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All Journal Jurnal Administrasi Bisnis PROFIT : Jurnal Administrasi Bisnis Martabe : Jurnal Pengabdian Kepada Masyarakat Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Prosiding Seminar Nasional Teknologi Industri Berkelanjutan Jurnal Manajemen dan Bisnis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Conference Proceedings International Conference on Education Innovation and Social Science Business, Entrepreneurship, and Management Journal
Hikmah, Mukhibatul
Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences

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Inclusivity In The Circular Economy: A Systematic Review Of Social Innovation In Developing Regions Nurrohman, Rosyid; Bharata, Wira; Hikmah, Mukhibatul; Nurqamarani, Adisthy Shabrina; Utami, Rezki Aguswidya; Prasetyo, Agus
JURNAL MANAJEMEN DAN BISNIS Vol 4 No 2 (2025): Edisi September 2025- Desember 2025
Publisher : Fakultas Ekonomi Universitas Tjut Nyak Dhien Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jmdb.v4i2.1981

Abstract

Purpose – This study examines how circular economy (CE) practices are developed through social innovation and community engagement in developing countries. It highlights CE not only as an environmental strategy but also as a pathway toward inclusive and sustainable development. Addressing the fragmented nature of CE literature, which often prioritizes technical efficiency while overlooking social participation, institutional support, and gender responsiveness, the study seeks to clarify how CE can be strengthened through grassroots entrepreneurship, community-led innovation, and multi-actor collaboration. Novelty – The originality of this research lies in integrating CE and social innovation literature with a specific focus on MSMEs in developing regions. By combining bibliometric and systematic review methods, the study moves beyond descriptive accounts and identifies theoretical mechanisms, key actors, and structural gaps that remain underexplored in mainstream CE scholarship. Method – A mixed-method approach was employed, integrating a Systematic Literature Review (SLR) with bibliometric analysis. A total of 189 Scopus-indexed articles published between 2010 and 2025 were selected using the PRISMA protocol. The Bibliometrix R-package was applied to examine keyword co-occurrence, thematic clusters, citation inequality, and author collaboration patterns, with particular attention to Global North–South imbalances. Findings – Results demonstrate a gradual shift in CE discourse in developing regions from technical-environmental models toward socially embedded approaches. Social innovation through women-led enterprises, cooperative networks, and community-based entrepreneurship emerges as a critical driver of inclusivity. The review also identifies three conceptual gaps: (1) limited theorization of inclusivity mechanisms in CE, (2) a lack of longitudinal and comparative studies, and (3) weak South–South collaboration and knowledge exchange. Limitations and Implications – This study is limited to English-language, Scopus-indexed publications, which may exclude grey or local-language literature, and it acknowledges methodological biases related to citation inequality and the dominance of Global North perspectives. Nonetheless, the findings provide actionable implications: policymakers should integrate gender-responsive policies into CE programs, strengthen local institutional support for MSMEs, and foster South–South learning platforms. Practitioners are encouraged to co-create inclusive CE models through multi-actor partnerships that enhance resilience, legitimacy, and long-term sustainability.
From Green Product to Green Reputatuin: An Analysis of How Word of Mouth and Innovation Shape A Brand's Sustainability Image Ichwana, Salsabela Oktanur; Sanistasya, Poppy Alvianolita; Arsyad, Annisa Wahyuni; Hikmah, Mukhibatul
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

These Technological advancement in the modern era has significantly transformed how people communicate, making it faster, more efficient, and more accessible. One sector that has experienced rapid growth due to this development is the smartphone industry. Intense competition among manufacturers has driven the emergence of various product innovations to meet consumer needs and preferences, including support for sustainability values. Xiaomi has become one of the leading brands in the Indonesian market by offering affordable pricing strategies through popular sub-brands such as Redmi and Poco. This study is grounded in the Triple Bottom Line theory and the concept of marketing communication as its theoretical framework. The research utilizes a quantitative method with an associative design. The sampling process applied purposive sampling, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS version 4.1.1.2. The findings demonstrate that all direct paths in the proposed model exert a positive and significant effect on Purchase Decisions. However, the indirect effects through Brand Image are not significant, indicating that Brand Image does not mediate the relationship between Word of Mouth and Green Product Innovatioan with Purchase Decisions. Therefore, product innovation and communication strategies should focus directly on influencing consumer Purchase Decisions.
The Effect of Green Products, Green Promotion, and Environmental Knowledge on Purchase Decisions for The Body Shop Products in Samarinda City Sahariah, Siti; Arsyad, Annisa Wahyuni; Hikmah, Mukhibatul; Nadroh, Ummi
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

In recent years, awareness of the importance of sustainability has been increasing across various industries, including skincare and beauty. Consumers now not only consider the effectiveness of products but also their impact on the environment. This study aims to analyze the positive and significant influence of green products, green promotion, and environmental knowledge on purchase decisions for The Body Shop products. This study is a quantitative correlational research. The respondents in this study were The Body Shop consumers in Samarinda City. The sample was obtained using non-probability sampling with purposive sampling and employing multiple linear regression analysis techniques, with SPSS Statistics 31 as the analysis tool. The results of the study indicate that green products, green promotion, and environmental knowledge have a positive and significant influence on purchase decisions, thereby validating all hypotheses in this study.
Co-Authors Agus Prasetyo Althalets, Faries Andrean, Andrean Anni Rahimah Arsyad, Annisa Wahyuni Cacik Rut Damayanti Ferina Nurlaily Hakim, Ahmad Firman Hakim, Rahman Usnul Hamzi Safaruddin, Awal Hijrah,  Lailatul Ichwana, Salsabela Oktanur Marlina Marlina Mustika Ratna, Nur Nadroh, Ummi Poppy Alvianolita Sanistasya Rayhad Tanzil Rijal Niswardi, Muhammad Rosyid Nurrohman Sahariah, Siti Saparila Worokinasih Suhadak Suhadak Tiara Almira Pratiwi Ummi Nadroh Utami, Rezki Aguswidya Wediawati, Tuti Wira bharata Youventis Masi, Filemon Zacky Villareal, Bilal