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All Journal ProBank: Jurnal Ekonomi dan Perbankan Journal of Business & Banking Among Makarti SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Yumary: Jurnal Pengabdian kepada Masyarakat Annals of Human Resource Management Research Abdi Makarti International Journal of Entrepreneurship, Business, and Creative Economy International Journal of Entrepreneurship and Sustainability Studies Jurnal Pengabdian Masyarakat Bangsa Fokus Abdimas Journal of Accounting and Finance Perwira Journal of Economics and Business (PJEB) Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi
Yanuar Surya Putra
Sekolah Tinggi Ilmu Ekonomi AMA Salatiga
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Praktik Pemasaran Pada Perusahaan Farmasi Multinasional Di Indonesia Dalam Bingkai Virtue Ethics Mendorong Terciptanya Keunggulan Kompetitif Wijayanti, Sari; Kusuma, Triana Hasty; Poluan, Stevi Jimry; Nisa, Rizka Fatkhin; Putra, Yanuar Surya
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v13i2.561

Abstract

The marketing strategies employed by multinational pharmaceutical corporations in Indonesia are closely related to the ethical dimensions and their capacity to enhance competitiveness within the marketplace. The objective of this research is to formulate a mini-theory concerning the development of propositions derived from emerging theoretical frameworks. The methodology adopted in this investigation was a qualitative approach, utilizing secondary data sourced from way back machine, corporate search engines and online resources. The focal subjects of this inquiry comprise three multinational pharmaceutical entities operating in Indonesia, specifically Eisai Indonesia and Roche Indonesia. The findings of this study culminate in the assertion that marketing practices at multinational pharmaceutical firms, bolstered by ethical considerations, significantly impact competitive advantage.
Developing organizational resilience with the mediating role of leader – Member exchange Putra, Yanuar Surya; Istiyani, Ambar
Annals of Human Resource Management Research Vol. 2 No. 1 (2022): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v2i1.1120

Abstract

Purpose: The purpose of this research is to investigate the effect of social capital and organizational flexibility toward organizational resilience, with the mediating role of leader – member exchange (LMX) in higher education institutions in Salatiga, Central Java, Indonesia. Research methodology: This research will be conducted in Salatiga by taking a total number of lecturers at three higher education organizations in Salatiga, the samples were taken 245 lecturers and educational personnel. This study used purposive_sampling as a sampling technique, and the analysis instrument is path_analysis with Partial Least Square (PLS) using SmartPLS. Results: The direct effect indicates that social capital and organizational flexibility positively influence organizational resilience, and LMX mediates the relation between_social_capital_and_organizational flexibility towards organizational resilience_in higher education institutions in Salatiga. Limitations: The limitation of this study, is that this study only took lecturers and educational personnel as research samples, while to determine organizational resilience, it required the involvement of all organizational components, besides that the exogenous variables selected were limited to individual and organizational variables. Contribution:  The results of this study contribute to the field of management, especially human resource management, specifically this research provides input to increase organizational resilience through the development and the activity to manage social_capital_and_organizational flexibility, involving the role of leader-member in the organization.
WORK CULTURE DAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR: STRATEGI PENGUATAN KINERJA PEGAWAI DI NGO TRIPLE F Fauziah Nuraini Siregar; Yanuar Surya Putra
Among Makarti Vol 19, No 1 (2026): Among Makarti
Publisher : STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v19i1.989

Abstract

ABSTRACTThis study aims to examine the effect of work culture on employee performance with Organizational Citizenship Behavior (OCB) as a mediating variable at NGO Triple F Indonesia. The research employed a quantitative approach with an explanatory research design. The population consisted of all employees of NGO Triple F Indonesia, and a saturated sampling technique was applied, whereby all employees were included as respondents. Data were collected through questionnaires and analyzed using SPSS, including Pearson Product Moment validity testing, Cronbach’s Alpha reliability testing, multiple linear regression, and path analysis. The findings indicate that work culture has a positive and significant effect on OCB. Work culture also positively influences employee performance, while OCB contributes positively to employee performance. Furthermore, path analysis reveals that OCB mediates the relationship between work culture and employee performance, as evidenced by the greater indirect effect compared to the direct effect. These findings suggest that a strong work culture can enhance employee performance by fostering voluntary behaviors that support organizational effectiveness. Therefore, strengthening organizational work culture and encouraging OCB are essential managerial strategies for improving employee performance and sustaining organizational effectiveness in non-profit organizations.ABSTRAKPenelitian ini bertujuan untuk menganalisis pengaruh budaya kerja terhadap kinerja pegawai dengan Organizational Citizenship Behavior (OCB) sebagai variabel mediasi pada NGO Triple F Indonesia. Penelitian menggunakan pendekatan kuantitatif dengan metode eksplanatori. Populasi penelitian adalah seluruh pegawai NGO Triple F Indonesia, dengan teknik sampling jenuh sehingga seluruh anggota populasi dijadikan responden. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan bantuan SPSS melalui uji validitas Pearson Product Moment, uji reliabilitas Cronbach’s Alpha, regresi linier berganda, dan analisis jalur. Hasil penelitian menunjukkan bahwa budaya kerja berpengaruh positif dan signifikan terhadap OCB. Budaya kerja juga berpengaruh positif terhadap kinerja pegawai, meskipun pengaruhnya relatif lebih rendah dibandingkan pengaruhnya terhadap OCB. Selanjutnya, OCB berpengaruh positif terhadap kinerja pegawai. Hasil analisis jalur menunjukkan bahwa OCB mampu memediasi pengaruh budaya kerja terhadap kinerja pegawai, yang ditunjukkan oleh besarnya pengaruh tidak langsung yang lebih tinggi dibandingkan pengaruh langsung. Temuan ini mengindikasikan bahwa budaya kerja yang kuat dapat meningkatkan kinerja pegawai melalui pembentukan perilaku sukarela yang mendukung efektivitas organisasi. Oleh karena itu, penguatan budaya kerja dan pengembangan OCB menjadi strategi penting dalam meningkatkan kinerja pegawai pada organisasi non-profit.
Green HRM and Environmental Performance in Hospitality Sector: The Roles of Employee Innovation and Environmental Regulation Yanuar Surya Putra; Ambar Istiyani
International Journal of Entrepreneurship, Business, and Creative Economy Vol. 6 No. 1 (2026): January
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v6i1.3043

Abstract

Human resources are crucial to an organization's environmental success. Green HRM practices and green innovative work behavior provide a foundation for enterprises to manage their environmental performance effectively. This study aims to promote environmentally conscious green HRM and innovative work behavior to enhance the environmental performance of hospitality sector firms in Salatiga through the role of environmental regulation as a moderator. The number of samples is 271 employees in the hospitality sector. Additionally, data collection was conducted via a survey, and the analysis tool used was partial least squares-based mediating and moderating structural equation modeling. The result showed that in the hospitality sector, Green Innovative Work Behavior (GIWB) acts as a crucial mediator between Green Human Resources Management (GHRM) and environmental performance. Furthermore, environmental regulation moderates the relationship between Green Human Resources Management (GHRM), Green Innovative Work Behavior (GIWB), and environmental performance in the hospitality sector. When environmental regulations are stringent, they strengthen the impact of GHRM on GIWB, leading to enhanced environmental performance. Enhancing GHRM practices to foster GIWB can be crucial for achieving compliance and excelling in environmental performance. Even in less regulated environments, organizations can use GHRM to foster a culture of innovation that anticipates future regulatory changes, ensuring they remain ahead of the curve in environmental sustainability.
Pengaruh Kualitas Pelayanan dan Persepsi Harga Terhadap Loyalitas Pelanggan Melalui Customer Experience Pondok Keluarga Osamaliki Salatiga Nurhayati; Yanuar Surya Putra
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 6 No. 2 (2026): Juli
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v6i2.5119

Abstract

Intensifying competition in the accommodation sector requires business operators to not only offer competitive pricing but also deliver superior service quality in order to create positive and sustainable customer experiences. This study aims to examine the effect of service quality and price perception on customer loyalty through customer experience at Pondok Keluarga Osamaliki Salatiga. This research employs a quantitative approach using a causal associative method. The sampling technique applied was purposive sampling, involving 98 respondents who had stayed at the accommodation at least once. Primary data were collected through a structured questionnaire that had passed validity and reliability testing. Data analysis was conducted using multiple linear regression and path analysis. The results indicate that service quality and price perception have a positive and significant effect on customer experience. Furthermore, service quality, price perception, and customer experience significantly influence customer loyalty, both partially and simultaneously. Customer experience demonstrates the strongest influence on customer loyalty. Path analysis reveals that customer experience acts as a partial mediator in the relationship between service quality and price perception on customer loyalty. Empirically, the total effect of service quality on customer loyalty is greater than that of price perception. These findings highlight the strategic importance of managing service quality that consistently enhances customer experience in fostering long-term customer loyalty within the family accommodation sector.   Abstrak Persaingan pada sektor akomodasi menuntut pelaku usaha untuk tidak hanya menawarkan harga yang kompetitif, tetapi juga mampu memberikan kualitas pelayanan yang unggul guna menciptakan pengalaman pelanggan yang positif dan berkelanjutan. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan persepsi harga terhadap loyalitas pelanggan melalui customer experience pada Pondok Keluarga Osamaliki Salatiga. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif kausal. Teknik pengambilan sampel dilakukan secara purposive sampling dengan jumlah responden sebanyak 98 tamu yang pernah menginap minimal satu kali. Data primer diperoleh melalui kuesioner yang telah diuji validitas dan reliabilitasnya, kemudian dianalisis menggunakan regresi linier berganda dan analisis jalur (path). Hasil penelitian menunjukkan bahwa kualitas pelayanan dan persepsi harga berpengaruh positif dan signifikan terhadap customer experience. Selain itu, kualitas pelayanan, persepsi harga, dan customer experience terbukti berpengaruh signifikan terhadap loyalitas pelanggan, baik secara parsial maupun simultan. Customer experience memiliki pengaruh paling dominan terhadap loyalitas pelanggan. Hasil analisis jalur menunjukkan bahwa customer experience berperan sebagai mediator parsial dalam hubungan antara kualitas pelayanan dan persepsi harga terhadap loyalitas pelanggan. Secara empiris, pengaruh total kualitas pelayanan terhadap loyalitas pelanggan lebih besar dibandingkan persepsi harga. Temuan ini menegaskan bahwa pengelolaan kualitas pelayanan yang konsisten dan berorientasi pada pengalaman pelanggan merupakan strategi penting dalam membangun loyalitas pelanggan jangka panjang pada sektor akomodasi keluarga.
Pengembangan Digital Marketing Rujak Cireng Rezeqi Melalui Platform Sosial Media Dwi Maulida Rahmawati; Riyano Riski Pratama; Rahmah Dwi Sulistyani; Larasita Permata Antonie; Adi Viyanto; Indra Galuh Surya Kencana; Alif Apriyanto; Yanuar Surya Putra
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 12 (2026): Februari
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i12.4004

Abstract

Program pengabdian masyarakat ini bertujuan untuk mengembangkan strategi digital marketing guna memperluas jangkauan pasar dan meningkatkan eksistensi digital UMKM Rujak Cireng Rezeqi di Salatiga. Permasalahan utama yang dihadapi mitra adalah ketergantungan pada pemasaran konvensional melalui sistem konsinyasi serta belum optimalnya pemanfaatan media digital. Metode pelaksanaan kegiatan meliputi observasi lapangan, pendampingan intensif, pembuatan dan optimalisasi akun media sosial (Instagram dan TikTok), pengembangan konten promosi visual, serta pendaftaran platform pemesanan online melalui Shopee Food. Selain itu, dilakukan integrasi pemasaran offline dan online melalui aktivitas promosi di Pasar Tiban Jalan Lingkar Selatan Salatiga. Hasil kegiatan menunjukkan adanya peningkatan brand awareness serta terbentuknya infrastruktur digital yang mendukung pemasaran produk secara berkelanjutan. Pemilik usaha juga mengalami peningkatan literasi dan keterampilan dalam mengelola pemasaran digital secara mandiri. Program ini membuktikan bahwa penerapan strategi digital marketing yang terintegrasi mampu menjadi solusi efektif bagi UMKM sektor makanan beku dalam memperluas pasar dan meningkatkan daya saing di era ekonomi digital.   
Determinan innovative work behavior generasi Z: dengan grit sebagai pemoderasi Yanuar Surya Putra; Hardi Utomo; Ambar Istiyani
Journal of Business & Banking Vol 14 No 1 (2024): May-October (2024)
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v14i1.4443

Abstract

Generation Z is a new worker demographic beginning to dominate the workplace. This study aims to investigate and explain the impact of workplace ostracism and job stress on innovative work behavior among Generation Z employees in Salatiga, using grit as a moderating variable. Companies are also anticipated to become aware of the influence of workplace ostracism and job stress on Gen Z employees’ grit and innovative work behavior, allowing them to develop HR management methods to foster innovative work behavior from Gen Z employees. The study was conducted in Salatiga, with 366 samples from Generation Zrespondents. The analysis technique employed was Moderating Structural Equation Modeling with SmartPLS. The fndings of this study indicate that grit can be a variable that reduces the negative impact of workplace ostracism and job stress on the innovative work behavior of Gen Z employees, implying that to foster innovative workplace behavior, companies must also be able to encourage high grit in their employees, particularly Gen Z employees. Managers must be able to educate employees on the value of grit in establishing long-term success and innovative work behavior.
Co-Authors Adi Viyanto Alif Apriyanto Ambar Istiyani Ambar Istiyani Ambar Istiyani Ameilia, Deva Anggraini, Intan Ariesta Ariyadi, Dody Bertha Kusuma Wardhani Bertha Kusuma Wardhani, Bertha Kusuma Dian Pramesti, Novita Dwi Aryani Dwi Maulida Rahmawati Endang Purwanti Fauziah Nuraini Siregar Fitri Wulandini Gatot Sasongko Hardi Utomo Hardi Utomo Ika Kurniawati Indra Galuh Surya Kencana Istiyani, Ambar Larasita Permata Antonie Lieli Suharti Mada Adi Wibowo, Mada Adi Manasikana, Arina Mar'ati, Fudji Sri Maria Entina Puspita Mohammad Triangga Yudith Oktafian Nurhayati Pandi Afandi Pandi Afandi Poluan, Stevi Jimry Puspita, Maria Entina Rahmah Dwi Sulistyani Rianto Rianto Rina Sari Qurniawati, Rina Sari Riyano Riski Pratama Riyanti, Budi Rizka Fatkhin Nisa Sari Wijayanti Setiawan, Nicko Kurnia Setya Aji Pratama Sri Pujiasih Triana Hasty Kusuma Uswatun Khasanah Wicaksono, Aditya Rangga Yuliarto Yuliarto