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All Journal Hasanuddin Economics and Business Review Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Southeast Asia Journal of Business, Accounting, and Entrepreneurship Entrepreneurship, Management, and Business Research Journal Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi
Mustafa, Muh. Yushar
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Kajian Literatur: Strategi Personal Selling Melalui Relationship Marketing Pasca Pandemi COVID-19 Abadi, Rahmat Riwayat; Haeruddin, M. Ikhwan Maulana; Mustafa, Muh. Yushar; Data, Muh. Umar; Nurjannah, Nurjannah
Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Vol. 1 No. 1 (2024): FEBRUARY 2024 - JRBME
Publisher : Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi

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Abstract

Salah satu strategi pemasaran yang menjadi kunci bagi organisasi, khususnya perusahaan/unit bisnis, yaitu strategi promosi. Dalam melakukan strategi promosi ada beberapa cara dan salah satunya yaitu strategi personal selling melalui relationship marketing. Penelitian ini pun kemudian menemukan masalah yang masih sedikit terjawab di dalam literatur pemasaran yakni kia tapa saja yang sebaiknya dilakukan oleh unit bisnis dalam menentukan strategi pemasarannya, terkhusus personal selling melalui relationship marketing di era pasca pandemi COVID-19. Dengan pendekatan metode analisis literatur, penelitian ini kemudian menyimpulkan bahwa secara umum, strategi personal selling melalui relationship marketing pasca pandemi COVID-19 di antaranya: (1) berkembangnya  koneksi digital; (2) fokus pada kebutuhan pelanggan; (3) menyediakan nilai tambah; (4) membangun kepercayaan; (5) personalisasi komunikasi; dan (6) menjaga hubungan jangka panjang.
Age of Ultron: Exploring the Transformational Leadership Influence on Marketing Innovation of SMEs (An Investigation Based on the 4I Model of Burns) Mustafa, Muh. Yushar; Ismail, Md. Daud; Haeruddin, M. Ikhwan Maulana; Natsir, Uhud Darmawan; Idris, Muh. Ma'ruf; Akbar, Abdi; Mariñas-Acosta, Caroline
Southeast Asia Journal of Business, Accounting, and Entrepreneurship Vol. 3 No. 1 (2025): MARCH 2025 - SAINS
Publisher : PT Smart Media Makassar

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Leadership is a critical factor in safeguarding the development of SMEs’ marketing innovation. The literature shows that the concept of transformational leadership has gained significant scholarly attention recently. However, there is a scarcity of empirical research on the role of transformational leadership style within the context of small and medium-sized enterprises (SMEs). Additionally, existing studies mainly focus on developed countries ignoring the unique contextual setting of developing countries. In line with such a phenomenon, this study addresses the research gaps by investigating the role of transformational leadership in SMEs’ marketing innovation strategy. The scope of this study is SMEs in the Makassar region of Indonesia. In addition, this study was conducted from July 2024 to February 2025. Through the analysis of the existing studies and the preceding theoretical frameworks, this study identifies several key characteristics of transformational leadership that contribute to the innovative practices of SMEs in Makassar. As such, for theoretical implications, the finding of this study suggests that transformational leadership enhances creativity, encourages risk-taking, and fosters an organisational culture conducive to innovation, ultimately driving the growth and competitiveness of SMEs in the region. For managerial implications, this study offers several insights that may be beneficial for SME owners, especially in helping SMEs to be more highly innovative.
The Transactional Leadership and Employee Job Satisfaction: Exploring the Mediating Effect of Job Environment Inside SMEs Human Resource Improvement Inriani, Inriani; Baso Rachim, Andi Farid; Abdullah, Salma; Mustafa, Muh. Yushar
Entrepreneurship, Management, and Business Research Journal Vol. 2 No. 2 (2025): MARCH 2025 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

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Abstract

Despite numerous studies having been conducted in explaining the role of transactional leadership on employee job satisfaction, this study finds that there is a lack of research in examining the mediation effect of job environment on the relationship of transactional leadership and job satisfaction, specifically in the context of SMEs in emerging countries. Therefore, this study aims to investigate the relationship between transactional leadership and employee job satisfaction within SMEs, with the special emphasis on the mediating effect of job environment. By examining the phenomenon above through a quantitative methodology approach and the application of partial least square measurement, this study finds that in a sample size of 101 SMEs, transactional leadership positively and significantly affects both job environment and employee job satisfaction. Likewise, the role of job environment does affect employee job satisfaction positively and significantly. Intriguingly, this study also finds that job environment has a positive and significant mediating effect on the relationship between transactional leadership and employee job satisfaction. Moreover, the outcome of this study is correspondingly expected to contribute theoretically and managerially to the body of knowledge by offering an insight that later helps managers of SMEs to enhance their employee satisfaction.
The Artificial Intelligence Moderation Impact Inside Tourism SMES’ Transactional Leadership and Organisational Performance: A Business Event Analysis Ampauleng, Ampauleng; Abdullah, Salma; Mustafa, Muh. Yushar; Maulana, Achmad Amzal
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 7 No. 2 (2025): August-December
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.592

Abstract

Literature indicates that many studies are exploring organisational performance with an emphasis on both transformational and transactional leadership styles; unfortunately, this study finds that there are few empirical studies explaining the performance of SMEs, especially tourism SMEs from developing countries, with a focus on transactional leadership style and AI. In doing so, as a research novelty of this study, it is important to investigate the moderating effect of AI on the relationship between transactional leadership style and the performance of SMEs in emerging countries. Drawing on a sample of 192 tourism small and medium-sized enterprises from an emerging country, which is Indonesia, this study applies a quantitative research approach with a purposive sampling technique and analyses the research data through a structural equation modelling approach. The findings of this study reveal that transactional leadership positively and significantly influences organisational performance, with artificial intelligence serving as a positive and significant moderator. Specifically, the presence of artificial intelligence technologies enhances the effectiveness of transactional leadership by facilitating decision-making processes and improving operational efficiency. This study identifies that the extent of artificial intelligence integration is a moderating factor, recommending that organisations must strategically adopt artificial intelligence technologies to maximise leadership effectiveness. This research is also expected to contribute theoretically and managerially to the literature on leadership, organisational study, and technology by emphasising the critical moderating role of artificial intelligence in increasing organisational outcomes, offering practical implications for leaders aiming to leverage technology for improved performance.
JAPANESE ENTERPRISES ROLE ON SMES DEVELOPMENT IN INDONESIA: INSIDE TOBIKO EXPORT AND IMPORT Mustafa, Muh. Yushar; Mustafa, Fahrina; Mustafa, Riad; Mustafa, Rahmat
Hasanuddin Economics and Business Review VOLUME 2 NUMBER 2, 2018
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v2i2.1352

Abstract

The behavior and the performance of firms, which are highlighted on small and medium-sized enterprise (SME) development, have been extensively discussed since few past decades among the scholars and researchers. Nonetheless, most of those studies only concentrate onto Western firms and less is known in South-East Asia firms, especially the firms located in Indonesia. Consistent with the lack of literature mentioned above, the most significant problem within the body of literature is there are also very little comprehensive findings of empirical research in examining the role of foreign enterprises which specialized in flying fish roe product, known as Tobiko or To Bio No Tamago in Japanese, on the development of Indonesian SMEs in general and the development of natives’ wealth and knowledge in particular. To this knowledge, this study thus aims to expound the role of Kanetoku Corporation and Kanematsu Corporation (formerly known as Kanematsu Gosho Ltd.) – as the representative of the foreign firms – on the development of Indonesian SMEs that are originated from South Sulawesi province, especially from Makassar, Takalar, and Mamuju region. Through the application of resource-based view (RBV) as the grounded theory and the emphasis on the underpinning concept of innovation and knowledge-transfer, this study is strongly expected come up with the result that innovation and knowledge transfer provided by Japanese firms intentionally or unintentionally have become the vital factors on the development of South Sulawesi SMEs that can be seen for example within (1) the successful internationalization of South Sulawesi SMEs and amusingly (2) the remarkable discovery of a new habitat of flying fish outside the South Sulawesi province by the South Sulawesi SMEs during the collaboration between Japanese firms.
Co-Authors Abadi, Rahmat Riwayat Abdi Akbar Idris Abdullah, Salma Ampauleng, Ampauleng Baso Rachim, Andi Farid Data, Muh. Umar Inriani Inriani, Inriani Ismail, Md. Daud M. Ikhwan Maulana Haeruddin Mariñas-Acosta, Caroline Maulana, Achmad Amzal Muh. Ma’ruf Idris Mustafa, Fahrina Mustafa, Rahmat Mustafa, Riad Natsir, Uhud Darmawan Nurjannah Nurjannah