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All Journal ProBank: Jurnal Ekonomi dan Perbankan Journal of Business & Banking Among Makarti SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Yumary: Jurnal Pengabdian kepada Masyarakat Annals of Human Resource Management Research Abdi Makarti International Journal of Entrepreneurship, Business, and Creative Economy Jurnal Pengabdian Masyarakat Bangsa Fokus Abdimas Journal of Accounting and Finance Perwira Journal of Economics and Business (PJEB) J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Yanuar Surya Putra
Sekolah Tinggi Ilmu Ekonomi AMA Salatiga
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Praktik Pemasaran Pada Perusahaan Farmasi Multinasional Di Indonesia Dalam Bingkai Virtue Ethics Mendorong Terciptanya Keunggulan Kompetitif Wijayanti, Sari; Kusuma, Triana Hasty; Poluan, Stevi Jimry; Nisa, Rizka Fatkhin; Putra, Yanuar Surya
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v13i2.561

Abstract

The marketing strategies employed by multinational pharmaceutical corporations in Indonesia are closely related to the ethical dimensions and their capacity to enhance competitiveness within the marketplace. The objective of this research is to formulate a mini-theory concerning the development of propositions derived from emerging theoretical frameworks. The methodology adopted in this investigation was a qualitative approach, utilizing secondary data sourced from way back machine, corporate search engines and online resources. The focal subjects of this inquiry comprise three multinational pharmaceutical entities operating in Indonesia, specifically Eisai Indonesia and Roche Indonesia. The findings of this study culminate in the assertion that marketing practices at multinational pharmaceutical firms, bolstered by ethical considerations, significantly impact competitive advantage.
Determinan innovative work behavior generasi Z: dengan grit sebagai pemoderasi Putra, Yanuar Surya; Utomo, Hardi; Istiyani, Ambar
Journal of Business & Banking Vol 14 No 1: May-October (2024)
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v14i1.4443

Abstract

Generation Z is a new worker demographic beginning to dominate the workplace. This study aims to investigate and explain the impact of workplace ostracism and job stress on innovative work behavior among Generation Z employees in Salatiga, using grit as a moderating variable. Companies are also anticipated to become aware of the influence of workplace ostracism and job stress on Gen Z employees’ grit and innovative work behavior, allowing them to develop HR management methods to foster innovative work behavior from Gen Z employees. The study was conducted in Salatiga, with 366 samples from Generation Zrespondents. The analysis technique employed was Moderating Structural Equation Modeling with SmartPLS. The fndings of this study indicate that grit can be a variable that reduces the negative impact of workplace ostracism and job stress on the innovative work behavior of Gen Z employees, implying that to foster innovative workplace behavior, companies must also be able to encourage high grit in their employees, particularly Gen Z employees. Managers must be able to educate employees on the value of grit in establishing long-term success and innovative work behavior.
Developing organizational resilience with the mediating role of leader – Member exchange Putra, Yanuar Surya; Istiyani, Ambar
Annals of Human Resource Management Research Vol. 2 No. 1 (2022): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v2i1.1120

Abstract

Purpose: The purpose of this research is to investigate the effect of social capital and organizational flexibility toward organizational resilience, with the mediating role of leader – member exchange (LMX) in higher education institutions in Salatiga, Central Java, Indonesia. Research methodology: This research will be conducted in Salatiga by taking a total number of lecturers at three higher education organizations in Salatiga, the samples were taken 245 lecturers and educational personnel. This study used purposive_sampling as a sampling technique, and the analysis instrument is path_analysis with Partial Least Square (PLS) using SmartPLS. Results: The direct effect indicates that social capital and organizational flexibility positively influence organizational resilience, and LMX mediates the relation between_social_capital_and_organizational flexibility towards organizational resilience_in higher education institutions in Salatiga. Limitations: The limitation of this study, is that this study only took lecturers and educational personnel as research samples, while to determine organizational resilience, it required the involvement of all organizational components, besides that the exogenous variables selected were limited to individual and organizational variables. Contribution:  The results of this study contribute to the field of management, especially human resource management, specifically this research provides input to increase organizational resilience through the development and the activity to manage social_capital_and_organizational flexibility, involving the role of leader-member in the organization.
Green HRM and Environmental Performance in Hospitality Sector: The Roles of Employee Innovation and Environmental Regulation Putra, Yanuar Surya; Istiyani, Ambar
International Journal of Entrepreneurship, Business, and Creative Economy Vol. 6 No. 1 (2026): January
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v6i1.3043

Abstract

Human resources are crucial to an organization's environmental success. Green HRM practices and green innovative work behavior provide a foundation for enterprises to manage their environmental performance effectively. This study aims to promote environmentally conscious green HRM and innovative work behavior to enhance the environmental performance of hospitality sector firms in Salatiga through the role of environmental regulation as a moderator. The number of samples is 271 employees in the hospitality sector. Additionally, data collection was conducted via a survey, and the analysis tool used was partial least squares-based mediating and moderating structural equation modeling. The result showed that in the hospitality sector, Green Innovative Work Behavior (GIWB) acts as a crucial mediator between Green Human Resources Management (GHRM) and environmental performance. Furthermore, environmental regulation moderates the relationship between Green Human Resources Management (GHRM), Green Innovative Work Behavior (GIWB), and environmental performance in the hospitality sector. When environmental regulations are stringent, they strengthen the impact of GHRM on GIWB, leading to enhanced environmental performance. Enhancing GHRM practices to foster GIWB can be crucial for achieving compliance and excelling in environmental performance. Even in less regulated environments, organizations can use GHRM to foster a culture of innovation that anticipates future regulatory changes, ensuring they remain ahead of the curve in environmental sustainability.
Pengembangan Digital Marketing Rujak Cireng Rezeqi Melalui Platform Sosial Media Rahmawati, Dwi Maulida; Pratama, Riyano Riski; Sulistyani, Rahmah Dwi; Antonie, Larasita Permata; Viyanto, Adi; Kencana, Indra Galuh Surya; Apriyanto, Alif; Putra, Yanuar Surya
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 12 (2026): Februari
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i12.4004

Abstract

Program pengabdian masyarakat ini bertujuan untuk mengembangkan strategi digital marketing guna memperluas jangkauan pasar dan meningkatkan eksistensi digital UMKM Rujak Cireng Rezeqi di Salatiga. Permasalahan utama yang dihadapi mitra adalah ketergantungan pada pemasaran konvensional melalui sistem konsinyasi serta belum optimalnya pemanfaatan media digital. Metode pelaksanaan kegiatan meliputi observasi lapangan, pendampingan intensif, pembuatan dan optimalisasi akun media sosial (Instagram dan TikTok), pengembangan konten promosi visual, serta pendaftaran platform pemesanan online melalui Shopee Food. Selain itu, dilakukan integrasi pemasaran offline dan online melalui aktivitas promosi di Pasar Tiban Jalan Lingkar Selatan Salatiga. Hasil kegiatan menunjukkan adanya peningkatan brand awareness serta terbentuknya infrastruktur digital yang mendukung pemasaran produk secara berkelanjutan. Pemilik usaha juga mengalami peningkatan literasi dan keterampilan dalam mengelola pemasaran digital secara mandiri. Program ini membuktikan bahwa penerapan strategi digital marketing yang terintegrasi mampu menjadi solusi efektif bagi UMKM sektor makanan beku dalam memperluas pasar dan meningkatkan daya saing di era ekonomi digital.   
Co-Authors Ambar Istiyani Ameilia, Deva Anggraini, Intan Ariesta Antonie, Larasita Permata Apriyanto, Alif Ariyadi, Dody Bertha Kusuma Wardhani Bertha Kusuma Wardhani, Bertha Kusuma Dwi Aryani Endang Purwanti Fitri Wulandini Gatot Sasongko Hardi Utomo Ika Kurniawati Istiyani, Ambar Kencana, Indra Galuh Surya Kusuma, Triana Hasty Lieli Suharti Mada Adi Wibowo, Mada Adi Manasikana, Arina Mar'ati, Fudji Sri Maria Entina Puspita Mohammad Triangga Yudith Oktafian Nisa, Rizka Fatkhin Pandi Afandi Pandi Afandi Poluan, Stevi Jimry Pratama, Riyano Riski Puspita, Maria Entina Rahmawati, Dwi Maulida Rianto Rianto Rina Sari Qurniawati, Rina Sari Riyanti, Budi Sari Wijayanti Setiawan, Nicko Kurnia Setya Aji Pratama Sri Pujiasih Sulistyani, Rahmah Dwi Uswatun Khasanah Viyanto, Adi Wicaksono, Aditya Rangga Yuliarto Yuliarto