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All Journal Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Pengabdian Al-Ikhlas Jurnal ABDINUS : Jurnal Pengabdian Nusantara Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Pengabdian Masyarakat Asia Jurnal Orientasi Bisnis dan Entrepreneurship DEVOSI Jurnal Abdimas Ekonomi dan Bisnis Jurnal Abdimas Kartika Wijayakusuma Jurnal Bakti Bagi Bangsa Jurnal Pengabdian Pada Masyarakat Research of Business and Management Human Capital and Organizations Marketing and Business Strategy JOURNAL OF PHILANTHROPY: The Journal of Community Service
Gani, Ariel Nian
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Mengeksplorasi Faktor Pendorong dan Penarik Minat Berwirausaha Mahasiswa: Sebuah Pendekatan Group Model Building Gani, Ariel Nian; Rofi'i, Muhammad
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 6 No 2 (2025): DECEMBER 2025
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v6i2.5869

Abstract

This study examines the cognitive mechanisms underlying university students’ entrepreneurial intentions by analyzing the interplay of push and pull factors. Using a qualitative system dynamics approach through Group Model Building (GMB), a Causal Loop Diagram (CLD) was co-developed with 13 student-entrepreneurs, identifying fifteen interconnected cognitive drivers shaping entrepreneurial decision-making. The results reveal that pull factors particularly self-fulfillment, perceived opportunity, and supportive environments play a dominant role, while push factors primarily act as triggers that intensify entrepreneurial engagement. The CLD further uncovers reinforcing feedback loops in which entrepreneurial action enhances financial capability, social support, and self-efficacy, thereby sustaining intention over time. From a managerial perspective, the findings suggest that universities and policymakers should design entrepreneurship programs that simultaneously reduce barriers to employment dissatisfaction and strengthen opportunity-driven motivations, supported by experiential learning and ecosystem facilitation. Academically, this study contributes by integrating push–pull theory with cognitive mapping and system dynamics, offering a dynamic, feedback-based explanation of entrepreneurial intention that extends beyond static, variable-centered models.
Pelatihan dan Kiat Sukses Shopee Affiliate di Era Digital Masyarakat Desa Kadumaneuh Huda, Nurul; Rofi'i, Muhammad; Gani, Ariel Nian; Haryanti, Sri Chusri; Luhur, Irgi Alfariz; Hamdamin, Nasywa Athaya Ashilah S.U.
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 10 No 2 (2026): Volume 10 Nomor 2 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v10i2.26733

Abstract

Demografi masyarakat Desa Kadumaneuh didominasi oleh pekerja sektor informal dengan penghasilan terbatas, terutama dari kerajinan anyaman pandan. Generasi muda desa ini membutuhkan alternatif sumber penghasilan yang berbasis digital. Kegiatan Pengabdian kepada Masyarakat (PkM) dilakukan untuk melatih masyarakat menjadi Shopee Affiliate sebagai salah satu strategi meningkatkan pendapatan tanpa memerlukan modal besar. Metode pelatihan dilakukan melalui teori dan praktik langsung, mulai dari pendaftaran akun, penyebaran tautan, hingga strategi memilih produk yang potensial. Hasil pretest dan posttest menunjukkan peningkatan signifikan dalam pemahaman peserta. Dari 22 peserta, 19 peserta mengalami kenaikan skor, dengan hasil uji Paired Samples Test menunjukkan nilai Sig. (2-tailed) = 0,001 < 0,05, yang berarti pelatihan berpengaruh nyata terhadap peningkatan pemahaman peserta. Program ini diharapkan menjadi pintu masuk masyarakat Desa Kadumaneuh ke dalam ekosistem ekonomi digital.
Co-Authors Annisa, Intan Tri Any Setianingrum, Any Ashilah, Nasywa Athaya Dimitra, Dwina Reflie Dioni Yurinda Rahmasuciana, Dioni Yurinda Feehily, Webryana Mendy Hagabean, Ananta Hamdamin, Nasywa Athaya Ashilah S.U. Hamdani, Lukman Handayani, Nur Fitria Haryanti, Sri Chusri Hidayah, Taufik Nur Juhaeni, Ade Hilman Kartika Sari, Yulia Lily Deviastri Luhur, Irgi Alfariz Maulana, Aya Yahya Muhammad Faisal Muhammad Rofi'i Novesar, Muhammad Refki Nugroho, Randhy Nurhayati, Ely Nurul Huda Prastiwi, Maheswara Rofi'i, Muhammad Rofi’i, Muhammad Rofi’i, Muhammad Sari, Yulia Kartika Shabrina Zusryn, Alyta Sulyantie, Alya Fitria Supartoto, Supartoto Tulasmiyanti, Novia Tulusmiyanti, Novia Zhafiraah, Nazma Riska