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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi JAKPP : Jurnal Analisis Kebijakan & Pelayanan Publik International Journal of Artificial Intelligence Research JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmiah Ecosystem Journal Of Management Science (JMAS) TADBIR: Jurnal Manajemen Dakwah FDIK IAIN Padangsidimpuan Journal of Social and Policy Issues Publician: Journal of Public Service, Public Policy, and Administrastion Paradigma Journal of Administration
Anas, Ali
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Journal : Jurnal Ilmiah Ecosystem

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Strategi Bisnis Perempuan Pedagang Asongan di Pelabuhan Nusantara Kota Pare-Pare, Sulawesi Selatan Asmirah, Asmirah; Manda, Darmawati; Anas, Ali
Jurnal Ilmiah Ecosystem Vol. 25 No. 2 (2025): Ecosystem Vol. 25 No 2, Mei - Agustus Tahun 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35965/eco.v25i2.7410

Abstract

Tingkat partisipasi angkatan kerja perempuan di sektor informal belum dapat memberikan penghasilan yang cukup untuk meningkatkan kesejahteraannya meski kesempatan kerja sektor informal senantiasa mengalami peningkatan. Fokus analisis terdiri dari 5 (lima) strategi berdagang asongan yaitu strategi bertahan menjalankan usaha, strategi penetapan harga, strategi pemasaran, strategi pengorganisasian diri dalam kelompok, dan strategi berinteraksi di pelabuhan. Jenis penelitian kualitatif menggunakan strategi fenomenologi. Informan penelitian di pilih secara purposive sampling. Teknik pengumpulan data dilakukan melalui observasi, wawancara mendalam, dan dokumentasi. Hasil penelitian menunjukkan bahwa : 1) menjaga kesehatan, kepemilikan modal, membangun kebersamaan serta tidak melanggar norma masyarakat. 2) mengetahui harga yang ditetapkan oleh pesaing sebelum menentukan harga barang sendiri dan memperhatikan keadaan dan kelangkaan barang, 3) berupaya mendekati pembeli sejak di dermaga pelabuhan sampai di atas kapal, 4) sebagai bagian dari kelopok dan menjadi anggota nyang sahterdaftar dapat membantu mengatasi hambatan yang dihadapi oleh individu, 5) melakukan interaksi di pelabuhan karena alasan ekonomi juga krena alasan sosial. The level of female labor force participation in the informal sector has not yet provided sufficient income to improve their welfare, even though informal sector employment opportunities are consistently increasing. The focus of the analysis consists of five hawking strategies: business survival strategies, pricing strategies, marketing strategies, self-organization strategies within groups, and interaction strategies at the port. This qualitative research used a phenomenological strategy. Research informants were selected using purposive sampling. Data collection techniques were conducted through observation, in-depth interviews, and documentation. The results of the study indicate that: 1) maintaining health, capital ownership, building togetherness, and not violating community norms; 2) knowing the prices set by competitors before setting their own prices and paying attention to the condition and scarcity of goods; 3) trying to approach buyers from the port dock until boarding the ship; 4) being part of a group and being a legally registered member can help overcome obstacles faced by individuals; 5) interacting at the port for both economic and social reasons.
Co-Authors . Asmirah Abd. Haris Abdullah, Muh. Tang Afrisal, Ade ferry Arula, Alifia Mustika Delly Mustafa Dhani, Arung Iriawan, Hermanu Juharni, Juharni Manda, Darmawati Mohamad, Mahathir Muhammad Arman Muhammad Nurjaya Murfat, Moh Zulkifli Murfat, Moh. Zulfachmi Nurhaedah Nurhaedah Ridho, Muhmmad Syamsuddin Maldun Tompo, Natsir Zulfitriani Murfat