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Pratminingsih, Sri Astuti
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Transportation Other

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Impulse Buying and the Mediating Role of Positive Emotion Supriatno, Gun Gun; Pratminingsih, Sri Astuti
Jurnal E-Bis Vol 9 No 2 (2025): Vol.9 No.2 2025
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v9i2.2660

Abstract

The beauty industry in Indonesia continues to grow in line with the increasing use of e-commerce, particularly among Generation Z. This phenomenon has led to the rise of impulsive buying behavior influenced by hedonic motives and digital promotions such as flash sales. This study examines the influence of hedonic consumption and flash sales on impulse buying among Generation Z in West Java, with positive emotion as a mediating variable. A quantitative approach was employed with data collected from 160 purposively sampled respondents through a Likert-scale questionnaire. Data were analyzed using multiple linear regression and the Sobel test in SPSS 25. Findings indicate that both hedonic consumption and flash sales positively and significantly affect impulse buying, directly and indirectly through positive emotion. The study contributes to understanding how emotional responses reinforce digital marketing strategies in the Indonesian beauty industry.
Pengaruh Kepemimpinan dan Komunikasi Terhadap Budaya Risiko Studi di PT PLN (Persero) Unit Induk Distribusi Jawa Barat Yuliana, Lady; Pratminingsih, Sri Astuti
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i8.61199

Abstract

Penelitian ini menganalisis pengaruh kepemimpinan dan komunikasi terhadap budaya risiko di PT PLN (Persero) Unit Induk Distribusi Jawa Barat. Latar belakang penelitian didasari pada disparitas hasil Risk Maturity Index (RMI) tahun 2024 yang menunjukkan kesenjangan antara aspek budaya dan kapasitas risiko (4,6/5) dengan proses, kontrol, dan komunikasi risiko (3,9/5), serta hasil implementasi (2,78/5). Penelitian menggunakan metode kuantitatif survei dengan analisis regresi linier berganda melalui SPSS versi 27. Sampel penelitian berjumlah 95 responden yang diperoleh dengan teknik stratified random sampling dari populasi pegawai struktural dan tim manajemen risiko. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan kuesioner. Hasil penelitian menunjukkan bahwa kepemimpinan berpengaruh positif dan signifikan terhadap budaya risiko dengan nilai t-hitung 3,246 > t-tabel 1,986 dan signifikansi 0,002 < 0,05. Komunikasi juga berpengaruh positif dan signifikan terhadap budaya risiko dengan nilai t-hitung 2,498 > t-tabel 1,986 dan signifikansi 0,014 < 0,05. Secara simultan, kepemimpinan dan komunikasi memberikan pengaruh signifikan terhadap budaya risiko dengan F-hitung 13,318 > F-tabel 3,10 dan signifikansi 0,000 < 0,05. Analisis determinasi menunjukkan bahwa kepemimpinan dan komunikasi secara simultan memberikan kontribusi sebesar 22,5% terhadap budaya risiko, sedangkan sisanya 77,5% dipengaruhi oleh faktor lain yang tidak diteliti.
Digital Marketing Strategy for Snack MSME (Micro, Small and Medium Enterprises) Landbutter Bakery during The Covid-19 Pandemic Hadi, Belani Asmara; Pratminingsih, Sri Astuti
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Snack MSME (Micro, Small and Medium Enterprises) business unit categories are currently one of the most promising to grow. The objective of this research was to develop digital marketing strategies for Landbutter Bakery, a Snack MSME (Micro, Small and Medium Enterprises) located in Bandung City, West Java, Indonesia. The study employs a qualitative descriptive approach to explore Landbutter Bakery's digital marketing strategies in promoting their products during the Covid-19 pandemic. The data analysis follows the Miles and Huberman method, involving several stages including data collection, data presentation, data reduction, and drawing conclusions in an interactive process. The results of the study show that, first, the implementation of the "Finest Food Delight" branding is an integral aspect of Landbutter Bakery's digital marketing strategy aimed at attracting an increase in customer orders., this is supported by qualitative analysis using the Miles and Huberman method (1994). Second, the process of digital marketing involves conducting online marketing activities and implementing 8 (eight) stages of content marketing. (Kotler, 2017). Third, social media as a digital marketing strategy has been quite successful in boosting the growth of customer's orders of Landbutter Bakery's products.
THE INFLUENCE OF ORGANIZATIONAL CULTURE, LEADERSHIP STYLE, AND MOTIVATION ON EMPLOYEE PERFORMANCE Hamidah, Nesa Awalya Choirunnissa; Pratminingsih, Sri Astuti; Perwiranegara, Agus Alamsyah
Prestise: Jurnal Pengabdian Kepada Masyarakat Bidang Ekonomi dan Bisnis Vol. 5 No. 1 (2025): Jurnal Pengabdian Kepada Masyarakat Bidang Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/prestise.v5i1.48833

Abstract

This study analyzes the influence of organizational culture, leadership style, and motivation on employee performance at the Defense Information Bureau, Secretariat General of the Ministry of Defense of the Republic of Indonesia. The research object was selected due to its strategic role in state defense information management, where human resource performance is a crucial factor. The research aims to empirically test the partial and simultaneous effects of these three independent variables on employee performance. This research employs a quantitative method with an explanatory approach. Data were collected through closed-ended questionnaires distributed to 52 permanent employees of the Defense Information Bureau, selected using a purposive sampling technique. Data analysis was conducted using SPSS 25 software, including validity, reliability, classical assumption tests, and multiple linear regression analysis. The results show that, partially, organizational culture and motivation have a positive and significant influence on employee performance, whereas leadership style does not show a significant effect. Simultaneously, the three independent variables collectively have a significant impact on employee performance, with a coefficient of determination (R2) of 41.3%. The main conclusion is that organizational culture and motivation are the dominant factors shaping performance in this environment, making the reinforcement of work values and continuous motivation development strategic recommendations.
Meningkatkan Retensi Pegawai Melalui Work - Life Balance Dan Employee Engagement Pada Perusahaan Listianawati, Titin; Pratminingsih, Sri Astuti
Jurnal Ekuilnomi Vol. 7 No. 3 (2025): Ekuilnomi Vol 7(3), Nov 2025
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/3fvwhs08

Abstract

Tingginya tingkat turnover intention di kalangan tenaga kerja menjadi tantangan strategis bagi perusahaan dalam mempertahankan stabilitas organisasi. Penelitian ini bertujuan untuk menganalisis pengaruh work-life balance dan employee engagement terhadap turnover intention pada pegawai De Project Indonesia. Metode yang digunakan adalah pendekatan kuantitatif asosiatif, dengan teknik pengumpulan data melalui penyebaran kuesioner kepada 35 responden menggunakan metode total sampling. Hasil penelitian menunjukkan bahwa kedua variabel independen, baik secara parsial maupun simultan, berpengaruh signifikan terhadap turnover intention. Nilai koefisien korelasi antara work-life balance dan turnover intention sebesar 0,959 dan employee engagement sebesar 0,956, dengan nilai R Square sebesar 0,969. Temuan ini menunjukkan bahwa keseimbangan antara pekerjaan dan kehidupan pribadi serta keterlibatan pegawai secara emosional dan psikologis memainkan peran penting dalam menurunkan niat keluar dari perusahaan. Oleh karena itu, strategi manajerial yang berfokus pada peningkatan kesejahteraan kerja dan partisipasi aktif pegawai menjadi kunci dalam menciptakan lingkungan kerja yang sehat dan berkelanjutan. Penelitian ini memberikan kontribusi bagi pengembangan kebijakan sumber daya manusia yang efektif dalam sektor jasa profesional
Co-Authors ., Zulganef Agus Alamsyah Perwiranegara, Agus Alamsyah Brahmana, Sunardi. S Dadang Suhardi Eriana Astuty Fauziah, Wita Febrianti, R. Adjeng Mariana Hadi, Belani Asmara Hamdani, Maulana Hamidah, Nesa Awalya Choirunnissa Indra Setiawan Juningsih, Juningsih Listianawati, Titin Lusiana, Desi Mahendra, Allana Veda Mahmudah, Nji Raden Laila Mariana Rachmawati Mariana, R. Adjeng Maulana, Adrian Milasari, Roza Munggaran, Audilla Putri Ningrum, Risya Lestari Purwaningdyah, Sri Wiludjeng Sunu Rashela, Windy Sulaeman, Tina Emillia Supriatno, Gun Gun Suryana Suryana Syafie, Nur Aima Wibowo, Teguh Solih Setiyo Widyatami, Kania Yuliana, Lady Zulganef , Zulganef Zulganef Zulganef Zulganef, Zulganef -