Garuda - Garba Rujukan Digital

Digital Marketing and Product Quality as Drivers of Purchase Decisions Evidence from CV. Alfa Galuh Perkasa, a Safety Equipment SME in Bandung Mahendra, Allana Veda; Pratminingsih, Sri Astuti
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1794

This study explores how product quality and digital marketing influence consumer purchase decisions within the niche sector of fire safety equipment, using CV. Alfa Galuh Perkasa, a small and medium-sized enterprise (SME) based in Bandung, Indonesia, as a case study. In the wake of the COVID-19 pandemic, consumer behavior has become increasingly digital, yet limited empirical research addresses how safety product distributors are adapting to this shift. The study seeks to answer the extent to which product quality and digital marketing impact consumer purchasing decisions in this industry. The novelty of this research lies in its dual-variable focus—product quality and digital marketing—applied to a sector where digital engagement is still in its formative stages, contrasting with the more commonly studied fast-moving consumer goods. A quantitative approach was adopted, utilizing a cross-sectional design. Data were collected through an online survey completed by 105 respondents, selected via accidental sampling. Multiple linear regression analysis using SPSS was employed to assess the influence of the independent variables on purchasing decisions. The results demonstrate that both product quality and digital marketing significantly and positively affect consumer purchasing decisions. Notably, product performance and reliability emerged as key factors, while digital visibility—especially through search engines and affiliate marketing—proved to be critical in shaping consumer awareness and interest. The findings suggest that SMEs in niche industries can enhance customer engagement and drive purchasing behavior by improving product reliability and strategically expanding their digital marketing channels. This study provides actionable insights for businesses aiming to stay competitive in an increasingly digital market landscape.

Digital Marketing and Product Quality as Drivers of Purchase Decisions Evidence from CV. Alfa Galuh Perkasa, a Safety Equipment SME in Bandung Mahendra, Allana Veda; Pratminingsih, Sri Astuti
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1794

This study explores how product quality and digital marketing influence consumer purchase decisions within the niche sector of fire safety equipment, using CV. Alfa Galuh Perkasa, a small and medium-sized enterprise (SME) based in Bandung, Indonesia, as a case study. In the wake of the COVID-19 pandemic, consumer behavior has become increasingly digital, yet limited empirical research addresses how safety product distributors are adapting to this shift. The study seeks to answer the extent to which product quality and digital marketing impact consumer purchasing decisions in this industry. The novelty of this research lies in its dual-variable focus—product quality and digital marketing—applied to a sector where digital engagement is still in its formative stages, contrasting with the more commonly studied fast-moving consumer goods. A quantitative approach was adopted, utilizing a cross-sectional design. Data were collected through an online survey completed by 105 respondents, selected via accidental sampling. Multiple linear regression analysis using SPSS was employed to assess the influence of the independent variables on purchasing decisions. The results demonstrate that both product quality and digital marketing significantly and positively affect consumer purchasing decisions. Notably, product performance and reliability emerged as key factors, while digital visibility—especially through search engines and affiliate marketing—proved to be critical in shaping consumer awareness and interest. The findings suggest that SMEs in niche industries can enhance customer engagement and drive purchasing behavior by improving product reliability and strategically expanding their digital marketing channels. This study provides actionable insights for businesses aiming to stay competitive in an increasingly digital market landscape.

The Role of Performance-Based Allowances, Work Motivation, and Work Discipline on Employee Performance Mahmudah, Nji Raden Laila; Pratminingsih, Sri Astuti
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 3 (2024): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i3.2701

Performance Allowances, Work Motivation, and Work Discipline are essential in improving employee performance. They improve employee abilities and commitment to tasks and affect employee performance. This research aims to find out how Performance Based Allowances, Work Motivation, Work Discipline, and Employee Performance are at the Regional Personnel Agency of the Regional Government of West Java Province, as well as to determine the influence of Performance Based Allowances, Motivation Work, and Work Discipline on Employee Performance. The research method used was descriptive verification analysis with a census/saturated sampling technique. All 137 employees at the Regional Civil Service Agency of the West Java Provincial Government were respondents in this research. Data collection techniques were used by distributing questionnaires to 137 respondents. Calculations were carried out using the Statistical Product and Service Solutions (SPSS) Software Program version 25. The research results show that performance-based allowances, work motivation, and work discipline partially and simultaneously influence employee performance at the Regional Civil Service Agency of the Regional Government of West Java Province.

The Influence of Talent Management and Human Resource Management Practices on ASN Performance Through Intervening Variables of Organizational Commitment Ningrum, Risya Lestari; Lusiana, Desi; Pratminingsih, Sri Astuti
Atestasi : Jurnal Ilmiah Akuntansi Vol. 6 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine the influence of talent management and human resource management practices on the performance of ASN (State Civil Apparatus) through intervening variables of organizational commitment. This research was conducted at an ASN who worked in the Administrative Bureau of the Head of the Regional Secretariat of West Java Province. The population in this study was 123 ASN people. Meanwhile, the determination of the sample uses the total sampling technique. The research method used through a quantitative approach by taking data using a research instrument in the form of a questionnaire which is then measured on a likert scale. The results of data processing are studied and analyzed using a path analysis model. The findings in this study show that talent management has no significant influence on ASN performance either directly or indirectly through intervening variables. Meanwhile, the variables of human resource management practices have a significant influence on the performance of ASN both directly and indirectly through variable intervening, namely organizational commitment. In this case, other more in-depth research is needed to find out other factors that can affect the performance of ASNs working in the local government environment.

The Influence of Organizational Commitment and Work Engagement on Turnover Intention with Transformational Leadership as a Moderating Variable among Teachers at Mutiara Bunda Elementary School, Bandung Sulaeman, Tina Emillia; Pratminingsih, Sri Astuti
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5184

This study investigates the influence of organizational commitment (OC) and work engagement (WE) on turnover intention (TI), with transformational leadership (TL) as a moderating variable, among teachers at Sekolah Mutiara Bunda, Bandung. Employing a quantitative-verificative approach and survey method, data were collected from 98 respondents and analyzed using Moderated Multiple Regression (MMR). The first model indicated that both OC (β = –0.499, p < 0.001) and WE (β = –0.203, p = 0.048) significantly and negatively predicted TI, suggesting that higher levels of commitment and engagement reduce turnover intention. In the second model, the interaction effect between OC and TL was not statistically significant (β = –0.064, p = 0.376), indicating that TL does not moderate the relationship between OC and TI. Conversely, the interaction between WE and TL was significant (β = 0.222, p = 0.031), but in the opposite direction from the hypothesized model, suggesting that at high levels of TL, the negative impact of WE on TI weakens. The change in explained variance between models was modest (ΔR² = 0.022; p = 0.049), confirming the presence of a partial moderating effect. These findings emphasize the importance of strengthening organizational commitment and engagement to reduce turnover intention, while also reevaluating the contextual role of transformational leadership in retention strategies

Impulse Buying and the Mediating Role of Positive Emotion Supriatno, Gun Gun; Pratminingsih, Sri Astuti
Jurnal E-Bis Vol 9 No 2 (2025): Vol.9 No.2 2025
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v9i2.2660

The beauty industry in Indonesia continues to grow in line with the increasing use of e-commerce, particularly among Generation Z. This phenomenon has led to the rise of impulsive buying behavior influenced by hedonic motives and digital promotions such as flash sales. This study examines the influence of hedonic consumption and flash sales on impulse buying among Generation Z in West Java, with positive emotion as a mediating variable. A quantitative approach was employed with data collected from 160 purposively sampled respondents through a Likert-scale questionnaire. Data were analyzed using multiple linear regression and the Sobel test in SPSS 25. Findings indicate that both hedonic consumption and flash sales positively and significantly affect impulse buying, directly and indirectly through positive emotion. The study contributes to understanding how emotional responses reinforce digital marketing strategies in the Indonesian beauty industry.

Pengaruh Kepemimpinan dan Komunikasi Terhadap Budaya Risiko Studi di PT PLN (Persero) Unit Induk Distribusi Jawa Barat Yuliana, Lady; Pratminingsih, Sri Astuti
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i8.61199

Penelitian ini menganalisis pengaruh kepemimpinan dan komunikasi terhadap budaya risiko di PT PLN (Persero) Unit Induk Distribusi Jawa Barat. Latar belakang penelitian didasari pada disparitas hasil Risk Maturity Index (RMI) tahun 2024 yang menunjukkan kesenjangan antara aspek budaya dan kapasitas risiko (4,6/5) dengan proses, kontrol, dan komunikasi risiko (3,9/5), serta hasil implementasi (2,78/5). Penelitian menggunakan metode kuantitatif survei dengan analisis regresi linier berganda melalui SPSS versi 27. Sampel penelitian berjumlah 95 responden yang diperoleh dengan teknik stratified random sampling dari populasi pegawai struktural dan tim manajemen risiko. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan kuesioner. Hasil penelitian menunjukkan bahwa kepemimpinan berpengaruh positif dan signifikan terhadap budaya risiko dengan nilai t-hitung 3,246 > t-tabel 1,986 dan signifikansi 0,002 < 0,05. Komunikasi juga berpengaruh positif dan signifikan terhadap budaya risiko dengan nilai t-hitung 2,498 > t-tabel 1,986 dan signifikansi 0,014 < 0,05. Secara simultan, kepemimpinan dan komunikasi memberikan pengaruh signifikan terhadap budaya risiko dengan F-hitung 13,318 > F-tabel 3,10 dan signifikansi 0,000 < 0,05. Analisis determinasi menunjukkan bahwa kepemimpinan dan komunikasi secara simultan memberikan kontribusi sebesar 22,5% terhadap budaya risiko, sedangkan sisanya 77,5% dipengaruhi oleh faktor lain yang tidak diteliti.

Digital Marketing Strategy for Snack MSME (Micro, Small and Medium Enterprises) Landbutter Bakery during The Covid-19 Pandemic Hadi, Belani Asmara; Pratminingsih, Sri Astuti
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Snack MSME (Micro, Small and Medium Enterprises) business unit categories are currently one of the most promising to grow. The objective of this research was to develop digital marketing strategies for Landbutter Bakery, a Snack MSME (Micro, Small and Medium Enterprises) located in Bandung City, West Java, Indonesia. The study employs a qualitative descriptive approach to explore Landbutter Bakery's digital marketing strategies in promoting their products during the Covid-19 pandemic. The data analysis follows the Miles and Huberman method, involving several stages including data collection, data presentation, data reduction, and drawing conclusions in an interactive process. The results of the study show that, first, the implementation of the "Finest Food Delight" branding is an integral aspect of Landbutter Bakery's digital marketing strategy aimed at attracting an increase in customer orders., this is supported by qualitative analysis using the Miles and Huberman method (1994). Second, the process of digital marketing involves conducting online marketing activities and implementing 8 (eight) stages of content marketing. (Kotler, 2017). Third, social media as a digital marketing strategy has been quite successful in boosting the growth of customer's orders of Landbutter Bakery's products.

Title

Found 28 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 28 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 28 Documents
Search