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Implementasi Teknologi Informasi, Job Flexibility dan Kepuasan Kerja terhadap Kinerja Driver Pada Mitra Gojek (Go-Ride) di Kota Bukittinggi Ai Elis Karlinda; Silvia Sari
Prosiding Vol 4 (2022): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of the implementation of information technology, job flexibility and job satisfaction on the performance of drivers at Gojek (go-ride) partners in Bukittinggi City. This study uses secondary data. The sampling technique in this study was using the Slovin formula. The number of samples obtained as many as 90 respondents. The analysis method of this research uses multiple linear regression analysis. From this research, it can be concluded that information technology has a significant positive effect on driver performance, job flexibility has a significant positive effect on driver performance, job satisfaction has a positive and significant effect on driver performance.
Relationship of Information Technology, Total Quality Management, Training, Reward, and Education on MSME Performance Lusiana Lusiana; Silvia Sari
Journal of Innovation in Educational and Cultural Research Vol 6, No 2 (2025)
Publisher : Yayasan Keluarga Guru Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46843/jiecr.v6i2.2163

Abstract

MSMEs are critical to economic growth but often face challenges that limit their performance. The research examines the influence of information technology, Total Quality Management (TQM), training, rewards, and level of education on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Padang. The research population comprised all MSME business actors in Padang, totaling 42,452 business units. The number of samples was determined using the Slovin formula; therefore, the number of samples in this study was 397 units. Data collection was carried out by distributing questionnaires. Data analysis will be performed using Structural Equation Modeling (SEM) with Smart-PLS software. The research results show that information technology, training, and education levels positively and significantly influence the MSME's performance. However, TQM and reward do not have a significant influence on MSMEs in Padang. This research recommends that MSMEs utilize and use information technology in their operations. Then, MSME business people must include employees in functional training and select employees with a higher level of education. This research contributes to understanding how Information Technology, Total Quality Management, Training, Reward, and Education collectively impact MSMEs' performance, providing valuable insights for improving their operational efficiency and growth.
Pengaruh Struktur Aset, Pertumbuhan Penjualan dan Struktur Modal terhadap Kebijakan Utang Sari, Silvia; Uci, Uci
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 2 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i2.1229

Abstract

One important element in a company is the existence of adequate capital to support the company's business activities. Therefore, debt policy can be a funding option to boost company finances which is useful for supporting operational needs. However, to prevent losses, companies must be able to manage funding sources effectively, so the aim of this research is to empirically determine the influence of asset structure, sales growth and capital structure on debt policy, both partially and simultaneously. This research was conducted by analyzing the financial reports of companies in the food and beverage sector listed on the Indonesia Stock Exchange (BEI) during the period 2019 to 2023. The sample used in this research was 17 food and beverage sector companies listed on the Stock Exchange Indonesia during the period 2019 to 2023 using a purposive sampling technique. The data used in this research is secondary data in the form of financial reports from each company that has been used as a research sample. The panel data regression method was used as the research methodology in this study. Analysis of research results using Eviews 12 software. The research results show that the best model is the Random Effect Model (REM). The results of this research show that asset structure, sales growth and capital structure simultaneously influence debt policy, and partially capital structure influences debt policy, asset structure has no influence on debt policy and sales growth has no influence on debt policy.
Social Media Adoption in the Marketing Strategy of Radiant Buket SME: A UTAUT Model Approach Bindas, Asniati; Pawirosumarto, Suharno; Lusiana, Lusiana; Sari, Silvia
Sistemasi: Jurnal Sistem Informasi Vol 14, No 4 (2025): Sistemasi: Jurnal Sistem Informasi
Publisher : Program Studi Sistem Informasi Fakultas Teknik dan Ilmu Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/stmsi.v14i4.5330

Abstract

The advancement of digital technology has encouraged SMEs to adopt social media as part of their marketing strategies to enhance customer engagement and expand market reach. This study aims to analyze the factors influencing social media adoption by Radiant Buket SME using the Unified Theory of Acceptance and Use of Technology (UTAUT) model. The key variables examined include performance expectancy (PE), effort expectancy (EE), social influence (SI), and facilitating conditions (FC), which are hypothesized to affect behavioral intention (BI) and actual use behavior (UB) of social media. Radiant Buket’s marketing strategy involves the use of platforms such as Instagram and TikTok for product promotion, direct customer interaction, and the dissemination of information and testimonials through visual content. The findings show that PE and SI have a positive influence on BI, indicating that perceived usefulness and social encouragement drive the intention to adopt social media. Although EE has a negative effect, it still significantly influences BI, suggesting that users are willing to adopt social media despite perceiving it as requiring more effort. Additionally, FC positively affects UB, and BI significantly impacts UB, indicating that strong intention indeed leads to actual usage behavior. These findings offer practical insights for Radiant Buket in strengthening its digital marketing strategy, particularly through customer-oriented promotional content, enhanced two-way interaction on social media, and the optimization of support resources such as staff training and digital infrastructure. Theoretically, this study enriches the literature on technology adoption in the context of Indonesian SMEs, particularly in applying the UTAUT model within digital marketing. It also highlights the importance of a data-driven approach in developing sustainable and effective social media marketing strategies.
The Influence of Workplace Facilities and Compensation on Job Satisfaction of Village Officials in Gembira Village, Gaung District, Indragiri Hilir Regency Syamsir, Syamsir; Kurniawan , Very; Sari, Silvia
International Journal of Indonesian Business Review Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibr.v4i2.1267

Abstract

Purpose – This study aims to determine the influence of workplace facilities and compensation on the job satisfaction of village officials in Gembira Village, Gaung District, Indragiri Hilir Regency. Methodology/approach – A survey method was employed, with questionnaires distributed to village officials holding various positions within the Gembira Village administration. The collected data were analyzed using multiple linear regression techniques. Findings – The results indicate that workplace facilities and compensation significantly influence the job satisfaction of village officials. The workplace facilities variable positively contributes to job satisfaction, suggesting that improving workplace facilities can enhance job satisfaction. Similarly, the compensation variable demonstrates that fair and adequate compensation can increase job satisfaction among village officials. Novelty/value – This study highlights the importance of workplace facilities and compensation as key factors influencing job satisfaction among village officials. Effective management of these aspects within the village officials’ work environment can help improve their performance and loyalty to the organization.
How Do Shopping Enjoyment and Social Media Addiction Influence Impulse Buying Behavior? A Study of FOMO Among TikTok Shop Users Monata, Deri; Pawirosumorto, Suharno; Lusiana, Lusiana; Sari, Silvia
Jurnal Doktor Manajemen (JDM) Vol 8, No 2 (2025): SEPTEMBER 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v8i2.33789

Abstract

This research aims to analyze the effect of Shopping Enjoyment and Social Media Addict on Impulse Buying mediated through FoMO in Tiktok Shop users. The subjects in this study were consumers who had shopped at least twice in the Tiktok application. The sample used in this study were 102 respondents. The sample collection technique in this study was non-probability sampling with the method used, namely purposive sampling. By using a quantitative approach. The data collection technique in this study used a questionnaire distribution instrument (questionnaire) . The data analysis used is statistical analysis in the form of SEM-PLS 4.0. The results in this study indicate that (1) Shopping Enjoyment has a positive and significant effect on FoMO, (2) Social Media Addict has a positive and significant effect on FoMO, (3) FoMO has a positive and insignificant effect on Impulse Buying, (4) Shopping Enjoyment has a positive and significant effect on Impulse Buying, (5) Social Media Addict has a positive and insignificant effect on Impulse Buying, (6) Shopping Enjoyment has a positive and insignificant effect on Impulse Buying through FoMO mediation, (7) Social Media Addict has a positive and insignificant effect on Impulse Buying through FoMO mediation.
Pengaruh Persepsi Kemudahan dan Persepsi Resiko terhadap Keputusan Pembelian Secara Online dengan Kepercayaan Sebagai Variabel Intervening pada Pengguna Aplikasi Shopee:: Studi Kasus Mahasiswa Universitas Putra Indonesia “YPTK” Padang Revansa, Muhammad Nickhole; Salim, Emil; Sari, Silvia
Indonesian Research Journal on Education Vol. 5 No. 2 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i2.2374

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Penelitian ini bertujuan untuk menguji seberapa besar pengaruh persepsi kemudahan dan persepsi resiko terhadap keputusan pembelian secara online dengan kepercayaan sebagai variabel intervening pada pengguna aplikasi shopee (studi kasus mahasiswa universitas putra indonesia “YPTK” padang). Metode pengumpulan data melalui survei dan mengedarkan kuisioner, dengan sampel 100 responden. Metode analisis yang digunakan structural equation modeling menggunakan smartpls. Hasil penelitian yang didapatkan terdapat pengaruh yang signifikan persepsi kemudahan terhadap kepercayaan. Terdapat pengaruh yang signifikan persepsi resiko terhadap kepercayaan. Terdapat pengaruh yang signifikan persepsi kemudahan terhadap keputusan pembelian. Terdapat pengaruh yang signifikan persepsi resiko terhadap keputusan pembelian. Terdapat pengaruh yang signifikan kepercayaan terhadap keputusan pembelian. Kepercayaan memediasi pengaruh persepsi kemudahan terhadap keputusan pembelian. Kepercayaan memediasi pengaruh persepsi resiko terhadap keputusan pembelian.
Pelatihan Pencatatan Laporan Keuangan Sederhana dan Pengenalan Keseimbangan Perekonomian Dua Sektor pada Santri Yayasan RH La Tahzan Cinangka, Depok – Jawa Barat Purwatiningsih, Purwatiningsih; Sari, Silvia; Septiowati, Rini
Jurnal PKM Manajemen Bisnis Vol. 4 No. 2 (2024): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v4i2.759

Abstract

Recording financial reports is an important activity in accountancy. Financial reports are not only needed by companies but also individuals. Santri become part of accounting with carry out monthly money management records. In general, students find it difficult to record financial reports clearly, in detail and systematic. The purpose of service is to train students record simple financial reports in manage money. The service team uses training methods through four stages. Lectures, tutorials, discussions and evaluations. The service was held at the RH La Tahzan Islamic boarding school, Cinangka Village, Sawangan District, Depok City, West Java Province on April 26 2024, which was attended by 25 students. The result of this training is that students take part in training with enthusiastic. Delivery of material is light, according to needs, and easy understood, direct training assistance, discussions exciting, sufficient training duration, and evaluation as a measure of success. Students are helped and Able to record financial reports simply. This is as efforts to manage students' finances and minimize waste.
Kontribusi Investasi Asing Terhadap Penyerapan Tenaga Kerja Di Indonesia Oktarina, Yolanda; Pawirosumarto, Suharno; Lusiana, Lusiana; Sari, Silvia
Menara Ilmu : Jurnal Penelitian dan Kajian Ilmiah Vol 18, No 1 (2024): Vol 18 No. 01 JANUARI 2024
Publisher : LPPM Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/mi.v18i1.4880

Abstract

Investasi Langsung Asing (Foreign Direct Investment atau FDI) telah dianggap sebagai salah satu strategi penting dalam pembangunan. FDI tidak hanya memberikan efek sebagai transfer modal tetapi juga memiliki dampak penting dalam meningkatkan perekonomian tuan rumah. FDI diharapkan mampu memberikan tranfer teknologi berupa transfer keahlian bagi tenaga kerja. Tentu saja hal ini akan memberikan imbas yang baik pada kualitas dan penyerapan tenaga kerja. Penelitian ini bertujuan untuk menguji pengaruh antara Foreign Direct Investment dan unemployment rate di Indonesia dalam jangka pendek maupun jangka panjang. Jenis data yang digunakan dalam penelitian ini adalah data tahunan yang mencakup periode 1990-2020. Dengan menggunakan Model Vector Error Correction (VECM), penelitian ini memungkinkan untuk melihat dampak jangka pendek dan jangka panjang. Hasil pengujian membuktikan bahwa pengaruh antara variabel-variabel tersebut hanya terlihat dalam jangka panjang. Kata Kunci: Foreign Direct Investment, Tingkat Pengangguran, Inflasi dan Metode VECM
Analisis Gender dalam Pengelolaan UMKM: Pengaruhnya terhadap Inovasi dan Keunggulan Kompetitif di Kota Padang Nofriadi, Nofriadi; Pawirosumarto, Suharno; Lusiana, Lusiana; Sari, Silvia
Menara Ilmu : Jurnal Penelitian dan Kajian Ilmiah Vol 18, No 1 (2024): Vol 18 No. 01 JANUARI 2024
Publisher : LPPM Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/mi.v18i1.4871

Abstract

AbstrakPenelitian ini bertujuan untuk menganalisis peran gender dalam pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Padang. Kota Padang memiliki sejumlah UMKM yang dimiliki baik oleh perempuan maupun laki-laki, dan penelitian ini fokus pada perbedaan, tantangan, dan peluang yang dihadapi kedua jenis UMKM. Metode penelitian yang digunakan adalah campuran (mixed methods), menggabungkan analisis kuantitatif dan kualitatif. Data primer dikumpulkan melalui survei, wawancara, dan observasi terhadap UMKM perempuan dan laki-laki di berbagai sektor ekonomi. Data sekunder juga dianalisis untuk memberikan konteks yang lebih luas. Hasil penelitian menunjukkan bahwa perbedaan gender memengaruhi akses terhadap sumber daya dan dukungan, termasuk modal, pelatihan, dan jaringan bisnis. UMKM perempuan seringkali menghadapi hambatan dalam mengakses modal usaha, pelatihan, dan dukungan teknologi. Selain itu, norma sosial dan peran ganda dalam keluarga juga mempengaruhi waktu dan energi yang dapat diberikan oleh perempuan untuk bisnis mereka. Namun, penelitian ini juga menemukan bahwa UMKM perempuan telah mengambil inisiatif dalam mengadopsi teknologi digital dan strategi pemasaran online untuk memperluas pasar mereka. Mereka juga mencari dukungan dari organisasi non-pemerintah dan pemerintah dalam bentuk pelatihan dan bantuan keuanganKata Kunci: Gender, UMKM, Mix methods, Kota Padang
Co-Authors Afridayani Afridayani ahmad yani Ahmad Yani Ahmad Yani Ai Elis Karlinda Aima, Muhammad Havidz Ananta, Cantika Andira, Agung Putra Andriani, Rahma Syifa Asniati Bindas Ayu, Fitria Sari Azzahraasyaida, Azzahraasyaida Batubara, Syaiful Okky Bachri Benarda Benarda Berta Agus Petra De Sena, Juliana Angelica Desi Permata Sari Dyatmiko, Ruruh Elfiswandi, Elfiswandi Eliza, Rispa Emil Salim Fitria, Lailani Hafidz Aima Hanna Pratiwi Ilka Zufria Iqrimah, Rafika khusnul khotimah Khusnul Khotimah Kurniawan , Very Lailani Fitria Lia Lavenia Lusiana Lusiana Lusiana Lusiana Lusiana Lusiana M Fikri As Falah M. Fakhriza Margie, Lyandra Aisyah Mohamad Djasuli, Mohamad Monata, Deri Muhammad Arie Nugroho Naura Nazhifa Nazwa Cyntia Utari Nofriadi Nofriadi Nofriadi Nofriadi Nofriadi Oktafia, Pilsa Oktarina, Yolanda Pawirosumorto, Suharno Pondrinal, Muhammad Puja Afmi Bella Purwatiningsih Purwatiningsih Purwatiningsih Purwatiningsih Purwatiningsih Rafki, Rafnelly Rafky, Rafnelly Rafnelly Rafk Rafnelly Rafky Rakhmawati Oktavianna Revansa, Muhammad Nickhole Rini Septiowati Rini Septiowati Roni Indra Partini Ronni Andri Wijaya ruldawati, Lusiana ruldawati, mayang Salmah, Saskia Salsabila, Salsabila Saputra, Rahmad Aldo Sari, Marta Widian Septiowati, Rini Sevty Wahiddirani Saputri Suciati Muanifah Suharno Suharno Pawirosumarto Suharno Prawirosumarto Sunandi, Elly Rahmalia Suripto Suripto Syamsir Syamsir TATI NURHAYATI Uci, Uci Viani, Syafina Annisa Wahyuni, Anisa Tri Wijayanti, Emillia Yolanda Oktarina Yolanda Oktarina Zefri Yenni Zulkifli Z