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Akbar, Ricky
Fakultas Teknologi Universitas Andalas
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Journal : Jurnal Pengabdian Pada Masyarakat

 1 
Sosialisasi dan Pendampingan Digitalisasi UMKM menggunakan Aplikasi Marketplace “Bulagat” Dwi Welly Sukma Nirad; Rika Ampuh Hadiguna; Ahmad Syafruddin Indrapriyatna; Wahyudi Wahyudi; Ricky Akbar; Hafizah Hanim; Hanalde Andre; Andrew Kurniawan Vadreas; Al Fajri; Ghani Arrasyid Zulkarnaen
Jurnal Pengabdian Pada Masyarakat Vol 8 No 2 (2023): Jurnal Pengabdian Pada Masyarakat
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/jppm.v8i2.323

Abstract

Pemerintah berkomitmen mendukung dan memfasilitasi UMKM untuk “naik level” dengan memanfaatkan teknologi digital. Namun, hasil yang dicapai masih belum optimal. Kepulauan Mentawai adalah satu-satunya daerah 3T di Sumatera Barat. Padahal UMKM Mentawai cukup potensial untuk dikembangkan mengingat ketersediaan sumber daya alam yang melimpah di sana. Maka, sebagai bentuk tanggung jawab Insan Perguruan Tinggi dalam melayani masyarakat, dibuatlah program aplikasi marketplace untuk wilayah Mentawai. Aplikasi ini dapat mendukung UMKM sehingga menghasilkan perekonomian yang lebih baik. Marketplace yang dikembangkan membantu UMKM dari dua sisi: (1) distribusi produk Mentawai ke luar daerah khususnya kota Padang; dan (2) mempromosikan produk UMKM melalui media promosi Bulagat. Untuk mensukseskan tujuan tersebut tentunya diperlukan pendekatan yang intensif dengan masyarakat Kepulauan Mentawai. Oleh karena itu diadakan kegiatan sosialisasi untuk membentuk pola pikir digital dan memperkenalkan aplikasi Bulagat serta pendampingan kepada masyarakat dalam menggunakan aplikasi Bulagat agar masyarakat Kepulauan Mentawai dapat menjalankannya dengan lancar. The government is committed to support and facilitate MSME’s to "level up" by utilizing digital technology. However, the results achieved are still not optimal. The Mentawai Islands are the only 3T area in West Sumatra. Even though the Mentawai MSME’s have quite the potential to be developed given the availability of abundant natural resources there. So, as a form of responsibility of Higher Education personnel to community, a marketplace application program was created for the Mentawai region. This application can support MSME’s so as to produce a better economy. The developed Marketplace helps MSME’s from two sides: (1) distribution of Mentawai products outside the region, especially the city of Padang; and (2) promoting MSME’s products through Bulagat promotional media. In order to achieve the success of this goal, of course, an intensive approach is needed with the people of the Mentawai Islands. Therefore, socialization activities were held to form a digital mindset and introduce the Bulagat application and assistance to the community in using the Bulagat application so that the people of the Mentawai Islands could run it fluently.
Co-Authors AA Sudharmawan, AA Abedi, Nurman Adi Arga Arifnur Adrian, Jovi Afdhal Zikri Afdhal Zikri Afriyanti Dwi Kartika Aina Hubby Aziira Al Fajri Alfarizi, Vedo Alfi Syahnum Alifah, Wardatul Alizar Hasan Alzahrah, Amalia Sandi Amalia Sandi Alzahrah Amarta, Tata Bayu Amrullah . Andrew Kurniawan Vadreas Anrisya, Marchella Ardewati, Novisa Ardhana, Fikri Ardian, Nazhifa Najla Aries Munandar AM Arif Rahman Aulia Fikiri Alizar Aziira, Aina Hubby Azim, Rafki Azizi Soniawan Bimbi Santriadi Cahaya Camila Cantika, Annisa Hasifah Darman, Ridho Denta, Dhiya N Derisma, - Dhani Adiatma Rimen Dini Hariyati Adam Dini Hervani Dinur, Rafel Efrizon . Eka, Ugi Meiliya Elyafit, Fikran Shadiq Fachrizky Erdi Prawira Fajril Akbar Fajril Akbar Febby Apri Wenando Fikran Shadiq Elyafit Fisabil Andwi , Dean Ghani Arrasyid Zulkarnaen Hafiz Reyhan Hafizah Hanim Hanalde Andre Hanim, Hafizah Haris Suryamen, Haris Hesti Gravina Hifzhon Alnutari Husnil Kamil Ibrahim, Mahfuz Jailani Indrapriyatna, Ahmad Syafruddin Indri Indri Irsya Dunas Jovi Adrian Juliastrioza Juliastrioza Julyazti, Nadya Fritania Laela Susdiani Lakry Matlaf Putra M Herizki Hamdani M. Hafiz Hersyah M. Imam Sutria Mardaleni . Marizka, FNU Mawaddah, Qisty Meza Silvana Meza Silvana Muhammad Farid Rizki MUHSANATI, MUHSANATI Nadia Nur Saida Namora, Jesi Nefy Puteri Novani Netti . Netti Herawati Nilam Suri Novya Ardiesa Octaviany, Mutia Pratiwindya Pratiwindya Purwoko, Agus Rafel Dinur Rafiqatul Ulya Rafki Azim Rahayu Tifani Rahmadoni, Jefril Rahmi Handayani Rasyiddah, Dini Ratna Aisuwarya Ria Oktaviani Rika Ampuh Hadiguna Riza Perdamaian Riza Perdamaian Saida, Nadia Nur Salsabila Julia Putri Santriadi, Bimbi Sari, Silvia P Shabrina Tamimi Shelvi Anggraini Silvia Permata Sari Soniawan, Azizi Sukma Nirad, Dwi Welly Syakina Triyana Syaputri, Silvia Syifa Chairunnissa D. A Syifa Shavira Tri Winda Rahmadani Triyana, Syakina Tuti Rahmawati Ullya Mega Wahyuni Wahyudi Wahyudi Wahyudi Wardatul Alifah Widya Wulandari Yuliani, Elsha Yura, David Zaini Zaini Zikri, Afdhal Zikrya Hasanah