaenal Lutfi Jaky Hasbia Fikry Juntristo Agriva Luluk Tri Harinie M Ali Pahmi M. Jauharul Ma’arif Mahmud Ma’ruf Mahmud Ma’ruf Mansyur Sidik Mardiyani Marjuliansi Bulan Putri Mega Anjarwati Mega Ulpah Mirza Satria Buana Mohamad Nur Arriyanto Moza Fitria Muhaimin Muhaimin Muhammad Azan Muhammad Kurniawan Nurkardina Novalia Nurlelah Oktavia Riani Pebri Yanti Puput Iswandiyah Raysharie Reza Andri Astuti Riany Pramawati Rina Dwiarti Riovaldo Indrajaya Liga Rita Avia Triana Rizal Syarief Rizki Maulana Samuel Novrian Thomassoyan Sa’adiyah Julianthi Sekar Lintang Sulistyaningrum Sifa Sulistia Dewi Suherlan, Moh. Azmie Maulidie Ummi Rani Syafitri Vicky Krisdian Gestianto Yohan Ananda Cahyono Zakaria Wahab