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All Journal Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Daya Saing : Jurnal Ilmu Manajemen Sistemasi: Jurnal Sistem Informasi Menara Ilmu Jurnal Doktor Manajemen (JDM) Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Abdimisi Jurnal Ilmiah Wahana Pendidikan UPI YPTK Journal of Business and Economics Instal : Jurnal Komputer Jurnal PKM Manajemen Bisnis Social Science Studies AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat YASIN: Jurnal Pendidikan dan Sosial Budaya ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Indonesian Research Journal on Education International Journal of Indonesian Business Review Journal of Sharia Economics, Banking and Accounting
Sari, Silvia
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Pengaruh Daya Tarik Iklan, Celebrity Endorser terhadap Minat Beli melalui Citra Merek Produk pada Pelanggan TikTok Shop sebagai Variabel Intervening Wahyuni, Anisa Tri; Salim, Emil; Sari, Silvia
ARZUSIN Vol 5 No 1 (2025): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i1.5039

Abstract

The phenomenon in this study is motivated by the large number of BP 21 students of Universitas Putra Indonesia YPTK Padang who subscribe to products on TikTok Shop. The purpose of this study was to test the effect of advertising appeal, celebrity endorsers, on purchasing interest through product brand image on TikTok Shop customers. Brand image is used to determine how Advertising Appeal, Celebrity Endorser affects Purchase Interest. This study is a type of quantitative research. The data analysis approach uses a questionnaire via a google form link. from a sample of 87 respondents. The data analysis method in this study uses partial lash square with Smart PLS 0.4 software. The findings of the study using a partial test (T-TEST) obtained the following results: Advertising appeal improves brand image on TikTok Shop customers. Celebrity endorsers have a positive and significant effect on brand image on TikTok Shop customers. Advertising appeal has no effect on brand image on TikTok Shop customers. However, advertising appeal functions as a mediator for purchasing interest on TikTok Shop customers, while Brand image mediates purchasing interest on TikTok Shop customers.
Pengaruh Struktur Modal dan Ukuran Perusahaan terhadap Nilai Perusahaan dengan Profitabilitas sebagai Variabel Intervening pada Perusahaan Sub Sektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia 2019-2023 Salsabila, Salsabila; Lusiana, Lusiana; Sari, Silvia
ARZUSIN Vol 5 No 2 (2025): APRIL
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i2.5100

Abstract

This study aims to determine how much influence the capital structure and company size have on the company's value with profitability as an intervening variable in food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange in 2019-2023. This study uses a quantitative research type with sampling using the purposive sampling method. The population in this study amounted to 95 companies. while the sample taken was 26 companies that had met the criteria. The method used in this study is descriptive statistical analysis and multiple linear regression analysis with the help of the SPSS version 26 program. The results of this study obtained based on partial tests (t-tests) obtained: (1) Capital structure does not have a significant effect on profitability, (2) Company size does not have a significant effect on profitability, (3) Capital structure has a significant effect on company value, (4) Company size does not have a significant effect on value, (5) Profitability has a significant effect on company value, (6) Capital structure does not have a significant effect on company value through profitability as an intervening variable, (7) Company size has a significant effect on company value through profitability as an intervening variable.
Pengaruh Kepemimpinan Transformasional dan Kesejahteraan Organisasi terhadap Kinerja Karyawan melalui Organizational Citizenship Behavior (OCB) sebagai Variabel Intervening pada PT Bank Pembangunan Daerah Sumatera Barat De Sena, Juliana Angelica; Sari, Marta Widian; Sari, Silvia
ARZUSIN Vol 5 No 2 (2025): APRIL
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i2.5123

Abstract

This study aims to analyze the influence of transformational leadership and organizational welfare on employee performance with Organizational Citizenship Behavior (OCB) as an intervening variable at PT Bank Pembangunan Daerah Sumatera Barat. Data collection was conducted through surveys and questionnaires, with a sample of 74 respondents. The analysis method used is Structural Equation Modeling (SEM) with Partial Least Square (PLS). The results of the study indicate that transformational leadership has a positive and significant effect on OCB and employee performance, while organizational welfare has a negative and insignificant effect on OCB, but has a positive and significant effect on employee performance. In addition, OCB does not have a significant effect on employee performance. Testing of intervening variables shows that OCB is unable to mediate the effect of transformational leadership or organizational welfare on employee performance significantly. These findings indicate that inspirational leadership and optimal organizational welfare can improve employee performance, although the role of OCB in this relationship still needs further research.
PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA MARKETPLACE SHOPEE Saputra, Rahmad Aldo; Pratiwi, Hanna; Sari, Silvia; Andira, Agung Putra
Jurnal Daya Saing Vol. 11 No. 1 (2025)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i1.2057

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh promosi dan kualitas produk terhadap keputusan pembelian konsumen di marketplace shopee di Indonesia. Dalam konteks e-commerce yang semakin berkembang pesat, promosi dan kualitas produk menjadi faktor krusial yang memengaruhi perilaku pembelian. Penelitian ini menggunakan pendekatan kuantitatif dengan mengumpulkan data melalui kuesioner yang disebarkan kepada konsumen yang aktif berbelanja di platform marketplace shopee pada mahasiswa manajemen FEB UPI YPTK angkatan 2021. Metode analisis data yang digunakan adalah analisis regresi berganda untuk mengidentifikasi hubungan dan kekuatan pengaruh antara promosi, kualitas produk, dan keputusan pembelian. Hasil penelitian menunjukkan bahwa promosi memiliki pengaruh signifikan terhadap keputusan pembelian, dengan promosi yang meningkatkan kemungkinan konsumen untuk membeli. Selain itu, kualitas produk juga terbukti mempengaruhi keputusan pembelian secara positif, di mana produk dengan kualitas tinggi lebih cenderung dipilih oleh konsumen. Temuan ini mengindikasikan bahwa strategi promosi dan penekanan pada peningkatan kualitas produk merupakan faktor penting bagi marketplace di Indonesia dalam menarik dan mempertahankan pelanggan. Penelitian ini memberikan wawasan berharga bagi pelaku bisnis e- commerce untuk merumuskan strategi pemasaran yang efektif dalam meningkatkan daya tarik produk dan mempengaruhi keputusan pembelian konsumen.
Pengaruh Struktur Modal dan Pertumbuhan Aset terhadap Nilai Perusahaan dengan Profitabilitas sebagai Variabel Intervening pada Perusahaan Sektor Primer yang Terdaftar di BEI Periode 2019-2023 Oktafia, Pilsa; Lusiana, Lusiana; Sari, Silvia
ARZUSIN Vol 5 No 2 (2025): APRIL
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i2.5143

Abstract

This study aims to see how far the influence of capital structure and asset growth has on firm value with profitability as an intervening variable on primer sector consumer non-cyclicals companies listed on the Indonesian stock exchange for the 2019-2023 period. The population in this study are all consumer non-cyclicals companies listed on the Indonesia Stock Exchange in 2019-2023, namely 129 companies. The sample selection technique used purposive sampling and obtained a sample of 32 samples. Methods of data analysis using multiple regression analysis and path analysis in SPSS 26. Based on the hypothesis testing that has been done, it is concluded that the: (1) capital structure have a significant effect on profitability, (2) Asset grwoth has no significant effect on profitability, (3) Capital structure has no significant effect on firm value, (4) Asset grwoth has no significant effect on firm value, (5) Profitability has a significant effect on company value, (6) capital structure has a significant effect on firm value through profitability has an intervening variable, (7) Asset growth has no significant effect on company value through profitability as an intervening variable.
Pengaruh Struktur Modal dan Profitabilitas terhadap Nilai Perusahaan dengan Kebijakan Dividen sebagai Variabel Intervening pada Perusahaan Food and Beverage yang Terdapat di BEI Tahun 2019-2023 Andriani, Rahma Syifa; Wijaya, Ronni Andri; Sari, Silvia
ARZUSIN Vol 5 No 2 (2025): APRIL
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i2.5153

Abstract

This study aims to determine the effect of capital structure, profitability on company value with dividend policy as an intervening variable in food and beverage companies listed on the Indonesia Stock Exchange. This study uses a quantitative method. The population in this study were all those listed in food and beverage with a total of 95 companies listed on the Indonesia Stock Exchange for the period 2019-2023. The sample in this study that met the criteria and was determined by the purposive sampling method so that a total sample of 18 food and beverage companies was obtained with a research period of 5 years. The analysis method used is multiple linear regression analysis using the Statistical Package for the Social Sciences (Spss) version 26. The results of this study indicate that capital structure does not have a significant effect on dividend policy, profitability does not have a significant effect on dividend policy, capital structure does not have a significant effect on company value, profitability has a significant effect on company value, dividend policy has an effect on company value, in addition, the results of the study simultaneously show that capital structure has a significant effect on company value through dividend policy and profitability does not have a significant effect on company value through dividend policy.
Pengaruh Struktur Aset, Pertumbuhan Penjualan dan Struktur Modal terhadap Kebijakan Utang Sari, Silvia; Uci, Uci
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 2 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i2.1229

Abstract

One important element in a company is the existence of adequate capital to support the company's business activities. Therefore, debt policy can be a funding option to boost company finances which is useful for supporting operational needs. However, to prevent losses, companies must be able to manage funding sources effectively, so the aim of this research is to empirically determine the influence of asset structure, sales growth and capital structure on debt policy, both partially and simultaneously. This research was conducted by analyzing the financial reports of companies in the food and beverage sector listed on the Indonesia Stock Exchange (BEI) during the period 2019 to 2023. The sample used in this research was 17 food and beverage sector companies listed on the Stock Exchange Indonesia during the period 2019 to 2023 using a purposive sampling technique. The data used in this research is secondary data in the form of financial reports from each company that has been used as a research sample. The panel data regression method was used as the research methodology in this study. Analysis of research results using Eviews 12 software. The research results show that the best model is the Random Effect Model (REM). The results of this research show that asset structure, sales growth and capital structure simultaneously influence debt policy, and partially capital structure influences debt policy, asset structure has no influence on debt policy and sales growth has no influence on debt policy.
Social Media Adoption in the Marketing Strategy of Radiant Buket SME: A UTAUT Model Approach Bindas, Asniati; Pawirosumarto, Suharno; Lusiana, Lusiana; Sari, Silvia
Sistemasi: Jurnal Sistem Informasi Vol 14, No 4 (2025): Sistemasi: Jurnal Sistem Informasi
Publisher : Program Studi Sistem Informasi Fakultas Teknik dan Ilmu Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/stmsi.v14i4.5330

Abstract

The advancement of digital technology has encouraged SMEs to adopt social media as part of their marketing strategies to enhance customer engagement and expand market reach. This study aims to analyze the factors influencing social media adoption by Radiant Buket SME using the Unified Theory of Acceptance and Use of Technology (UTAUT) model. The key variables examined include performance expectancy (PE), effort expectancy (EE), social influence (SI), and facilitating conditions (FC), which are hypothesized to affect behavioral intention (BI) and actual use behavior (UB) of social media. Radiant Buket’s marketing strategy involves the use of platforms such as Instagram and TikTok for product promotion, direct customer interaction, and the dissemination of information and testimonials through visual content. The findings show that PE and SI have a positive influence on BI, indicating that perceived usefulness and social encouragement drive the intention to adopt social media. Although EE has a negative effect, it still significantly influences BI, suggesting that users are willing to adopt social media despite perceiving it as requiring more effort. Additionally, FC positively affects UB, and BI significantly impacts UB, indicating that strong intention indeed leads to actual usage behavior. These findings offer practical insights for Radiant Buket in strengthening its digital marketing strategy, particularly through customer-oriented promotional content, enhanced two-way interaction on social media, and the optimization of support resources such as staff training and digital infrastructure. Theoretically, this study enriches the literature on technology adoption in the context of Indonesian SMEs, particularly in applying the UTAUT model within digital marketing. It also highlights the importance of a data-driven approach in developing sustainable and effective social media marketing strategies.
The Influence of Workplace Facilities and Compensation on Job Satisfaction of Village Officials in Gembira Village, Gaung District, Indragiri Hilir Regency Syamsir, Syamsir; Kurniawan , Very; Sari, Silvia
International Journal of Indonesian Business Review Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibr.v4i2.1267

Abstract

Purpose – This study aims to determine the influence of workplace facilities and compensation on the job satisfaction of village officials in Gembira Village, Gaung District, Indragiri Hilir Regency. Methodology/approach – A survey method was employed, with questionnaires distributed to village officials holding various positions within the Gembira Village administration. The collected data were analyzed using multiple linear regression techniques. Findings – The results indicate that workplace facilities and compensation significantly influence the job satisfaction of village officials. The workplace facilities variable positively contributes to job satisfaction, suggesting that improving workplace facilities can enhance job satisfaction. Similarly, the compensation variable demonstrates that fair and adequate compensation can increase job satisfaction among village officials. Novelty/value – This study highlights the importance of workplace facilities and compensation as key factors influencing job satisfaction among village officials. Effective management of these aspects within the village officials’ work environment can help improve their performance and loyalty to the organization.
How Do Shopping Enjoyment and Social Media Addiction Influence Impulse Buying Behavior? A Study of FOMO Among TikTok Shop Users Monata, Deri; Pawirosumorto, Suharno; Lusiana, Lusiana; Sari, Silvia
Jurnal Doktor Manajemen (JDM) Vol 8, No 2 (2025): SEPTEMBER 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v8i2.33789

Abstract

This research aims to analyze the effect of Shopping Enjoyment and Social Media Addict on Impulse Buying mediated through FoMO in Tiktok Shop users. The subjects in this study were consumers who had shopped at least twice in the Tiktok application. The sample used in this study were 102 respondents. The sample collection technique in this study was non-probability sampling with the method used, namely purposive sampling. By using a quantitative approach. The data collection technique in this study used a questionnaire distribution instrument (questionnaire) . The data analysis used is statistical analysis in the form of SEM-PLS 4.0. The results in this study indicate that (1) Shopping Enjoyment has a positive and significant effect on FoMO, (2) Social Media Addict has a positive and significant effect on FoMO, (3) FoMO has a positive and insignificant effect on Impulse Buying, (4) Shopping Enjoyment has a positive and significant effect on Impulse Buying, (5) Social Media Addict has a positive and insignificant effect on Impulse Buying, (6) Shopping Enjoyment has a positive and insignificant effect on Impulse Buying through FoMO mediation, (7) Social Media Addict has a positive and insignificant effect on Impulse Buying through FoMO mediation.
Co-Authors ahmad yani Andira, Agung Putra Andriani, Rahma Syifa Aprilia, Nikmatul Riskiyah Arifin, Deswita Aurellia Asniati Bindas Batubara, Syaiful Okky Bachri De Sena, Juliana Angelica Dyatmiko, Ruruh Elfiswandi, Elfiswandi Eliza, Rispa Emil Salim Fitria, Lailani Hanna Pratiwi, Hanna Ilka Zufria Iqrimah, Rafika khusnul khotimah Kurniawan , Very Lusiana Lusiana M. Fakhriza M. Havidz Aima Margie, Lyandra Aisyah Mohamad Djasuli, Mohamad Monata, Deri Nofriadi Nofriadi Nur Hayati Oktafia, Pilsa Oktarina, Yolanda Pawirosumorto, Suharno Purwatiningsih Purwatiningsih Purwatiningsih Rafky, Rafnelly Revansa, Muhammad Nickhole Salsabila, Salsabila Saputra, Rahmad Aldo Sari, Marta Widian Sari, Selvi Yona Septiowati, Rini Suharno Pawirosumarto Syamsir Syamsir TATI NURHAYATI Uci, Uci Viani, Syafina Annisa Wahyuni, Anisa Tri Wijaya, Ronni Andri Yona Sari, Selvi Zulkifli Z